Chapter 562

At 9:30 p.m. Yanjing time, NASDAQ opened.

Sina shares, which closed at $1.60 last trading day, opened down to $1.45, down 9.4%! At the time of seeing the opening price, Sina executives did not faint in the past. Such a big opening decline occurred last time in the environment of the Internet bubble shattered, and now the Internet is getting warmer all over the world.

Sina's share price has just picked up recently, rising for many days. Today, it suddenly opened and plummeted, which not only made Sina's executives unacceptable, but also left many small investors stunned.

At present, Sina's overall market value is low, mainly in the eyes of investors, its product line is too single, the vast majority of business is on the portal network, and its historical share price soared only after the domestic wireless business soared, but it would wait until at least the second half of 2003 to wait for this outlet, so now Sina's share price only depends on the portal network Supporting and almost completely linked to the portal network.

One quarter of the website traffic is stuck, which is absolutely a very significant bad news for the investment market. However, the U.S. stock market has a high degree of freedom and openness. As soon as the major bad news comes out, short sellers will rush in. In this case, it is almost certain that the opening drop of 9.4% is just the beginning.

All the core layers of sina were shocked by the reaction of the market. Until 10 o'clock in the evening, everyone was still in the conference room. They kept a close eye on the stock price and appeased investors on the phone. At that time, the stock price had fallen 1.39 and 1.40 all the way down. Now, the stock price has fallen 13.2%, a disaster.

The short sellers are still seizing the opportunity to enter the arena, which is a feast of airdrops. The only regret is that Sina's plate is too small and the monks have too much meat and can't eat a big meal.

Li Mu also paid attention to Sina's current share price. He didn't know much about stock speculation or NASDAQ's routines. However, he was not surprised that Sina's share price fell by 13.2%. Although Li Mu didn't know much about American stocks, he knew the trend of some American high-tech enterprises. He knew that there was no 10% limit up or down on NASDAQ In my opinion, twitter imitated by Sina Weibo has fallen by as much as 27% in a single day. Under special circumstances, it's not a big problem that the stock price of American stock companies plummeted by 30% in a day. So in Li Mu's eyes, Sina's stock price has not yet fallen to its place.

At one o'clock in the morning, Sina's share price had fallen below the threshold of 1.30, to 1.28, a full 20% drop.

NASDAQ closed at 4 a.m. the next day. Instead of waiting to see Sina's share price, Li Mu chose to go to bed.

At four o'clock in the morning, when NASDAQ closed, Sina's share price fell to $1.22, down nearly 24%!

The decline of stock price is almost the same as that of flow!

It can be seen that the valuation of sina in the capital market is almost all concentrated on the portal.

The sharp fall of sina's share price has caused the share prices of Netease and Sohu to soar. The increase of both websites is close to 10%. The reason is very simple. Muye technology has blocked Sina, and the traffic intercepted from sina is naturally diverted to other portals, so Netease and Sohu have become the most direct beneficiaries of this event.

Sina, Netease and Sohu, three portals listed on Nasdaq, are all worth less than US $100 million. Sina, which started its wireless business, was the most promising one to reach the threshold of US $100 million. But now Sina has been hit to the pre liberation stage and suffered heavy losses.

No one has thought that the influence of Muye technology has reached such a level. Moreover, the plunge of sina's share price has made the Internet industry seriously examine the navigation websites they didn't see before. After the integration of hao123 and yy123, its influence on the pattern of domestic PC websites is too strong. So how can its value be just a traffic belt What's the advertising fee? Its real value is that in the future, if you want to do traffic, you have to find yy123 to buy location and traffic. Even if you don't spend money on big websites, I'm afraid that the location and weight of yy123 will be greatly affected. Isn't Sina an obvious example?

At this time, you know that yy123, which they despised all the time, has strangled the throat of the development of domestic PC websites, and has become a new trump card in the hands of Muye technology. Muye technology does not have many trumps, but almost all of them are trumps, and the giant pattern has been determined.

No other company dare to belittle Muye technology. For them, even if Muye technology is to do simple and technical things, they can never doubt the innovation ability of Muye technology. The transformation of yy123 has made them fully aware of the horror of Muye technology.

At present, sina is the most able to realize this.

Li Xingping, who has returned to Guangdong Province, now realizes that he has been hit by Muye technology.

As soon as Muye technology gets hao123, it quickly integrates and blocks Sina as soon as possible, which is enough to show that they have been planning this matter for a long time. They should have coveted hao123 for a long time, which is not as indifferent as they have shown, and they just jumped into the trap that Muye technology has dug. They were intimidated and lured by Muye technology, and finally became a white man The price of the dish sold hao123 to them, making them completely dominate the navigation website market.However, there is no way for Li Xingping to sigh, and he doesn't regret it, because he knows that if he doesn't sell hao123 to Muye technology, and do things with Muye technology, he will certainly crush himself to death, just a matter of time.

……

The next day, the eager CEO of sina frequently sent out a meeting request to Muye technology, but Li Mu still didn't give any response. Now he doesn't care how much Sina suffered, because he just made adjustments in his product system from the beginning to the end. Even if Sina moved to the mountains and moved relationships, Li Mu didn't worry, because Muye technology and Chen Ze At.

Li Mu came to Taobao early in the morning to study the summer brand day program with Liu Qidong. In Liu's office, Liu Qidong, who has a lot of research on American stocks, gave Li Mu a brief introduction to NASDAQ and made a certain analysis of sina's share price. He felt that Sina's traffic was not completely controlled by Muye technology, so Sina's shares The price is not completely subject to Muye technology. The market will believe that Sina's share price has bottomed out. Short sellers will get such a big profit in a single day. When the share price bottoms out, they will start to close their positions, and market speculators will seize this opportunity to catch another wave of rising trend. Therefore, when NASDAQ reopens this evening, Sina's share price should rebound.

Li Mu asked him how much chance there was for Sina's share price to rebound. Liu predicted that it would not exceed 5%. Then he analyzed for Li Mu: "if Muye technology does not remove the shield, the new starting point of sina's share price should basically be set at the price of 20% decline. In the future, Muye technology can't push down Sina's share price until Muye technology has a new move against Sina For example, once the YY portal is online, Sina's share price will surely fall again, and most of the other times, Sina's share price will temporarily be out of the influence of Muye technology. "

"I knew I was shorting Sina ahead of time," Li said

Liu Kaidong said with a smile, "he has a market value of tens of millions of dollars, and there is not much money in current stock. Can you see it?"

Li Mu laughed and said, "I can't see."

"Let's talk about summer brand day," Liu said

Li Mu said with a smile, "how do you decide the brand day

Liu Qidong nodded and said, "the general idea is still based on time limited rush purchase. I am going to set the time on July 10, the second day after the national college entrance examination. Do you think there is any problem with this time point?"

This year is the last year of the college entrance examination in July. The provincial and municipal college entrance examination time for adopting the national volume is July 7, 8, and the local volume is July 7, 8, and 9. Since 2003, the college entrance examination time will be one month ahead of schedule, fixed at June 7, 8, and 9.

On July 10, both national and local papers are over, and almost all students from primary school to university have summer vacation at this time, so it's more appropriate to make summer brand day at this time, but the time is a little bit short. Now it's late June, and activity planning and preparation need time, and preheating also need time, so Li Mu tends to Push back the time a little.

Liu Qidong asked Li Mu, "when do you want to set it?"

"It's set for late July, when the college entrance examination scores also came out. For the city's college students, their top priority is probably to buy a mobile phone, and then they can launch a mobile phone promotion campaign specifically for these new graduates," Li Mu said

Liu Xiaodong nodded and said, "let's make it on July 23, when the college entrance examination scores should have come out."

Li Mu said: "in those days, you have to rush to communicate with the brand. After the activities are fixed and the page is ready, you must start warming up. You must first determine the price of the products and activities that are involved in the brand day activities. When you preheat, you will have a little sense of mystery, such as a mobile phone now selling more than 2000 yuan, and the brand side will be more awesome if the price is favorable. , we can publicize it as 1x00 yuan. This x is unknown. We will not announce it for the time being. If you want to know what the price is then, please pay attention to our activities. "

"I understand what you mean," Liu said. "I'll make sure of these links as soon as possible."

Li Mu said: "also, we can make a pre-sale. No matter what the user buys, as long as he pays 50 yuan in advance, on the day of the activity, the 50 yuan deposit can be used as 100 yuan, but if he doesn't buy at that time, the 50 yuan will not be refunded."

Hearing this, Liu Wudong frowned, stared at Li Mu and asked him, "how do you have a long brain How can you think of anything? "

Li Mu said with a smile: "divergent thinking, first of all, we need to make clear our goal. Our goal is to improve the sales volume as much as possible on the day of brand day, so now we have to do everything possible to ensure the sales volume. The deposit is a way to improve the sales volume. As long as the user pays the deposit, the possibility of his changing his mind will be greatly reduced. At that time, the cost of this part will be greatly reduced, You can find a way to transfer it to the manufacturer and then to the consumer. For example, if the original price given by the manufacturer is 900, we can find a way to make the manufacturer lower to 880, and then mention 930 in the price. The end user actually trades at 880, but because the deposit is not refunded, the turnover will be much higher than 900. "Liu Qidong nodded repeatedly: "I've really convinced you. The longer I work with you, the more useless I feel."

Li Mu said with a smile, "don't say that. You haven't completely switched the frequency to e-commerce. When you fully adapt to the industry, think, do things and see problems from the perspective of the Internet, your strength may not be inferior to mine."

Liu Yidong said with a smile, "don't hide any good ideas about the summer brand, just tell them all."

Li Mu said with a smile, "there are many ways to operate, but it is not necessary to use them all at once."

Liu Kaidong said impatiently, "you tell me first, let me study and learn. It will take a while for me to digest your wonderful ideas."

Li Mu said with a smile, "well, I'll say something about pressing the bottom of the box, but you have to make sure that you don't let others learn all at once."

Liu Qidong nodded repeatedly and urged, "don't be a traitor."

Li Mu said with a smile: "in the future, we can do coupon activities. For example, TCL mobile phone cooperates with us, and we will give all Taobao users a coupon with a TCL mobile phone of 1000 minus 100. In the background, we will develop a small function of wallet or coupon package for Taobao users, and they can directly see their own coupons in it. In this way, you can think about how many people will be affected by this How many people who didn't plan to buy a mobile phone would be attracted by this voucher. How many people who were prepared to buy other brands of mobile phones would buy TCL mobile phones because of this voucher? For TCL, for a mobile phone with a price of more than 1000 yuan, the profit is definitely much higher than 100 yuan. What's more, it can also leave them a premium space of tens of yuan to further reduce their preferential cost. "

Liu Kaidong's eyes brightened and said, "coupons can be used in many aspects in the future if they are really made!"

(to be continued. )