Chapter 355 vacuum cleaners for the global market

The expansion of mobile phone production capacity is not difficult. Zhang Yunfeng already has a production line of core hardware, and the production capacity is enough. Therefore, the whole machine production line only needs to be built according to Foxconn's standards, not high-end assembly production line, large-scale factory buildings, a large number of workers. As long as these three points are met, Zhang Yunfeng can have his own production line, and the production capacity is abundant.

This time, Zhang Yunfeng is going to build Dongchen electronic production line in Guangdong, because there is enough labor force foundation and more labor force with some relevant experience, especially in Shenzhen, where there are many electronic equipment manufacturing enterprises, a large number of experienced technicians, and the mobility of technicians is very large, most of them are migrant workers, so Dongchen only needs to double the industry salary to attract tens of thousands of people in at least one day.

At the time when Dongchen was studying the location problem, the sales volume of mobile phones around the world had declined for more than ten days in a row. Moreover, after Dongchen launched its own batch price sharing strategy, ordinary consumers had extraordinary patience with Dongchen, and the sales market of smart phones around the world was suddenly hit hard, especially the smart phones with a price of more than 3000 yuan, almost Fall into the awkward situation of unsalable.

The mobile phone market is different from the automobile. If the mobile phone is compared with the automobile, it is the standard fast consumable, and the penetration rate is very high. Even though the market share is amazing, the mobile phone sales market has been very hot because of the fast update pace.

ITU issued a report several years ago. The number of mobile phone users in the world has exceeded 6 billion. In China and India alone, the number of mobile phone users has exceeded 2 billion, accounting for one third of the global market. Therefore, the global user potential of the mobile phone industry is even larger than that of Coca Cola, even though there are at least 6 billion mobile phone devices in the world Volume, however, can still generate more than 2 billion new machine sales markets every year. If this sales market is subdivided, the annual sales of mobile phones with a price equivalent to more than 3000 yuan will reach 400 million, of which apple and Samsung account for 300 million.

Now, with the emergence of Dongchen universal, the sales volume of smart phones above 3000 yuan has been greatly reduced. Now who is willing to spend 3000 yuan to buy a mobile phone of other brands? Universal series, the lowest price of U1 is only 4998 yuan, its own performance and expansion performance are combined, which is a second kill for a number of mobile phone brands.

In the eyes of economists, the global demand for mobile phones has not received any impact, but now the mobile phone sales are declining rapidly, which means that there is a spring effect in the mobile phone market, that is to say, the compressed mobile phone sales will rebound at an explosive speed after being compressed to the extreme. However, the only benefit of the rapid rebound is Only Dongchen.

At the same time, Dongchen also announced the price of Universal's full range of peripheral supporting equipment. The price of upad is 1998, and the price of upadmini is 1398. If Dongchen's high-capacity battery is selected, an upgrade fee of 298 yuan will be added. For Dongchen, the profit margin is very large, and the price is also lower than that of iPad's full range. Therefore, the price is very thick Avenue.

The price of ubook 11 inch is 2998 yuan, the price of 13 inch is 3998 yuan, the price of 15 inch is 5998 yuan, and the price of 17 inch is 8998 yuan. To upgrade a high-capacity battery, you need to pay 498 yuan for upgrading. Although the price is not very good, Zhang Yunfeng doesn't worry about the fact that consumers don't pay for it. This is the advantage of product bundling. Just like Apple's charging line, which costs more than 200 yuan, the charger adds Wire, about 400 yuan, is enough to buy an ordinary smart phone. Although ubook is only a display and control terminal, it is bundled with universal terminal, with universal hardware performance, longchen operating system and A2 intelligent interactive system, and no one can fake it, which makes it have enough confidence to raise the price. The "universal" display costs 2998. The price of 22 inch is 3498 yuan. The 24 inch price is 3998 yuan. The 29 inch price is 4998 yuan. Like the ubook, it also has the advantage of bundling. Only with it, it is possible to realize the "desktop" of universal.

But the standard wireless mouse of universal costs 498 yuan, and the wireless key mouse set costs 898 yuan. It still enjoys the advantages of bundling. Without them, universal can not achieve "desktop".

The price of universal peripherals is relatively expensive, but because they are all bundled with universal's powerful performance, they also have enough competitiveness. The sales of tablet computers, laptops and desktops are also declining under the influence of universal. However, compared with the decline of mobile phone sales, this decline is a little bit mild.

Foxconn is the most affected company when the mobile phone sales are declining.

Foxconn is on the verge of collapse.

A huge OEM empire with hundreds of thousands of workers, there are more than a dozen mobile phone OEM partners, such as apple, Nokia, Sony, Motorola, etc., and the OEM of motherboard is also very powerful. Even the so-called original motherboard of Intel is entrusted to Foxconn for OEM, which shows how powerful the OEM strength of this enterprise is.

Foxconn has always used one word to show the world its ability to make anything.

But when the parent company cuts back on orders or simply terminates them, Foxconn can no longer.

Although it can make everything, it can only make things for others. It has no soul and does not have its own product R & D ability. In just a dozen days, Foxconn's mobile phone OEM orders have been cut by 50%, which is just an initial stage. As time goes on, the proportion will continue to increase.

Half of the orders have been cut, which means half of their production capacity is idle, factories and production lines are idle, and labor force is idle. This loss is beyond Foxconn's ability to bear.

At this time, Foxconn thinks that it is most appropriate to transfer to Dongchen, because Dongchen is just short of production capacity. If Foxconn can transfer the cut-off production capacity to Dongchen, then it will be OK for itself. While Zhang Yunfeng is preparing to build his own production line, he has signed a new contract with Foxconn, and they will work hard for Dongchen every day Produce at least 450000 universal terminals.

Now, Zhang Yunfeng has used the hunger marketing strategy of batch sales to make the whole market wait for Dongchen patiently and win enough time. At this time, he began to send special personnel to Shenzhen to build his own production line.

A few days later, Dongchen universal officially launched its first sale in the world. In cooperation with 3C product distributors in 100 countries and regions, Dongchen launched a million universal devices with the "1st" logo simultaneously.

Among them, u 140000, u 230000, u 320000 and u 400000.

The 1 million units are scheduled to be sold at 8 a.m. national standard time, and after being sold in 100 countries and regions, all the equipment will be snapped up within one hour.

In the eyes of global high-end consumers, universal1st is really a rare identity symbol. Moreover, it's only a batch of out of print goods, and the "1st" logo on universal is also very dazzling. The special laser etching technology makes the concave and convex feeling of this logo very special. Moreover, although it's etched on the stainless steel frame, the etched logo has radium Reflecting the general refractivity of trademarks, universal series equipment only has two options: black and white. On these two background colors, the multi-color light reflected by the "1st" logo is extremely dazzling, which is absolutely a work of art.

A million units are sold out in less than an hour. This speed scares all mobile phone manufacturers. You know, Dongchen is here to kill people. They thought Dongchen was funny. The price of a U4 was more than 300000 yuan, and it's not like Vertu. Vertu also inlays several diamonds on mobile phones, some parts are made of platinum or gold Heavy metal, U4 is no different from Apple mobile phone and Samsung mobile phone in material, the only difference is its powerful performance.

However, the price of more than 30 million mobile phones is a bit of a hole, but someone is willing to pay for it!

The global selling price of 400000 first-class U1 is 54978 yuan, 400000 sets, which is an amazing 21.99 billion yuan!

The unit price of 300 thousand first-class U2 is 76978 yuan, and the total price of 300 thousand U2 is 23.09 billion yuan!

The unit price of 200000 first-class U3 units is 175978 yuan, and the total price of 200000 units is 35.19 billion yuan!

The unit price of 100000 first-class U4, that is, universal series machine king, is 329978 yuan, and the total price of 100000 sets is 32.99 billion yuan!

It took Dongchen only an hour to create sales of over 100 billion with a million universal units. Even the brilliant Apple company at the beginning couldn't catch up with it. One U1 bought more than 50000 units, and U4 bought more than 32000 units. However, some people bought them, and they were very happy to buy them. All of them got the first St Users are very excited. These users don't care about tens of thousands or hundreds of thousands of yuan at all. What they pursue is the "1st" of Dongchen.

Moreover, just after the first million sets of first st sold out in Dongchen, a large number of users around the world who had no chance to buy the first st were clamorous. They could not wait to buy the first St. in their opinion, if they could only buy the second, although the price was cheaper, they did not have the feeling of arrogance and blockhouse of the first st at all.

The global financial community is convinced of Dongchen's unparalleled ability to attract gold. It has developed a so-called "first" concept. The price has been raised 11 times, and it has sold out in an hour. It has created more than 110 billion yuan of revenue. After deducting production costs, taxes and other costs, Dongchen's net profit in an hour has exceeded 80 billion yuan.

All countries around the world dare not raise the tax rate on Dongchen, who starts from the seat price. Because of its great influence, Dongchen controls the lifeblood of the world's cars and the future of civil aviation. Therefore, even if Dongchen starts from the seat price, the tax rate policy has not been interfered by any interference. Even in these 100 countries and regions, no country has ever intervened in Dongchen's pricing Can helplessly watch Dongchen holding a pile of mobile phones, exchange countless foreign exchange.

This is just the beginning. Dongchen is going to take out 10 million high-priced equipment to clean up the consumers with high consumption capacity in the market. The price of the next batch of one million equipment will be reduced by one eleventh, or 9%. So, the profits of the next batch of Dongchen will exceed 72 billion, and the third batch will be reduced by 9%, which will exceed 65 billion.

Dongchen is definitely the biggest and most powerful vacuum cleaner in the global market. It is estimated that the potential of Universal's full range of products in the world is not included in this 10 million high-priced equipment