Chapter 282 Dongchen's market positioning

Even if Bruce agrees with Zhang Yunfeng's proposal, and promises that, in the near future, papers on the miraculous efficacy of Qushi Zhenggu paste will appear in SCI, the Journal of citation database of the American Institute of scientific information, as well as the famous authoritative medical journals: Nat

Med, the Journal of the foreign Geely, Lancet, etc., will receive FDA's It is recommended that the authoritative report be made on this kind of porcelain plaster which can cure arthritis.

In this way, the medicine can be known by doctors all over the world in the shortest time. As long as doctors know it, the sales volume will be guaranteed no matter which country they enter in the future.

Zhang Yunfeng had no doubt about Bruce's family strength. After reaching a consensus, he said: "within three days, Dongchen pharmaceutical will make a statement in the form of rumor refutation. As for rumor, I will arrange it first-hand. The content of rumor is that it is said that Qushi Zhenggu paste will land in the American market."

Bruce nodded a little and said with appreciation, "Mr. Zhang, you are so smart. I think you can do it perfectly."

Zhang Yunfeng said with a smile: "this is the real reciprocity and mutual benefit, so I will certainly work hard. By the way, I would like to mention to Mr. Bruce that we have an excellent health care product for the middle-aged and the elderly that is about to go on the market. This health care product can definitely surpass your regular understanding of health care products. Unlike the dehumidification bone setting paste, there are about 700 million old people around the world People, this market is too big to be imagined, and the public voice it can produce is also unimaginable. "

Bruce laughs and says, "in that case, I'll wait for the good news from Mr. Zhang."

Zhang Yunfeng nodded and wanted to get up to leave, but thought of one thing, he said: "by the way, if the Qushi Zhenggu paste begins to enter the American market formally, the American customs should list it as a list of prohibited items for private entry, otherwise, I'm afraid that I will confuse my own market."

Bruce agreed without hesitation. Naturally, he understood that the price gap between domestic and foreign countries would be as much as 10 times. If the customs did not prohibit private entry, a large number of speculators would be born in China. At that time, they would use unconventional means to squeeze out a large number of shares from the market and fight first Break the balance of domestic supply and demand, then send these goods to the United States for sale, and break the balance of supply and demand in the U.S. market to seek huge profits. Once this happens, it will be a big blow to both markets.

Some things, once they are good and outstanding, can't be listed as ordinary commodities. The control of them must be extremely accurate, otherwise it is easy to cause trouble.

the private meeting with Bruce can be said to be a great joy. Zhang Yunfeng and Nie Minhui get up together to say goodbye. With Bruce's personal farewell, Zhang Yunfeng sits in Nie Minhui's car and leaves the embassy. Nie Minhui, who is sitting next to him, can't help laughing and says, "Yunfeng, what you're driving today is too big."

Zhang Yunfeng said with a smile, "do you have any? Anyway, it's to earn American money. Naturally, if you can earn more, you can earn more. "

Nie Minhui nodded and said, "you are very thoughtful now, and you are good at attacking and scheming. You can clearly position your advantages and use them to get the most profits for yourself. Now, it seems that you have enough ability to control a huge business group."

Said, Nie Minhui can not help but ask: "about Dongchen car, how are you going to carry out next?"

Zhang Yunfeng said: "Dongchen's current models are all low-end basic products. I have my own views on the domestic automobile market. Although luxury cars and high-end cars are placed on the altar, the real money is still made by middle and lower level consumers. Bingley and Rolls Royce are so paranoid about luxury cars and Land Rover are so paranoid about off-road vehicles Ferrari, Lamborghini and Aston Martin don't play except super run when they drink too much. However, the market is cruel. It's VW and Toyota who really make a lot of money. And the mainstay of the two brands is also middle and low-end cars. So I'm going to work in the field of middle and low-end cars in a short time. "

Nie Minhui said with a smile: "the more low-end, the more competitive brands there are. What are your core competitiveness? Do you know?"

"Of course." Zhang Yunfeng said with a smile: "first of all, it's the extraordinary cost performance. Dongchen's current model has a very high economy. Now the fuel price keeps rising. For the middle and low-end consumers, they attach great importance to this. Unlike the high-end consumers, they like to consume blindly. Some people never cross-country, but buy cross-country vehicles with a fuel consumption of 20-30 liters per hundred kilometers in the urban area I don't care about them for the time being, but for the middle and low-end consumers, they have almost no brand blindness. Most of them are very rational when they purchase cars, from fuel oil maintenance cost, model appearance, body configuration, safety factor, they will go through one After a comprehensive consideration, choose the most appropriate one. "

Zhang Yunfeng then said, "Dongchen's car is definitely the one with the least fuel consumption on the market. When consumers choose Dongchen's car, it means that they can reduce their fuel consumption by 30% 40% and nearly 50% of the maintenance expenses. Moreover, Dongchen's model has absolute advantages. You should have seen the information?"

Nie Minhui nodded and smiled, saying: "the car design is really eye-catching. Most people believe that they will fall in love with it at once."

Zhang Yunfeng said that it is inevitable. These models have been tested by the market in the future. Then, he said: "the advantages of safety of wal up have not been reduced in Dongchen's hands before. Our car has used the safety standards and technology of wal up in the assembly line of wal up, and we have made great changes in the interior decoration. So Many advantages are absolutely attractive to middle and low-end users. "

Nie Minhui asked curiously, "what about high-end models? Do you have any plans? "

Zhang Yunfeng said with a smile: "of course, but at present, they are not ready to push it out immediately. The consumers of high-end cars like to pay attention to the so-called taste and brand value. Sometimes, the cheap and easy-to-use things are in their eyes, but they can't choose, otherwise they will lose their identity and face. For these people, we should first have enough brand precipitation, and then we should give what they like "

Nie Minhui nodded, thought for a moment, and said: "if you can bite down the middle and low-end market, it will be enough for you to earn a lot of money. Dongchen's engine has a high fuel utilization rate. Once the data is released, it will cause a big stir in the whole industry. The first thing you crush is the domestic brand. Compared with foreign brands and joint venture brands, the domestic brand lacks If you use your absolute advantage to occupy their market, I'm afraid that the domestic automobile manufacturing industry will be greatly impacted. "

Zhang Yunfeng could not help frowning, but he did not consider this level. In his own eyes, both foreign brands and domestic brands are his competitors.

Zhang Yunfeng then asked, "Auntie Nie, what do you mean?"

"I don't agree with you to directly impact the market of domestic automobile manufacturers, otherwise, a large number of our state-owned brands will fall down due to the loss of market power in a short period of time, which will cause a large number of employees to lose their jobs," said Nie Minhui

Zhang Yunfeng nodded and said: "in this way, I can promise not to directly enter the automobile market below 150000 yuan. However, I can choose several state-owned brands with certain strength to cooperate, and guarantee their continued survival through paid output technology or directly providing core components."

"That's fine." Nie Minhui nodded and said with appreciation, "this can make the market more healthy. Although it may make you give up part of the profits, it is the overall situation that you take care of. I am very pleased that you can make such a decision."

Zhang Yunfeng smiled awkwardly and said: "if you don't mention it, I may not think about it at all, but you are not too worried. I have a basic position in my mind. My current competitors are Volkswagen, Toyota, Honda, Audi A4, A6, BMW 3-Series, 5-series, Mercedes Benz C-class, E-class and other low and medium-end models, almost all of which are domestic Foreign brands, first of all, grab their market. "

With a smile of appreciation, Nie Minhui said: "regarding marketing, if you need any help, just open your mouth, I will spare no effort to help you. Dongchen automobile has enough hardware competitiveness. What is lacking now is brand awareness, public praise and fame."

Zhang Yunfeng nodded and said, "don't worry. If there is anything I can do for you, I will contact you."

Zhang Yunfeng stayed in Yanjing for two days. In two days, all the clues he got through his sophomore were handed over to Qian Yingning and Lin Zi for confirmation. The whereabouts, appearance and identity information of the only 12 core members of the organization and Liu zongnan, the head of the organization, were confirmed. Zhang Yunfeng gave these information to Nie Minhui, and the rest was completed by Nie Minhui himself, However, Zhang Yunfeng also mentioned the Li family to Nie Minhui. When Nie Minhui heard that Li's only Miao was in Liu zongnan's hands at the moment, he just said something lightly: my first goal is to get rid of all the people you find. That Li Mu, I don't care. If he can survive, I will send him to the Li family. This is a return for good. If he died, it would be the Li family's fault.

Zhang Yunfeng didn't have any opinions on this. After he gave all the materials to Nie Minhui, he rushed to the engine production line in Zhangjiakou for the first time. At this time, the 2.0 and 2.5 engines had already started mass production.

The test result of the 2.0 engine is very good. Under the condition of turbocharging, the power has reached 280 horsepower, which is 60 horsepower higher than the Audi A6L with 2.8 displacement and natural suction. If the turbocharger is not added, the 3.0-litre BMW 530 with natural suction can reach 258, which is not even enough.

The test data of the 2.5 engine is even more amazing. In the case of turbocharging, the power has been increased to 320 HP, and the BMW 535 with 3.0 turbocharging is exceeded, and the highest matching A6 with 3.0 supercharging is also killed without any suspense. Under this power index, the 3.0 Benz E300 should not even be seen.

Now, Zhang Yunfeng has 1.4, 2.0 and 2.5 engines on hand, and all three engines can be split into natural aspirates, o