Chapter 555

Li Mu returns to Lin Qingya and recruits a deputy chief editor for YY portal. The deputy chief editor is Wang Nan. Before that, he was one of the three deputy chief editors of Netease 163 portal.

Wang Nan's name Li Mu has never heard of it, but he believes in Lin Qingya's vision, not to mention whether Wang Nan's ability can match Chen's, as long as his ability can carry the early stage of YY portal, he has been very satisfied.

Wang Nan arrived at the post soon. Li Mu didn't see him, but asked Lin Qingya to follow up with him. His idea of portal network has been conveyed to them. They communicate with Wang Nan first. They are looking at Wang Nan's comprehension ability and execution ability.

Lu Xinyi of Hong Kong's "one week newspaper" contacted Li Mu immediately after he returned home. In addition to the courtesy greetings on the phone, the most important thing was to confirm with Li Mu in an obscure way to make sure that what he said that night was not just an impulse.

Li Mu dispelled all her doubts with a firm tone.

Just as Li Mu focused on how to continue to destroy hao123 and Li Xingping's psychological endurance, Liu Qidong gave Li Mu feedback on the latest development of an official Taobao store. At present, more than 40 brands have signed agreements and paid security deposit and service fees, including several larger brands, such as TCL mobile phone, ZTE Xiaolingtong and Shenping Zhou computer and zhinengda repeater.

Li Mu found a very interesting situation. Although these brands are well-known enterprises in their respective industries, they are not top enterprises.

At present, TCL's sales volume in China can be ranked in the top five. Besides Motorola and Nokia, there is also the most powerful domestic mobile phone brand, waveguide. Although it is now the second largest domestic mobile phone brand sales company, it is still a dream to catch up with waveguide;

ZTE PHS is also the second largest in the industry, but it is sad , he is under the pressure of UT Starcom on the top of his head, and the market share of UT Starcom is more than half, far more than the second in his industry;

the market of computer machine is becoming more and more popular at present, Shenzhou, as a market disruptor, started to launch its own machine sales last year, but it is almost under the pressure of the whole industry, so it is very difficult to get ahead;

the situation of zhinengda repeater is also very good In 2001, the market capacity of domestic repeaters exceeded 10 million. This year, the market is estimated to be 15 million. The market with a total of nearly 3 billion yuan is quite huge. However, such a large market accounts for nearly 40% of the total market, followed by nearly 20% of the total market. However, zhinengda's technical strength is very strong. This brand has always been It has great strength in R & D of related technologies of repeater, but because it does not understand operation, its market popularity is not high. On the contrary, its technical strength is not outstanding, but its market share remains high due to brand awareness.

After Li Mu saw Liu Qidong's general introduction of these brands, he called him and asked, "are the leading enterprises in these industries not intending to cooperate with us?"

Liu Qidong said: "yes, they want to cooperate with us step by step. They also applied for the official store, but after we announced the cooperation standard of the official store, they gave up. Their contact person replied:" step by step, they have strong brand awareness and mature sales channels, so if we open their registration for free, they will be willing to Come in, if we insist on charging, they will not consider it. "

Li Mu sighed, "the pride of a big brand."

Liu said: "he thought it was an honor for Taobao to join Taobao. He thought it was a good opportunity for us to put the brand here."

Li Mu said with a smile: "in fact, it's not unreasonable for them to think so. For us, the best way to increase the influence of the platform is to attract a large number of well-known brands to settle in. The more big brands to settle in, the higher the popularity and influence of the platform will be. But they ignore a very serious problem. If they don't cooperate with us, their competitors will certainly. ”"I think so, too," Liu said. "Big brands are arrogant, but if we let them realize the crisis, they will certainly lower their heads to talk. Now the priority is how to use our platform to help these enterprises that have reached cooperation with us sell as many things as possible."

Li Mu said: "what kind of operation strategy and method do you use? YY can give you enough traffic support. If you want to do it, do it beautifully. Join hands with these cooperative brands to hold an online shopping promotion Festival, and strive to hold the largest online shopping event in history."

"I see what you mean," Liu said. "I'll study it in two days."

Li Mu reminded: "remember to communicate with the cooperative brands in depth. We should give them enough exposure, and they should give enough concessions on the price. Enough exposure + cost performance is the key formula for online shopping to promote orders. The only way for mango me to succeed is through this method, so the manufacturers must cooperate with us sincerely."

"Good, I will communicate with the manufacturers more and try to make them give the biggest price concession," Liu saidAfter that, Liu Qidong asked Li Mu, "how are things going at your YY portal? Do you want to take time to ask Chen Tong out for a chat? "

Li Mu said: "for the moment, he's a man with a lot of interests. No matter how he talks, he won't be willing to leave Sina and join Muye technology, so I'll destroy the Sina portal that he built by himself first according to my own rhythm."

Liu asked again, "how is the acquisition of hao123 going? Last time I heard from you, this ring seems to be very important. "

Li Mu said with a smile, "I haven't contacted the founder of hao123, but he should be in great pain now."

……

As Li Mu guessed, Li Xingping has suffered a lot these days.

I'm afraid that in the field of Internet, he is the first entrepreneur who can suffer such psychological damage offline.

No one expected that yy123 would burn the war from online to offline. This feeling is still difficult for Internet enterprises to accept now, just like the principle that Jianghu people say it's too bad for their wives and children has been broken by a strong one. For a while, everyone is in danger.

The whole territory of Guangdong Province is almost filled with yy123 advertisements. Li Xingping can see yy123 everywhere. Even the door in the public toilet of the shopping mall that used to be filled with same-sex dating phones is pasted with yy123 posters.

In recent days, because of the strong push of yy123, Li Xingping's steady traffic began to decline significantly again. So far, the traffic lost more than 60%, the advertising revenue lost more than 80%, and the transaction price of advertising is still falling.

Advertisers have also seen the decline of hao123. For them, they can't estimate the price according to the current flow when they are advertising at this time. Because the flow of hao123 is too unstable and may decline at any time, they deliberately use this excuse to lower the price. Li Xingping can't help but accept it.

Traffic is declining, revenue is declining, and yy123's advertising is still haunting.

At present, the offline promotion of yy123 has become a hot topic in the Internet field. Some people say that Muye technology is the God in the Internet. When we are still groping for progress, he has mastered all kinds of playing methods, and can kill and maim his opponents anytime and anywhere. Some people also say that Muye technology is the most popular Internet technology in China Big robber, and he is also the most unprofessional robber, because he only deals with his peers.

No matter how the industry evaluates it, we have to deny that Li Mu's large-scale fire suppression has achieved excellent results.

Li Xingping met a lot of friends these days, hoping to find some inspiration in his communication with them and solve the huge problems facing him. But after meeting a large group of people, he realized how difficult the crisis was.

No one thinks that Li Xingping can turn the tide. Even many people think that hao123 has not been able to support for a long time in this situation. They give Li Xingping a pertinent suggestion: while it has not been completely killed by Muye technology, try to find a way.

Get out? Easy to say, who will buy a dying cow? Even if someone will buy it, the price will be horribly low. If he sells the live cow at the price of selling the dead cow, how can Li Xingping give up? But if he wants the buyer to bid at the price of a live cow, the buyer will not be willing to, unless he has a way to save the cow.

In a tangle, someone wakes up the dreamer in a word: sell to Makino technology.

Now the decline of hao123 is obvious, and the market share of yy123 is constantly increasing. In this case, who will buy hao123? Whoever buys hao123, hao123 will die in the hands of others. In front of Muye technology, no one can save him. But if it is sold to Muye technology, it will be different. Although the market share of Muye technology is more than 50%, about 30% of the market share of hao123 is still in hand. If Muye technology buys hao123, they can have 95% of the whole navigation website market in an instant That's very meaningful for them.

So, the day after Li Mu returned to Yanjing, Li Xingping took the initiative to contact the business of Muye technology, trying to talk about the cooperation with Muye technology, specifically, seeking for the sale of hao123.

Lin Qingya finds Li Mu, tells him the good news, and inquires about Li Mu's recent schedule.

Li Mu said to Lin Qingya, "I haven't had time to see him recently, or you can ask him to come to Yanjing to talk with him. For hao123, my psychological price is 15 million packages. If Li Xingping is frank and willing to leave as soon as possible, the price can be increased appropriately, but the final transaction price must not exceed 20 million."

After Lin Qingya got Li Mu's bottom line, she immediately nodded: "then I'll ask him to meet and talk."

Li Mu said, "talk to us, but set your posture. Since he wants to talk to us on his own initiative, don't rush to talk about the price after meeting. Give him the necessary contempt and threat first, and then talk about the price after he panics."Lin Qingya immediately said, "I understand Mr. Li. Don't worry."

(to be continued. )