Chapter 679： Playfulness

The ltd Group was won by the Firefly Investment Company and the Brighton family through a hostile takeover. Although the two companies hold 62% of the shares and have an absolute controlling stake, when Eric throws 20 million dollars to make the marketing of the big show At the time of the plan, it was immediately opposed by other shareholders' representatives on the board of directors. In order to avoid another turmoil within the group of companies that just completed the hostile takeover transaction, Eric took the initiative. Even taking into account the possible reactions of the small shareholders of the Firefly Group, the production costs of the company's big show are completely invested by Eric.

From the fashion show project to the final TV broadcast, the sensational effect produced by the show is a testament to the great success of this fashion show, but before the release of VIM's videotape, no one thought this Nei Yixiu has the potential to generate profits. Even if the high ratings of the Vimy show have attracted a large number of TV stations that attempt to purchase the right to play, in order to maximize the influence of the Wei Mi brand, Eric plays The price of the rights is very low. Some small European TV stations even took away the TV broadcast rights of Wei Mi’s big show with only 100,000 US dollars. In the end, the total revenue of this piece is only over 10 million, which is still not enough to recover 20 million. Funding for the production of the dollar.

However, after the release of the VIM's videotape, an unexpected situation emerged.

The beauty of the fashion inside Yixiu's own videotape collection value, six songs that hit the top position of any music leaderboard, and the hunger and thirst marketing effect of repeated sales and out of stock in the wrong time, leading to the Vimy big show The popularity of videotapes far exceeds everyone's expectations. Just in the United States, the sales of video tapes of Vimi's big show may reach 20 million boxes, and the sales prospects in the vast overseas market are even more unpredictable.

With the hot sales of the Vimy big show videotape, just the US domestic video tape sales can bring Eric to $300 million in revenue. Even if Eric’s current worth has reached tens of billions of dollars, this money is an unexpected windfall for him.

When everyone was amazed at the sales of the Vimy big show videotape, the final regret was definitely the part of the shareholders who strongly opposed the money making the big show. It is estimated that those people heard the sales of the Vimi big videotape. The numbers can't help but create an impulse to hit the wall. If it wasn't their strong opposition at the beginning, now the video of the Vimi big show video will belong to the company. This income almost doubles the annual profit of the company.

What is more serious is that the lucrative profits brought by this year's Wei Mi big show must not be included, but because the copyright of Wei Mi Daxiu was sold sloppyly to the fireflies, the same can not be done in the future. Mi Daxiu shared profits in the business operation.

Therefore, it is not surprising that Emily has just attempted to take back the temptation of Wei Mi’s big show copyright.

Although the relationship between the two parties is very close, Emily is a person of the Brighton family. After consulting the business, if the copyright of the big show can be recovered, the Brighton family will also be able to benefit in the future.

Actually from the beginning. Eric’s plan is to make a Victorian show on his own, let the company see the advertising effect, and then return the so-called copyright to the company to continue its operations. He never thought that the Vimy big show could bring it to himself. Such an unexpected windfall. But now, just as Emily is doing business, since Essex has achieved unexpected commercial success, Eric can no longer implement the original plan.

However, Eric is also very clear that the unexpected success of the Vimi big show on the tape release may only be this time. Because this year's success was achieved by Eric, who spared no effort to call the entire Firefly Group's media resources and Yahoo's online media, and personally carried out the operation for half a year.

But Eric can't continue to spend countless media resources to do this in the future. And even if he is willing, after the loss of freshness and mystery of the Vimy show, the audience will not continue to buy it. At the same time, the form of the Vimy show is very simple, it is not like the Super Bowl or the Oscars. Every year, it can bring enough suspense to the audience, so this kind of success has no possibility of copying.

Therefore, although the first successful operation, the Wei Mi big show will certainly bring some profits in the next few years, it is impossible to maintain it for too long. and so. Now letting go of the copyright of Wei Mi Da Xiu is almost equivalent to selling a stock at the highest point.

Considering for a moment, Eric said to Emily: "If I am willing to return to the copyright of Wei Mi Daxiu, what kind of price can I give to the company?"

"Ah?" Emily widened her eyes and looked at Eric in disbelief. She seemed to want to make sure she was wrong. Even Chris and Joanna looked at Erie with surprise. Gram.

Although on the last board of directors, someone suggested a proposal to take back the copyright of Wei Mi Daxiu, Emily was quite heart-warming, otherwise she would not even test Eric at all, but at this time I heard Eric say it. Willing to let go of the copyright of Wei Mi Da Xiu, Emily still has an incredible feeling, because she, like many people, has no expectations for this matter.

However, it was just a moment of surprise. Emily recovered and confirmed: "Eric, what you just said is true?"

Eric shrugged: "Of course, but if the price quoted by the company does not have enough sincerity, I will definitely not agree."

"This, we really haven't considered this situation," Emily smiled slyly. To be honest, "I need to go back and discuss with other shareholders, but Eric, yourself..." Amy Li said, in a random way: "You yourself... how much will you be satisfied?"

Eric said: "I don't need money now. If you pay cash, I have to pay personal income tax. This is not worthwhile, so the copyright of Wei Mi Daxiu is considered to be an equity investment."

When I heard that Eric wanted to convert the copyright of Wei Mi’s big show into a share of the company, Emily immediately showed a pitiful expression: “Eric, the original company sold the copyright at a symbolic price. I am giving you, do you want to make too much price, and you have earned so much this time."

Eric spread his hand and smiled: "If there is no accidental income from the release of the videotape, I have to post it to $20 million this time, and I still consume so many media resources from the Firefly Group and the Yahoo! Portal, so I took this money. I am very calm. Now I have turned a soybean into a golden bean. Of course, you have to buy it back at the price of gold, haha."

Emily listened to Eric and said that she no longer made those unnecessary gestures. A serious talk about the business: "So, if the law takes the copyright back, will you personally participate in the production of the Vimy show?"

Eric shook his head: "This kind of participation is definitely impossible this year, but I am also a major shareholder of the company. If there are any good ideas, I will definitely not be embarrassed. Moreover, this year's Wei Mi big show opened a very Good head, so even if I don’t participate next year, you will definitely be able to pull a heavyweight creative team, just like the background song of the big show. Next year you can work with some top musicians to show the current Influential, those singers are certainly very willing to use the Vimy big show as a platform for new songs, so although they will be part of the singers in the videotape, the income of the company will be equally rich, and don’t forget, The most fundamental role of Mi Da Xiu is the marketing of the Wei Mi brand. The benefits that this big show itself can directly bring will gradually decline. But the secret of Victoria’s secret brand will continue to strengthen under the continuous improvement for many years. The field maintains a very strong position."

Emily couldn’t stop her head. After listening to Eric, I still jokingly said: "Eric, I have some people who want to pull you to the company as the director of operations."

Everyone laughed, and Eric laughed and joked: "Then you can't afford it."

In the next few days, the company almost couldn't wait to come up with a plan, and the two parties finally reached a deal with a stake of $225 million. Eric is very satisfied with the offer. The original Firefly investment and the Brighton family allocated an average of 62% of the shares, but after this transaction, the shareholding of Firefly Investment increased to 35%, becoming the largest shareholder of the company, the shares of the Brighton family fell slightly It is 30%.

Although many industry analysts are very keen to point out that the commercial success of the Vimy big show this year can not be copied. However, the reaction of the market is often very blind, otherwise there will be no stock market bubble. Therefore, the achievement of this transaction once again stimulated the stock price of the company, making the market value of the company exceed the high of 5 billion US dollars. However, these are already happening for a while.

After the TV show of the Vimy big show, Eric’s energy turned to Hollywood again.

With the advent of the Christmas season, Firefly's "Change Face" and Columbia's "Brave Game" are on the way, because "The Game of the Brave" involves a lot of special effects, but the original version of the special effects are obviously somewhat shoddy. Of course, Eric is not willing to repeat the same mistakes, so he is very generous in terms of budget. In the end, the new version of "The Game of the Brave" was much better than the original version, but at the same time, the budget climbed, eventually reaching a high of $80 million, and marketing expenses also cost $40 million. In comparison, the final investment budget of "Face Face" is only 60 million US dollars, and the marketing budget is much lower than that of "The Game of the Brave".

However, after the release of the two films, there were some unexpected changes. "Face of the Face" was reflected in the morning of "Brave Game". The first week of the box office got a good box office of 36 million, and the wonderful story was also won. The film critics' unanimous praise, the final box office may reach about 120 million US dollars, although the results are not so eye-catching compared to the original "Smiths", but this film can only recover the production cost in the North American market, through the overseas market With the issuance, profit can be realized at the box office, and subsequent follow-up announcements are basically net profits.

Subsequently, "The Game of the Brave" was released.

This special effects blockbuster, which is highly anticipated by Colombia, is also more than $36 million at the box office in the first week. That's right, almost the same as "changing face", and Colombia's initial box office forecast is that the film should have a box office of about 45 million in the first week. The gap between reality and ideal is obviously very big.

Moreover, compared to the good reputation of "changing face", "The Game of the Brave" has a bad reputation in the film critics. Many film critics have said that the film is too "noisy", and the director is too obsessed with the stack of g effects.

Although the market for g-effects films is not saturated, many viewers have not been affected by the decline in word-of-mouth for the game of Brave. In the second week, the box office of this special effects film dropped only 26%, and accumulated more than 62 million dollars in two weeks. The box office results have been very good, but according to the box office estimate, "Brave of the Game" final domestic box office is likely to stop at about 140 million US dollars, compared with Colombia's estimated 200 million US dollars in the local box office is 60 million.

After the recent $2.1 billion huge asset write-down, Sony has always had a lot of resentment against Hollywood, although the final box office of "The Game of the Brave" can still let it squeeze into the top ten of the annual box office, after various channels of distribution, The film also has a very good profit prospect, but the box office did not meet expectations, but it is an indisputable fact.

At the same time, because of the election of the next leader of Colombia, Barry Diller, Amy Pascal, Michael Lynn and other famous Hollywood executives have refused Colombia's solicitation, feeling that Hollywood is 'bullying' His own Sony finally did not hold back his temper.

The first thing that Sony played with **** was tough up on the negotiations with Firefly's "Black Man" and "Smiths", and even publicly claimed that if the fireflies continue to deliberately drag the development process, Colombia will not hesitate to use Legal means to protect their own interests.

Eric had no intention of making Sony a hard copy in the development of these movie sequels. He also hoped that Sony would continue to stay in Hollywood.

However, Sony obviously does not think so. For Eric's entanglement in the "Black Man" main salary, Sony has always believed that this is the gesture that Firefly wants to monopolize the copyright of "Black Man".

So, in the short-term negotiations without fruit, Sony instructed the Colombian interim management to do another thing, and asked to renegotiate the "Museum of the Museum" signed with the flower film industry, "Forrest Gump" or even the same The release contract for the series "Mission Impossible". (To be continued.)