Chapter 660： New proposal: equity equality

"As the earliest overseas investment project for the revival, Club Med has now developed and built four resorts in Country Z. According to our plan, there will be nearly 20 clubs open in the next five to ten years.

The field of cultural tourism is the key investment industry for the rejuvenation of the next ten years. To tell you the truth, the contribution of the country Z market to Club Med has affected the destiny of this old company. According to our estimates, it is in Anji and Beidai. After the opening of the two resorts in the river, in 2016 next year, the company's operating profit will reach 45 million euros (about 340 million yuan), a year-on-year increase of more than 30%;

In 2017, it is expected that the number of visitors will increase by more than 20%, and the performance will reach the best level in the past ten years. Therefore, Country Z is an indispensable market for Club Med, which is one of the reasons why we dare to make such a big bet. "

Chairman Guo gets more excited as he speaks, Yang Cheng can feel what he is talking about. He relies heavily on this project, and he can understand the potential meaning of his words. Club Med is inseparable from the Z country market, and they It is even more inseparable from the help of the revival, in other words, they are determined to win the Club Med.

In fact, if there is no Yangcheng this little butterfly, according to the original process, this well-known brand that was born in Paris in 1950 and symbolizes the French resort culture for more than half a century has been used by a family since this year. The enterprise in country Z is in the bag.

Through the longest acquisition battle in the history of French securities trading that lasted for more than two years, Renaissance originally completed the acquisition of Club Med in early 2015, costing nearly 1 billion euros.

During the entire acquisition process, Chairman Guo and his competitor, Italian investment tycoon Andrew Bonomi, kept raising their quotations, demonstrating his determination to never give up unless he buys them. It is precisely because of his commitment to the brand. The long-term planning and resolute attitude eventually forced the opponent back, but this time because of Yang Cheng's joining, he forced the Italians back ahead of time, and instead made himself the most hated competitor in Chairman Guo's heart.

Why did Chairman Guo and Fuxing decide to buy Club Med?

It is true that it is the world's largest resort chain group, with more than 80 resorts in 40 countries around the world, but before the revival acquisition, Club Med's performance was not good, and even serious losses.

The company’s main customer base is still from Europe, but in recent years, the European economic recession and the threat of terrorist attacks have greatly affected the traditional centralized vacation model. Of course, according to Renaissance itself, Club Med and the company’s development route are unplanned. And together, Fuxing also has its own big cultural tourism plan, but it is essentially different from the concept of big cultural tourism proposed by Yang Cheng in terms of scale and ambition.

In the original history, when Renaissance acquired Club Med, many people in the industry also believed that the final bid was too high, and Renaissance faced great pressure to recover the cost. However, in only two years, Club Med achieved high profits, which many people did not expect. And it is the emerging markets in Asia, dominated by country Z, that have contributed to this.

Therefore, Yang Cheng does not question the importance of the Z country market as cited by Chairman Guo, he himself thinks so.

Different from the general overseas acquisitions of Z enterprises, when Fuxing decided to acquire Club Med, it considered not only holding shares. From the beginning, they had made plans to introduce the brand into China for long-term cultivation.

This is also the result of Chairman Guo’s party in New York. "Mr. Yang, I think it is necessary to temporarily stop the repeated bidding between you and us. If possible, our revival does not mind the equality of equity between the two parties, whether it is I personally and the Renaissance Board of Directors are open to this. We are willing to work with a strong partner such as New Era Group to build the brand of Club Med, because our acquisition is not a short-term financial operation, let alone our goal. Simply obtaining a majority stake, but a long-term investment plan for the tourism industry.

Since the first investment in Club Med in 2010, Renaissance has been committed to combining this French lifestyle with the consumption upgrade of middle-class families in Country Z.

Renaissance has not only transported tourists from Country Z to Club Med’s overseas resorts, but also built the first Club Med resort with the theme of ice and snow in Yabuli as early as 2010.

With the gradual transformation of Z people’s tourism model from group sightseeing to self-service leisure vacations, the mid-to-high-end tourism and vacation market has begun to take shape, especially the family parent-child travel market has exploded on a large scale in recent years, bringing great market imagination. space.

I think Club Med is very suitable for the family-organized lifestyle of the Z people. Similarly, if we can cooperate with each other, take Club Med as the center, and open Club Med to every corner with Chinese people I want to believe Backed by the two major markets of Z-US, both you and me can benefit from it. I believe Mr. Yang should have heard of the principle that cooperation will benefit both. "

It has to be said that Chairman Guo’s eloquence is quite good. At least Yang Cheng has a feeling of heartbeat at this time. According to the future described by Chairman Guo, it is entirely possible for Yang Cheng to rely on the platform of Club Med to gain more indirectly. In the country Z market, this is much easier than exploring it by yourself. After all, the influence of Renaissance in the country Z is far from comparable to that of a Chinese.

Moreover, the core of Yangcheng's own big cultural tourism concept is not the hotel and resort represented by Club Med, but the transportation line connecting tourists and tourist destinations. As long as you control Delta Air Lines, you don’t have to worry about making money. .

If according to the original plan, after acquiring Club Med and Banyan Tree Group at the same time, a clear distinction should be made between the mid-to-high-end and high-end luxury classes. Club Med will target the middle-class market, while Banyan Tree will focus on the high-end luxury sector. They are clearly distinguished, do not conflict with each other, and can also form a complementarity in the types of scenic spots.

But if he accepts Chairman Guo’s proposal, he will have to give up the larger middle class in the market and specialize in high-end luxury. It is not unacceptable. After all, everyone knows how high the profit of luxury goods is, even if it is luxury. The same goes for tourism. Besides, he is not completely abandoning the middle-class market, and sharing equity with Renaissance. Everyone earns the same amount. Moreover, with this level of cooperation, it is not unacceptable for the other party to accept Delta as the sole partner. what?

As he thought about it, he looked at Chairman Guo's gaze again, and he became kind.

(https://)

Please remember the domain name of this book's first publication:. Mobile version reading URL: