Chapter 137 long term trading

Jiangcheng's Zhongxin Electronic City has a very appropriate nickname in Jiangcheng, which is xiaozhongguancun.

The reason why there is such a nickname is that nearly 80% of the businesses operating electronic products and surrounding facilities in Jiangcheng are concentrated here. The whole six story shopping mall is all about electronic products related businesses. In Jiangcheng, as long as people have the idea of buying electronic products, the first one that leaps into their minds is Zhongxin.

Zhang Yunfeng runs the card for Li Zekai, transfers 50000 yuan to his card, drives him to Zhongxin, and they walk for half a day in the electronic city. They find that it's really chaotic, almost to the point of a mixture of fish and dragons.

First of all, in addition to a few brand stores in the E-City, the rest are all privately operated shops. The atmosphere of selling things here is also very bad. For example, notebook computers. If a computer is sold for 5000 yuan in Dell's shops, the owners of those private shops dare to pat their chests to ensure that they can sell 4000 yuan, but they often cheat in the middle It's to sell refurbishing machines. It's just to do something about the models. It's very irregular to do business.

Zhang Yunfeng and Li Zekai wandered for a long time, and they had a unified consensus that if they want to buy notebook, they must go to the exclusive store to buy it, so as to ensure their rights and interests will not be harmed by the profiteers to the greatest extent.

Li Zekai has chosen for a long time, but he doesn't find anything suitable. Zhang Yunfeng follows him for a long time, and he is also ticklish. If he wants to go out and have a laptop, it will be more convenient to do anything. Now he makes up his mind to buy two, one for Li Zekai and one for himself.

Li Zekai is not a fan of Liguo and Dongou in East Korea, so he only selects from Lenovo, Shenzhou, ASUS, HP DELL and other brands. Zhang Yunfeng asks if he wants to see Apple's computer. In the past two years, Apple has been very popular.

Unexpectedly, Li Zekai was not interested in it at all. He waved his hand and said, "Apple's computer is too expensive and the system is not easy to use. We are still adapted to windows."

Said, Li Zekai pointed to the door of the HP store, said: "go, let's go in and have a look."

When they entered the shop, a young female shopping guide came up and asked if they wanted to see a computer or a printer or an integrated machine.

Zhang Yunfeng found that the original HP store not only sold computers, printers and other office supplies, but also accounted for half of the space in the store. When he said, "we want to see if there is a notebook with better performance, better quality, and more resistant?"

"yes." The girl smiled and said, "the quality of HP's computers is very good, and our after-sales service is also very perfect. There are our gold medal service points all over the country."

Zhang Yunfeng nodded. After learning the Internet security skills, although he was not proficient in the hardware of the computer, he still knew more than the average person, so he let the girl take a look at several laptop computers with a price of more than 10000 yuan.

Li Zekai has taken a fancy to a 17 inch video game book, because such a computer is more aggressive in his eyes. He doesn't want the 13 inch and 14 inch computers to look so pinched and ungenerous. Zhang Yunfeng is more dependent on practicality. For example, 17 inch computers are inconvenient to carry and consume large screen power. When using mobile office, batteries are generally not as resistant as small-sized computers.

The two men are choosing each other. A woman shopping guide and two young men recommend HP's latest laser photocopier to them in the printer area.

The young man smiled and said to the shopping guide, "your HP printers are all good, but the consumables are too expensive, the selenium drum is also expensive, and the paper is also expensive. You say that we can change this paper to another brand, but you don't let us change the selenium drum. If we change the selenium drum of other families, you won't guarantee it, which is too inhuman."

The woman guide smiled and explained: "Sir, in fact, the sales of HP office supplies and machines are basically not profitable. For HP, it is not profitable to sell printers. What makes money is the ink cartridge and toner drum of printers. Many brands are like this. They have strong self-protection in the use of consumables. In your opinion, the quality of Canon's printers is not only poor Well, it's not professional enough. Machines and consumables are not cheaper than us. It's just that the appearance is a little fashionable. "

The young man waved his hand and said with a smile, "it's better to buy a professional one because it's not a private one. Our company has been using HP office equipment for many years. I'm just complaining. You don't have to take it seriously."

Zhang Yunfeng listened to the conversation, but he thought carefully. He was a student and didn't know about the office industry. However, he suddenly realized that the office supplies are actually a very large market, and almost all office supplies belong to consumables. You don't need to buy them today, but you do As long as there is demand, you have to keep buying.

The simplest ones, such as the notebook, pen, note paper, A4 paper for printing, copying and fax, ink cartridge and toner drum for printer, are all standard consumables. Continuous consumption is the essence of this kind of goods. If you do business in this industry, will you have certain profitability?

In that case, the buyer has no competitiveness. Everyone is reducing the price and increasing the rebate. The key factor to win the final victory is not because of the relationship, but because of the price war.

Fool business to fight a vicious cycle of price war, Zhang Yunfeng is now more or less related.

When Chen Feng held a banquet that day, Zhang Yunfeng received the business cards of the ten bosses. He remembered clearly that there were two real estate development companies, most of which were commercial companies. These companies needed a large number of office workers and office supplies. If they contacted them, they would be very happy to put this business card under the condition of uniform price Give the money to yourself to earn. As long as you have a relationship and a big customer, you don't need any technical content to do this business. Find a door to open up, then find a suitable purchase channel, and recruit a few employees to be responsible for the shop inspection, reconciliation, delivery and maintenance. Basically, you can move.

To figure out this link, Zhang Yunfeng thinks that he can only make a profit from this business, but also conform to Chen Feng's principle of laying eggs on the back of chickens. As long as he opens the shop himself, he doesn't have to worry about the rest. The shop is set up there, with fixed big customers, someone works for himself, and he can wait for the money. This kind of business is not dry Quit!

Then, Zhang Yunfeng's mind was no longer on the computer. Li Zekai was still struggling about which computer was configured well and which one had a beautiful shape. Zhang Yunfeng chose a 14 inch business computer with more than 13000. Li Zekai said, "if you buy this, it's better to buy IBM. That's the standard business computer."

"IBM's notebook was purchased by Lenovo, but the price of selling it to the Chinese is much higher than that of selling it to the westerners. In this way, I would rather buy the foreign products directly."

Li Zekai shrugged and said, "it makes sense." Finish saying, oneself also made a decision, a clench a tooth, point to that fifteen thousand eight computer say: "want this."

Zhang Yunfeng immediately asked the waiter to put forward two new machines from the warehouse that had not been opened. After checking that there was no problem, he swiped the card to pay the bill, and then came out with Li Zekai. As soon as Li Zekai went out to go downstairs, he was pulled by Zhang Yunfeng to go upstairs. He couldn't help wondering, "what are you doing upstairs?"

"Take a look." After Zhang Yunfeng finished speaking, he went upstairs first, and Li Zekai could only follow him. The first floor of the upstairs was full of consumables area. Zhang Yunfeng probably looked here and found that many stores here had good business. Many customers came here to buy things without looking left or right. They went upstairs directly, plunged into a shop, talked with the boss kindly, and then left empty handed It's open.

Generally speaking, the general company's purchasing personnel only need to make a phone call to purchase this kind of thing, and the store will arrange people to deliver it as soon as possible. The reason why they don't have to come here in person may be that they come to get cash rebate.

In addition, Zhang Yunfeng also found that the boss here was not interested in retail investors. Especially when Zhang Yunfeng said he wanted to buy two boxes of ink cartridges, the boss's attitude was very cold. It seemed that Zhang Yunfeng was not an employee of any company, but an ordinary user. Such a person might use two boxes of ink for a year or two, so it might be possible He was not taken seriously.

But if there are people who dress formally and look like business people coming in, if they are looking for them aimlessly, these bosses will be very enthusiastic to approach them, because in their view, most of these people are the company's procurement personnel, as long as they eat him, the future business will be endless.

After watching it for more than half an hour, Li Zekai was bored and was about to spit blood. Zhang Yunfeng just pointed at him and said, "let's go. Go back."

Li Zekai didn't know what Zhang Yunfeng was thinking about, but he didn't ask much. After he left Zhongxin, Zhang Yunfeng drove him home and told him that he would not go to maclardy in the afternoon. He asked him to watch more. Then he drove home first.

Zhang Yunfeng has been thinking about it all the time. The more he thinks about it, the more feasible it is. In a small company of dozens of people, the monthly consumption of various office supplies and consumables is about 1000 yuan. What's more, he has ten big bosses who can make use of it, and there are large companies and enterprises with assets of more than 100 million under his hand. In total, there are dozens of assets If they can monopolize their company's office supplies, the income will never be low.

The most important thing is that each of these ten big bosses is a point, but everyone is also a face. Their social circle is very wide, and there will not be fewer big bosses running companies around them. If they join up, I'm afraid that the market will be bigger. After all, they won't earn a penny more than others, and they will also be happy to give this person, so that, this Business can not only be bigger, but also be done for a long time