Chapter 235

Li Mu's expression was serious. Six people listened, all of them unconsciously straightened their backs, stared at Li Mu and the whiteboard behind him, waiting for him to enter the main topic.

Li Mu said: "the future planning of Muye technology is not just a community like the operation of tieba, but more importantly, we need to make our own ecology in the Internet field, so in the future, our technology development team has a great responsibility. Every step of expansion of Muye technology in the Internet field is inseparable from your efforts."

Li Mu said: "when I communicated with Mr. Kong, I once disclosed my general plan to him, but I didn't say it in detail. Today, I'm here to tell you the next product plan in detail."

"The current users of the post bar have reached tens of millions, and the user's activity is also very high. We have several star fans who have reached the scale of hundreds of thousands of people. Many people say that we are now the largest Chinese community in the world, which sounds like a bluff, but if you think about it carefully, you will feel embarrassed. As for why it is embarrassing, I think it may be possible The problem lies in the two words of community. Kong and the other three technical directors are all Internet technology and products. Can you tell me why the community is embarrassed? "

Kong Lingyu did not speak, but looked at his three subordinates.

He once heard a side answer to this question from Li Mu, but at that time, Li Mu only conveyed a vague concept to himself, so he didn't communicate with his subordinates, so now he also wants to know how these three subordinates think of this problem.

The three suddenly looked at each other. The community is the hottest thing now. They don't know why the boss said it was embarrassing.

Seeing the blank expressions of the three people, Li Mu was disappointed for a moment, but soon he was relieved that they were not reborn after all. After all, they did not see the future development of the Internet. It is hard for them to follow the trend of the times. It is obviously wishful thinking to let them lead the trend of the times.

Lin Qingya suddenly asked Li Mu, "Mr. Li, I have an idea about the embarrassing problem in the community, but it may not be very professional. Don't laugh when you say it..."

Li Mu said: "it's OK. Since we are discussing, we should talk freely."

Lin Qingya nodded, not very confident said: "the community of this existence, I think the biggest embarrassment should be replaceable too strong, because from my personal point of view, many online communities are the same, give me the feeling, nothing more than the level of popularity and the use of experience."

Li Mu's eyes brightened.

Lin Qingya is on the point.

"Very well said! That's the right answer. " Li Mu gave his praise very solemnly. Lin Qingya, a young woman who just transferred from Softbank to Internet company, can see through the essence of community problems. Maybe it's because of her talent, maybe it's because of the bystander. No matter which kind, it's worthy of Li Mu's praise from the bottom of her heart.

Li Mu said, "what is the community? In fact, many kinds of communities on the Internet are similar to all kinds of retail markets in our life. Everyone is selling all kinds of things. The difference is mainly the difference in emphasis, scale and service. Some communities can be compared to the exclusive market of fruits, vegetables, meat, eggs and vegetables, some can also be compared to the tobacco and alcohol stores, and others, such as small supermarkets, food stores, and household goods stores, can be described as many kinds various.

Because of the variety of our post bar, we can classify it as a large supermarket similar to Wal Mart, but what we provide is never just needed, because all the services we provide are easily replaced by other platforms and other communities, which is what Qingya said. The substitution is too strong. "

It dawned on everyone.

Kong Lingyu said to the three technical directors around him: "the biggest problem in the later stage of the community is that the viscosity is not enough, which is also a point that President Li has been worried about."

Li Mu nodded and said: "in the field of Internet, the strong demand for long-term success must be strong. At present, the strong demand we can see is social networking."

Several technicians including Kong Lingyu, once they heard about social interaction, started to play the spirit of 12 points one after another, and so on.

Li Mu gives you a detailed analysis of why social networking has become a strong demand, and the principle that users' viscosity will increase exponentially after the continuous accumulation of network social contacts. With the expansion of network social contacts, users will be bound between network and network. The longer the network is operated, the more difficult it is to migrate.

In Li Mu's eyes, Tengxun really started to take off from QQ game and Lianzhong game. That is to say, in 2003, with the addition of QQ game, Tengxun registered more than 200 million users, which also opened the way that Tengxun constantly used other products and functions to bind social activities. Before wechat was born, Tengxun was like a carrier rocket, and QQ was this one The core of the rocket, but the various products bundled with it are the booster of the launch vehicle. If it is not for this kind of bundling to continuously increase the user viscosity, Tengxun can not become the leader of the domestic social industry.

At present, Tengxun has no additional products except QQ. If the ambush against it is brewing at this time, there is still plenty of time.

Kong Lingyu, a group of technical geeks, also have an unusual expectation for Li Mu's strategic layout. Based on his past understanding of Li Mu, when he put forward a concept, he must have considered the details of the specific implementation of the concept in the case of having a plan in mind. Today, when he throws out the concept of social interaction, he must have considered every link in the future.Li Mu said: "our post bar now has users, and users are not much less than Tengxun QQ, but the key is that our post bar is just a community network, if we want to do social networking, we must develop our own social software."

Kong Lingyu said: "our current technical team has the ability to develop applications, and we are also using and researching Tencent QQ, which is not very difficult. If you start developing now and have boss to do product planning and architecture, we can finish it in one or two months at most."

Li Mu said with a smile, "since we want to be social, developing social software is an essential part. But the most important problem now is not to develop social software, but to do everything possible to improve the viscosity of users in the post bar, and to move users' contacts on Tengxun QQ to the post bar."

A technical director in charge of web page development said: "Mr. Li, you just said that it is difficult to realize QQ user's network migration. Let's post it to do this. What should we do?"

Li Mu said: "I say it's hard to achieve, because of the particularity of the network. The network of the network is always interactive and interweaved. If everyone has 50 friends on average on QQ, the network of the interweaved network will be extremely huge. If a large number of users can't migrate, it's very difficult to attract users a little bit."

Said Li Mu: "but now we have tens of millions of registered users. If we can quickly increase the number of users, find ways to attract the users of Tencent QQ to register the bar, and increase the viscosity of the bar, then we have the foundation to launch social communication software. Once we launch it, users can complete people at low or even zero cost Pulse migration. "

Kong Lingyu's eyes brightened: "boss, do you want me to recruit flash developers for this?"

Li Mu nodded with a faint smile: "after all, it's time to tell you about our next stage of product planning."

After Li Mu finished, he turned around behind the product development of the whiteboard and drew two arrows. The first arrow corresponds to six words: "post your personal space", the second arrow corresponds to six words: "social games on the web".

Later, Li Mu wrote four words in the back: the battle of seizing the base!

Xianxia's novels haven't been very bold. We can't understand what the two characters mean.

Li Mu said, "seizing the base is my next strategic plan for the pastoral area."

In the first step of the battle for the base, Li Mu should first give the QQ space that only existed in 2005 four years in advance to the users of the post bar to enjoy, and then launch a very social small game: Happy Farm in his personal space.

Happy farm, the game attribute of stealing vegetables among friends, is a powerful tool for the expansion of social contacts. The foreign positioning of this kind of game is called social game. Once the user is addicted to this game, he will try his best to increase his network circle. He will not only copy his network in other platforms, but also actively expand new ones The network circle. In the last life, Kaixin used to rely on this small game, but this kind of game also has its disadvantages. On the one hand, the life cycle is short, the hot is too fast, and the cold is too fast. After a few months, this kind of game will fall from numerous people's pursuit to no one's attention. Kaixin failed to continue to use other new products to maintain its users in the golden time of those months, so finally, from From hot to cold, it is inevitable.

Li Mu won't make such a mistake. He wants to attract as many Tengxun users as possible to join the post bar during the peak months of the farm game, and transplant the contacts to the post bar, so that he can launch his social software by the way. This is the second step of the battle for the foundation.

Now, Tencent QQ has a single function, a mediocre interface, and no user experience. The social software that we want to develop will certainly be superior to all aspects of Tencent QQ. Not only that, once we launch social software, it will immediately replace the social games that are losing popularity with newer products, and realize the binding of users' habits This is the soul of the whole "battle for the foundation".

Li Mu is counting with his fingers. He wants to replace Tengxun and share the huge social field cake in the future. The best chance is in 2002. Therefore, the battle for the foundation must start in 2002 and end in the year!

In addition, google also owns 10% of the shares of Muye technology. Now Li Mu suddenly wants to find an opportunity to kick them out of Muye. When he thinks that they will collude with Putian private hospitals in the future and rank countless patients by advertisement bidding, Li Mu feels that they have some problems. In the early stage of tieba development, they need to guide themselves and take their investment for development. In the later stage, if they can What a good chance to kick them out! (to be continued. )