Chapter 155： I want financing

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The success of a product is directly related to the value it can create.

For Internet products, the value it creates is directly proportional to its number of users.

It is very likely that when a product is released, there is no profit point, and it even needs to continue to invest in maintenance and function improvement every month.

However, that doesn't mean the product can't make money for its investors.

In this world, there is a magical market called the stock market.

If you want to ask where people know the most about the stock market or the capital market, then almost everyone will subconsciously say the three words Wall Street.

On the third day after the release of WeChat, its global registered users have reached more than 300 million, and, like a snowball, it is growing rapidly.

"Wall Street Journal" published an article, "He changed the world in 20 days".

"The Internet changes the world, and the Internet changes life. This is a well-recognized saying in the 21st century. However, no one has ever thought that one day, there will be a person who develops an Internet product in 20 days, and then changes the world's way of socializing."

"Three days ago, there was a magical APP that landed in the world's major mobile application markets, and then with an unstoppable momentum, it crazily acquired more than 300 million registered users. Moreover, this APP is not like some crazy little game The same, it will only make people look fresh for a while, and after the novelty wears off, few people will touch it. Instead, it will gradually become an indispensable app in people's daily life."

"Whether it is the interactive mode of this APP or some of its unique functions, such as shake, circle of friends, and even drifting bottles, they all bring some convenience to users with different needs. These functions make many people , During these three days, I have been holding my mobile phone to get by. We have reason to believe that in the future, we may regard WeChat as an indispensable mobile software, just like a computer browser. A computer, no browser required."

"Wall Street investment institutions have always been accustomed to waving free checks for such Internet products and clamoring to invest in shares. According to the latest news, the valuation of WeChat's product has reached an astonishing 39 billion U.S. dollars. And, then With the increasing number of registered users of WeChat and the increasing number of daily message interactions, this valuation will continue to grow. Before this, the company with the highest market value in the world dedicated to Internet social networking was Ju Wu The bully-like eye book, and its registered users are one billion. However, it is limited to the devices it uses, and the focus is on devices such as computers that cannot be carried around. When the mobile phone is a product that is convenient to carry and must be owned by everyone, it is very likely that its registered users will exceed the number of one billion.”

"We don't think about it for the time being. Wechat will have new competitors. We only look at the current situation. When the number of registered users of Wechat exceeds that of Yanshu, will its market value be able to surpass Yanshu's 320 billion US dollars? ?”

"The most important thing is that during the development process of Yanshu, it keeps financing in exchange for funds to occupy the market, so the founder of Yanshu only owns 23% of the shares of Yanshu. So far, the software's The developer and the sole owner, the King of Tuvalu, did not disclose any idea of ​​financing or going public. Because of his worth and the cash flow provided by other industries, he has the ability to develop WeChat into a sole proprietorship The world's largest mobile social app, if one day, the wealth level of the world's richest man will rise from tens of billions of dollars to hundreds of billions of dollars."

"Starting today, perhaps no one will laugh at the $100 billion construction plan of New Tuvalu, because the king of Tuvalu spent 20 days creating a product that changed the The world, and the wealth that this product can bring is enough to support the $100 billion construction plan of New Tuvalu.”

…

In fact, apart from the Wall Street Journal report, the world's news media have focused their reports on WeChat elsewhere.

For example, Li Daniu's highest gōngzuò time record in the past 20 days was 48 hours without interruption, and after 48 hours, Li Daniu felt refreshed and energetic after sitting on the bed for three hours. Yiyi's continuation gōngzuò.

The reason why most of them report such frivolous news is naturally that some people who have lost their interests put pressure on the media.

If the whole world reports like the "Wall Street Journal", then one can imagine what kind of explosion there will be in the number of registered users and downloads of WeChat.

In this regard, An De, the general manager of TC Network Technology, made a free opinion on Li Daniu.

"Boss, this product of ours has touched the interests of too many people. Whether it is traditional social software or actual mobile communication companies, they all have great hostility towards our product. According to reliable sources, There are already four very powerful companies working overtime to imitate products similar to our WeChat, so we need to move faster and occupy the market as soon as possible.”

Touching the interests of others is for sure. When Li Daniu launched this product, he had already thought about this problem, and even his first post was to ask if Yanshu would block his account.

As for imitation by others? That can't stop it at all. This is not a hardware device, and it is difficult to apply for a patent, because if you want to achieve the same function, you need more than one code, and even people can change to another computer language for programming.

"Isn't the advertising budget of 200 million US dollars not enough?" Li Daniu had already approved the advertising budget when this product was launched, allowing TC Entertainment to cooperate with TC Network in mainstream countries around the world, such as China, the United States, the United Kingdom, etc. country to promote this product.

Unlike Facebook in the previous life, due to many reasons, it was unable to enter the Chinese market. China in this world can accept products like Eyebook, and naturally it will not block a mobile social software.

Therefore, WeChat in this world can accumulate 300 million users in just three days. You must know that 120 million of them are Huaxia users.

"Boss, although 200 million US dollars is a lot, compared to throwing advertisements all over the world and broadcasting them for a long time, it won't last long at all. We need more funds. Moreover, as the number of users increases The more servers we set up before, the more we need to upgrade the company's manpower. Because we expected the number of users to be about 300 million, but looking at the current momentum, we have full hope to hit the eye The book's billion user volume."

Advertising investment is urgent, because if you can't seize the market in the first place and cultivate free and loyal users, then you will become very passive when others develop similar products. The improvement of hardware is also necessary. The hardware is related to the user's use of WeChat. If you send a message, you will be stuck for a long time. Who will use WeChat?

"How much is it?"

"One billion dollars, I guarantee that within a month, the active users of WeChat will reach more than 600 million."

300 million users in three days does not mean that it will reach 600 million in six days, let alone active users. A new product, after experiencing the initial crazy registration, will enter a relatively stable user growth period.

If it can be guaranteed that there will be no competitors freely, then Li Daniu will never be willing to spend this billion dollars in unjustified money, because he believes that the charm of this product can definitely become a giant of social software. In the previous life in China, almost everyone with a smart phone would use the software WeChat.

It's a pity that there are no competitors in this world, including WeChat in the previous life, which also had competitors.

Li Daniu doesn't have zúgòu QQ users to convert into WeChat users, so he can only spend money on the number of users.

But right now, he doesn't have a billion dollars.

New Tuvalu’s construction material deposit, auction investment, even including the 100 million US dollar deposit for the purchase of the cruise ship, plus the 400 million US dollar that has been invested in the TC network (in addition to the advertising fee, there is also the cost of establishing the company), he Where is the money?

Novels and TC Entertainment, although they earn a lot of money every day, for such an investment, part-time jobs are just a drop in the bucket. Moreover, because the novel is published globally, and TC Entertainment's main income is in the US market, there are also tax issues involved.

Although Li Daniu is the boss and has no other shareholders, he can't take the company's money at will. If the tax problem of a multinational company is not resolved, if you move money casually, you may be fined.

Although the auction can provide him with a huge sum of money, the auction still needs nearly 20 days. Twenty days seems short, but it is very long for an Internet product that is mainly based on the number of users If you promote it one day earlier, you can grab a batch of more users, while for WeChat For such a social product, every user will add free friends after registration, and even invite friends who have not registered on WeChat to also register this software.

Only when you play freely and your friends are also playing, can this social software continue to be strong.

In this situation, it can be said that one day less publicity, after entering the capital market, may reduce the valuation of tens of millions, or even 100 million US dollars.

"Boss, I know you want to be a sole proprietor, but with all due respect, for a company like ours, if we don't increase the number of shareholders and give up some of the benefits to others, we will be besieged by the whole world."

Hearing An De's words, Li Daniu also wanted to understand, for such a company, can it eat alone? impossible.

Moreover, when such a product does not find a profit point, if you want to make money, you can only go to the capital market.

"Release the news to me, I want financing." (To be continued.)