Chapter 93

As soon as the notice arrives, good things come one after another.

Zhao Kang's notice is also in hand. There is no suspense for him to apply for the college entrance examination.

Then the first round of the simple plan final was finally broadcast.

This time, it's really Niu Dafa. Previously, the performance video of simple plan will only be broadcasted on South Jiangsu Satellite TV. Now, it's not only South Jiangsu Satellite TV, but also Yanjing satellite TV and more than ten other cooperative satellite TV stations in China.

With excellent composition and inspirational lyrics, the song "old boy" captured the hearts of the national audience on the day of broadcast.

Now the traffic of the easy to hear network is not the same. The excellent user experience and the reward mechanism of the previous registered users have made a large number of users start to converge to the easy to hear network, which is so fast that even Li Mu can't believe it.

Looking at tens of thousands of messages about simple plan for four people on the Internet, Li Mu's mind suddenly brightened.

Why not make a star post for fans to play on the basis of easy to listen net?

Anyway, google MP3 has cut Hu, simply put Baidu Post Bar also cut Hu calculate ball.

Li Mu has carefully analyzed the Baidu Post Bar in the future. The future Baidu Post Bar relies on the search engine, so the creation rules of the post bar are basically completely open, not only singers, but also celebrities. Any one thing, a noun can create a post bar.

However, I can't rely on search engine, so I can't play with such a huge product, let alone I don't have such a strong hardware and software support.

So Li Mu decided to open the post bar function on the easy to listen Internet, but the first stage was limited to singers. That is to say, when users go to the easy to listen Internet to listen to songs, each singer now has a secondary page belonging to him. Now, Li Mu wants to add another personal post bar to them. In this way, it can stimulate the enthusiasm of fans' discussion and further improve the user viscosity.

The most interesting thing is that the domain name of tieba is also in the hands of Li Mu

Li Muli made a phone call to Kong Lingyu: "old Kong, I have a new idea. Listen carefully. If you have any questions, you can focus on them when I finish."

Kong Lingyu knew that his young boss often had some strange but wonderful ideas, so he immediately took the pen and paper, his shoulder and face clamped his cell phone, and said, "you say."

"At present, our users can only leave messages on the secondary page of each star. Although there are many messages, they are one-way and closed every day, and they can't form the social interaction among fans. So my idea is that we can develop a new function for fans, which is equivalent to a minimalist BBS, so that they can discuss their idols in it, but never It can't be as cumbersome as BBS forum. "

Kong Lingyu was stunned for a moment and asked, "boss, do you mean to open a minimalist BBS for every singer?"

"That's right."

Li Mu said with a smile, "this kind of minimalist BBS only needs to support text and picture posting. That is to say, we develop a template, and then open one for each singer. Unlike those broad BBS, each of our minimalist BBS has a most vertical positioning, that is, the singer himself."

Kong Lingyu's eyes brightened: "then let every singer's fans chat and discuss in this singer's minimalist BBS, which is equivalent to finding a network home for every singer's fans?"

"That's right." Li Mu said with a smile, "we won't be called BBS, or the popular name of the Internet home. Simply, it's called tieba."

"Post it? What do you mean? "

"You know the bar, don't you?"

Kong Lingyu's voice immediately excited: "I understand! My God, boss, you are a genius. How does your brain grow? If this kind of post bar is developed and put online, easy to listen to the net has really become a network gathering place for fans all over the country! "

Li Mu said with a smile, "tieba is the first step to step into the community. You must pay attention to it and give me a product idea as soon as possible. I will take time to visit Jinling these two days and have an interview with you."

……

The second day after the official edition of old boy went online, we made a simple plan to set off for Yanjing again. Today, all major radio stations are crazy to broadcast this song live!

This is a popular song that people in their teens and even in their 20s have heard with great feeling and resonance. And Zhang kexuan, the lead singer, is a handsome man with high beauty. After being broadcast by so many TV stations, there is no reason why this song is not popular.

Soon, the whole mainland pop music circle was shocked by the band called "simple plan". Before the first round of Yanjing final broadcast, no one in the pop music circle knew the four words of "simple plan". When Li Bai and "sunflower" made the list on several radio stations before, they did not attract too much attention from the industry. However, the old boy directly put Jane The single plan was pushed to the national audience. At this time, the talents in the circle were surprised to find that there were simple plans on the popular music popularity list of major radio stations, and their band occupied three positions.

"Old boy" topped all the major lists in the country. LiBai, with some dandies, ranked second in most of the lists and third in a few. Xiangyanghua, the same inspirational song, was also in the top five.In the pop music world, there hasn't been such a bully for a long time.

In the future, Jay Chou must be one, but unfortunately, Jay Chou's first album "Jay" should have just achieved success in Taiwan. Now people in Taiwan's music circle haven't come back to their senses, and Jay Chou's really big hit album "van tersey" won't be released until September, so if Jay Chou wants to make a real fire in the mainland, he should wait at least until the beginning of 2002.

At present, it's really a good chance to become famous in the music circle. Unlike Li Mu, who never dreamed of it in the future, the "Muzi", who has been less popular on the easy to hear Internet, suddenly became popular all over the country. The reason is that it actually originated from a red fruit infringement.

It turns out that there is a golden program named "art life" on CCTV, which mainly interviews some well-known domestic artists and takes the route of "feeling + warmth + tears". The latest program interviewed a singer who is very well-known all over the country. When the singer recalls his late wife, the background music is Mozi's "when you are old".

As soon as the music came out, it matched with the sentimental theme at that time, and immediately played a perfect tear inducing effect, moving countless audiences. After the program was broadcast, countless people searched the background music on the Internet, and then focused on the shepherd of the easy to listen network.

When you are old, the broadcast volume of "when you are old" on the easy to listen Internet has been increasing geometrically, which has also promoted the data of "zebra and zebra". Seeing the positive comments of numerous netizens on the song "when you are old", Li Mu is also a little proud.

As for China Central Television's unauthorized use of this song for background music, Li Mu has no negative emotions in his heart. The current environment is like this. TV stations and radio stations have almost no authorization to broadcast any songs. However, such wanton broadcasting behavior has also created countless stars familiar to the audience, which is also a feature of the times.

In a short time, "when you are old" has also hit the major music charts with unimaginable speed. Now, among the top ten music charts, there are four songs that are exclusive and exclusive to the easy to listen network. Even if they have been pirated by numerous websites, it doesn't matter. Li Mu's hunger marketing let users know clearly that the easy to listen network is the first website of simple plan and Muzi music.

What Li Mu didn't expect was that the unexpected success of the easy to listen network made Baidu's internal argument on the future of MP3 half a year ahead of the previous one.

Baidu officially launched its MP3 search service in September 2002, but the project was demonstrated half a year in advance.

At that time, google had monitored that the demand of Internet users for music search was increasing rapidly. They found that a large number of music search users had been shunted to the major stolen music websites through Baidu search engine. Baidu felt that if it kept these users, the traffic and viscosity of Baidu would be greatly improved, so Baidu MP3 came into being, Once born, almost all users searching for music on Baidu were blocked.

At that time, other websites didn't really have a reputation. 80% or more of the user traffic needed to rely on Baidu search, so once Baidu stuck users at the source, it was equivalent to strangling their throats.

However, this phenomenon is not a big problem for the easy to hear network. Its current users are directly transformed through various promotions. When users visit the easy to hear network, they mostly directly enter eting's domain name, rather than go to Baidu to turn it around again, so Baidu can't grasp the lifeblood of the easy to hear network.

This time, Baidu's internal argument soon strengthened the idea of doing MP3 search. At the argument meeting, the management who insisted on doing MP3 search announced the data from the easy to hear online, and the discordant sound on the scene immediately disappeared.

There is also a voice on the spot saying: "the development momentum of this easy to listen network is quite fierce. I also saw their propaganda means before and after the launch, as well as their product development, unique music, website operation and user retention. Combined with their data, we can imagine that this brand and team will have a very big prospect in the future. Why don't we simply It did? "

A senior official on the scene shook his head: "this team is too young, and the services they provide are very single. It must be a big problem for future users to retain. Moreover, they are lucky now and have no natural enemies. If we launch MP3 search, their traffic will decline sharply. In fact, I think once Baidu launched MP3 search and download services, this leader All websites in the domain can basically declare death! "

I don't know what mood he will be in when he sees the post bar of easy to listen to net go online in a few days

The vice president who didn't speak for half a day suddenly said, "immediately organize a technical team to develop MP3 search in a closed way, and strive to be online within three months. At the same time, pay close attention to the development trend of the easy to hear network. If their traffic exceeds one million, let me know at the first time!"