Chapter 596

The next day, Li Mu woke up naturally. After he opened his eyes, he found that Zhao Ziqiu had disappeared. Li Mu hurriedly got up to look for him and went out of the bedroom. He saw the note left by Zhao Ziqiu on the tea table in the living room.

"I have an important class this morning. If you wake up and find I'm not here, don't miss me too much!" The signature is the simplest smile, and a word of autumn.

Li Mu laughs bitterly and shakes his head. Last night, he worked on Zhao Ziqiu's fertile soil for three times. As a result, she was able to get up early to go to class today. She still felt her legs were a little weak after sleeping at 10:30. But last night, she begged for mercy one after another. The woman is really a magical creature.

At this time, Liu Qidong called Li Mu and told him a good news. After Mo's album was launched on Taobao yesterday, by 10 o'clock this morning, the inventory of 120000 pieces of the system had been sold out.

This achievement didn't make Liu Kaidong think it was awesome, but it scared the rolling stone people.

If we follow the normal sales rules of album market, one of the three albums in the world is pirated. It seems that the proportion of pirated albums is not high, but it is because the copyright protection in western countries is extremely strict, which greatly lowers the average value. If we only consider the whole album Market in Asia, at least two of the three albums are pirated, if we count them separately In terms of the local market, one of the five albums is authentic.

It's not that Li Mu is exaggerating. Even literary hooligans, short, big and tight, Gao Xiaosong, said in their talk show that before they made albums in those years, they had to ask the pirates to give them a month to sell the originals, and then they would sell them. The pirates are very tough, and they must sell them at the same time with the originals. Short, big and tight are forced too hard by piracy The reason why he couldn't make music was to let the pirated business open up and give his new album a week, which is the actual situation of the field of audio-visual products in the mainland.

Rampant piracy is only one aspect of the difficulty of selling albums. In 2000, digital music is the ultimate weapon to destroy the recording industry. Just like pirated entity novels, pirated albums also need to be purchased with money. The difference between pirated albums and genuine ones is that the price is different, but pirated digital novels and music are not the same. Pirated digital content is completely free, which is not the case It's the difference between the price and the free price, so it's more difficult for the development of the genuine. In addition, the development of the genuine is more difficult without the clear legal support of the country.

In 2002, the mainland market was the key node for the rise of digital music and MP3 hardware. In addition, Li Mu's easy to listen network and mango me greatly promoted the development of digital music and MP3 terminals. Therefore, Li Mu also realized that the market space of the current genuine album should be much smaller than the same period in the previous life. He was also surprised by this achievement.

Li Mu asked, "have you contacted the rolling stone people to make new copies as soon as possible?"

Liu Xiaodong said with a smile: "of course, their leaders are shocked by this data. The mainland version of this album has produced 150000 copies, 30000 of which have already been sent to dealers, so they are going to make 150000 more copies. This time, they are going to ask Mo Wenwei to sign a batch of posters, saying that she is going to sign 5000 copies, and let's give them at random for every 30 orders Send a poster with your autograph as a gimmick. "

Li Mu's eyes brightened and said, "the people in rolling stone still understand marketing."

"Yes, the appeal of signed posters to fans must be great," Liu said

For a singer, 5000 posters can be signed in half a day, which is not a very heavy workload, and for a record company, the cost of 5000 posters is also low, and this low-cost gift means a lot to fans, so Li Mu believes that if 5000 posters are in place, 150000 additional albums should be added They can sell out.

Compared with such a huge market in the mainland, even if piracy is rampant, the sales volume of 300000 albums still can't be too high. So, Li Mu said to Liu Qidong, "talk to the rolling stone people and let them try to make more, 150000 albums are still less. If you do well in the sales cycle of at least half a year, it shouldn't be too big to make another 500000 albums Problem, if always out of stock, consumer enthusiasm will be hit more

"I've communicated with them, but they mean it's better to be cautious. First, add 150000 pieces. If the sales volume is good, they'll step up the system," Liu said

Li Mu also understood this. The number of records destroyed by record companies every year is not small. Most of the records that can't be sold are still in stock. Basically, they are landfilled. That's all the money spent in vain. For record companies, it's normal to be cautious. However, taobao.com has opened the prelude to the era of e-commerce, and the business model is from a single face-to-face way Trading, all of a sudden increased a variety of possibilities, so compared with the word "no goods" directly, there are many ways to save the country.

So Li Mu asked Liu Kaidong, "how much is Mo's album?"

"Sixteen yuan, plus one and two yuan for postage."

Li Mu thought for a moment and said, "you ask the rolling stone people if they are willing to make preferential pre-sale. The user will make a deposit of three yuan, which will be six yuan after arrival. Although part of the profit is lost, more users will be transformed, and they can accurately grasp the market demand."Liu Qidong said, "I'll call them later."

Li Mu suddenly thinks of Zhou Jielun again. He doesn't know the sales data of Zhou Jielun's many albums, but he should be one of the highest selling Chinese singers in the future. So he asks Liu Qidong, "do you know Zhou Jielun?"

"I've heard of him, and Beijing likes him very much," Liu said

Li Mu said: "you can find out which record company he is in. In addition, today, we are going to spread the news that Mo's 120000 records are sold out in one day, leave a message on the website, and welcome other record companies to discuss cooperation. In this way, if we can attract a group of record companies to cooperate, it's best. And if the record companies signed by Zhou Jielun come to our door, you We will give priority to cooperating with them. In the next stage, Taobao's own audio-visual products channel will mainly promote Jay Chou. "

Liu Kaidong said, "OK, I'll arrange it now. In addition, our mango me seckill starts at 8 o'clock tonight. Would you like to pay attention to it?"

Li Mu said, "I'll go in the afternoon. By the way, when does the pre-sale of summer brand day officially start?"

"At half past eight tonight." Liu Kaidong said: "all the pages have been done, and the advertising has been done well in advance. At 8:30 tonight, the activity page officially went online. After going online, our backstage also began to accept the user's order for advance deposit."

……

It's a big surprise for Taobao users that Taobao can buy music albums authorized by record companies. Although most Taobao users won't buy them, they also have a deeper trust in Taobao. So many well-known enterprises have opened official flagship stores on Taobao, which has already approved Taobao Du has been upgraded to a higher level. This time, it can get the authorization from the record company and sell the genuine album on Taobao, which once again improves the gold content of Taobao in the eyes of users.

In addition to users, record companies and even the whole entertainment circle, they also realized the power of taobao.com and taobao.com overnight. The news that Mo's album was sold on taobao.com didn't need Liu Qidong's propaganda at all, and it soon spread throughout the entertainment circle.

Selling 120000 albums in one day really shocked the whole music circle. The key is not only how scary the figure is, but also that the stock that rolling stone promised to Taobao is only 120000. If the stock is sufficient and Taobao has three or five days, the sales volume will not know how much.

The people of rolling stone records are overjoyed. The sales of 120000 albums are only one aspect. The sales of other star albums are also good. What's more, they have found a new distribution and sales channel, taobao.com, which will not only increase the sales of albums, but also reduce the channel cost of album sales. It's a two-way win for rolling stone Li, it can be called a life-saving straw for them.

Other record companies pay close attention to the sales of rolling stone records on Taobao. When they witness the rapid sell-off of Mo's albums, they immediately realize that Taobao has become a channel they must strive for.

What's more, through Mo's rapid popularity in the mainland, they realized a huge vein behind Taobao. Taobao is not only an online trading platform, but also a new Internet dominant company, Muye technology. Muye technology has YY, a powerful promotion killer, which is the dream of major record companies In addition to seeking Super channels, the post bar is also an extremely important component, which can help stars to accurately gather fans with their own names. In this way, the influence of Muye technology in the entertainment circle is very clear: push star information to users through YY concentration, and then gather star fans through the post bar, so that they can continuously communicate and share in the post bar , enhance their loyalty to idols, and finally use Taobao to convert these loyal fans into cash, forming a complete chain.

From the transformation of fans to the enhancement of fans' loyalty and then to the realization of fans, this was once a very clear development route for entertainment companies. But for them, the transformation of fans and the enhancement of fans' loyalty need to invest a lot of time and energy to operate slowly, with high cost and low efficiency. Now, Muye technology can be realized overnight, so Muye Technology The line of technology and Taobao has suddenly become the focus of the whole entertainment circle, and Taobao's strong push ability has also made all the record companies itch. After Liu Kaidong released the way of record cooperation, by 4 p.m., all the record companies in the mainland and Hong Kong and Taiwan with certain strength have actively contacted Taobao, clearly expressing their hope to be able to Enough to cooperate with Taobao in an all-round way.

Li Mu is deeply aware of the strength of the platform and channel. He just uses the existing resources to help a group of Mo Wei Wei, but unexpectedly opens a new world. At the moment, it can be determined that Taobao will become the largest sales channel of audio-visual products in the country.

(to be continued. )