Chapter 563

Liu's vision is indeed accurate, and coupons are indeed one of the core magic weapons of mature e-commerce promotion.

In the next ten or eight years, almost every e-commerce platform has played a role in the field of coupons.

Jingdong, led by Liu Yidong, loves to play with a discount of 100% for 200, 150% for 300 and 200% for 399. There are many such activities almost every day, but the water content is also very large. The price increase before the activity is the simplest way. It seems like a coupon with a discount of 50%, sometimes it's equivalent to a discount of 80%.

Taobao and tmall, led by boss Ma, like to play with coupons. In one year, Taobao held an activity and claimed to give hundreds of billions of money back to users. As a result, users swarmed to grab coupons, but most of them were: buy Maserati to deduct 3000 yuan of coupons, buy Yanjing property right house to deduct 2000 yuan of such pitiful things, and send one coupon to hundreds of millions of Taobao users. They We can claim that we are giving hundreds of billions of feedback to users, and the means of publicity is really extraordinary.

Although the coupons are very pitiful, it is undeniable that they are also very attractive to users. Especially in the early stage when everyone hasn't seen through the greasiness, the conversion rate of coupons is simply amazing. So Li Mu tells Liu Qidong the mode of coupons, just to start his thinking. How to use them depends on himself.

Liu Wudong wrote down the three words that seemed to have some magic power to him, and asked Li Mu thirstily, "is there any similar idea? Share with me soon. "

Li Mu said, "let's go through the existing research first. Summer brand day is just a test of online promotion. Don't bring out too many new things at once."

Liu Xiaodong nodded and stopped asking questions. Instead, he said, "don't worry. I'm sure I can do a good job of this summer brand day."

Li Mu said: "whether we can make the manufacturers lower their heads and become Walmart in the Internet field depends on whether our brand day activity can make a good start."

Wal Mart, a retail giant, once led the world's top 500 companies. Its most powerful place was its sales channels. The channels were so strong that all the manufacturers and suppliers had to bow their heads in front of him. They were eager to enter, not to say, but also to provide Wal mart with sufficient accounting period, timely and effective after-sales service guarantee for Wal Mart customers, and Often according to Wal Mart's requirements to participate in the sales promotion, any brand in front of Wal Mart must hold its tail as a person, which is the influence of a strong platform, in front of it, any manufacturer and supplier will involuntarily bow their heads.

In the future, tmall and JD can't match Wal Mart in scale, but they have a strong position even higher than Wal Mart in front of the vast majority of manufacturers. Li Mu also hopes that his Taobao website can become the target of competition among manufacturers and suppliers as soon as possible. At that time, he can start to add a B2C business of the same nature as tmall on the basis of Taobao City.

After chatting about the brand day, Liu Qidong thought of one thing and said to Li Mu, "by the way, do you remember the boss of Ma Yun MA in Hangzhou Ali?"

Li Mu nodded, "remember, what's the matter?"

Liu Kaidong said, "he is contacting Taobao again recently. He wants to make an appointment with you."

Li Mu asked curiously, "why, last time I replied to them in such a forced manner, he still had a strong desire to meet?"

Liu Kaidong said with a smile, "yes, it's still very strong. He said that as long as you have time, he will fly to Yanjing to meet you."

When Li Muluo thought about it, he said to Liu Qidong, "then you can reply to him. I'll meet him at the end of the month. I'll let him know when."

Li Mu also wants to know that he has done Taobao in advance. What does boss Ma think now? He should not give up B2C and C2C, or he will not always want to meet with himself. It's better to talk with him, at least to find out what purpose he has. In addition, it's better to be able to find out what new ideas he has and doesn't know.

……

After leaving Taobao, Li Mu asked Su Yingxue to have dinner together. He brought two iPods he bought from Hong Kong to her by the way, and another one to Wang Xinran. He also asked Su Yingxue to transfer them to her for help.

Maybe it's because of the relationship between Li Mu and Zhao Ziqiu. Li Mu's Thoughts on Su Yingxue are becoming less and less. It's not that Li Mu has lost interest in her. The main reason is that Li Mu is more calm in front of her now. When he is with her, Li Mu's thoughts are more and more pure. Recently, Li Mu's thoughts are more and more pure Come, he seldom looks back on his last life, but immerses himself in the extraordinary achievements of his life. When he sees Su Yingxue, sitting with Su Yingxue for dinner, walking on the streets of Yanjing and the campus of the National People's Congress hand in hand with her, he can't help thinking of his last life, thinking of his past life's delays and regrets, and then looking at the success and circle in front of him Man, he will not be floating, but will cherish everything in front of him, and will work harder to make things better in front of him.

Su Yingxue hasn't seen Li Mu since he came back from Hong Kong these days, but she knows a lot about Du Wei's being praised by Zhang Guorong in Hong Kong. At the thought that Du Wei is singing songs written by Li Mu and playing micro films made by Li Mu, Su Yingxue feels proud of Li Mu. She asks Li Mu, "are you going to let Du Wei go to Hong Kong to develop?"Li Mu said with a smile, "now it seems that it's not mainly I want her to go to Hong Kong for development, but Zhang Guorong wants her to go to Hong Kong for development. Du Wei hasn't come back yet. Zhang Guorong has brought her to meet many outstanding musicians in Hong Kong these two days. Even Lin Xi has met her. It's said that Lin Xi will write songs to her orally."

Hearing the words "Lin Xi", Su Yingxue, who is full of literature and art, can't help exclaiming: "Lin Xi is one of the best Ci writers in Hong Kong. If he is willing to write songs for Du Wei, then it should be very easy for Du Wei to become popular in Hong Kong. Besides, Zhang Guorong is strongly supporting her."

"I'm also writing songs for Dewey these two days. She still has a small number of songs now. If she wants to come up with an album this year, she needs at least five more songs, and it has to be a new song, not a cover song," Li said

Su Yingxue asked curiously, "did you write another song for Dewey? What kind of songs do you write? "

Li Mu said, "a fast song in Mandarin, a lyric song in Cantonese."

"Cantonese songs?" Su Yingxue asked curiously, "do you know Cantonese?"

Li Mu said with a smile, "I have seen so many Hong Kong films and listened to so many Hong Kong songs since I was a child, and I know a little bit of the basics. The Cantonese lyrics I wrote are also very simple, which is not a big problem."

Su Yingxue sighed and looked at Li Mu and said, "last time you wrote two songs to Du Wei, it seems that I was the first listener. Do you remember?"

Li Mu nodded and said with a smile, "remember, I wrote two songs at that time, that year in a hurry and in my song. Please help me with my advice, because I was hesitant at first, and I didn't know which one to give her. Later, I thought that since I wanted to sign her in to Muye technology, I would just give her both songs."

Su Yingxue asked Li Mu, "would you like me to be the first audience for these two songs?"

Li Mu said with a smile, "well, when do you have time, I'll sing it to you."

Su Yingxue's eyes twinkled and said seriously, "I have time after dinner."

Just then, Li Mu's mobile phone rang. Li Mu said sorry in a hurry. He took out his mobile phone and looked at it. Chen Tong called.

Li Mu frowned.

Chen Tong is a powerful Internet content controller, but in Li Mu's opinion, he knows little about the basic human feelings, and what he and Sina are engaged in is cruel and realistic business competition. In this case, he even wants to settle down by brushing his face and even find Liu Qidong to mediate, which is enough to see his simplicity and shortcomings in life and work.

At present, Chen Tong calls himself, afraid that it is related to Sina again.

Li Mu didn't want to answer, but he hesitated for a moment to get through and said, "Hello, senior brother Chen."

"Hello, Li Mu." Chen Tong's voice was a little nervous. He hesitated and asked him, "have you had dinner?"

Li Mu said, "I'm eating. What can I do for you, elder martial brother Chen?"

"Oh, nothing. I just want to invite you out for dinner."

Li Mu looks at the time. It's already 7:30. When your family invites people to finish their meal, they call at 7:30? Besides, it's said that you are eating. Shouldn't you change your original intention? Even if you change to come out for dinner at night for a night

So, Li Mu's voice was not cold or hot. "Elder martial brother Chen, I'm having dinner with my girlfriend, so I'm sorry. If you have something clear on the phone, please say it on the phone. If you don't know, I'll invite you to have dinner after this time. Let's come out and talk."

The meaning of Li Mu's words is very clear. Recently, I won't give Chen Tong a chance to meet and talk about things. If you want to talk about sina.com with me, I'm sorry. Wait a minute.

Chen Tongyou hesitated and said: "well, our CEO has always wanted to meet and talk with you, but you have never given me the opportunity, so I'd like to pass on a message to you. If you have any opinions on Sina's instant messaging software and don't want Sina to compete with YY in the field of instant messaging, we can immediately dismiss our current product development team, as long as you can have a chat in yy123 and other yys Sina will no longer touch the field of instant messaging. Do you think you can accept this proposal? "

Li Mu takes a look at Su Yingxue. He wants to talk about some sensitive topics, but he doesn't want to talk to Su Yingxue. He just wants to talk. Su Yingxue stands up and whispers to Li Mu, "I'll go to the bathroom first."

After that, Su Yingxue gently pushed open the door of the private room and went out. Li Mu was shocked for a moment, and then quickly responded to Chen Tong and said, "elder martial brother Chen, you misunderstood me. I have no opinion about you making instant messaging software."

Although this saying is duplicity, Li Mu has to say that he will not admit his own opinions on the competition between Sina and YY in order to completely block Sina in the YY system. On this point, he can accept that he is Sima Zhao's heart and everyone knows it, but he can never admit it himself, otherwise, in case Sina takes one of its own words and publicizes it, the public opinion is right to him The technology of Muye will be very unfavorable.

Chen Tong didn't expect Li Mu to tell such untrustworthy lies. He couldn't help but say, "if you don't believe us, it doesn't matter. If we disband the instant messaging team, you can lift the blockade on Sina. Then we can disband the UC team tonight, as long as you have a word."Li Mu said, "I'm sorry, senior brother Chen, yy123 and other software of YY block Sina for technical debugging. We are not interested in what you are planning and developing. Please don't misunderstand. After our technical debugging, these problems should be solved."

Chen Tong is in a hurry: "Li Mu, we are alumni of the people's Congress, at this time you should give me a face and say a happy word."

Li Mu said: "I'm sorry, elder martial brother Chen. I have a lot of things I can't do right now. I really don't have the energy to worry about your Sina business. Besides, there's no need to discuss with me what you want to do. As a colleague in the industry, I only focus on what you have done, and I don't want to interfere with other things I have something else to talk about. Let's talk another day. "

then Li Mu hung up the phone, and he really couldn't understand why Chen Tong had such a foolish loyalty to Sina. What he said in the last sentence was clear. He wanted to convey an attitude to Chen Tong. You wanted to dissolve UC and disband it. You didn't need to talk to me. I just saw if you did it. I was too lazy to take care of the rest. If you really took the initiative to dissolve UC, Well, naturally, I will give you a chance to take a breath. If you can't understand it and take the initiative to do it, I'm sorry. It's too early for us to quarrel in the future.

Just hung up Chen Tong's phone here, and before he could load it into his pocket, Li Mu's mobile phone rang again. Li Mu looked down and was surprised to find that the name in the phone book was Xu Jianjun, the private detective of Li Mu's investigation exhibition and Ma Weiwei.

Li Mu is very surprised why Xu Jianjun found himself at this time. It's reasonable to say that such a person would abide by professional ethics very much in ordinary times. After the cooperation is completed, he would not take the initiative to contact the employer, but why would he call him in the evening.

Although surprised, but Li Mu still connected the phone, politely said: "Hello boss Xu."

Xu Jianjun smiled and said in a familiar voice, "Mr. Li, I dare to call you to hear some news about you and let you know."

Li Mu asked doubtfully, "what's the news about me?"

"That's right." Xu Jianjun didn't beat around the Bush and said, "recently, some colleagues are investigating your situation..."

(to be continued. )