Chapter 664： Stand-in: the less hidden and noble Amman

In Yang Cheng's office, two people are still sitting across from the sea of ​​tea, with the exquisite carvings, but the person opposite Yang Cheng has been changed from Chairman Guo to Ryze Khan.

After tasting the Longjing tea, which is very fragrant after three infusions, Ryze Khan did not enjoy it, but was puzzled.

The reason for the puzzle is that the two bosses, Yang Cheng and Chairman Guo, suddenly stopped the originally pleasant negotiations. The two parties broke up. Faced with such a situation, Ryze, who couldn’t figure it out, rushed to Yang Cheng’s office, thinking Figure out the reason.

Just watching Yang Cheng's calm appearance holding the tea bowl, Ryze's anxiety slowly dissipated, and he poured himself a bowl of tea, quietly waiting for Yang Cheng to speak.

After a long time, the heat of the tea soup slowly cooled, and Yang Cheng sighed and said, "Continue to offer to Club Med. Our competition continues."

Just now Chairman Guo casually found an excuse to leave in a hurry, and Yang Cheng knew that the other party had tactfully rejected his proposal, and even stopped the cooperation he had reached before. Is he in a hurry?

No, let’s be honest, Yang Cheng’s attitude is ambivalent with Renaissance’s cooperation at Club Med. Cooperation has the advantages of cooperation, and the benefit of not cooperating alone is even greater. Therefore, the breakdown of cooperation is not a loss, nor is he himself. regret.

It's just that the lack of a chance to make money makes him quite depressed.

Ryze opened his mouth, after all, he didn’t ask why. After all, Yang Cheng’s attitude is very clear. If he continues to make offers with Club Med, it means that the previously negotiated cooperation with the revival side will no longer exist, and he still has to come by himself, which is not bad. , After all, why should the profit be allocated?

"I understand the boss, what about Banyan Tree?" Ryze Khan asked worriedly.

Yang Cheng waved his hand, "Continue to let our people drag. I will fly to Singapore as soon as possible to meet the He and his wife. We will decide when the time comes. However, we should also prepare with both hands. If the acquisition fails, another target must be added. Do you have any ideas?"

Ritz Khan has long studied the brand new market of boutique hotels. In the face of Yang Cheng’s questions, he showed the skills of top CEOs to the fullest. “Among the more than 20 boutique hotel brands covering the world, Banyan Tree, Amman , Six Senses, Naked Heart, Bailian, Puli, Songzan, Hongxi Nuoya, Hanbilou, Huajiantang, these brands are the most well-known brands, but in the country Z market we value most, it is undoubtedly Yue Rongzhuang ranks firmly at No.1.

But when it comes to international status or grade, Amman is slightly better, not only because it targets groups that are higher than Banyan Tree, but also because of its mystery, their operating team even doesn't love money even more than Banyan Tree. "

Yang Cheng was amused by Ritz's metaphor. Of course, it is impossible for both Amman and Banyan Tree to not want to make money. They are just metaphors for their philosophy. If they have to use one word to describe it, it is "Buddha", Banyan Tree In the early years, it was able to compete with Amman, but in recent years, the profitability has been gradually valued. Among the Buddhist teams, it has gradually fallen behind Amman and is in line with popular top hotels. In other words, Banyan Tree has taken the initiative to reveal The mystery was opened, and Amman remained hidden in the paradise.

Why is it mysterious? Because of three words: less! hidden! expensive!

Since its establishment in 1988, Amman has operated 31 hotels in 20 countries around the world and has almost no negative reviews (5:1 ratio of employees and customers). Each hotel has no more than 50 rooms. It has unique location and excellent service. , Become the secret of attracting many people to follow;

Hidden in a paradise, Amman is isolated from the eyes of most people in the world. Most of them are in quiet places with mountains and rivers. Like a hermit, I am looking forward to the arrival of people who are destined. If it is not the rise of the Internet, I believe Few of these 30 hotels have been heard of by the public;

Of course, even if you don’t know it, in addition to the standard rooms, the Amman Hotel’s special residences and villas, which contain countless designers’ wisdom, have an average price of US$12,000 per night, which is enough to discourage 99% of the world’s people, even if they are just ordinary. The rooms also cost thousands of dollars.

So, just listen to the name and look at the pictures to drool. What is really expensive is not the price of the night, because every Amman hotel can make you linger. How about staying one night at a time? When you calmed down and enjoyed it, Amman emptied your wallet unknowingly.

This is the Amman, but it is a unique existence in the eyes of tourists. There are a group of loyal "Ammans" all over the world, and there are many celebrities, such as Brad Pitt and Angelina Jolie, who often stay in Utah. The Amangiri resort, and supermodel CaraDelevingne is also a big fan of Bali's Hideaway Treetop Hotel.

Among the fans in Amman, there is even a travel called "Living in Aman around the world". This alone is far less than the current Banyan Tree. Even if their headquarters are not far apart, they are all set up in Singapore, a garden country.

Although Yang Cheng has heard of Amman's name and even stayed in once or twice, he really doesn't understand the background and shareholding of this hotel. "Do you think Amman might be acquired?"

Ryze Khan suddenly smiled, "Boss, you are asking this question at the right time. If it was before, I would definitely answer you no, or the possibility is very low, but now, the answer is just the opposite. I think we can Take this opportunity Yang Cheng is interested, "Oh? Tell me~"

Ryze sipped the tea soup and said with a smile, "Amman Hotel's name'Aman' comes from Sanskrit, meaning'peace'. However, they have not been peaceful recently. The escalating conflict between the two major shareholders of the group broke. The peaceful atmosphere even brought the lawsuit to the High Court of London."

After a pause, Ryze recalled the information he had read, and then said, “In fact, Amman’s ownership has always been ups and downs. The founder of Amman, Adrian Ze, was born in Indonesia and has Czech descent. He was from the Regent Hotel Group in the early years. One of the four founders.

As early as 2007, he sold 97% of Amman to DLF Group, the largest real estate developer in India, for US$400 million. After that, he sold the remaining shares to DLF Group one after another, only in 2011. Due to poor management, DLF decided to sell Amman Hotel for cash.

Subsequently, news broke that the Haihang Group, Qatar sovereign wealth fund and the French luxury goods group LVMH all expressed their intention to acquire. In the end, Haihang Group defeated its competitors with US$449 million in acquisition funds and submitted to DLF. The proposed acquisition against Amman, but for unknown reasons, did not receive a response from DLF within the validity period.

Later, it is said that the founder Adrian Zecha, and two other tycoons-the former head of the Indian Cricket Premier League Omar Amanat and the polar bear real estate crocodile jointly purchased the ownership of Amman, but since the acquisition, the two tycoons are fighting for The ownership of Amman cannot be handed over. If the court cannot give a final judgment, I am afraid Amman will not escape the fate of being sold again. Https://)

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