Chapter 474

At present, Taobao is almost finished. In June, Tieding will be able to go online. If mp3 can't catch up with this time node, Taobao's plan to go online will be delayed due to the capacity problem.

In fact, Taobao can also go online first, but Li Mu thinks that if he goes to Taobao first, he doesn't have a gimmick to get rid of. At the beginning of Taobao, it's very difficult to push it. Just inviting the current small sellers will cost a lot of human and material resources. In this way, of course, it's better to take out a benchmarking event directly and smash up its reputation at the beginning of Taobao's going online.

if Taobao is online, it will be meaningless to use YY, use post bar, make use of easy listening network and use Alipay and other platforms to rough the flow of Taobao network. What's so meaningless? What's more, the user's conversion rate is too low. If push the first time users come in and see it, it's not very attractive. Next time, it's much harder to attract him.

Therefore, in Li Mu's heart, he hopes that the MP3 sales can be unified with the online time of Taobao, so as to maximize the effect.

faced with the situation that the two OEM manufacturers suck up, Li Muheng decided to take two customized solutions.

signed the contract of OEM with two companies in the name of easy to listen to technology, the first batch of 45 thousand orders from Taiwan's industrial and commercial office, ordered 55 thousand units from the Shenzhen and the industrial and commercial enterprises, and paid 30% of the fees in advance. There was not much money, so I borrowed a sum of money from the account of Muye science and technology, and paid it back after these MP3 players were produced and sold.

The construction period of both factories is set at 27 days. In the mode of 30% + 30% + 40%, 100000 machines are delivered in three stages. The fastest batch of 30000 machines can be produced in two weeks, just in time for the beginning of June.

The first batch of goods will arrive at the beginning of June, and the second batch will arrive every week. In this way, Li Mu will have the confidence to launch Taobao at the beginning of June, and directly launch the promotion and rush purchase of MP3. At that time, he can set the delivery cycle to one week later. After all, there is the advantage of price, and the Internet users are not spoiled by the 24-hour delivery of Taobao in the future, Users should be happy to accept this clause.

The key details have been clearly thought out. Before signing the contract, Li Mu thought about it. In the evening, he called the people under his control to sign the contract the next day. Then he asked Lin Qingya temporarily to discuss an important and urgent matter with her.

The two met at a 24-hour coffee shop in Zhongguancun. Li Mu ordered a latte for each of them and then told Lin Qingya about his worries.

"Just now, I suddenly thought of a problem. In front of any OEM, we are all small customers. Most of their production capacity is allocated to those large-scale customers, and the large customers also contribute most of their revenue and profits. If our MP3 is online on Taobao, and according to the zero profit sales strategy I formulated before, It will have a huge impact on all mp3 brands at present. At that time, we will definitely become the common enemy of all mp3 brands. If they put pressure on the OEM to stop producing products for us, what should we do? "

Li Mu's worry is not unreasonable. Once there is a troublemaker in the industry, no matter how fierce the competition in the industry before, the troublemaker will become the target of the public, just like Shenzhou computer. When Shenzhou computer broke through the whole machine market, it was a price war. The slogan of "4880, go to four computers to carry home" pushed Shenzhou to the whole overnight At the same time, China has also made Shenzhou the enemy of other brands in the industry. If the whole machines were not self-produced when Shenzhou was in trouble, they would have been strangled from the link of acting as a factory for a long time.

Li Mu doesn't want to fuck the MP3 enterprises in China, but he has to be defensive. If he wants to mix the dishes in others' bowls, others will jump up and fight with him.

When Lin Qingya heard Li Mu talk about this problem, she thought of the huge threat contained in it.

If it's true, as Li Mu said, it will infuriate the whole MP3 industry. It's very possible for many enterprises to unite to put pressure on the OEM. At that time, it's very likely that the OEM will give up OEM for easy to listen network because of multiple pressures.

Lin Qingya asked Li Mu, "Mr. Li, how many MP3 players can we sell in a year if we put aside the situation of OEM and if our MP3 players are listed?"

Li Mu said with a smile, "it's conservatively estimated that there are nearly ten million MP3 units in this year's market. If we use the non-profit model to stir up the market and have sufficient supply guarantee, it's no problem to sell more than three million units."

"If there is such a large market space, can we invest to build a factory or simply buy one?" Lin said

Li Mu shook his head and said, "I don't want to get involved in hardware production. Once it involves production, there are too many troubles."

Lin Qingya asked curiously, "most hardware enterprises have their own production lines, right? Some big brands will just give small products with small proportion to OEMLi Mu said with a smile: "if we make our own products, we can't imagine how much trouble there is. Otherwise, the factory needs to pile up hardware and manpower. The production line needs to be designed, customized, maintained and upgraded frequently. The huge team of workers also needs a very complex management system. There are too many parts and raw materials purchasing links, and it's hard to avoid the problem of cutting corners. If It's my own production. It's really a headache to finish all these things. By contrast, I would rather raise the cost a little and let the representative manufacturer think about these problems for me. I just need to give him my requirements and money, and he will solve all the links of production, quality control and after-sales for me. The contract is written in black and white. If you do well, I'll pay. If you don't do well, I'll settle the accounts at any time Easy. "

Lin Qingya's beautiful eyes suddenly flashed with different brilliance. She said pleasantly, "Mr. Li, I have an idea. Can you listen to it?"

Li Mu nodded, "you say."

Lin Qingya immediately sat up straight and said excitedly, "you just said that the contract was written in black and white. I suddenly thought, can we sign a big contract with the agent industry and Commerce in advance? Although we customized 100000 units in the early stage, we can make an agreement of 1.2 million units."

Li Mugang wants to say that if 1.2 million units pay the deposit according to the normal process, the money will go to the sea.

At this time, Lin Qingya said: "we separate the big contract in the contract. One is a direct order agreement for 100000 units. We pay 30% of the purchase price in advance according to the normal process and they will start the construction. The remaining 1.1 million units will be signed with them in the way of intention agreement. We promise to add 1.1 million units to them this year. For this reason, we can add 1.1 million units according to each unit Five or ten yuan will pay the intention fee. If we breach the contract and give up the order, the intention fee will be owned by them free of charge. If they breach the contract and fail to deliver the goods on time, they need to pay us five or ten times the liquidated damages. "

Li Mu Leng Leng Leng, asked: "you mean to make a contract trap?"

Lin Qingya nodded repeatedly: "that's the meaning. The factory must have no conflict with the order. As long as their production capacity can be achieved, they will definitely take the order without hesitation. If their production capacity cannot be achieved, I think they will subcontract to others first and then, because each order represents the actual profit."

"At present, the production share given to us by the two generation factories is about 100000 units per month. We can sign an intention contract of 1.1 million units with them on the basis of their given productivity and fear that they will adjust their share distribution. The factory will definitely agree without hesitation, because on the surface, the intention order of 1.1 million units is 100% for them First of all, we will give him a deposit of intention. Second, they can lock in the profits of 1.1 million units in advance. Moreover, the manufacturers can't think of the situation they will face in the future now, and they won't get it. "

When Li Mu heard this, his heart suddenly opened.

Lin Qingya wants to set up a set for the manufacturers. Now, the capacity of these two manufacturers is still rich to a certain extent. The production capacity is the reduction of profits for them. So they naturally hope to be able to fully start production with horsepower. They can get so many orders at a time, and they can completely digest the order quantity. Moreover, the other side also gives the intention deposit first, which is good for them There is no reason to refuse. Even if they have to pay ten times of intention money as compensation for breach of contract, they should not refuse, because they understand that the possibility of paying ten times of compensation by themselves is almost zero, unless there are uncontrollable factors such as natural disasters and man-made disasters, Li Mu can even exempt them from anxiety on this point, and directly add a contract Clause: weather, disaster and other irresistible factors are excluded.

However, in this way, as long as the manufacturer signs the contract, you will not want to give me production under external pressure, which is not an irresistible factor. At that time, as long as you dare not give me production, you will have to compensate me ten times. Unless you burn your own factory with a torch, there will be absolutely no discussion.

Thinking of this, Li Mu was also excited and exclaimed: "Qingya's way is really great. Well, this matter is of great importance. You should meet with the legal affairs department tomorrow and work out a new contract to the OEM as soon as possible according to the way you said. But you must remember that in a year's big contract, the OEM price should be indicated according to the market price of the storage chip every month The manufacturer should also agree that the hardware update speed is so fast. When other brands sign a contract with the manufacturer, they must take this issue into consideration. The price will be adjusted frequently in a relatively short period of time. "

Lin Qingya nodded and said, "I will start to do it tomorrow when I go to work."

"It's better to lure them to sign more production capacity in the contract. If they can sign in two million units, it's better," Li said

"It may depend on their current orders, but I believe that their orders in the second half of the year should be still in the pending state. We will place the order first and pay the intention money first, and they will give us priority," Lin said (to be continued. )