Chapter 515

The anti mango alliance established by major MP3 brands not only gave a severe warning to the two enterprises that are entrusted by mango, but also gave an ultimatum to other manufacturers in the industry. The purpose is one: whoever cooperates with mango, who is everyone's public enemy, will be resisted by the whole industry.

Enterprises that didn't cooperate with mango are all secretly congratulating themselves. At the same time, they hold an internal emergency meeting to ask that they can't cooperate with any other enterprises related to mango and easy to listen. Now the whole MP3 industry is divided into three camps, one is the high-end Japanese and Korean import camp. They sell their own brands and brands, so they don't care too much about the price war; the other is the middle These huge domestic MP3 camps, which compete with Japanese and Korean enterprises by cost performance, are now used by mango to make slag by cost performance. They account for more than 70% of the whole industry. The last camp is mango, which just emerged.

The war between the latter two is likely to be imminent, so it's time for daiworks to stand in line.

There is no doubt that everyone is trying to make money, and no one dares to run against the whole industry, so mango has been isolated by the industry before it can be officially launched.

The only two "comrades in arms" left by his side were those who had been tied up by Li Mu with more than 20 million yuan of cash.

The two OEM companies have received constant threats and warnings from other partners, asking them to stop working with mango immediately, but for them, they can't help it now.

In order to prevent themselves from being the targets of the whole industry, the two enterprises have called back and faxed back to their partners, telling them that they are also forced to do so now. They have taken Makino technology for more than about ten million yuan each, which will be used to invest in new production lines. If they break the contract, they will pay more than 100 million yuan It's a hundred million for nothing. At least two or three years' net profit has gone.

After receiving the replies from these two enterprises, major MP3 brands scold mango for being shameless and continue to threaten the two enterprises. The attitude is very simple: no matter what kind of contract you signed with mango, we only look at the results. If you continue to make products for mango and help mango suppress other brands in disguise, then you will immediately terminate the cooperation agreement and never follow it again The two companies have any OEM cooperation.

Most of the OEM contracts are signed once a month, or once a quarter. As the brand side is Party A, the responsibility for their breach of contract is also very slight in the contract. They can immediately stop the cooperation with the OEM without paying tens of thousands. At this time, in order to make an example, they are willing to bear the cost of breach of contract.

The two OEM companies are almost crazy. They give more than 80% of their production capacity to these brands. If they really call off cooperation, what will they eat in the future.

However, if we don't produce more than one million sets of goods to mango according to the contract, the compensation will be even higher.

Several times, the two OEM companies chose to talk with mango's contact person, which revealed their intention that they might not be able to cooperate due to pressure. As a result, mango's business contact person directly put up a sentence: "communicate with me about specific cooperation matters, involving legal issues, so don't communicate with me. Go to our legal affairs, let's communicate with them The phone number of legal affairs is... "

There is no room for any looseness in mango. In order to isolate mango completely, other MP3 brands have started to prepare to terminate their contracts with the two companies, which makes them despair in an instant.

When the front-end business of Muye technology got the news and immediately fed it back to Li Mu, Li Mu was having a meeting with Liu Qidong's team on taobao.com.

When Li Mu heard about these things on the phone, he was in a good mood and explained to the other party: "pay close attention to the situation here. If those MP3 companies really terminate their contract, you will immediately follow up on behalf of mango and take down all their spare capacity. But don't say that now. Wait until they are desperate, and then talk to them."

The front-end business immediately understood: "don't worry, Mr. Li, I understand."

After hanging up the phone, Li Mu said to everyone at the meeting with a smile, "our mango brand, as well as the easy to listen network, are now on the MP3 industry blacklist."

Everyone looked at Li Mu curiously, waiting for more details.

Li Mu continued: "now, most MP3 brands have set up an alliance specifically for mango and easy to listen network, which collectively put pressure on all OEM companies to ask these OEM companies not to cooperate with us and not to manufacture products for us. Now most MP3 OEM companies have also expressed their opinions and will not cooperate with us in any form."

Hearing this sentence, some of them were surprised and worried, but Liu Qidong smiled brilliantly.

Of course, Li muxiao is also brilliant.

"We have already signed more than two million OEM contracts from two companies," Liu said? And they also paid the deposit in advance. If they don't deliver the products to us, they will be charged ten times of the liquidated damages, right? "Li Mu nodded and said with a smile, "to be exact, 2.65 million sets, including 1.6 million signed by that enterprise in Shenzhen and 1.05 million signed by that enterprise in Taiwan."

Liu said: "2.65 million sets are enough to provide a strong impetus for Taobao, and this quantity level product is enough to bring a great impact to the industry."

Li Mu looked at him and asked with a smile, "Mr. Liu, you are so happy just now. It must not be because of this. Why don't you tell us what you are laughing at?"

Liu Kaidong said, "I think you are more happy than me, or you can say it first."

Li Mu waved and said, "tell me, I believe in your business sense."

Liu Kaidong said with a smile, "since President Li holds me so highly, I will venture to say a few words."

After all, Liu Kaidong cleared his throat and said: "I feel happy because we have not only attracted the attention of the whole MP3 player industry, but also made them feel scared. This also proves that our influence is very strong now. They want to curb us through production capacity, but if they know we have two more this year I'm afraid that the shipment volume of more than one million units will be too nervous to sleep. At that time, they will also realize that there is no way for them to curb our development. They can only do their best to reduce costs to reduce their prices. "

Speaking of this, Liu Qidong deliberately paused and looked at everyone with a smile on his face. He said: "our mango cost price is basically the same as other brands, but we win in product design and sales channels. If we prove the sales ability of Taobao online channel, these brands will take the initiative to save costs and increase sales volume Choose Taobao as their new channel, I believe it won't be long before half of the MP3 sales in China will be concentrated on Taobao. "

Liu Qidong said and looked at Li Mu. Li Mu smiled and took the lead in clapping. "President Liu said it's so good. Why do we want to do mango? Why do we want to sell mango me for nothing? It's not because of the development space of MP3 player market, but because of the rising demand for electronic products of the people, such as PC machine, saving machine parts, laptop, MP3 The market space of digital cameras and other products will continue to improve. The cost of traditional sales channels is too high, but the cost of online sales is too low, the cost is low, and the price can naturally be reduced. As soon as people feel that the same thing is much cheaper than the store, they will naturally tend to buy it online. "

"For manufacturers, online sales channels don't need them to share profits with dealers, nor do they need to build stores, run markets, or make channels. They just need to open an official flagship store on taobao.com to sell goods to the whole country. For ordinary sellers, if they open offline stores, their goods can only be digested locally, but they don't need to add an online store At any cost, we can sell our products all over the country. Why not? If he doesn't have an offline store, but he has some sources of goods, it's more appropriate. He doesn't need to spend a penny to invest in the store. He just needs to register a seller's account on Taobao. Then he can open an online store for the whole country on Taobao. Why not? "

"For us, mango me doesn't make money, but it can cultivate users' habits of online shopping, let users know online shopping, understand online shopping, and use online shopping. As long as users take this step, it is equivalent to providing our Taobao with the best development impetus. Some students may say that our Mango me is short of goods, so many users pay attention to appointment, In the end, maybe only 1% of people can buy mango me, but this is not a problem we need to concern. We were not prepared to sell mango me to all users. Our goal is to let all potential users pay attention to mango me, and then to Taobao. As long as they start to pay attention to Taobao, we have succeeded! "

After saying this, Li Multon said again: "just now I received a call from mango's front-end business, and the two companies that made mango for us were isolated by other MP3 brands. These brands threatened them. If we don't stop cooperation with them, all other brands that cooperated with them will stop cooperation with them. But fortunately, we made plans in advance. The two companies Even if enterprises offend all mp3 brands, they will never dare to offend us, because they can't afford to pay. Now those MP3 brands are stupid enough to force them to stand in line in this way. Once they terminate their contract and release their production capacity, we will take all the released amount as it is! Every time a mango me is sold from Taobao, it is the cornerstone of the development of Taobao! "

(to be continued. )