Chapter 597

Rolling stone almost accepted Taobao's suggestion without any hesitation, and was ready to sell Mo's sold out albums for pre-sale. Although it would sacrifice part of the profits, they could calculate that the small profits would lead to more sales. The benefits of more sales for record companies are not only more money, but more importantly, the influence of stars will be greatly improved, and for record companies For the industry, if you can still produce a high-volume album under this kind of adversity, it is absolutely a shot in the arm for the whole industry.

Not out of Li Mu's expectation, the mainstream record companies have actively contacted Taobao to ask for cooperation. After seeing the cooperation requirements of Taobao, they all accepted without exception. At this time, the record companies are eager to get through the online sales platform of Taobao, because it means a lot to them.

Liu Wudong arranged business personnel to make one-on-one connection with these record companies, arranged the time for them to come and sign the cooperation agreement with the letter of authorization. Without any accident, in the next few days, the albums of popular singers like Zhou Jielun, Sun Yanzi and may day will be on taobao.com, and the fan groups of each singer are not the same. Ming The more stars they have, the wider their fan coverage will be, eventually covering all music lovers across the country, which is also a very good new channel for Taobao. Through the influence of these stars, they can also transform a group of fans who are not Taobao users, so that they can become Taobao users in order to buy albums.

Li Mu's focus is not on the album, but on the mango me seckill at 8:00 tonight and the pre-sale of the summer brand day at 8:30 tonight. He has great confidence in mango me, which is an invincible product in the domestic MP3 market. As long as it remains in stock, his MP3 manufacturers are hard to sell products, so Li Mu firmly believes that this seckill, five 100000 mango me units will be sold out in a very short time.

Li Mu is not concerned about how many minutes it will take for 500000 mango me to be sold out. He is concerned about whether the new strategy of delivering goods to several storage bases arranged by Liu Qidong can be perfectly promoted. I believe that tonight, people who are concerned about Taobao are not only Taobao employees and users, but also many potential competitors, including Ma boss of Hangzhou. He thinks If he strangles his throat through logistics, he will pay attention to the sales of mango me tonight. If mango me is sold out again, he will pay attention to how Taobao deals with the 500000 orders. I believe that his new model will surprise him.

Boss Ma must not only focus on the sales of mango me, he will also focus on the pre-sale of brands in the next summer. He hopes to see that Taobao's logistics turnover capacity is too limited as soon as possible, and may even let the express companies he has purchased not carry orders from Taobao or companies that have cooperation with Taobao. He may have identified that he has been in the downstream Li Mu was surrounded, but it must have been unexpected that Li Mu would easily break through the blockade with a method of four or two thousand catties.

At 7:50 p.m., Li Mu and Liu Qidong are waiting for the @ sale ten minutes later. At this moment, Ma boss, who is far away in Hangzhou, is also paying close attention to all the trends of taobao.com.

Not only him, but also his core players are working overtime with him today. You should first see Taobao's performance tonight, and then think about how to further restrict their next development.

Boss Ma opened Taobao and searched mango me on it. After entering the page, he looked at a number on the page and said in surprise, "for a small mango me, there are more than eight million users who click" want ". It is estimated that there are more than ten million users interested in him!"

A key employee nodded and said, "Mango me is a product that really has no solution. The MP3 industry is about to curse Li Mu and Liu Qidong. They came up with such a thing, which is just running to smash other people's jobs."

Boss Ma waved his hand and said: "I don't want to say how powerful this mango me product is, or how rogue it is. I want to say how broad the market space is in the field of e-commerce retail. A small MP3 has more than eight million people paying close attention to it on the Internet. If you look at the prospect of the whole industry through this data amplification, you will find that this is a support A field of endless imagination! It also strengthened my determination to enter this field! "

Everyone deeply believes that Taobao has not been established for a long time, but it hardly has any exploration and practice stage. When it comes to Taobao, it will fight high and attack head-on. The rapid development of this period of time is equivalent to the completion of Taobao's two years of work in the last life. Li Mu's attack strategy also makes the retail industry of e-commerce show a huge line Industry potential, otherwise boss Ma would not be so determined to compete with Li Mu.

At this time, Lu Zhaoxi said: "Li Mu is a genius in integrating and using resources. When he shakes his wrist, the record companies in the mainland and Hong Kong and Taiwan have become the pugs around him, scrambling to license their products to them for sale. Moreover, I inquired that the contracts they signed are extremely overbearing. Taobao.com not only draws 20 percent They are required to supply goods first and keep their accounts under pressure for three months, but even so, they are still swarming to cooperate with Taobao. Without saying how much profit this part will bring to Taobao, it is a very valuable wealth to enhance the influence of Taobao alone. "Boss Ma said: "this is the right to speak on the big platform! If you look at Wal Mart, they are just like this. The suppliers are still scrambling to cooperate with them. Taobao.com is the same. Li Mu helped Mo to sell 120000 albums a day. These 120000 albums must have been sold to Mo's fans. What if he sells Liu Dehua's album tomorrow? Maybe it can also create a sales volume of more than 100000 pieces a day. In terms of this sales volume alone, he is enough to make the record company kneel down. "

With that, Ma smiled and said: "but it's also good for us. First of all, Taobao has helped us to strengthen the development space and imagination of the industry;

Second, the rapid development of Taobao has made our investors very optimistic about the industry. They almost don't need me to talk about it. They come to me and say: Jack , hurry to imitate Taobao to do C2C, you are the only enterprise in China that has the ability and foundation to imitate Taobao to do C2C at present. We solve the problem of money, and you only need to work hard to see how eager our investors are for the industry now;

finally, I am also very happy to see Li Mu, who is reckless to eat and drink in the sea. He takes the delivery link of Mango-ME It's enough for him to drink a pot. Now he has controlled the delivery of the records in his own hands. I'd like to see how he can cope with such a huge volume of delivery. Once he doesn't move around, he will inevitably hurt the consumers. At that time, Taobao's reputation will continue to decline, and we will launch our own platform in a timely manner to match us completely and quickly A fast logistics system can reap the benefits. "

Cai Chongxin said: "Mr. Ma, I think we can also do something about this summer brand day activity of Taobao. Most of their brand day activities are electronic products enterprises, and most of them are concentrated in Shenzhen market. Once the summer brand day is officially launched, the logistics demand in Shenzhen market will increase dramatically, and the express delivery we control will also increase When we receive a large number of orders related to brand day activities, we can deliberately slow down the turnover speed of this batch of goods. For example, all express delivery will not leave the warehouse for several days under pressure in Shenzhen market, which will significantly slow down the entire logistics cycle. "

Boss Ma nodded and said, "there must be some necessary means of competition. Since there are so many deep market enterprises in Taobao brand day cooperation enterprises, then we will take deep market as the first battlefield."

Later, boss Ma said to sun Tongyu, one of the early elders, "Tongyu, you should pay close attention to the specific actions of Taobao brand day. You must master their cooperative enterprises and the pre-sale situation of these enterprises' products on Taobao in time, and then estimate the total sales volume of a brand day, the total sales volume data, and the prediction of a place in Shenzhen City alone Shipment quantity! "

Sun Tongyu immediately said, "no problem, I'll start today."

"We must try to be as accurate as possible. The more accurate your estimate is, the better our next strategic deployment will be."

"No problem!"

……

At eight o'clock sharp, the second kill of mango me started again.

This time, although the instant carrying capacity of Taobao server has been greatly improved, the access requests recorded by the instant server for more than 5 million people still slow down the speed of the whole server. Fortunately, the system architecture is very strong, and the system only slows down, but it does not hinder the normal rush order.

The sales of these 500000 machines are not much slower than that of 100000. From the moment of opening, the order volume on the large screen began to roll at an extremely fast speed. The number of orders below 100 is basically invisible, and the speed of rolling in thousands is also very fast. A total of 500000 machines were snapped up within six minutes of opening!

After six minutes and half a million units, Taobao has created another miracle. Of course, it also benefits from the excellent industrial design of mango me and the pricing that is infinitely close to the cost. Now it has been devastated in the MP3 industry. Although the price of other MP3 brands' products of the same level has dropped again and again, no one has been able to find out the abnormal 368 price of mango me. Li mutui If other manufacturers want to push the price, they may lose tens of yuan for each set they sell.

The whole Taobao network is boiling. Although they can hardly earn a cent, they are still worried about the logistics and distribution of the 500000 mango me, but we are still very excited. This time, the 500000 units are out of seconds, which further proves the strength of Taobao!

After all the people were boiling, Li Mu stood up and clapped his hands and said loudly, "next is the time for the whole industry to witness the miracle! Inform all the major warehouses immediately, start tonight, and make full efforts to ship! "

(to be continued. )