Chapter 528

June 6, 2002, for the domestic e-commerce field, this is enough to be recorded in history.

Taobao launched this evening, opening up the prelude of online shopping for more than a billion people. Besides one hundred thousand Mango-ME sold in three minutes, the number of orders sold in other stores reached 430 thousand at that time. Alipay's dare to pay, I dare to pay, completely let the buyers worry about it, and the products on the Internet are more diversified and the price is more. There are advantages.

430000 orders make the sellers of all platforms realize the coming of a new era. Before that, although there were also a group of sellers active in e-commerce platforms, they still didn't realize that the e-commerce industry can be really bigger and stronger and can really earn money.

EBay's entry point is very problematic. It completely imitates eBay and lacks localization improvement. Later, after getting eBay's investment, it will go further and further along the way of eBay. EBay's development direction is the real C2C, that is, the exchange of goods between ordinary people and ordinary people, especially the trade of second-hand goods. However, Chinese people are not as far away from the popular second-hand goods in the United States Culture, so the development of this model in China is extremely restricted.

Although there are some sellers who specialize in eBay business later, under the influence of the overall direction of eBay and their commission system, it is very difficult for sellers to invest huge enthusiasm to run their own stores, and their development is extremely restricted.

Li Mu is a man who knows later. After Taobao's success, he realized how accurate Taobao's real entry point choice is. All Taobao's eyes are focused on carrying the retail industry of more than one billion people in China with the e-commerce mode. Therefore, although the mode is C2C, it is actually the micro B2C of small enterprises and businesses. He wants every Taobao seller to become a The premise of a professional business is to make them realize that this platform can make money and make a lot of money! In this way, they have enough motivation and enthusiasm to invest in this industry. Every small business is a part of the huge aircraft carrier taobao.com.

Li Mu built Taobao network in advance a year, the purpose is to directly cut off the development space of Ali and Ma bosses in this field. In the last generation, SARS is a great driving force to promote the domestic e-commerce. In this lifetime, Li Mu uses Alipay, YY, easy to listen network and Mango-ME to promote the development of electric business. The momentum is no less than that of SARS in 2003, even more than that of that period.

During the period of SARS, Chinese people passively chose online shopping because of their prudence and worry; at present, Chinese people actively chose online shopping because of the perfect ecology and payment process of taobao.com.

Boss Ma really started to panic because he saw the development intention of Li Mu. On the one hand, he asked Lu Zhaoxi to prepare the plan for building his own C2C platform immediately. On the other hand, he began to plan to go to Beijing and meet with Li Mu.

Boss Ma has been doing Internet for so many years and has made deep political relations for himself, so he knows almost everything about Li Mu in a short time, so he is very clear about the capital relations between several companies under Li Mu's hand, and he also knows that Taobao is the industry of Li Mu and Liu Qidong. Liu Qidong is a merchant who runs a physical store in Zhongguancun The proportion of Taobao is not high. The real brain of Taobao is Li Mu.

When boss Ma said at the meeting that he wanted to see Li Mu in Beijing, a core member couldn't help asking him: "President Ma, Li Mu has done so many industries now, why hasn't the media started him? Almost all the reports related to him are related to 3321, but his role in Muye technology, easy to hear and Taobao has not been exposed. "

Boss Ma said: "Li Mu is very lucky. As early as when he was working as 3321, he has been noticed by the senior leaders. The senior leaders are very interested in him and have indicated that he should not interfere with his development for a long time. As long as he wants to keep a low profile, these domestic media will not start him and push him to the public."

It's amazing to see that Li Mu, who is young, has been named and paid attention by senior leaders. It's really an extraordinary political capital. Even if he doesn't mix politics in the future, doing business and entrepreneurship will help a lot. "

Lu Zhaoxi zazui said, "Li Mu's luck is not as good as that when he is so young, he can be noticed by the senior officials."

Boss Ma said: "it's not luck that Li Mu relies on. You must not have seen his English composition for college entrance examination."

"English composition? What's special? " The people present were even more confused.

Boss Ma sighed: "I don't think it's very special. It's just to praise the Yanjing Olympics, but he has a slogan in his composition, which is very popular with the leaders."

"What slogan?"

"One world, one dream," said Ma

"A world, a dream? What do you like about it? "

Boss Ma said: "this sentence pattern can't be understood literally. One in one world is not a quantifier. It doesn't mean to say one or several worlds. It means the same world. One dream means the same dream. The two echo each other. You can translate it into the same world, the same dream. More specifically, the same world Have the same dream. This dream is the Olympics. "Everyone looked at each other, four English words, so much meaning?

In the face of doubt, Mr. Ma said: "don't forget that I was an English teacher before I started my business. The real meaning of these four words is what I said. The leadership of our country attaches great importance to the international outlook, and also attaches great importance to establishing a positive relationship with the world. The internal meaning of this sentence is to call on the world to pursue the Olympic dream and give up the color Glasses, seeking common ground while reserving differences, and common development. "

Cai Chongxin said: "Mr. Ma is right. It seems very simple, but it echoes each other back and forth, and it is very consistent with our national day and the state leadership's mentality, and it also accurately conveys the motivation of our national Olympic Games."

Lu Zhaoxi asked, "how can senior leaders pay attention to Li Mu's English composition in the college entrance examination?"

Boss Ma said: "Li Mu's English composition for the college entrance examination was first selected after the college entrance examination, and then it was pushed to the whole English teaching system by the education department. After the birth of 3321, the senior leaders recognized this model extremely. From the description I heard, the senior leaders highly praised that 3321 is the real solution to poverty The students' economic problems not only help the poor college students to complete their studies on their own, but also let them transfer their knowledge to the students who are about to take the college entrance examination, improve their grasp of knowledge. Most importantly, it also invests all the profits generated in the above links to the poor high school students, so that they have the opportunity to enter the University and wait for them After entering the University, you can use this platform to self-reliance and help more people at the same time. This is a complete virtuous circle, far more than any kind of charity fund and organization for student aid. "

All of you are stunned. If the senior leaders really give 3321 such a high evaluation, Li Mu can really walk horizontally.

Mr. Ma added: "just because the senior leaders have made such comments in private, the talents below often report some of Li Mu's developments, so Li Mu's English composition for the college entrance examination will be taken as an internal reference. After reading this composition, the leaders recognize it very much, and give instructions in person, and transfer this composition to the Organizing Committee of Yanjing Olympic Games. According to me, Maybe the slogan of 2008 Olympic Games is Li Mu's four words

The scene was full of exclamations, but Ma said it with a sigh: "so it's very difficult for this opponent. With such abundant capital and extremely keen market sense, the key is that he is now ahead of us. It's too difficult to catch up at this time."

Cai Chongxin asked him, "what do you want to do to meet him in Yanjing?"

Boss Ma said: "I want to cooperate with him on Taobao. We can import all the small enterprises in Alibaba bar to Taobao. But Taobao wants to sell some shares to us for cooperation. In addition, we will immediately prepare to build our own logistics system. If we have a good talk with Li Mu, we can integrate the logistics system into Taobao in the future and replace Taobao Proportion of shares. "

Cai Chongxin said: "at present, if we want to rely on Alibaba bar's resources to invest in Taobao, I'm afraid Li Mu will not agree. He's in the limelight now, and he has all kinds of supporting resources, so we shouldn't look at Ali."

Boss Ma nodded and said firmly, "talk about everything. How many of you believed me and took what I said seriously when I was going to do e-commerce? After that, don't you just sit here one by one? "

There were many people laughing. It's undeniable that boss Ma's eloquence is very powerful, or even rare. Many people in the company called him a big blunder, because he can really say the crooked is straight, the black is white, and the people he talked with or heard his speech will be infected by his powerful eloquence and logic. Li Mu This year, he is only 20 years old. Although he has made remarkable achievements, he may really be willing to cooperate with Ali in front of boss Ma, who is as good as human.

You should know that many people sitting here can get six figure annual salary before 2000, but they are easily persuaded by boss ma. They quit their jobs or even leave the superior environment abroad, return home, gather in Hangzhou City, and fight with him with a base salary of several hundred yuan per month. Which one is better than Li Mu in terms of social experience?

At this time, Ma's boss waved his hand with a strong look and said, "I'm going to talk to Li Mu this time. If it's not right, we must go to our C2C platform as soon as possible. While doing well in the transformation of merchants in the Alibaba platform, we should also work hard to build our own logistics system at the same time!"

"Logistics?" Boss Ma 's idea of wild horse has made some people present unable to keep up with him. Isn' t it necessary to do e-commerce? We used to do B2B, now we do C2C, all of which can be understood, but why do we need to do our own logistics system? Isn't that the real economy? What's more, it's the heavy asset project that boss Ma doesn't want to touch at present! What's the point of doing this?

Ma boss said with a firm face: "now if we want to force C2C to compete with Taobao, the platform or the traffic volume is not the opponent of Taobao network. Behind it is YY's powerful traffic entrance. We can't catch up with the horse. And don't forget that Li Mushou has Alipay's powerful payment channel. Now Alipay has become a online shopping transaction. The safety guarantee of Taobao is the biggest dependence for Taobao to be invincible. We can't defeat him, so the only thing we can counter attack right now is logistics! "Speaking of this, boss Ma deliberately paused, looked around for a week, and saw that some people had already understood, but some people still had doubts, so he continued: "since Taobao has done a very mature link from information browsing to payment and purchase, we will avoid his strengths, and make the back-end link from payment and purchase to successful harvest to the extreme, as long as we stabilize this Point, we have a chance to get back to the whole situation! "

Lu Zhaoxi clapped his hands excitedly and said: "logistics and distribution is the most important offline link of e-commerce. Li Mu has done well online, so we should make efforts offline. If we have the most efficient and safe logistics system in our hands, and then embed it into our own platform, we have a huge and irreversible advantage compared with Muye technology. Now, commodity circulation It has become more and more nationwide. Although we don't have the traffic and popularity of Taobao, most of the products on Taobao can also be put on our own platform, and their sellers can also be attracted by us. The same thing and the same seller, if it takes five days to purchase on Taobao and only three days on our platform, then we You win! "

"Yes!" Boss Ma nodded happily: "it's very accurate according to Xi's eyes. Online things can be copied and pasted, but offline things are different. It may only take us one or two months to copy a Taobao. But if Li Mu builds a logistics system from scratch, it will take at least half a year or more, when he wants to catch up, as long as logistics can win us half a year Leading, we have enough time to reverse the consumption habits of Taobao users! This is the key to our counter attack on Taobao! "

Cai Chongxin also said excitedly, "in this case, we have to start to prepare quickly. Whether Li Mu wants to or not, we need to do a good job in logistics, and have enough chips, so we can let Li Mu do a choice question, to see whether he chooses to be a friend or an enemy."

Boss Ma nodded and said: "logistics should not only be done, but also be completely confidential in the early stage. Zhaoxi is responsible for C2C platform, Chongxin is responsible for building logistics system. Both of these things need to establish a special business department. Next week, we will rent a new office to work independently. The big family must go all out to kill Taobao. Everyone here will be billionaires in the future, If we can't do it, our dream of that year will be greatly reduced! "

(to be continued. )