91 Chapter 91: The Advantages of Tianlu Drink

"so cheap?"

The four clerks of the Kasi milk tea shop were all stunned, knowing that the cheapest milk tea in their shop is ten yuan a cup, and there are more expensive ones.

A clerk hesitated and said: "It's so cheap that his drink will not taste good that day. As far as the taste of all the drinks is concerned, coffee and milk tea are the best. What kind of drink does he belong to? It is not a franchise big brand beverage store, It's not like juice, milk tea, coffee, I haven't heard of Tianlu drinks."

The store manager Li Shengkou said: “No matter what type of drink, his price is too low, but don’t care too much. This is a first-tier city, a first-tier market, not a low-level market. People here value it more. Brand quality is not a price. If you go to a small county, the price may attract many customers, but it is not good here. No matter how low the price is, almost no one will buy it."

Several shop assistants nodded slightly. Even if they can attract people, they are just a few poor pens. I am afraid that they will not even be able to earn the rent in the end.

...

Ye Yu came to the second floor and sat in Liu Fei's office. As soon as he came in, his cell phone rang. It was Li Xue's call: "Mr. Ye, the Jianghai branch is open today?"

"Yeah," Ye Yu replied.

Li Xue: "Mr. Ye, our company now has a dedicated person operating the company's TT official account. Now the number of fans has exceeded 50,000. I think we can post a notice on it to promote it. Maybe our old customers have Jianghai's. ."

Ye Yu also thought about using public accounts before, but 50,000 people are really not too many. With a population of more than one billion in China, the probability of this 50,000 branch in Jianghai City is not high. Maybe there are only a few dozen people or even Several people.

"In fact, it's not very useful, but you can send a notice to promote it." Ye Yu thought for a while and replied.

After hanging up the phone, Li Xue asked someone from the company to post a publicity notice on the official account.

"Tianlu Health Drinks Store is located in Songjiang University Town, Jianghai, friends from Jianghai can go to buy and taste"

The content of the article elaborated on the address of the new store, followed by a detailed introduction of the effect of Tianlu beverage.

Less than five minutes after I posted it, there were dozens of comments: "Tianlu drinks shop has come to Jianghai? It's really great. I think about Tianlu drinks day and night."

"Really come to our Jianghai City? I must buy it today."

"When will I come to our Hangzhou city in Zhejiang province? I want to drink it too. The editor will give your boss suggestions soon."

"We also want to be in Yandu. With the taste of your drink, it will definitely be popular in Yandu."

"And our Gujing City in Jiangsu Province."

Almost all of this was said in the comments for a while, and it didn't take long for the comments to be over a thousand. After all, there are 50,000 real fans, and there are no fake fans in it.

At eight o'clock in the morning, Tianlu Health Drinks University City Store officially opened.

The flow of people on the commercial street also gradually increased. Liu Fei, who was standing in the store, could see people on the street looking to this side from time to time, but no one came in, and some even went to the opposite side to buy a cup of milk tea.

This made her feel a little anxious, but soon someone walked in and she smiled, "Hello, welcome."

It was a young man who came in. Hearing what Liu Fei said, he smiled slightly: "Are you selling Libo ancient city specialty drinks?"

"Yes, this is officially selected by Libo. It has a unique taste and excellent taste. Would you like to have a cup of it?" Liu Fei said with a smile.

She was very warm and kind, and young men were a little embarrassed. Selling to male customers, beautiful women, has an advantage over male employees: "Then give me a drink."

"Do you want a large cup or a small cup? Eight yuan for a large cup and five yuan for a small cup." Liu Fei continued to ask.

"It's quite affordable. I want a large glass. Room temperature is fine."

Lin Yingying hurriedly made a big cup of room temperature drink for the young man after hearing this. After finishing, Liu Fei took it and handed it to the young man: "If you think it tastes good, you can help us promote it in the circle of friends. Welcome your next time. Come here."

"Ok!"

The young man smiled slightly and walked out of the shop with a drink after paying.

Later, customers walked into the store, and the flyers were still effective, but the effect was not very obvious, and the conversion rate was very low.

One hundred people may have seventy people who will accept your flyer, and perhaps only half of the seventy people will take a look at it, and only one in ten of this half will choose to buy it. This is the conversion rate. The lowest kind of promotion.

But this is also the lowest cost publicity and promotion, and the effect is still there.

Like ordinary beverage shops, the products do not have their own characteristics. Even if they attract customers, it is difficult to retain them. Unlike Tianlu beverage stores, the taste and texture of Tianlu beverages completely crush the drinks on the market. As long as customers come in, Ye Yu He is 80% sure to attract this customer and make him a regular customer.

This is the huge advantage of Tianlu Beverage. It has an 80% chance of retaining customers, and there are no substitutes on the market.

The opposite Kasi milk tea cannot be compared with Tianlu beverage in this respect, and there are too many milk tea drink shops. Almost every drink milk tea shop has a variety of milk tea and coffee. It is not necessary to buy the Kasi milk tea shop. Tianlu Beverage is different. Only Tianlu Beverage Company has it on the market, and no other beverage stores. It is unique.

In this regard, Ye Yu also has his own concerns. When Tianlu Beverage Company becomes stronger and stronger, many people will pay attention to them by then.

At that time, I am afraid that many people will be interested in the formula of Tianlu beverage.

Now I know that the only formulas are Li Xue, Wang Yaxian and Li Yunyue. Unless all of them are leaked, the secret recipe may be leaked. Even if one or two betrayed, the secret recipe will not be leaked.

Coca-Cola, the world’s largest beverage company, uses this method. The three executives of the company each master a part of the beverage formula. Regulations.

The formula of Tianlu beverage can also be patented, but domestic regulations stipulate that the beverage formula must be disclosed when applying for a patent. This is a mandatory requirement for patent application, in exchange for protection.

Moreover, this kind of protection is not perfect in many people's eyes. If a large company also makes Tianlu Beverages, and just changes its name, Tianlu Beverage Company can sue and protect its patents by law.

In a short period of a few months and a few years, Ye Yu’s company will be dragged down, because at that time he no longer has any competitive advantage, and his capital and brand awareness are not as good as those of large companies.

The most important point is that the longest patent protection period is only 20 years. In other words, after 20 years, your patent will no longer belong to you, and anyone can make Tianlu drinks at will.