Chapter 354 hunger marketing

The media all over the world immediately began to pursue universal. All the global consumers who care about the development of it electronic field are also conquered by the unparalleled epoch-making and advancement of Dongchen universal. Having a universal means having the most powerful mobile processing terminal in the world.

At the same time, the Universal Exhibition Conference of Dongchen electronics has completely shocked the IT electronics industry all over the world. First of all, the processor manufacturers, Intel, AMD, Qualcomm, Texas Instruments, apple and Samsung, which have the ability to develop and produce processors, soon realized that their processor manufacturing technology has been far surpassed by Dongchen More importantly, if Dongchen opens the authorization of universal processors, then the processor business of these brands will be completely completed. However, if Dongchen, like apple, does not open the authorization of its own processors and only uses it in the production of its own products, then not only the processors of Samsung and apple have been greatly hit, but also their terminal equipment manufacturing It's going to be the end of the road.

One second ago, smartphone users in the world were still debating about whether Apple and Android were better. But the next second after universal was released, they left apple and Android, even the unfrequented Windows Phone, behind.

How to compare? When a mobile phone sized terminal has the performance of more than Intel i9 processor and the image processing performance of more than a card and N card, even the desktop computer has become a failure of universal.

At the universal conference, Zhang Yunfeng announced that the production of universal has begun to take shape. Now more than 500000 units are ready to enter the market. Peripheral equipment is also being produced at the fastest speed on the production line of OEM enterprises. Meanwhile, Dongchen is still looking for more OEM enterprises to manufacture the full range of universal products and electronic equipment for Dongchen With Dongchen's financial resources, we can easily achieve a monthly production capacity of over one million in the early stage.

In that case, when will universal go public?

To this end, Dongchen did not give any specific time, however, Dongchen electronics has opened its own home page, on the home page, there is only a high-definition picture of universalu4, and a paragraph of Chinese and English text: soon

No one knows how fast it will be.

However, even if no universal has officially entered the market, the market's desire for universal has rapidly expanded to an unimaginable level. From a broad perspective, any website or forum related to mobile phones, tablets, laptops and computers all over the world is discussing when universal will go on the market, and After going public, what price will universal terminals, namely U1, U2, U3 and U4, sell respectively.

Zhang Yunfeng not only didn't worry about the opening of universal, but also imported a set of special equipment from abroad and sent it to junior two for improvement. In less than a week, the special equipment has been improved by junior two.

Even long Xiaoyue is curious. Facing the heated discussion and waiting around the world, long Xiaoyue looks at Zhang Yunfeng sitting in the office and blowing the air conditioner comfortably. He is quite surprised and asks, "Yunfeng, it's been a week since the universal conference. Now Foxconn's OEM speed for us has reached about 100000 units per day, and their total productivity is about 100000 units per day The production can reach more than 800000 units. Now the number of other mobile phone orders has begun to decrease. That is to say, more productivity will be put into us. Now the situation is very good, and the market voice is surprisingly high. Why don't we start sales later? "

"Do you know that in the past few years, there was a mobile phone brand named Xiaomi in China?" Zhang Yunfeng said lightly

"Yes." Long Xiaoyue nodded: "relying on all kinds of marketing methods, Xiaomi has been on fire for several years."

Zhang Yunfeng said with a smile: "Xiaomi has always been playing with simple means, that is, hunger marketing plus media publicity. They always claim that they are the most cost-effective brand, but in fact, their cost-effective in the ranks of domestic mobile phones is not in the top three, but because of the adoption of hunger marketing strategy, their mobile phone sales have been very high, so they just Created a small legend of domestic mobile phones. "

"Are you going to do hunger marketing, too?" asked long Xiaoyue

Said long Xiaoyue: "but we don't need to engage in any hunger marketing at all. The voice of universal products is very high all over the world now. We don't need any means of propaganda. As long as we open the sales window, consumers all over the world will break our threshold."

"No." Zhang Yunfeng said with a smile: "I don't do hunger marketing to sell more, but to enhance the attention of Dongchen electronics. First, I want to lift the appetite of consumers, open the sales window, and also use limited supply. This time, I want universal to be sold synchronously in the world, but each country and region only gives six digit quota. The first batch of sales price is higher than our established price We will increase the price by a factor of ten on the basis of the original price. For each batch of increase in the future, the price will be reduced by one tenth. At last, we will spread the goods in an all-round way at the set price. "

"Does that work?" Long Xiaoyue can't help but ask: "the price is ten times higher, which is amazing. Even U1 will buy 49980, and U4 will buy 299980, 300000!"

Said that, what did long Xiaoyue think of? He blurted out: "no, you said that the price of U1 will be 4998 plus 49980, which means that the price of U1 will be nearly 55000 yuan!"

"What are you afraid of?" Zhang Yunfeng said: "the first batch took out one million sets, covering 44 developed countries and regions, excluding Japan and South Korea, and 42. Then, from the developing countries, 58 countries with the strongest purchasing power were selected, 100 countries were sold simultaneously, each country had 10000 sets, first covering the group with the highest consumption capacity."

As Zhang Yunfeng said, "these users at the top of the pyramid don't care about this money. In the case of China, there are more than ten thousand billionaires in the mainland plus Hong Kong, Macao and Taiwan. Behind every billionaire, there is at least one family or even family. The purchasing power is very strong. Ten thousand are not enough for them to digest, Nokia Vertu, a hundred yuan performance, tens of thousands or even hundreds of thousands of prices, is nothing to them, let alone universal? "

Long Xiaoyue said: "will this opening price scare other mass consumers? If they are scared by the price, they will not have any hope for universal any more. "

Zhang Yunfeng shook his head and said: "I will announce the established price when I announce the first batch of sales price. However, the established price is destined to be available after the eleventh batch. Moreover, our own production line has added unique laser etching equipment in the world. The first batch of universal sales will etch the first word with laser behind the universal logo First, the first batch. The etched words can't be imitated by any device. Therefore, the "1st" logo of universal will become an excellent identity symbol. "

Speaking of this, Zhang Yunfeng stood up and said with a smile: "you think the first batch is 1st. The second batch is 2nd, that is, the second batch. The third batch is the third, that is, the third batch of third, and up to the tenth batch, each batch of universal will become a unique limited product. I am very clear about the psychology of those high-end users. They love face more than anything else. "

Long Xiaoyue asked: "really? They are willing to pay several times or even ten times the price for a laser etched special logo? "

Zhang Yunfeng said with a smile, "do you know that many rich young men and young ladies have at least two mobile phones?"

"I have several mobile phones," said long Xiaoyue with a smile. "It's strange that they have two."

Zhang Yunfeng shook his head and said: "they have at least two mobile phones, one of which must be Vertu. This kind of mobile phone with poor performance is a symbol of their identity. They need to have a smart phone that they can see in their hands. In addition, they need a serious smart phone, or a high-end machine of apple or Samsung Note Series. This kind of phone is In fact, a smart phone is enough. Why do they have to spend at least tens of thousands of yuan, as much as hundreds of thousands of yuan, to buy that kind of luxury mobile phone with poor performance garbage? "

Long Xiaoyue suddenly realized and said, "you mean, someone will be willing to pay for his face?"

Zhang Yunfeng nodded and smiled and said: "this kind of people will never be absent. Do you think they drink a bottle of Lafite in a western restaurant just in case it's really because of Lafite? To tell you the truth, without extremely professional training or edification, those local tycoons can figure out where Lafite is better than the Great Wall in quality? Maybe in their eyes, Lafite is not as good as Master Kong's Crystal Grape. Do you think the golf membership they spend millions on every year is really because they like golf? Perhaps in their eyes, playing golf is not as interesting as playing billiards.

? So, when they understand the first ten universal tail signs of Dongchen, they will naturally be willing to pay for it. "

After that, Zhang Yunfeng put a smile on his mouth and said: "only in this way can we maximize the impact of universal on the whole market, and Samsung and Apple will pay a heavy price for this."

"Why?" "What kind of threat will this kind of hungry marketing bring to Samsung apple?" asked long Xiaoyue

Zhang Yunfeng asked with a smile, "when do you think we can cover the world at the speed of 100000 units per day? The global demand is at least more than 300 million. Because the price of U1 can directly kill all smart phones today. With this one, all smart phone users can be covered. 300 million. When can we achieve this amount? Samsung and Apple will talk about our output. Users all over the world will also feel that it's hard for Dongchen to have enough stock to go on sale in a short time. At that time, if Dongchen universal still goes on sale at the set price, then our only output will be snapped up in a very short time. "

"Moreover, a small amount of universal will inevitably lead to market