Chapter 678： Unintentional

Chapter 678

From the very beginning, Wei Mi Da Xiu adopted the strategy of binding marketing with Yahoo. In the live broadcast of more than 40 million viewers, the name of Yahoo will be mentioned between each theme of Wei Mi’s big show. Yahoo’s trademark will also appear in the tidbits, and even in the footage, there will be a plot of the secret angels to canvass the votes on the Yahoo voting page. Under the joint promotion of this kind of effort, with the strong ratings and topicality of Wei Mi Daxiu, I hope to know more about this beautiful fashion show in the show during the program. As long as there is a network in the home, there are many Flocked to the Yahoo website.

Boston Yahoo Portal editorial department, Jeff Locke, Yahoo website operations manager and Yahoo editor-in-chief, who are on duty tonight, watched the user's visits in the background of the website, and they were all excited. After the live broadcast of the Wei Mi show, In just half an hour, the number of instant visitors to the Yahoo portal increased by 50% compared to the level of the live broadcast. Half of the live broadcast, Tina Brown pulled the main person in charge of the Yahoo editorial department into the conference room and started. Discuss how to further expand the influence of Yahoo Portal by using the hot topic of Wei Mi Daxiu.

However, just less than ten minutes after the meeting, Jeff Locke came in and said in a hurry: "Tina, not good, the Yahoo Forum server is down."

Although she has been focusing on media content, since joining the industry, Tina Brown has been working hard to supplement computer knowledge for the past six months. When I heard Jeff Locke, Tina Brown realized the seriousness of the matter. Stand up.

Yahoo’s last downtime event was just launched a few months ago with ycr instant chat software, because the lack of sufficient estimates of user expansion speed led to the collapse of the ycr server, because at the time, "The Charm" was the biggest in the world. In the data center's controversy, the ycr server crash also became the focus of competitors' ridicule. I didn't expect that half a year had passed, and Yahoo once again had a similar situation.

Tina Brown got up and followed Jeff Locke out of the meeting room and asked, "Did you tell Ian and Steve?"

Jeff Locke pulled out the phone and dialed the number. At the same time, I explained: "I will play this, but the technical department said that the problem is not big, just need to restart the server."

Tina Brown knew that things would not be as simple as Jeff Locke thought, shaking her head: "Even if the technical problems are not big. We will definitely be headline tomorrow."

Jeff Locke, a bitter smile, the last ycr server crash caused Yahoo to lose face, and this night's eye-catching website has problems again, and then there will be a wave of ridicule. The phone in his hand was connected, and Jeff Locke said something to Ian Gnell in a few words, and soon hanged up and dialed Steve Mitnick's number.

Because of the rapid expansion of the company's size, Yahoo's editorial department and headquarters are scattered in two office buildings. Tina Brown and Jeff Locke have just left the Yahoo editorial building and are about to walk to the nearby headquarters building. Anna Brown’s assistant hurriedly chased it with a mobile phone: “Mrs. Brown, Mr. Williams’s phone.”

After more than ten minutes, the Yam Forum Forum's Wei Mi discussion area has returned to normal after the server restart, and the cause of the incident has also been identified. The Vimy Discussion Forum is a sub-community of the Yahoo! Forum Fashion section. The maximum number of users that can be accessed by the server is about 1 million. For the current Internet environment, this user capacity is very abundant, but because of the wrong estimation and the powerful guidance of the Yahoo! portal home direct link. In effect, the user visits in the discussion area of ​​the Vimy big show went up linearly, and finally the user access request that exceeded the server's capacity was more than twice the flood-like data flow, which instantly rushed the server.

After the Vimy discussion area returned to normal, in order to avoid this kind of thing happening again before the server capacity was solved, Yahoo had to remove the through link of the Wei Mi discussion area from the home page. Fortunately, the server downtime lasted for a short time. After all the recovery, although some user dissatisfaction screams were inevitable, it was quickly occupied by the normal discussion posts.

Abc headquarters. The live broadcast of the Vimy big show has entered the final stage, Eric hangs up the phone, and curiously opened the Victorian discussion area that has returned to normal.

There is a wide variety of topics on the page that make people feel like they can feel the noise.

"... Can someone tell me the second penultimate second name that looks like Audrey Hepburn's Victorian angel?"

"...Call for my family Cindy to vote, ycr fan tribe has been opened, welcome to join."

"... I like the second and third songs too much. Everyone comes in and plays the lyrics, and I only remember a few words. It’s a shame."

"... Didn't anyone notice the "Leningrad Symphony", and Eric Williams used this Soviet war song to make a soundtrack. Does it mean anything?"

"...How are so many stinky men here, Baltimore's friends, want to discuss the style of the inner, come to my ycr tribe, tribe number 9527149."

"...Where is the Victoria store on Philadelphia, ask for it."

"... Hey, that Baroque music is too sad, I have heard crying, but I still want to listen to it again, what should I do?"

"... everyone pays attention to watching TV, 'Cinderella incident' is coming, 'Cinderella incident' is coming, Diane Kruger will soon drop shoes."

"...I want to see you!"

"..."

"..."

Although a page can only display 20 posts, Eric looked at some familiar topics on the page, but he couldn't help but smile. Although the business prospects of the online forum have been poor, it is a great weapon for condensing the popularity of Internet users. It can even become an important base to guide the network. This is not just a simple commercial potential.

Eric is thinking about sorting out some of the memories of the online forum and discussing it with Yahoo's management. The big show on the TV screen finally came to the curtain call, and soon Nielsen will also end up viewing the data. Passed over, the average audience of the audience was 41.5 million. Because of the hype of the 'Cinderella incident', the moment the Diane Kruger lost the shoes, the ratings data rushed to the highest point of the audience. It reached 46 million.

"The Super Bowl event in the fashion world!"

Early the next morning, the headline of the New York Post’s front page was marked with such a blackened title. The cover picture is also the opening screen of Diane Kruger wearing a big red British military style angel costume.

Starting from the first live TV broadcast, the Super Bowl's viewing data of more than 100 million people in each session firmly occupied the throne of the federal annual ratings, and almost no program can shake the status of the Super Bowl. In the past, whenever there was a TV show attempting to link itself to the Super Bowl live broadcast. It’s often just the disdain and ridicule of the audience, but this time, the New York Post gave the Victoria’s big show the title of “Super Bowl in the Fashion Industry”, but few people opposed it.

Although the number of survivors in the survivors reached 56 million, it was 10 million more than the peak of the Vimy show. However, the audience rating of the audience of 18 to 49 years old has exploded to 26.8, which is more than 6 percentage points of the "survivors", and the viewers of the Wei Mi show are at the core of the 18-34 year old audience. Concentration, in the eyes of advertisers, the business value of Wei Mi Da Xiu is definitely far more than "survivors."

When the viewing data came out, hundreds of domestic and foreign TV stations were in contact with the fireflies in the attempt to purchase the TV broadcast rights of Wei Mi Daxiu. Warner’s h wave was opened for a price of 5 million US dollars, in an attempt to buy out Wei Mi. Show cable TV rights in the United States.

At the same time as watching the ratings of Wei Mi's big show, the media has not let go of Yahoo, and the Yahoo Forum has once again seen the downtime. It is inevitable to once again become the ridicule of several major IT companies. But these ridicules did not cause any damage to Yahoo, but once again raised Yahoo's public awareness.

Many media also responded to the potential link between Yahoo and Wei Mi in the branding process that lasted for half a year. The American Weekly commentator used a lot of detailed analysis of this 'excellent joint marketing'. While Yahoo's traffic has steadily climbed, analysts at several major investment banks have raised their assessments of Yahoo's market capitalization.

A month ago, after the big show was held in Manhattan, the sales of the products of the company and the company's stock price began to rise. After the TV broadcast, the influence of the national level caused a sharp increase in the sales of the boutiques nationwide. The stock price also surged 22% in the following week, causing the market value of the company to hit $4.5 billion.

However, Wei Mi Daxiu has achieved great success in business. It also attracted countless criticisms. On the second day of TV broadcast, a large number of media people and conservatives headed by the New York Times commentator Thomas Peck criticized the Vimy big show, which is full of sexuality. The show should not be broadcast on a national public television network such as abc, while public criticism. The Federal Communications Commission (fcc) also received hundreds of complaints and telephone calls asking fcc to ban abc from playing the big show again and penalizing abc.

Conservative personnel and the media’s accusations and complaints against Wei Mi’s big show have aroused the echo, but there are also many opponents, especially the online community dominated by young people. The conservative’s intention to block the big show is almost Going to the one-sided resentment. Some feminist groups also raised objections to the accusations of conservatives. The dispute lasted for more than a week, and even a few battles were fought.

Although there is no obvious violation of the Vimy big show, under the pressure of all parties, fcc had to talk about the abc and the person in charge of the company to discuss the solution to this situation.

In a mature capital society, having 100% of profit capitalists can commit all evils in the world, which is actually an alternative manifestation of the power represented by capital. Therefore, it is impossible to block a TV program with more than 40 million viewers. This is noisy and continues until Christmas. Fcc and Wei Mi’s big show producer finally reached a compromise agreement, this year and follow-up. The Vimy big show, if played on public television, must be placed after 10 o'clock, and you need to mark the tv-14 logo that reminds minors not to watch.

At the same time as these things happened, another unexpected thing made many people very surprised and surprised.

A week after the release of the Vimy show, 1 million boxes of the Vimi big show video tapes officially began to be released. Emily and others originally worried that no one would spend 30 dollars to buy such a box with only 40 minutes of videotape, Eric Even the video of the slow-moving video was planned to be treated as a gift, but on the day of the sale, 1 million video cassettes were sold out. The firefly's distribution department had to urgently allocate resources to quickly make another 1 million boxes into the market, and was also snapped up.

Perhaps repeated stock-outs have formed a potential hungry marketing effect, and some media have followed suit, so many times. In less than a month, the sales of VIM's videotape have reached nearly 7 million. The fireflies issue department, which finally responded, took the time to do a survey and found that 75% of the buyers bought the videotape for the six songs, that is to say. These people basically used this Vimy big video tape as a music album.

After a detailed evaluation, the firefly's distribution department expects that the video tape sales of Wei Mi's big show will eventually exceed 20 million boxes. What is the concept? The video tape of Wei Mi Daxiu is priced at $29.9 per box, which is actually $30. The sales of 20 million video tapes will bring in sales of 600 million US dollars. Because the Vimi big show is only forty minutes, the production cost of a video cassette is only half of that of ordinary movies. The cost of issuing and the profit reserved by the channel are discarded. Each videotape will bring about $15 gross profit to the issuer. . Equivalent to half of videotape sales, $300 million!

The media that had been entangled in Eric’s renunciation of hundreds of millions of dollars in filming and filming stunned and found that Eric had earned the ‘loss’.

The "Vimi Big Show Music Album", which was born in the sky, has also made music magazines such as "Billboard" and "Rolling Stone" very popular. These well-known music magazines have their own weekly music list, but in recent weeks The weekly singles charts published by these magazines have received a lot of buzz, because none of the songs in these lists are from the big show bgm, but in the hearts of fans, in the big show Any song has enough strength to squeeze into the top of these charts. In this one-sided buzz, well-known musicians who wanted to release new singles at the end of the year have postponed the single release plan.

in fact. Music media such as "Billboard" is also hard to tell, because the fireflies do not take the usual path, the ordinary singers release singles, which one is not very hard to play through the radio and television stations. But the fireflies didn't have any list behavior at all. Even so far, although the names of the six songs have been circulated, people still don't know which band and which singer sang these songs. The firefly record is invited by Eric. Underneath, there is no specific information about these people.

This has caused the six songs of Wei Mi's big show to be passed down by music fans in private. The Vimy big show videotape is even out of stock, but in addition to abc TV stations and subsequent cable TV stations that have purchased replay rights, there are no public broadcasts, no matter whether it is TV or radio, there is no shadow of these six songs. You don't play the game, don't publicize, don't publicize, don't show your intention of being in existence. How can I give you a list? Is it just based on the sales of the Vimi big show videotape?

After the big show, Eric hid in Southampton to accompany women and children, and the party was holding a pre-Christmas party.

In the living room, Emily held a small Kevin in her hand, but excitedly told Eric and others about the recent period of time: "Jane Winner of "Rolling Stone" can't contact You can only call me all the time, you don't know, the tone of his phone on the phone two days ago is a bit pitiful, hehe, he said that we will not play the songs on these side, they are music magazines. It’s going to lose credibility. Eric, you might as well let the singers launch the singers ahead of the firefly record. Now is a good time. Anyway, Weimi’s got it all, even if they are snatched by some singers. The wind is not a big deal."

Eric casually leaned on the sofa and closed a magazine in his hand. He shook his head at Emily: "In addition to the consideration of Wei Mi, this situation is actually good for those newcomers. Propaganda, the media can easily spread the topics gathered on these new people to other places, delaying to let them gradually launch singles after Easter next year. At that time, the topic of Wei Mi should have fallen, and the media will pay more attention. Focus on these new people."

Emily said: "I think you are sure to worry about the sales of the VIA videotape, but this result is really shocking. The sales of 20 million boxes may eventually bring in a net profit of 300 million US dollars. The annual sales of the $300 million, 啧啧,ltd side has risen a lot, but this year's annual profit is about $400 million."

Eric smiled and said: "You wipe your mouth, the saliva is flowing out, and envy is useless. It was yours who were willing to sell the secret of Wei Mi Daxiu to me, so this money It's all mine."

In the laughter of Chris, Virginia, and others, Emily just snorted and said: "This is not my decision. The last thing I regret is the talents of the board. At the last regular meeting, Those guys still want me to take back the copyright of Wei Mi Daxiu."

Although Emily is very casual, but after finishing this sentence, she still looks at Eric with a little hope. (To be continued.)