Chapter 511： Top 3 rivals!

After finishing the assignment, Yang Cheng began to care about the financial status of its business. "I haven't read the financial report of New Times Media, how about it? Is everything okay?"

Speaking of this, Ryze's face immediately burst into laughter, "Boss, thanks to the substantial increase in digital advertising, our digital platform has grabbed a big piece of cake."

Yang Cheng was also happy when he heard this, "Really? Tell me about it."

Ryze cleared his throat and first reported the overall market situation. "In 2014, the total amount of digital advertising, including mobile advertising, was as high as 50.7 billion US dollars, an increase of 18% from the 43.1 billion US dollars in 2013. The annual growth rate of 17% is basically the same.

Among them, mobile advertising amounted to US$19 billion, an increase of 78% from US$10.7 billion in 2013. Although this growth rate cannot be compared with the 170% in the previous two years, it is also the fastest growing in digital advertising. Mobile advertising currently accounts for 37% of all digital advertising, up from 25% last year.

In digital advertising, display advertising is the main source of digital revenue for news companies. In 2014, overall display advertising, including mobile display advertising, grew by 27%, compared with 22% in the previous year.

Banner ads account for 49% of display ads, down from 63% in the past 4 years. Video ads grew by 56% in 2014, which is faster than any other display ads, accounting for 27% of all display ads. In 2010, this proportion was 14%. In 2010, display advertising totaled US$9.9 billion and video advertising was US$1.4 billion. "

Yang Cheng listened and waved his hand, "Just talk about the main point, I want to know how much our company can get out of so many billion dollars?"

Obviously, social media and technology companies are bound to be the biggest winners, including New Era Media. In this media revolution brought about by technology, social media and technology companies are the most profitable digital advertising. .

Yang Cheng needs to know the position of his company in the market. These data will be converted into U.S. dollars in the future financing and even listing process, which will continue to flow into his pockets. Therefore, he reported very much. Nor is it aimless.

These data were deeply engraved in Ritz’s mind, and he said without hesitation, “At present, in the entire digital advertising market, there are five giant companies-Google, Facebook, Microsoft, Yahoo, and AOL, as well as the newly emerging us. In 2014, it accounted for 61% of all digital advertising revenues in the United States, accounting for 30.9 billion US dollars of the total US$50.7 billion. However, this total proportion has been decreasing at a rate of 1% per year since 2010, even if we join , Also failed to reverse the trend.

Five giant companies plus our New Age Media accounted for 50% of all display advertising revenues of US$22.2 billion, or US$11.2 billion.

In terms of mobile display advertising, the top five companies are Facebook, Google, Twitter, Pandora and Apple, which received $6.4 billion of the $9.6 billion. They accounted for nearly two-thirds of the mobile display advertising market in 2014. We did not include this data because in the past there were not many advertisers who placed display ads on Toutiao apps, and we only had less than 120 million in this item. Dollar revenue. "

"US$120 million?" Yang Cheng interrupted in surprise, not less, but more. Regardless of the headlines, the current customer base is amazing, but it is not suddenly popped out overnight, but accumulated day by day, so it really has an advertising effect. It’s not a long time, let alone mobile display advertising, which is not as simple as print advertising. According to the general advertising industry rules, this 120 million US dollars can make a net profit of 20 million US dollars in headlines. After all, you have to consider vacant advertising spaces. Rates, self-media sharing, etc., so a net profit of 10% to 20% is more common.

There was such an amazing performance in just half a year, no wonder Yang Cheng, the hand-handling shopkeeper, was so surprised.

If there is such a benefit just before the customer group is formed, then when the user group of Toutiao breaks out, the profit will be very considerable.

Ritz Khan continued, "Yes, but as we continue to grow, this number will double geometrically. Today, our biggest competitors are Google, Facebook and Twitter. Google is always the digital advertising market. The biggest beneficiary of Google’s revenue was 38% of digital advertising and 37% of mobile advertising revenue last year. Although it was down from 40% of its total digital advertising revenue in 2013, it was not just one of them, New Times Media The rise of emerging powers headed by them is bound to diminish some of their profits, a very common market law.

Just like Facebook has become the strongest growing digital advertising revenue in the past two years, in 2014, Facebook took 10% of all digital advertising, and its digital advertising revenue increased by 52% to $5 billion. More than double the 2.2 billion USD in 2012.

Facebook is still the biggest winner of both display advertising and mobile display advertising. They currently earn about a quarter of all display advertising revenue and 37% of mobile advertising revenue.

In 2014, its mobile display advertising revenue increased by 131%, from 1.5 billion U.S. dollars to 3.5 billion U.S. dollars, but it has slowed down compared with the 292% increase in the previous year. Facebook’s share of mobile display advertising has increased. And the decline in the proportion of display advertising on more mature desktop computers is basically the same.

In 2014, Facebook’s share of mobile display advertising increased by 20%, while its share of desktop computer display advertising fell by 20%.

Finally, Twitter, with a 4% market share in display advertising, surpassed Amazon and Microsoft to enter the top five for the first time. Twitter also increased rapidly in mobile display advertising revenue in 2014 ranked in 2014 The third place in the year, accounting for 7%, an increase of 111% over the previous year, from 300 million US dollars to 700 million US dollars, slower than the 178% growth in 2013.

Similar to Facebook, Twitter's mobile display advertising market share and desktop display advertising market share rose or fell 10% respectively. "

Yang Cheng held her shoulders and frowned, "7%? So, we are not too far from the top five."

Ryze smiled and nodded, "Yes, as long as we maintain the current customer base and the number grows steadily, it will not be difficult for us to rank among the top five with the data of the whole year. In a subdivision field, the only direct competitors are Facebook, Twitter and Google. Among them, Twitter is our closest goal. Defeating Twitter is our top priority and the easiest opponent to defeat."

"I see, let this be the goal. This number will surely make the board of directors and the next financing party ecstatic, right?" Yang Cheng patted Ritz's shoulder with satisfaction, and said with emotion. Too much of his expectation, but the more surprises the better.

"It's the boss, is the next round of financing going to begin?"

Yang Cheng smiled thoughtfully, "Well, soon, I promised many friends to take them in. This C round of financing is inevitable, but depending on the situation, this may be the last round of financing before we go public. After all, We have already generated profits, and we will bring more people in, just exploiting our own interests. I will not let this happen."

Ryze nodded heavily, "I understand, then boss, there is nothing else, I will go down to arrange~"

"Go, call Eddie up."