Chapter 1285

However, the action that was supposed to be stable ended with the disappearance of the commercial spy. When he got the news of the failure of the action, Mr. Feng Tian fainted on the spot.

Later, in the F1 competition, in order to retaliate for shendun group, Mr. windfield called Yingnan Matsui, the manager of Fengtian team, and told him to Blackhand shendun team, but they could not win anyway.

As a result, Matsui did as he was told, but in the end, shendun team won the championship, but his Fengtian team lost a lot.

Not only the car was damaged, the main driver and team manager were both seriously injured, but also the doping incident was found. Fengtian team fell into the public opinion, and the reputation of Fengtian group was also greatly hit. The car sales in Europe, the United States and many other regions fell significantly, resulting in economic losses of more than one billion dollars.

Fengtian Guangjie wanted to make a stumbling block for shendun team secretly to prevent the further improvement of shendun group's influence. Unexpectedly, he not only failed to achieve the goal, but also lost his wife and lost his soldiers!

Sato Suzuki, the team's strongest driver, has completely finished. He also has a lot to do with the team and the group. The loss is huge. The team manager has also been abandoned. Fengtian team, which has suffered a huge blow, can no longer participate in the next race.

It is not only the huge amount of money and resources invested in this season, but also the claims of many advertising sponsors, which will undoubtedly be a very heavy blow to Fengtian group!

Hirosuke Toyoda almost had a heart attack again!

However, the impact of these things on Fengtian group is limited. For the large-scale and rich Fengtian group, these losses make the people's Congress but not to the point of breaking their bones.

But this time, it's a different story.

It seems that shendun group is totally aiming at them. Up to now, blade has played a more and more important role in windfield group's profit share. It will completely crush them with the same price and higher performance.

Although Fengtian group is large in scale and abundant in funds, some small losses are not enough to shake the tree, but shendun group this time can be said to be cutting corners, directly attacking their vital points, cutting off their very important source of profit.

It's not just a matter of billions, it's a matter of tens of billions of profits being completely cut off, and the crisis they are facing is not just that.

The middle and high-end cars can't be sold out completely, and all of them are overstocked in the factory, not only can't generate profits, but also the cost can't be recovered. At the same time, the operating costs such as employee salaries are still consuming a lot of money, and the company's working capital will soon reach the bottom. If we don't find a solution immediately, it won't be long before the company goes out of business.

If we can't survive this crisis, windfield group may even fall down!

However, Fengtian group, after all, is an old large-scale automobile company. In the face of this adverse situation, it quickly made a response.

Since they can't compete with shendun's new models in the high-end market, they just quit the high-end market.

On the third day of the release of shendun SUV, all medium and high-end models of Fengtian group have been sold at reduced prices.

In fact, including hegemonic, the price of high-end models of wind field group in Japan is less than half of that of China.

For example, the price of Japan is 3.35 million yen, or less than 210000 yuan, while the price in China is as high as 500000 yuan. Even if it is produced in China, the price of China is 430000 yuan even if there is no need to pay extra tariffs.

In fact, the cost of this car is only about 100000 yuan, plus value-added tax, consumption tax, and some hidden costs, such as advertising fees, labor costs, and various marketing expenses. The normal price should also be around 200000 yuan.

However, with the successful marketing strategy and the relatively good quality of the car itself, Fengtian group raised the price to 4.5 million yuan.

The same is true for all models under the Lexus brand. The situation of inflated price is very serious.

In fact, the middle and high-end models of Lexus are very similar to the low-end cars of Fengtian.

They not only share a framework platform, but also have the same electrical system and internal and external components. The core three parts of multiple models are almost the same, which can be said to be the shell changing car.

Just for a new logo, appearance and interior decoration, the price is more than 100000, even hundreds of thousands.

While other domestic and foreign automobile brands carry out various preferential activities and sell at a reduced price, windfield group does the opposite, not only does not have any price reduction, but also carries out several marketing, many models need to be increased to buy.

We can imagine how much profit space there is.

Until now, under the great threat of shendun automobile, windfield group has finally reduced its price, and the range is so large that many consumers are shocked.

The original 4.5 million hegemonic, the price dropped to more than 200000, Lexus's high-end models are also all reduced by nearly half.

Overnight, almost all the high-end models of Fengtian group fell into the enemy's hands, and in an instant, they changed from high-end cars to middle end cars.However, they did play a role in this move. Although suddenly such a large price cut caused the dissatisfaction of many old users and felt that they were slaughtered at the beginning, many users who could not afford these high-end models were attracted by the price.

The price of more than 200000 yuan can buy the original high-end car of 4.5 million yuan, which is still very valuable in the eyes of many people. As for shendun, it's good, but the cheapest is 500000 yuan, which is not in their consideration.

It has to be said that although the price reduction strategy of Fengtian group is simple, it is very effective. It just staggered the price range of shendun SUV and perfectly avoided the sniping of shendun automobile.

But the price they pay is also very huge. The original high profits have been directly broken, and today's prices can only maintain no loss.

But in any case, windfield group has survived the bankruptcy crisis. The sales volume that had been stagnated has risen again, even exceeded the previous trend.

After all, they are in the original high-end car status, and they have entered the ranks of middle end cars directly with price reduction, which is still very attractive to middle end car consumers.

In the past, the sales increase will definitely excite the senior management of windfield group. But now, the profit of these high-end cars with nearly half price has been very small, even if the sales volume has doubled ten times, it can't make up for their huge loss.