Chapter 663： 1 crazy man who loves money

"The industry needs innovative products and innovative business structures. In addition to traditional products such as mountains, ancient towns, and resorts, I think the forms of tourism products can be more diversified. The real masters should have the courage to break through themselves and create refreshing products. It can be a breakthrough in existing products, or it can be an innovative product that completely breaks the norm. While innovating, we must also pay attention to cost control and finance. After all, achieving profit is the ultimate goal.

The Atlantis project promoted by Brother Guo can be regarded as a typical breakthrough, but it is also a special case. If such a luxurious project is out of Sanya, it will not have the basic success factors, and the reproducibility is very low.

Innovation does not necessarily mean how high-end it has to be. The volume of the high-end niche market will soon reach its limit, and the consumption frequency will be low. Luxury goods will never be sold for consumer goods regardless of sales or total profits. ZARA’s owner Oman Theo Ortega once surpassed Bill Li to become the world's richest man.

Any fast-growing and influential company must aim at the mass market, and at the same time, it will raise its own barriers to competition and form products with good customer experience and inexpensive. "

Yang Cheng’s interpretation of innovation made Chairman Guo amazed. At the same time, he had to admire that Yang Cheng was able to make a name for himself at such an age. It was not because of the blessing of his family. At least, if his insights were not for the tourism industry. It is absolutely impossible for me to study carefully.

Applauded, and said with emotion, "Brother Yang, amazing. It's true that people are more deadly than others, and you can shop around. Based on your above remarks, you are fully qualified to serve as an investment consultant for Renaissance, and I am willing to contribute every year. A salary of 50 million RMB."

Yang Cheng laughed. He knew that Chairman Guo was joking, and joked, "Then you have to line up with Brother Guo. You must know that you are not the first entrepreneur to have this idea."

Chairman Guo smiled and shook his head, and then said on the topic just now, "You are right. We have always focused on innovating on the basis of advanced foreign concepts, rather than simply copying and pasting. It must be reflected in the country Z Adaptability and pertinence to national conditions.

For example, if the revival simply introduces Club Med into Country Z, the site can only be selected in Hainan and parts of the northeast, because Club Med’s culture and product design are basically carried out around the seaside and skiing, which will be far away from major customers. Groups, but these are not applicable in country Z. People in country Z have very few vacations. There are only a few small vacations that can travel long distances. As a result, an obvious holiday economy will be created.

The best way to solve this problem of having spending power but not spending time is to design short-term short-distance vacation products around central cities suitable for the current Z country market. Z country has the world’s top natural tourism resources, but The tourism products are extremely weak and I am really ashamed. "

Yang Cheng suddenly remembered what he had seen and heard during his travels in his previous life. At present, the content of the Z country scenic spot lacks new ideas and excessive plagiarism. There are antique buildings everywhere. Religious scenic spots are keen to build giant Buddhas. Mountain scenic spots have glass bridges. They are the same. I don't want to go there a second time. This is definitely a waste of resources in disguise.

Chairman Guo was silent for a while, thought on a whim, and suggested, "Brother Yang, do you have any idea to build a boutique resort hotel like Amman in Country Z? Fuxing is willing to be your most loyal partner."

Yang Cheng was taken aback, and then suddenly smiled, "Brother, we really coincided with each other. Let me tell you, while sending a team to bid for Club Med, there is another team in Singapore with Banyan Tree. The founders of the group, Mr. and Mrs. He, started negotiations, so you don’t need to ask me if I have any ideas. I can clearly answer that you have them, and they are under implementation."

"Sure enough, the heroes saw the same thing. As early as when Renaissance first entered the tourism market, I realized that the final form of tourism products would become more one-stop and seamless.

The one-stop shop first appeared in the resort. Compared with the traditional tourist hotel, it is a product upgrade. The purpose is to keep all the secondary consumption of tourists in addition to the room fee in the resort. At the same time, it is easier to improve the tourist experience, and it is also realized. It is more convenient and easy to use. Club Med is the number one chain resort in the world, and Atlantis can actually be regarded as a super large-scale luxury resort.

Our traditional tourism products in scenic spots are basically a series of points. From hotels to main scenic spots, and then to small towns to eat, its consumption is scattered, profits are also scattered, and tourists will have a lot of time on the road. The peak season is prone to cause traffic congestion and the play experience is not good.

I think that in the future, integrating the main scenic area and surrounding supporting blocks to achieve seamless connection of play, shopping, rest and transportation will be a new trend in the upgrading of old scenic spots and product iteration in the future.

The introduction of Club Med is also because of this. After all, the key to the success or failure of this model lies in the design of the business model and the ability to integrate the industrial chain. In this regard, we do lack relevant experience in China. "

Yang Cheng deeply believes that, and at the same time, he is also wondering how to express his ideas, or his ambitions for revival, "It is precisely this way that highlights the importance of capital. In the future, the big players in the industry will become more and more important. More, demand drives the industry to develop faster and faster, and the competition becomes more and more fierce. Companies with a single main business will become more and more difficult.

The integration of the industrial chain and the formation of an ecosystem that connects upstream and downstream industries is the only way. After capital enters the market, more resources can be controlled, get rid of homogenized competition, and achieve higher competition thresholds in innovation and integration, and you can achieve higher At this point, the revival has been in the forefront of the rate of return, so I have a small idea whether it should be said or not? "

Yang Cheng turned around and asked euphemistically.

Chairman Guo didn't realize Yang Cheng's intentions, so he just treated it as a random discussion, and quickly said, "I don't care if you have any ideas, brother."

"The foreseeable long-term trend of the tourism industry is that with the rise of the middle class in country Z and the increase in disposable income, consumption upgrades are accelerating. Post-80s and 90s are already the main group of tourism consumption. Their spending power and habits Unlike the demand and the old generation, the old tourism industry stereotypes of the old generation will also be quickly broken. Many old concepts that were taken for granted in the past can only be thrown into the trash can.

The new era requires new thinking, new thinking creates new models and creates new products.

At this point, I am personally very optimistic that Fuxing Cultural Tourism will become another new unicorn of Fuxing Group. You have keenly grasped the market opportunities and believe that the market will reward truly valuable companies, some of which are not competitive. Companies with empty mouths and troubled waters are gradually eliminated by the market, and outstanding companies have gradually built their own system competitiveness and cultivated their own brand influence.

However, these are limited to the territory of Country Z. Internationally, Renaissance does not yet have the ability to run wildly. However, Siwei Space and I are willing to contribute to help Renaissance make a difference in the international arena. Similarly, we They can also work together to deepen the country Z market, which will be a more far-reaching cooperation than Club Med. "

Yang Cheng turned nine bends and eighteen bends. The core is just one sentence. I am optimistic about Fuxing Cultural Tourism or the entire Fuxing Group. If you want to be a shareholder, would you agree?

How can Chairman Guo, who has been in the arena for dozens of years, fail to hear what Yang Cheng said?

The relaxed look instantly changed, and the dignified face was covered with that seemingly ordinary face.

Yang Cheng's careful thinking was obvious. For some reason, he suddenly looked down on the cooperation between the two sides only limited to the small section of Club Med. What he planned was the entire Revival Cultural Tourism and even the entire Revival Group.

The Fuxing Group, which was listed in Xiangjiang as early as 2007, now has a market value of only 100 billion Hong Kong dollars. Compared with New Times Media, which has a market value of close to 20 billion US dollars after the second round of financing, there is a big gap, let alone the Yang family. The unfathomable Yuanshan Capital under its control is so strong that it is not impossible to really swallow the Fuxing Group if you think about it.

An indescribable sense of crisis rose from Chairman Guo, and at this moment, he realized that Yang Cheng's cunningness was incompatible with his age.

Suddenly, Chairman Guo remembered his friend Jack Ma’s evaluation of Yang Cheng before that, “Great wisdom is like a demon, he is extremely keen on market judgment, believes in capital as king, and has great ambitions.”

A sentence that does not seem to be fluent, but it describes the characteristics of Yang Cheng very accurately. In summary, it is a sentence: a lunatic who is addicted to money!

Yang Cheng doesn't know about Chairman Guo's psychological activities. If he knows it, he will not feel wronged. This evaluation is in line with his appetite. He just likes money. Don't talk about morality and social responsibility.

Of course, he does not deny that he has ambitions for the Fuxing Group, but at least for now, he just wants to make quick money through investing in Fuxing Cultural Tourism, because according to Chairman Guo's planning and the past operating cases of Fuxing, and his opinions In the vague memory of the future, it is impossible to know that the Fuxing Cultural Tourism will be split up and listed sooner or later, and the time will not be too long. It may be a matter of a few years. If you can obtain investment qualifications in advance, you will have your own help. , It’s not easy to make a fortune on the market.

It’s just that, because of Jack Ma’s evaluation of him, Chairman Guo thinks a bit more. At this time, he has a vague intention to retire. Not only the revival of cultural tourism, but even the already promised Club Med no longer wants to cooperate. Chairman Guo really doesn't want to lead a wolf into the room, he still retains a possessive desire for his own business in his bones.

Since Yang Cheng's words fell, the scene has become a little subtle. The expressions of the two of them are very calm. They are just small hearts hidden under the calm appearance, but they have been restless. (https://)

Please remember the domain name of this book's first publication:. Mobile version reading URL: