Chapter 514

Taobao is busy from top to bottom. Just as Li Mu and Liu senior brother started to prepare for the final affairs of Taobao online, domestic MP3 manufacturers launched a heated discussion on the easy to listen network and mango me. Mango me is obviously a scrambler to grab everyone's jobs. This kind of scrambler will not be welcomed by any company in the industry. On the contrary, its appearance made the original All the major manufacturers in Tianda have suddenly become an unbreakable alliance. Everyone has a firm belief that no matter how they competed before, they should unite and come up with effective response strategies to curb the development of mango me. \R

an industry meeting was held in the MP3 brand of Yanjing. In the early morning, the heads of more than ten MP3 brands met in the conference center of a star hotel in Yanjing. As soon as all the participants arrived, everyone began a heated discussion. First of all, everyone wanted to know who the emerging mango brand is. \R

shortly after mango me launched online promotion, no one in the MP3 industry knew the origin of the brand. A few industry tycoons with a little bit of competence sent people to inquire about it and didn't find out one. However, they know that the company, jointly owned by Muye Technology and Baidu, is the mother-in-law of the MP3 industry. \R

before the exposure of mango me, the whole MP3 industry regarded it as the Savior and promoter of the industry. If it wasn't for the emergence of the easy listening network, I'm afraid that MP3 would have to wait for a while in the spring. We've been glad that there is such a dominant MP3 trial download website on the network, which makes more users access to digital music, and then gradually give up the card Traditional playback equipment such as tape player, Walkman, CD player, etc. the destruction of digital equipment to traditional equipment is extremely powerful. Once users contact with digital, they will soon be attracted by the convenience of digital in many aspects, and digital equipment will become more and more popular. \R

but I didn't expect that the promoters of the industry, the easy to listen network, would become the biggest competitors at present, and also come up with a product that looks almost perfect, even the price is so perfect. \R

at the meeting, people in the MP3 industry were wondering how mango me, the price of 368 yuan, was made. \R

the MP3 brand leader who sold more than 200000 sets in a month said: "we are now customizing 64MB MP3 from the agent factory, the cost must be more than 300 yuan, and the terminal price must be more than 500 yuan. In order to ensure the profit of the channel business, our price can never be less than 500 yuan, as long as it is lower than this price, either we lose money, or the channel and dealer lose money , but how does mango achieve the price of 368? " \R

the person in charge of Patriot also didn't understand: "in order to compete with Korean brands, we lowered the profits of all links, and reluctantly reduced the terminal sales price of 64MB to within 600. This mango me is even more fierce than when we compete with Korean brands, and its price is estimated to be 30 or 40 yuan higher than the cost price. If the cost and tax of all links are included in this amount of money Rate, they need to lose at least 100 yuan to sell one. The question is who will do this? Isn't this brain disease? " \R

"now we have to find out whether the price of 368 is set by mango or by easygoing. If it's set by mango, it's really a brain disease. But if it's set by easygoing, does that mean that easygoing only customizes products from mango, and other links are solved by easygoing itself. Mango only needs to be responsible for shipping, and all channel costs It's all easy to hear. " \R

"where can the easy to hear network come from such a large channel?" The head of Lenovo MP3 said: "everyone here is an old man in the industry. Everyone knows how difficult it is to build a nationwide sales channel at present. It's better for us. At least we have a perfect sales channel in the PC field, but for a brand specializing in MP3, it's too difficult and expensive to lay the channel." \R

someone said: "I don't understand. We've been asking around these two days. So far, we haven't heard any rumors. It's a few days before mango me goes on sale, but their sales channels haven't changed a bit. Our distributors are distributed all over the country. Almost every E-City has our agent counter, but until now So far, I haven't seen a billboard related to mango me. " \The person in charge of R

patriot said: "it's no longer meaningful for us to study what channel they use for sales. Now it's how we deal with the easy to hear network and mango me. The sales data of our terminals keep falling in the past two days. As soon as the advertisement of mango me is pushed out, our sales volume has dropped nearly 60%, which has a great impact on us." \R

although there is competition in the original market, everyone is competing in accordance with the market rules, which is fair and friendly. However, the emergence of easy to hear network and mango me is almost to the goal of killing people. If mango me is sold at this price, other brands will not survive. \r"Our terminal sales have dropped by 70% in the past two days!" Fang Zheng said angrily, "Mango me has successfully attracted the attention of all potential MP3 users, no matter the price of 368 or the amazing appearance, which can be seen from the number of their appointments. Before I came this morning, I saw it specially. The number of appointments has exceeded 3 million. It should be that potential MP3 users all over the country are paying attention to mango me, and We hope we can buy it on the 6th. Fortunately, the first batch of mango me is only 100000 units. After the 100000 units are digested by the market, other users still need to return to the next place and choose our products. " \R

the head of Lenovo suddenly brightened his eyes and said, "do you have any idea what the production mode of mango is? Do they have their own production line? If not, which company are they looking for? At present, the OEM plants in the mainland, Taiwan and even South Korea have cooperation with everyone, especially the OEM production lines in the mainland and Taiwan. Basically 80% of the production capacity has given everyone here, including us, Lenovo. If we can find mango's OEM plants, we can put pressure on the manufacturers with our joint influence, and we can certainly hold its throat. " \R

in a word, wake up. \R

the leader of Lenovo immediately realized the turning point. As long as the output of mango is contained, the price it sells is not enough to fear. Because the market demand is there and the demand is growing, mango's price has another advantage. If its capacity is insufficient, most users still need to buy products from other brands. \R

the head of Lenovo continued: "according to the general situation, this mango should not have its own production capacity. As long as we find their agent industry and commerce, and then collectively put pressure on the agent manufacturer, it may completely cut off their supply. In this way, they will have no chance to get up. If they turn to prepare their own production line, wait for their It's estimated that the product will go on sale in the next year. " \R

people are excited at once. They are all confused by mango me recently. They think that they and the whole industry are facing a fierce aggressor. But now after we sit together and discuss, people realize that even though mango me has such a low price and such a strong competitiveness, it still has a huge weakness. Once the production capacity fails to keep up, it will Like an armored vehicle without fuel, even if its strength is even stronger, it can only stay in place and can't move. \r

…… \R

at the same time, the two enterprises in mainland China and Taiwan are also worried about mango OEM. \R

when they signed the contract, they were only responsible for on-demand production, but they didn't know the future operation strategy of customers. After the advertisement of mango me was put up, the manufacturer realized that the company they had cooperated with had the ambition to subvert the industry. This pricing of Mango me will undoubtedly become the death rival of the whole industry, and most of their orders and profits They all come from other brands, and they also realize that if mango me goes public, if the profits of other brands are greatly affected, if they know that they are the foundry of mango me, they will definitely come to ask questions. \R

I didn't expect that this idea would soon become a reality. \R

dozens of MP3 manufacturers are looking for clues together. In just one morning, the mainland and Taiwan, two companies that do foundry work for mango, were dug out. Subsequently, each company that has a cooperative relationship with them sent letters to accuse the two companies of helping the tyranny, and gave a very tough solution: if they don't stop the foundry work for mango immediately, other companies Will jointly terminate the contract with them. \R

the two OEM companies feel like they have been depressed for a long time. Does mango's price war have something to do with itself? What's the reason that so many manufacturers unite to put pressure on themselves? \R

it's not just these big OEM customers who are questioning themselves, but also those who are doing MP3 OEM. They are asking why they want to cooperate with the industry disruptors like mango. If mango really destroys the industry, or pulls the industry's profit point to a very low state in the future, it's not only those MP3 brands that suffer the loss, but also their OEM manufacturers. \R

only then did the two contractors realize that when they knew that they were working for mango in the industry, they had become the public enemy in the industry. \R

they can ignore the clamour and protest of their peers, but these combined manufacturers basically occupy all their orders except mango. If they really terminate the cooperation, they will really lose their next step. At this time, there is only one idea in the hearts of the two OEM enterprises, hoping to get rid of the relationship with mango as soon as possible, and no one wants to do so To become the public enemy of mango in the industry. \R

it's not much more to work as a substitute for mango than to work as a substitute for other brands, but it's also besieged by other brands. These two generation factories are suffering from it. It feels like they've been trapped by mango, or they've been implicated by mango. For them, the best solution in their mind is not to cooperate with mango after the completion of this batch of goods, but at this time Only then did they realize that they still have the contract of manufacturing more than one million mango me units of Muye technology. \rLin Qingya's original plan for these two generation factories was to prevent them from reneging. Muye technology paid over 20 million yuan as a deposit at the price of 10 yuan for each set. If the two companies want to renege, they must compensate ten times of the deposit as liquidated damages, which adds up to nearly 300 million yuan, and they can't afford to kill them \R

(to be continued. )