Chapter 661： Talent is the source of all evil capital

Yang Cheng can feel from Chairman Guo’s words his urgent need for Club Med and his sincerity to cooperate with him for a long time and fair. Of course, everyone is a businessman. It would be a bit whimsical to expect Yang Cheng to believe in a businessman like this. .

But everyone present could feel the change in Yang Cheng’s attitude, “Chairman Guo, the growth of Club Med, including the help of Fuxing Group after its shareholding, is well reflected in the profit statement. If you don’t have your Work hard, I don’t think I will be eyeing this brand at sunset."

Chairman Guo politely smiled, he knew there was something to be said.

Sure enough, Yang Cheng’s turning point followed. "But due to my overall planning for the Cultural Tourism Group, a complete Club Med can be called a puzzle. If there are any shortcomings, no matter how hard you work in the future, you will not be able to make up for the whole puzzle. If the pattern is incomplete, there will be flaws when you look at it.

Therefore, I don’t mind introducing Renaissance Group as a strategic partner of Club Med, and I would rather help you become the second largest shareholder, and even give you the right to operate country Z. We only perform supervisory duties, but Club Med’s The controlling position must be in your own hands. "

Chairman Guo looked calm, completely different from his subordinates, staring at Yang Cheng with an angry face, so there is a gap between this person and other people. Why can someone be the chairman of the board is the top wave of rich people in the country? People can only work for people, and this ability to raise energy still needs to be strengthened.

Yang Cheng cared about the employees of other companies with great interest, as if he was not worried about the other company's leaving.

The fact is also true. Chairman Guo heard the hidden meaning in Yang Cheng’s words. Cooperation is not impossible, but equity equality is impossible. The status of the first and second largest shareholders must be clearly distinguished. For this reason, rejuvenation can be obtained. This is the core of Club Med's right to operate in country Z.

In fact, compared to the Delta Air Lines, which Yang Cheng relies on, Renaissance also has its own small abacus. Or, to be precise, Chairman Guo also does not use resort products such as Club Med as a cash cow, but relies on the cultural tourism industry. Layout, drive passenger flow, and achieve the goal of real estate, medicine, finance and other fields fully blossoming.

Looking at the rejuvenated shopping list in recent years, it is not difficult to find Chairman Guo’s vision, except for Club Med, he did not blindly demand absolute controlling rights.

Even Club Med, Past Life Renaissance only obtained a 9.5% stake in 2010. It was not until 2015 that it defeated Italy’s bidder, achieved a 98% shareholding at an expensive price of nearly 1 billion euros, and announced its privatization. city.

Does Chairman Guo value the trivial profit? Of course not. Everyone, including Yang Cheng, knows that Club Med not only owns more than 70 resorts in 30 countries on 5 continents, but also has a large number of members. In the final analysis, people and traffic are the source of "every evil".

In addition, of course, in 2013, Fuxing Group announced in the Shanghai stock market that it had signed an agreement with Kirzner Group, planning to invest more than 10 billion RMB in Sanya in the next three years to build a seven-star hotel and Ocean Park Atlantis .

Also at the beginning of this year, Fuxing and TPG (Detai Group) acquired an 80% stake in Cirque du Soleil for US$1.5 billion. Its Chinese entertainment giant TPG holds 55% of the shares and Fuxing takes up 25%. Cirque du Soleil remains independent. , But Fosun is responsible for the strategic deployment of the country Z market. It is precisely when Yang Cheng received this news that he made the above suggestions. With reference, he has no worries that Chairman Guo disagrees.

The above is only the layout of tourism product resources, and there are more important client aspects. After all, tourists in country Z are not used to placing orders directly to tourist destinations by phone or email, so customers who exist as intermediaries The end is very important. In 2013, it was worth 512 million RMB to hold nearly 2% of the shares of Guo Travel in Country Z, becoming the third largest shareholder of Guo Travel.

At the end of last year, it subscribed for a 176-year-old British tourist group with a 176-year history and increased its holdings to 8.2%.

At the beginning of the year, Fuxing and the Shanghai stock market established a joint venture to develop domestic tourism and inbound and outbound tourism products for tourists from country Z under the brand. Fuxing International holds 51% of the equity in the joint venture and 49% of the equity, which is the same. In the case, Renaissance firmly holds the right to operate the Z country market.

Previously, the business area was mainly concentrated in Europe. In addition to a large customer base, this century-old travel agency also owns more than 3,000 travel retail stores, more than 200 hotels and resorts, more than 90 aircraft, luxury cruises, etc. In addition, as a European tourism giant, the supplier resources are also very strong. In addition to the existing client booking platform, the joint venture with Renaissance has also opened B2B business in country Z.

Immediately afterwards, Renaissance invested in India’s largest OTA (Online Travel Agency) platform Makemytrip, accounting for 4.37% of its shares. It has a 47% share of the Indian online travel market. It is called "Ctrip of India" by many people, and its business covers major Indian companies. Domestic and international routes, 25,500 hotels in India, and 250,000 hotels overseas are actually one of Yang Cheng’s goals, but the current main energy is still on negotiations with Club Med and Banyan Tree Hotel, and there is no time to do it. Otherwise, this "Ctrip of India" must be Yang Cheng's pocket.

Over the years, some people have been advocating the "C2M" (toMaker) model. The core business logic of C2M is to realize the direct connection between the customer and the product generation side, cut all intermediate links, and make the product generation side fast, replicable and large-scale. , Respond to and meet the customized needs of customers at low cost, achieve seamless O2O connection, and supply-side reform to produce unique products to create value for customers.

Regarding the success of this model, Yang Cheng dare not make a statement, but he is clear that for a long time the tourism industry in country Z has been unbalanced. On the one hand, the client has developed rapidly, and OTAs have lost money for many years. In recent years, many subdivision platforms have emerged in recent years, such as short-term rentals, customized tours, travel social networking, and so on.

On the other hand, the product generation side or product resource side is seriously lagging behind. In addition to the natural landscapes endowed by our ancestors, the excellent scenic spots or destination products created by ourselves are very rare in the industry. There are only a few cases in the industry. .

The current reality is that a considerable part of the middle class and above in Country Z has entered the vacation era, but there is an extreme lack of supply of real vacation products, and 90% are still doing sightseeing.

In the development of the tourism industry, tourism and vacation are two completely different economic and product forms. Sightseeing is a ticket economy. The main form of tourism is to look at the things that nature or our ancestors have given us, mainly for low- and medium-consuming consumers.

Vacation is a kind of life experience economy, mainly based on experience, which requires modern immersive products, complex business layout, advanced operation management concepts and excellent teams.

It is aimed at middle-to-high-end people, and the number of days for tourists to visit will far exceed that of sightseeing. For example, the average stay of Club Med is 7 days. They spend a few days in the holiday destination and spend on food, lodging, travel, shopping and entertainment. It will be more than 50 times the per capita ticket economy.

At the same time, the Internet age has made the tourism industry highly transparent. Everyone knows how much your ticket channel price and retail price are. The low-level competition of low-end products is becoming increasingly fierce. If there is no threshold, you can only fight for the price. The result of the war is that no one makes any money.

Therefore, from a certain perspective, this "C2M" model suitable for the tourism industry can hit the current pain points in the tourism industry, especially in the integration of product resources.

With the gradual introduction of European and American product resources into Country Z and their integration with each other and localized transformation, an industrial chain with many unique advantages will finally be formed. At the same time, the control of domestic and foreign clients will be introduced for the revival of domestic projects. While balancing the problem of low and peak seasons with international tourist sources, it can also intervene in the outbound tourism market with more guaranteed profits.

In addition, for many Z-funded companies that participate in overseas M&A investments, perhaps the most difficult is the integration stage after investment. There are too many differences between Chinese and foreign companies, and often they just buy when they buy. There is no change in the foreign companies that have acquired over the years. , Its own enterprise has not improved muchRenaissance has obviously made a lot of effort in integration, but it is undoubtedly a result that people can see. Yang Cheng is willing to cooperate with Chairman Guo, precisely because Renaissance created sparks in the process of merging with Western culture. It made Yang Cheng believe in the management talent of the other party. This is fundamental. Otherwise, why should we let the country Z market out?

Take Club Med as an example. Before Yang Cheng stepped in, Fuxing had established the localized sub-brand Joyview in Country Z with Club Med, which is generally located in tourist destinations within a 2-3 hour drive from first-tier cities, targeting middle-class cities and above. The short-distance and short-distance vacation market of the class (Tucao: there are not many long vacations in Z country), which integrates sightseeing, leisure and experience. For the national conditions of Z country, hotel rooms will be more high-end, but the outdoor experience will be relatively simplified.

The Fuxing Group, which has already taken a step ahead, is far more time-saving and cost-saving than the reintegration, planning, and transformation after Yangcheng received it. If this cooperation can achieve the purpose of industrial coverage, but also save most of it. For Yang Cheng and the cultural tourism group he aims to build, why not take the time and money?

Therefore, on the basis of Chairman Guo’s cooperation, he revised the proposal and decided to introduce this country Z investment giant as a strategic partner. Both parties rely on Club Med This brand will jointly develop the vast Z country market.

And Chairman Guo did not disappoint him. After only a few minutes of thinking, he showed the strategic vision that the top entrepreneurs should have. Just as Yang Cheng expected, he stretched out his hand and laughed, "Then Mr. Yang, we Can we discuss the details in depth?"

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