Chapter 237

After asking questions, Lin Qingya regretted it instantly. She felt that this level of things is the boss's own thing. Since the boss asked how to kick Baidu out, it would be good to answer the questions directly. In turn, it's very impolite to question the leader's decision.

Then, Lin Qingya hurriedly added, "Mr. Li, don't get me wrong, I'm just curious..."

Li Mu waved his hand and said with a smile, "I don't mind if you call me president Li in the company, and I won't call you sister in the company, but if you leave the company, we'd better not have such a good division. Just call me by your name."

Lin Qingya nodded, and Li Mu comforted her: "you can ask me that question, proving that you are not only working for the company, but also for the company's sake. This is a good thing. Don't worry that I will be angry. I'm not that narrow-minded person. Even if you think I'm not doing right, you can say it directly in the company or in private, and it's OK to blame me or scold me Department. "

Lin Qingya said with a little embarrassment, "I see..."

Li Mu smiled and said, "let me tell you why I want to kick Baidu out."

Lin Qingya sat up straight and waited for Li Mu's next words.

Li Mu took a sip of tea and said seriously and seriously: "first of all, Baidu will help me less and less in the future. Its role is phased. After this stage, we can't use it. It's like baby milk powder, which is very helpful to the technology of Muye in the infancy. But when we grow up to be children, we don't need this kind of thing anymore. ”"I don't think you're telling the truth," Lin Qingya said after sipping at Li Mu for a while

Li Mu asked, "why?"

Lin Qingya said, "the reason you just mentioned is equivalent to crossing the river and demolishing the bridge. Strictly speaking, it is very unethical, but I don't think you are such a person."

Li Mu shrugs his shoulders and smiles. It really doesn't conform to Li Mu's consistent rule of conduct to kick off his partner before driving, but he can't tell her that Baidu can harvest 12 billion yuan of advertising fee from Putian private hospital through keyword bidding ranking every year. When the money is finally passed on to consumers, what consumers have to pay It's hundreds of times the number. Such a company without moral integrity is like the reason that Sanlian, the leader of the old confused son, said that the underworld is like a nightpot. Many people will hate that coquettish spirit in the future, including Li Mu himself.

Therefore, Li Mu can only say, "I'm different from them in essence. I just want to move them out of the technology of pastoral area. It may be immoral, but I'm eager to do it. Moreover, this matter must be done as soon as possible. Once our exhibition shows signs of taking off, they will not get off the train even if they are killed."

Lin Qingya looks at Li Mu for a moment and thinks that Li Mu should have other difficulties. She believes that Li Mu is not that kind of subjective despicable person, so she nods and says to Li Mu, "if you want Baidu to dilute its shares or even withdraw its capital, there are two or three ways."

"Tell me about it," said Li Mu hurriedly

Lin Qingya said: "the first is to increase capital. You are a major shareholder and absolutely control. If you require all shareholders to increase capital in proportion, then other shareholders must increase capital together with you. Otherwise, the shares will be diluted automatically. However, you have too many shares, not counting the duration right of the agent, 10% of our shares are given to Baidu, 5% to song Liang, and 5% to Dou Zhao Kang, the owner of petal, if you only make ordinary capital increase, google won't hesitate. After all, they just need to increase their capital by one million, and you need to increase their capital by eight million. So, you have to consider your cash situation and Baidu's cash situation. It's impossible to do a job in vain. "

Li Mu nodded and said: "Baidu is still in the stage of burning money. Their funds should not be too abundant, but they will not be too stretched out. It is estimated that millions of them are still very easy. It is impossible for them to find a way to increase their capital."

"In this way, if you want Baidu to divest, you have to let them lose confidence in the company's future, give them a development plan they can't accept, and let them not want to take risks with you," Lin said

Li Mu understands what Lin Qingya means. This method has a very high exposure rate in the Internet including the real business field. Not only does it scare the small shareholders with the self seeking dead road plan, but some enterprises even suspend the company's operation in order to force the small shareholders to withdraw their shares. It directly loses 800 yuan, which makes the small shareholders have to withdraw their shares to avoid greater losses. However, Lin Qingya may still have some at present Underestimated Baidu's leadership, after all, this is one of the three carriages of Chinese Internet in the future. Their leadership vision is long enough. If this method can scare them off, they will certainly not become Baidu in the future.

So, Li Muza said, "if I give Baidu a development plan that seems to be self seeking, google should not withdraw its capital immediately. They have invested five million yuan in all. This money is nothing to them. They will surely wait and see at that time, and I can't destroy the business at hand in order to squeeze Baidu out."

Lin Qingya said in some embarrassment, "then it's not easy to do. Baidu doesn't take up a lot of shares and doesn't care about the money that has been invested. It's just like the dog skin plaster. It can't be thrown away."Li Mu nodded, "this is where I'm in a dilemma. I can't think of a suitable solution."

Lin Qingya asked Li Mu, "what is the fundamental motivation for Baidu to invest in Muye technology?"

Li said: "the biggest problem they face is that the user's viscosity is not enough. Search engines can only be the front end of users, the middle end and the end, which have more interests, they can only watch others do it, so they want to try to integrate other products to improve their user's viscosity. Muye technology takes the lead in MP3 search, and uses a unique society in the Post Bar The district mode has gathered a large number of users. At first, they wanted to directly purchase Muye technology, which I rejected. Later, they wanted to buy a large proportion of shares, which I also rejected. At last, they could only meet my requirements, first buy 10%. In fact, their most fundamental hope is to raise their shareholding ratio through continuous financing, and then wash me out a little bit. If they can control the shares Muye technology, then they can directly integrate easy to listen to the Internet and post it under their own banner. "

Lin Qingya thought for a moment, and said, "that is to say, their fundamental motivation is not to invest in us to make money, but to eventually achieve our encroachment and annexation?"

Li Mu said with a smile, "it's just their wishful thinking."

Lin Qingya's eyes suddenly brightened and said, "your strategic plan today is that you don't have any plans for easy to listen to the Internet. Obviously, you pay more attention to the post bar and the social projects to be incubated in the next step. If we cut meat, can you give up?"

"Meat cutting?" Li Mu frowned. "You mean, split up the easy listening net for them?"

"No." Lin Qingya explains in a hurry: "I mean, we need to separate e-listening from Muye technology, and then we need to talk with Baidu about the conditions, and try to get them to replace the shares of Muye technology with the shares of e-listening. Since you don't pay so much attention to e-listening, we can sacrifice some interests on e-listening and let them replace more shares of e-listening."

Li Mu's mouth is murmuring to replace the two words. His fingers are gently tapping on the table with a unique rhythm, and his mind is running fast.

I really don't pay much attention to the easy * listening network. After I hatched the post bar with the easy * listening network, the value of the easy * listening network itself is not high enough. At present, the music industry is free. Although there will be a wave of traffic peak next year, the traffic is not worth much money. If I just operate the easy * listening network, even if the traffic is soaring, I can only earn an advertising fee. Hao123 doesn't Before selling it to Baidu, it had been very powerful, but the advertising revenue of one month was only about 800000. Although it's a large sum of money, for Li Mu, a concept player, this money is really nothing.

We can be sure that it doesn't make much sense to be a music website now. Besides Baidu and Tencent, Baidu's music search can greatly improve the user's viscosity, which is his most urgent demand at present. Tencent's idea of making music is not yet born, and their biggest demand is how to expand users. In 2002, they will play the frisbee ball and make some colorful ones Chat room, in the second half of 2003 will engage in QQ games, music is more behind, to wait until 2005.

In this way, it's true that only Baidu can maximize the value that music can bring. It's not so honorable to have a legal gap in copyright protection right now. If we can talk with Baidu about replacement according to Lin Qingya's words, if we give enough conditions, we may be moved.

Stay in Muye technology, Li Mu will only integrate Baidu's resources, and will never let Baidu integrate himself. Baidu is worried that he can't eat when he smells. He just gives him a choice: stop smelling in Muye, I will serve you a bowl alone, and you can eat it at the same time.

However, Li Mu didn't give up the right to directly control Baidu e * listening. Baidu only owns 10% of Muye technology. If they want to control e * listening, they have to make up more money.

Thinking of this, Li Mu combined with some suggestions Lin Qingya gave himself before, why don't he take a multi pronged approach?

The so-called multi pronged approach is to use all the suggestions given by Lin Qingya.

First of all, make an exaggerated business plan and tell Baidu that it is ready to split the easy * listening network and the post bar.

Then it comes to the play. In the business plan after the split and the split, the planning of the music website must be very stable, that is, to continue to do music and keep the first position of the music audio-visual website. However, the planning of the post bar must be full of danger and uncertainty.

I want to convey a message to them: I want to use the post bar to make a very adventurous attempt. At the same time, in order to cooperate with my adventurous attempt, I need Baidu to increase the capital. At that time, Baidu will definitely protest. At that time, I will give him another choice: if you have any opinions, I will split the e-listening network and set up a company alone. You are not in Muye technology Do you have 10% of the shares? I'll replace 30% or even 40% of the shares of E * listen. If you want to control e * listen, I have no opinion. Then I'll give you some cash compensation. In the future, you will account for 51% of the shares of e * listen. Then you can integrate e * listen directly into Baidu search. You can change your name to Baidu MP3. By then, these flows will be your own! (to be continued. )