Now, Fengtian group is just struggling out of the situation that it was on the verge of extinction. The biggest problem is still unsolved, and it may still face the threat of bankruptcy at any time.
The high-end cars, which originally accounted for a large proportion of windfield group's profit share, although got rid of the situation of stagnant sales and serious losses, the profit has been reduced to almost negligible.
This is undoubtedly a fatal blow to Fengtian group, equivalent to cutting off one of their arms.
And although they responded in a timely manner, at least on the surface, they quickly reversed the stagnant sales momentum, but the shares of windfield group were greatly affected and began to fall sharply.
In just a few days, the decline is more than 10%. With the market value of more than 177 billion dollars, the evaporated wealth in these days is as high as 20 billion dollars!
And with the passage of time, the downward trend is still continuing, the future loss will be more and more big.
The profits of high-end cars have been almost completely cut off, and the stock market has been declining continuously. Windfield group has suffered a lot of losses and the situation is very unfavorable. In this case, if it suffers another serious blow, it is likely to fall down completely.
Instead of waiting for the launch of new models in the United States, the changes have come.
Before the crisis, windfield group in order to avoid the sharp edge of shendun automobile, all high-end models will be reduced.
Although it has passed the bankruptcy crisis for the time being, it has caused a great impact on the mid-range car market. As a result, the mid-range car prices of other car companies have been reduced, and then the impact has been extended to the upper level of low-end cars.
In the past, the price of more than 200000 middle end cars has been reduced to more than 100000. Compared with other low-end cars, they have a great competitive advantage.
Among them, the most impacted is the middle and low-end model with the highest sales volume and the largest profit share of windfield group.
Compared with the price of local brands in China mainly concentrated in areas below 100000, the price of low-end models of wind field group is also more than 100000, which is naturally the most affected by the price reduction storm caused by them.
So not long after the high-end automobile brands recover their sales through price reduction, the sales volume of middle and low-end automobiles of Fengtian group has also declined sharply, followed by the sharp reduction of profits, the original abundant working capital of Fengtian group has decreased rapidly, and the break of capital chain is sooner or later.
Chinese officials were worried about the turmoil in the auto industry caused by shendun. They didn't expect that the sale of a new model would cause such a huge impact. But soon, they found that things were not as serious as they thought.
At first, affected by the impact of shendun automobile on high-end brands and the chain reaction caused by the price reduction of Fengtian group, the major automobile companies in China market have been greatly affected.
However, with the overall price reduction caused by this chain reaction, the overall sales volume of the Chinese auto market, which had some downturn in the market, suddenly ushered in a huge outbreak.
Almost all middle and high-end models have been reduced in price, and the decline is far greater than any previous period, and consumers' desire to buy is immediately aroused.
Many people had planned to buy cars, but they didn't take action because they didn't have enough money or the price of the promising models was high. Now the car price has dropped dramatically. They seize the opportunity immediately and buy one after another, fearing that the price will rise again in a period of time.
There are many people who didn't plan to buy a car, but looking at the high-end cars that were not expected before, the price dropped like a dive, to a price they can fully afford, so these people who didn't plan to buy a car also joined in one after another.
Originally, the price of low-end car can buy the middle end car, but the people who intend to buy the middle end car can buy the high-end car directly. The Chinese people are inexplicable, but welcome a car buying feast.
The common people bought cheaper and more affordable cars, and the country got more taxes. Most middle and high-end car brands also made up for part of the losses through price reduction in exchange for sales volume. However, Huaxia automobile brand, which is dominated by the low-end market, suffered the least impact.
In this whole incident, the biggest loss is precisely Fengtian group!
Many people soon found that this incident was not just a coincidence, but a well planned and highly targeted commercial war!
In fact, it is the same.
Chen Mo is not the kind of character who can bear to be beaten to the door. On the contrary, his character can be called a vengeance. If you want to calculate me, I will kill you!
In fact, Chen Mo can also directly send Wade and agent zero to kill Fengtian Guangjie and all related people.
But he thought it was too cheap for them.
Since you want to step on my shendun group to grow your company, I will completely destroy your company!
After Jarvis' calculation in advance, Chen Mo has already predicted the possible response and a series of subsequent changes of Fengtian group for the strike action against Fengtian group. As for the final result, he has already known it.Therefore, Chen did not wait for the completion of the second automobile production line, and the Chinese and American markets were on sale at the same time, but he started early.
Only the attack of Chinese market and a series of chain reactions will be enough to kill Fengtian group.
Two weeks after the sale of shendun SUV, all the high, middle and low-end automobile products of Fengtian group are in trouble, with stagnant sales, low profits and rapid decrease of working capital. At the same time, the shares of the company also plummeted. Fengtian group is in a desperate situation. Bankruptcy is only a matter of time.
Fengtian Guangjie is lying on the hospital bed, still trying to save Fengtian group, which is on the verge of bankruptcy. Loans, mortgages, rescues and saves the stock price are of no avail at all. The senior management of Fengtian group is panic stricken, and despair spreads wildly in the whole company.
All of us don't understand how the world's largest auto group, which was on the verge of bankruptcy in such a short period of time, is just a new model released by shendun.
The launch of a new model has led to the demise of a huge car group. It's hard to believe that, but it's true.
When Chen Mo was about to cross again, Fengtian group couldn't hold on to it, the capital chain was completely broken, and the situation that it was trying to maintain couldn't hold on any longer.