Chapter 334 alliance dilemma

All preparations have been completed for the strategic shift that Toyota secretly planned. During this period, Toyota launched three cheapest models in the history of Toyota, namely, 1.6-litre beggar's version of Yaris and weichi, and 1.6-litre beggar's version of corolla. The three models, the cheapest, have a market positioning of about 40000 yuan, up to 60000 yuan.

All three models have original design models, and the production line also has the ability of direct production. What Toyota has done is to simplify and castrate the configuration as much as possible. However, Toyota also knows that it can't do too badly. After all, the low-end cars are mainly competitive. Therefore, objectively speaking, the three ultra-low matching models of Toyota have the sex price of the domestic cars before In addition, Toyota's technology and technology are much better than domestic cars, so these three cars are still very competitive in the market.

Under the personal supervision of Mr. Zhang Fujifu, the confidentiality work of these three models has been done very well. No one has known that Toyota is engaged in strategic transfer. When Toyota announced these three new models, several production lines in China have already driven fully to produce nearly 200000 existing cars, which have been put into the market directly.

Toyota has many production lines all over the world, and now it also begins to produce low-end cars, and begins to dump large-scale to developing countries and third world countries. In terms of Toyota's production speed, the annual output of low-end cars should be close to six million.

Zhang Fujifu's idea is very simple. Even if he earns less, he can at least maintain the survival of Toyota. It doesn't matter if the stock price drops sharply. What evaporates is the market value. What he has to do now is to stabilize the whole Toyota market, eat delicacies, or eat grains to feed his stomach. As long as the stomach is full, he has the ability and opportunity to survive.

Once Toyota's low-end models came out in China, they set off the whole market and made the automobile market of China unstable. Although the member enterprises of Huahe alliance have strong competitiveness after cooperating with Dongchen, most of their production capacity has been given to Dongchen, and the remaining production capacity of their own production line is not high, so they can't do anything with Toyota We are competing with each other.

After all, Toyota used to cover every price range from about 100000 yuan to more than one million yuan. Now, they turn around and focus most of their experiences on the precise range of 100000 yuan or even 50000 yuan. In this way, the production capacity of Toyota in this price range is the highest, the ability to cover the market is the fastest.

In developed countries and countries with high purchasing power per capita, there are quite a number of poor people. China has a population of 1.34 billion, and the ownership of private cars is more than 90 million, which can hardly be counted as one billion. Moreover, a large part of the 100 million private cars are owned by overlapping owners, that is, one person, one family, and the ownership of cars is more than one. Therefore, people without cars in China, At least more than 1.3 billion.

Moreover, in the 100 million private cars, the proportion of urban ownership is very high, and the proportion of rural ownership is relatively low. Moreover, the majority of private car owners in China have invested less than 100000 yuan in the first car. Toyota's positioning is not accurate. The demand of the whole market has changed greatly because of Toyota's strategic transfer.

The price of a two compartment Toyota Yaris is only 40 thousand yuan, which is on the same level with such super micro stations as Chevrolet letch and Alto. What's more cost-effective is not a little bit, but Toyota is also very smart. They change the configuration without changing the appearance of the model, without changing the power configuration. What's changed is what consumers are willing to ignore, such as invisible subtle stealing These consumers don't care. They care that if I spend 40000 yuan to buy an alto, then I can drive a Toyota Yaris home with a few thousand yuan more. Compared with that, the new Toyota model is not worth much.

In just three days, consumers have set off a rush to buy. A large number of entry-level low-end users choose Toyota, and a large number of users are still planning to buy cars. They immediately advance their plans. In these three days, nearly 200000 low-end models that Toyota has invested in the domestic market have been snapped up. At the door of the 4S store, there is even a long queue. They are not waiting for the car, but waiting for it Take a number and hand in the deposit first, so as not to cross the village and run out of the shop.

For these consumers, they know that Dongchen is very good, but the most low-end models of Dongchen are all over 150000 yuan, which they can't afford. Therefore, compared with the current Toyota, the cars produced by the members of Huahe alliance are not necessarily better than those of Toyota. First of all, Huahe alliance is only one better engine than Toyota However, no matter the experience of car building, the aesthetic feeling of design and the value of brand, the member enterprises of Huahe alliance cannot compare with Toyota.

In this price range, the use and maintenance costs of cars are relatively low. Biyati, a member of the China open cooperation alliance, has seven hundred kilometers of oil and 7.5 hundred kilometers of Toyota's equivalent cars. Although the gap is about 7%, there is not much money in terms of conversion.

This time, the member enterprises of Huahe alliance are in a hurry, especially those enterprises that are mainly engaged in low-end routes, such as ants on the hot pot. The heads of these enterprises go to the Ministry of Commerce for the first time. In name, the Ministry of commerce is the commander in chief of Huahe Alliance.

The Ministry of commerce also has a big headache. They sort out the demands of these member enterprises, which are probably the same reasons. First of all, these member enterprises have lost enough market coverage ability after delivering a large amount of production capacity to Dongchen. Secondly, even if they have the second-line engine technology of Dongchen, this alone can not completely make up the gap between them and Toyota, a mature and world-class enterprise. They are not Dongchen. They do not have better engine technology, better model design ability, better gearbox, transmission system, etc.

The person in charge of the Ministry of commerce is also very clear in his mind. These enterprises come to the Ministry of Commerce for appeals. On the surface, it seems that Dongchen takes 70% of their productivity and makes their competitiveness decline. But in fact, after careful consideration, it has nothing to do with Dongchen.

In the conference room, before the head of Dongchen was present, Xu Hui, the head of the China cooperation alliance of the Ministry of Commerce, opened his mouth to the following group of distressed entrepreneurs and said, "you guys, the ministry can understand your current mood. Your coming here also proves your trust in the Ministry of Commerce and the China cooperation alliance. I am very happy about this."

As he said, Xu Hui added: "but if you blame the situation today on Huahe alliance or Dongchen, you are quite wrong. To be honest, if your enterprises do not join Huahe alliance, but still have their own 100% production capacity and use their own technology, then, under the strong impact of Toyota, I think most of you All of your production capacity must be shut down, and then you will face greater losses. Now, 70% of your production capacity is in Dongchen's hands, at least ensuring that 70% of your production capacity can still make enough profits for you continuously. The remaining 30% of your production capacity, on the premise of Dongchen's technology, still can't compete with Toyota, so you can only say that you and Toyota's The gap is too big! "

The person in charge of Chang'an Automobile said with a brown face: "director Xu, you don't have to talk about this with us. We all know that, yes, you are right. Without Dongchen and Huahe alliance, our situation might be worse now. But now we are part of the Huahe alliance. Now that we are part of it, we are facing this dilemma When, shouldn't the League help us out? Now, Huahe alliance has almost integrated all state-owned and private automobile manufacturers in China. Now, except for Dongchen's killing and making a lot of money in the world, all other enterprises are struggling. So many of our enterprises can only eat the small dish of low-end cars in China. Now, Toyota is the big tiger, It's impossible to talk about emotion and reason! "

"Yes!" The person in charge of Qirui nodded: "I agree with Mr. Li Zonggang. Now, all enterprises in Huahe alliance are struggling in the fire except Dongchen. If we don't help us at this time, is this the alliance?"? Should we be the poor people who were used by Dongchen, but didn't care about our life and death at all? "

The person in charge of Haima also echoed: "in fact, the reason why Toyota wants to reduce its status and compete with us at the bottom is because of Dongchen! If it wasn't for the whole line of Dongchen and the global crackdown on Toyota, how could Toyota have the heart to come and grab food from us? In other words, Dongchen is able to drive Toyota to this position. We all have our strength. We all cut 70% of the productivity to Dongchen. In the global war of Dongchen, we are also comrades in arms who are willing to sacrifice their lives. Do we really want to lose all our achievements? Does the rise of Dongchen really want us small enterprises to accompany each other with death? "

Xu Hui looks embarrassed. He knows that the anger of these people may not be reasonable, but it is in line with cleaning up.

It's true that the Dongchen family is the only one in the Huahe alliance that is thriving all over the world. But these brothers are all eating bran and drinking it thinly. Now, they can't even eat bran, because Toyota's carnivores, who are used to eating big fish and big meat, have no meat to eat, so they can only compete with these herbivores for limited food resources.

Xu Hui is helpless. These people began to come here to ask for opinions yesterday. Today we can say that the whole Huahe alliance, except Dongchen, has arrived. He called Zhang Yunfeng's assistant yesterday, but heard that Zhang Yunfeng is busy with the COMAC production line he just took over. When he asked him to take time to come here, the assistant said he The answer seems to be very casual. I'm not sure what his attitude is, and Xu Hui himself is not sure whether he will come or not. If he does, when will he come.

Seeing Xu Hui's words, Chang'an's chief couldn't say a word for a long time. He was very upset. He clapped the table, stood up and roared, "I knew we were cannon fodder, and I didn't agree to join any lausch Zihua Union even if I was dead! It's good for us to fight. We'll fight and shoot. We're in trouble. Others won't even give us stutters! "

At this time, the door of the conference room was suddenly pushed open. Zhang Yunfeng walked in with cold face, followed by Liu with no expression. As soon as Zhang Yunfeng came in, he looked around angrily and shouted:“