Chapter 512： Lao Mo's back hand (1)

"Boss, you call me." Eddie has a Confucian spirit as always, but compared to the messy and eclectic when we first met, she is now a bit more elegant, and her curly hair has been carefully taken care of by the hair stylist. Shaped.

Yang Cheng smiled and beckoned, "I have been busy outside recently, and I have no time to care about the company's affairs. Tell me how your layoff plan is going."

The embarrassment on Eddie’s face flashed away, "Boss, first of all, I want to apologize to you. I didn’t think about it well, and it’s also because I didn’t work well. I didn’t expect that when I announced the layoff plan in the company, it would cause trouble With such a wave of opposition, my office is almost full of complaints and suggestions."

Yang Cheng had no expression on his face. He had anticipated this situation a long time ago, "Why don't you just take a little bit of it? Talk to the employees a little bit and ask them to resign. It's better than you directly announce it, and let everyone down at risk. Well, don’t you worry that it will affect their work efficiency?"

"Boss, you can rest assured that since the announcement of the layoff plan, the work attitude and enthusiasm of the employees has not declined, but has increased. It seems that they don't want to be the one to be eliminated." Speaking of this, Eddie couldn't help but laugh. Speaking out, obviously he didn't think that he might make a wrong move, but he made a mistake, which became a good way to motivate employees.

"So, you haven't cut one yet?" Yang Cheng asked, raising an eyebrow.

"No, no, how could it be possible that at least a dozen old employees who were eating and waiting to die were cut off by me, without causing any waves." Eddie waved his hand to deny that he didn't want to be misunderstood by Yang Cheng.

Then he hesitated for a while and said, "Boss, to be honest, if the current situation is based on the current situation, I am skeptical about whether this layoff plan will continue to be implemented, because the sales of newspapers are currently growing against the trend, although it is still We haven't gotten rid of the small loss, but the overall situation is very good. This loss is not worth mentioning for the whole group. I think it is very worthwhile to use this loss to maintain our current position in the public opinion circle."

Yang Cheng thought deeply about Eddie’s words, not unreasonable, but how long can this seemingly beautiful situation last?

sighed and asked, "Eddie, I think you know the overall situation of the American newspaper industry last year, don't you? Do you think that our new era media can really do well in it, or even stand out?"

Eddie opened his mouth and shook his head with a wry smile, "I don't know the boss. I can't make this judgment. In the whole year of last year, the advertising revenue of the newspaper industry fell 4% to only 19.9 billion US dollars, which is less than 10. Half a year ago.

Among them, print advertising revenue dropped by 4% to 16.4 billion U.S. dollars. As you know, boss, newspaper company’s revenue composition includes advertising, distribution and other revenues, of which advertising revenue accounted for 57%, distribution revenue accounted for 36%, and other revenues Accounted for 6%, this situation is basically similar to 2013.

The decline in advertising revenue has little difference in categories, with retail advertising falling 5%, national advertising falling 6%, and classified advertising falling 5%. Data from several listed newspaper companies show a slight increase of 1% in distribution revenue, but it cannot compensate for the decline in advertising revenue. "

paused and added, "This slight increase of 1% is contributed by our new era media!"

Yang Cheng’s fingers tapped the tabletop rhythmically, dart dart, not loud, but very oppressive, silent for a moment, and signaled, "Go on~"

Eddie was stunned, pushing his glasses and immersed in a slightly sad atmosphere. After all, he has been immersed in the field of newspaper media all his life. The decline of an industry inevitably has some sad thoughts. He straightened his thoughts and continued, "Actually , All traditional news companies hope that digital revenue can account for a significant share, but none of them can.

According to relevant data, although digital advertising revenue increased by 18% in 2014 to reach 50.7 billion U.S. dollars, digital advertising still only accounts for a small share of the total revenue of traditional news companies.

It’s also worth mentioning that before our layoff plan, our colleagues have already taken the lead. Last year, the U.S. newspaper editors and editors showed a continuous downward trend, but the rate of decline has slowed down, compared with the reduction in American newspapers in 2008. It was 11%, and in 2012 it was reduced by 6%.

According to the latest data available, in 2013, the overall number of acquisition and editing jobs in the United States decreased by 3% to 36,700. The proportion of ethnic minorities among editors and editors has remained stable between 11% and 14% in the past 20 years. The number of female editors declined slightly. Since the statistics were available in 1998, the proportion of female editors has been between 36% and 38%.

Of course, these few data are of little use to us, just note that compared to large-scale layoffs, the few people we lay off are only a fraction of a fraction. Even if they join together to protest, ZF will not count all the responsibilities. To our family. "

Yang Cheng waved his hand, "We don’t need to shirk responsibility. The company is in a bad condition and layoffs are justified, but we must be well-known. As long as we are not large-scale layoffs, I think the problem on the ZF side is not big. The most important thing is public opinion control. We must not allow society to form a social effect that criticizes us for being ruthless and cold-blooded. Once formed, it will be detrimental to the overall image of our company. Don’t forget that we are going to go public after all. If the society is not optimistic about it, the stock price will be difficult to contrast.”

After all, Yang Cheng is still an egoist. If the layoffs involve too many benefits, he will not really care about the lives and lives of others. Of course, the compensation that should be given is still to be given, and there is no less. This is Matter of principle!

Eddie nodded heavily. Now his thinking has undergone a qualitative change. He has become more like a CEO of a large group. He handles business from the perspective of the company and is responsible for the board of directors. The old employees really make him feel distressed, but this does not stop his pace, "I understand the boss, rest assured, I will never let this kind of unfavorable voice appear, with our current control of the public opinion circle, as long as it is not other Several media groups have joined forces to attack, and we are absolutely safe."

"Very well, then, do you have any plans next? If there are any, put them forward together. I can directly give you a decision while I am here, so as not to pass it to me through Susu, and time is delayed." Satisfied with Eddie's answer

Eddie hesitated for a moment, not straightforward, but turned around and said, "Last year, the U.S. newspaper industry merged and changed owners from time to time. With the dismal operation of newspapers, several media companies in 2014 included Gannett, EWScripps, etc. In total, more than 100 newspaper assets were sold, largely to ensure that the relatively robust radio and television and digital entities are not affected by the financial status of newspapers.

The most notable one is the merger with, both of which have experienced similar operating declines;

First Digital Media is one of the largest newspaper groups in the United States. It was also listed for sale in September last year. According to reports, it was acquired by ApolloGlobal Management. The acquisition has not yet been completed and the progress is very slow. It is reported that the acquirer has regretted it and felt the first The overall operation of digital media does not meet expectations, I am afraid that this will not be the case. "

Yang Cheng saw through Eddie's careful thoughts at a glance, and glared at him, "Just be honest, don't go around the corners, which newspaper do you want to buy? Can't let me relax?"

Eddie shrinks his neck, how can he look like an old man? The dog leg of the entire Republic of China looked at Yang Cheng and said with a smile, "No, no, I am busy with the company's work now. I don't have the intention to buy another burden. Isn't that trouble for myself?"

Yang Cheng frowned and asked patiently again, "Then what do you mean?"

"The problem is that after I sent someone to take over, I found that this is a worse sieve, or should we sell it?" Eddie finally bit the bullet and said his idea, then closed his eyes and waited. With Yang Cheng's violent storms, after all, Yang Cheng tried so hard to get it from Lao Mo, and now he dislikes it ~ www.novelhall.com~ no one will be happy if it changes.

Sure enough, Yang Cheng's expression turned dark for an instant, "Then you are going to talk about it, what is it going to be like? Make you so disgusted?"

In his opinion, the assets are not good or bad, they are only assigned to who they are. It doesn’t matter much. He even disliked it. Just now, his satisfaction with Eddie fell below the pass line. If Eddie’s answer is not convincing enough for a while If you do, the score will drop to zero, and Eddie can pack and go.

Eddie now also knows that Yang Cheng is dissatisfied with him, but when it comes to this, he can't shrink back, otherwise he doesn't know if it will be sold, he must be finished!

He cleared his throat and said, "Since I took over, I have sent capable men to London to sit in. It was very smooth at the beginning. There were no obstacles to the integration or the issuance of orders, and the distribution of newspapers was not affected by the replacement of the door. There were fluctuations, but after I investigated it in depth, I found that the whole thing was a pit. Boss, did you know that the loss of the entire Times newspaper system was as much as 72 million pounds in 2009."

Yang Cheng was surprised, raised his hand and interrupted, "You mean the entire Times newspaper?"

Eddie nodded, "Yes, including the peace. Although the loss has been reduced year by year since then, it was only a paper loss of 6 million pounds last year, but I felt something was wrong, so I sent someone to contact an old employee. Discover the truth.

It turned out that News Corp. had always passed on the losses and used the assets to mortgage loans in the bank. Today, the overall loss has reached nearly 100 million pounds. This big hole is not enough on our own, and three months later, There is more than the loan required, up to 32 million pounds. "