Chapter 259 Model Determination

When the two cars stopped side by side, the car was still running, and the test driver kept his foot on the gas pedal alternately, as if to get the new engine on the car into shape as soon as possible. More and more employees arrived, zhang Yunfeng also simply special approval, the temporary suspension of the factory, so that everyone to the parking lot to gather.

Instead, a crowd of people stood around the huge parking lot, their eyes fixed on the two cars that were humming, both red and, coincidentally, strikingly shaped, reminiscent of passion.

Although it was only a relatively amateur test, it still left everyone waiting. The chief engineer of the Final Assembly Department stood between the two cars, "Dear Workers, today is a big day for our Dongchen automobile. Our first model has finally come off the line. Although it doesn't have a name or a model yet, it is a new step for us and, most likely, a big step! "

And said, he added: "We have limited conditions, we have never done a new car test before, but today, we will use our own way, to these two cars for the simplest and most direct test, I announced that the first test is zero to 100 kilometers of acceleration test! "! Please concentrate on the two testers in the passenger seat and try to get the most accurate figures!"

The driver and the co-pilot of the two cars were also on alert. The chief engineer raised his right hand and shouted, "ready! Three, two, one, go! "

After the order was given, the two cars rushed out in an instant. At first they were going head-to-head, but soon the two hatchbacks began to gain the upper hand. They kept pulling away from the three-hatchbacks. Moments later, the two hatchbacks began to slow down while the other one, and then it starts to slow down.

The co-driver of the two cars announced the acceleration time of the two cars from rest to 100 kilometers through the intercom. The first one to give the result was the hatchback.

"6.96! "

This figure was shouted out by the chief engineer through a megaphone! Instantly detonated the presence of more than a thousand people!

At 6.96 seconds, it's hard to believe that that number came from a 1.4-ton car! This data, already with 2.0 t still cool level! You know, this car has about 30 horsepower less than the 2.0 t suncool, but while the overall power is not as cool, the engine is getting into shape faster and the body is light, so the acceleration can reach this staggering figure.

After a hatchback data soon came out, 7.35, is also a surprising time!

6.96 seconds of Acceleration, roughly in line with the SCIROCCO 2.0 t, the BMW Z4, the Mercedes E350, and the Volvos S80l, but with the lowest displacement of any car.

At 7.35 seconds, it's comparable to the Mercedes C200, which is slightly faster than the Volkswagen CC, but don't forget, both cars are positioned at around 150,000200,000, which is a lot lower than the same performance car!

The workers are thoroughly seething. With this 1.4-ton engine alone, they can see that Dong Chen has already done a very good job. It is no exaggeration to say that it has reached world-class standards. This has greatly overturned their previous estimate of Dong Chen's strength. You know, they were only the east Chen positioning and Geely, BYD Company and its Rui with the same level of domestic low-end brands, but now, the East Chen is an absolute leader in technical strength! Given time, it must be able to compete with those foreign first-line brands.

Next, the car will have to experiment with steering, braking and top speed, but Zhang has previously locked the two cars to a maximum speed of 210 kilometers per hour, although the car has the strength to break that speed, however, the vehicle's light weight, chassis and suspension system are only in the middle and low end, even if the engine has strength, the car will become more dangerous than 210 kilometers per hour, so, Zhang Yunfeng on the following test, has no interest.

Came to his office in the final assembly line, Zhang Yunfeng took out a few pieces of A4 paper, scribbled down a few letters in the above.

Zhang Yunfeng is still worried about the model of the car. He is ready to listen to Nie Minhui's suggestion and adopt Audi's simple method of positioning the car model. One letter plus a number, but in Zhang Yunfeng's mind, the letters must stand for the car department, numbers, to represent different classes of cars.

Saloon car is an English word for saloon car. Then, the general letter of the car department can be represented by S, that is, s department. However, the car coverage is also the most extensive, two-compartment, three-compartment, family car, business car, luxury car, if both were s's, the numbers would be so numerous and cluttered that it would be difficult for consumers to distinguish one model from another.

After thinking about it, Zhang Yunfeng decided to use the simplest method, each car, each grade, only introduced a basic paragraph, and then by this basic paragraph to define the ordinary version, high edition and other differences.

For example, my own hatchback, which is defined as the s 1, will only be available in one model, and if there are changes to the model, use the years to differentiate, for example, the 2010 s 1, the 2011 s 1, the 2012 s 1, and then, the consumer then chooses a different configuration based on the S1.

For its own entry level mini hatchback, the s 2.

The mid to high end hatchback, defined as the S3, will launch the S4 and the S5 as the next step in the luxury segment. Luxury business vehicle S6. If you have a Cabriolet, use the S7. If you have an extended version of any car, use the international l, meaning long, for example the S6L. If any car has a high-performance version, add an x to the back of the model, meaning "high-performance version. " For example, a high-performance Cabriolet, or S6x, means performance, and the letter x stands for mystery and the unknown, with this letter to represent high performance, I believe that in the future will become the supreme representative of consumers, for example, BMW's M, Mercedes AMG, etc. .

As a result, their classification positioning is basically the same as Audi's a series, for example, A1A3 small-displacement Hatchback, A4 medium-sized hatchback, A5 Coupe, A6 medium-high-end business car, A7 medium-high-end Coupe, A8 high-end business car.

In this way, Zhang Yunfeng can develop at least several classes of cars, and each model will have at least four configurations, including a low-cost version, a regular version, a comfort version and a luxury version. In this way, there will be at least dozens of models covering one car family, it's enough.

Cars are the most diverse and a little more complicated to categorize, but when it comes to other types of cars, suvs, for example, can be defined by Cross's English word for CSERIES, or by Land Rover, define it by a name, and think about it as you prepare to launch a similar model in the future.

The three cars are called S1, S2, and S3, and the S3 has reached the mid range level, so it can be extended, or S3l, to boost power, or sports, or S3x.

That way, the three models alone, with their different configurations, will be able to cover everything from $150,000 to around $700,000, or even more than $800,000 if the S3 comes in an x version.

Zhang Yunfeng has his own unique views. He doesn't want to do a car that is too low-end, because if it is too low-end, it will pull down consumers'high recognition of this brand. But he also doesn't want to launch a high-end car right away, because, consumers of high-end cars have already had their own brand awareness, but also have their own tendency brand, a brand that has just come out of the country, if immediately launched high-end cars, face-saving and favor the import of Chinese people will never buy.

Therefore, Dongchen's market, Dongchen's reputation, and Dongchen's brand height all need to start from these three models to gradually expand, as long as these three models occupy enough shares in the market and get enough affirmation, and then introduce high-end cars, which means it's GonNa Happen.

The S1's hardware, in addition to the engine and gearbox, is at roughly the same level as the Volkswagen Golf, plus its gearbox is so wearable that its maintenance costs can be cut in half, not to mention its core, the engine, with almost no increase in fuel consumption and a comparable engine, the performance is improved by at least 30% , which means that even a low-cost version of the car that sells for 15w is a good deal.

The high quality version will sell for about 200,000 yuan, and Zhang Yunfeng also thinks that he can imitate the course of golf when the time comes. Golf has a High Performance Golf R, and he can also make some upgrades on the S1 when the time comes, upgrade the chassis, upgrade the gearbox, and upgrade to a 2.0 t engine, and you've got an S1x, which is a lot better than a golf R, and it definitely can't cost more than a Golf R, which is 35.4 million.

Compared to the international trend, most people prefer the high performance version of the hatchback to the high performance version of the mini hatchback, which is why there are cool R's and Golf R's, but not the fast R's, so, the awkward S2 doesn't need the x version, but it does have a middle to low end family car market.

What I don't have right now are 2.0,2.5 engines, and a seven speed, dual clutch automatic transmission, so that my three models can be fully fleshed out.