Chapter 598

Just as record companies are focusing on the sales of Mo's albums, Internet companies are also focusing on the sales of mango me.

Six minutes later, the page of mango me on taobao.com showed that this round of seckilling is over. Please look forward to the next one, which surprised the insiders.

In the past, Taobao could sell 100000 units in three minutes. According to this rule, half a million units would take 15 minutes. But nobody expected that Taobao could solve the battle in six minutes.

But we didn't indulge in surprise. We all began to be curious. What should Taobao do with 500000 orders in one night?

Boss Ma is also curious. He is looking forward to seeing Yanjing EMS's stock explosion. He is more willing to see Taobao forced to use Pingyou or other express companies to solve the problem of logistics and transportation capacity. However, he thinks that with his understanding of Li Mu, Li Mu will not choose to cooperate with the three express companies he bought, because he is a very proud man in his heart He knew that once Li Mu squeezed EMS to the extreme, he would most likely choose pingpost to deal with the immediate difficulties.

Compared with the enthusiasm of mango me users for it, it's not a big problem for users to choose a 10-and-a-half-month-old regular mail. After all, it takes them half a month to wait for a round of seconds to kill. Even if it's good, they won't expect too much in the logistics link, and there's a lot of room for compromise. But boss Ma knows that the ultimate goal of retailing is service, If Li Mu chooses to sacrifice service to solve the problem this time, he is equivalent to playing a very important chess wrong step in the field of e-commerce. If he is wrong step by step, he will surely taste the consequences of sacrificing service in the future.

But no matter he or other companies in the Internet industry, they don't know. At this moment, six warehousing centers established by Liu Kaidong in advance in all parts of the country by Li Mu immediately began to put into the busy delivery work.

Because every local person in charge has a high budget to make a good relationship with the leaders of the local postal system, so this time, in order to cooperate with the activities, the local postal departments specially arranged some employees to work overtime. At this moment, at the gate of each Taobao warehouse, there are two postal vans opening and waiting in place, while the Taobao employees inside, It's printing express bill as fast as possible, and then pasting it on the mango me box that has been packed for a long time.

Because there is only a mango me product in seckill, and each ID is limited to one, and each ID needs to pay your freight for one mango me purchased, so the work of the staff is very simple. The system classifies all the orders assigned to this warehouse, and then directly controls the needle printer. Every time an order is made, it will automatically The order is erased from the system to be delivered, so that the same order will not be printed repeatedly, and then each printed waybill is directly pasted on the separately packed mango me packing box, which is equivalent to having completed all delivery preparations, and directly handed over to the postal staff, who will pack and load the package uniformly, and then directly enter the mail process.

This high efficiency is beyond imagination. It was summed up and practiced by many e-commerce platforms such as Taobao, Jingdong and so on several times after the double 11. But today, taobao.com of Li Mu has officially started.

The six major warehouses share 500000 mango me units. The workload is not large as a whole. It's just to ensure the timeliness and all the people are fully operating, so the rhythm is relatively tense. At 8:30, the pre-sale activity of brand day in summer begins.

Li Mu takes over the mature e-commerce routine. For the current users, it is still very attractive. Originally, the additional cost of the electronic product industry is very high. After the manufacturers do the brand day activity this time and eliminate the channel cost, the product pricing is generally lower than the market price by at least 10%, and even more than 20% for some products, so the users will see the announcement Basically, the products and prices have been lured.

What's more interesting is the strategy of pre-sale. Pay the deposit in advance to make a reservation, and you can enjoy double the deposit if you pay on the day of the brand, and you can guarantee the goods.

This strategy is fantastic for consumers. As long as they pay down the deposit, they can not only enjoy further price concessions, but also lock in the products in advance. Unlike mango me, they can't get the products in a rush. Now, as long as they take down the deposit in advance, they can bear to wait until the brand day, and then pay the rest of the fees. They don't have to stare at it at all Time to rush to buy.

Just because of this new pattern, the daily pre-sale of the brand has received very good results, and the amount of pre-sale of various products is increasing.

Among them, the most brilliant is the zhinengda repeater.

Repeater, a kind of learning product with low unit price and just need to be tough, has been extremely favored by students' parents. On the whole, a repeater with a price of two or three hundred in a shopping mall can be bought at a price of 70 or 80 yuan cheaper on Taobao, which is beyond imagination. So as early as the brand day began to publicize, a large number of students' parents had locked the repeater in advance Not long after the line, the pre-sale volume of zhinengda's repeater will be over 10000, and the growth rate will be faster and faster.Parents are a group with very fast information diffusion. The great benefits of the zhinengda repeater on Taobao have long been passed on by word of mouth between parents, even in the YY group of many parents of students. Some English teachers who have paid attention to the discount have long reminded their classmates to pay attention to it. Such a large amount of discount is impossible to meet in the ordinary.

Later, zhinengda led the way in the pre-sale volume of the repeater, with the first breaking 10000, the first breaking 20000, and the first breaking 30000

ZTE's pre-sale effect of PHS is also very good. At present, PHS is in the hot stage of the third and fourth tier small cities. Although ut Starcom holds most of the market share, ZTE's pre-sale price advantage in Taobao is obvious, so the pre-sale volume is also very gratifying.

TCL mobile has also started its own counter attack against the waveguide. The higher the customer's unit price, the more money will be saved under the same proportion of discounts. Buying TCL mobile on Taobao's summer brand day is more than 200 yuan cheaper than the normal price, so this price also makes quite the users who have the demand for the mobile begin to pay the deposit.

Presale is not a second kill. It's a period of more than ten days. For such a long time, I don't know what kind of achievements will be made in the end. Li Mu's only concern is whether the logistics links can be supported at that time. If the volume of transactions is really very large, six storage bases may not be able to achieve rapid delivery.

Li Mu hasn't left Taobao. At 10:30, Liu Qidong received feedback and said to Li Mu, "except for the Shanghai stock market and Yangcheng, the storage bases of the other four cities have completed the delivery."

Li Mu raised his eyebrows: "so fast?"

Liu Kaidong said: "these four warehouses have less distribution weight and less order weight, so the delivery speed is relatively fast. Some warehouses still have a small part of the goods not sent out, mainly because they receive orders from their jurisdiction and the stock volume is a little different. The stock volume of Shanghai stock market and Yangcheng is slightly insufficient. When the storage center of Shanghai stock market and Yangcheng sends all the goods in their hands, the remaining orders will be sent out And then transfer it to the warehouse with inventory for distribution. "

Li Mu asked him, "how much is the surplus in these four warehouses?"

"Not many, 3485 in all," Liu said

Li Mu nodded and said, "the weight of four storage centers is 50%, that is to say, they have got 250000 mango me, and there are more than 3000 left, which proves that our estimation deviation is not big, and we will still stock according to this proportion in the future."

"Good." "The Shanghai stock market and Yangcheng will be able to complete the delivery in about an hour, and then transfer the remaining orders to other storage centers. It is estimated that 500000 mango me units will be delivered before 12 o'clock," Liu said

Li Mu clapped his hands and exclaimed, "this efficiency is very good! Keep it going! "

Said Li Mu: "I'm a little worried about the daily sales of brands. If the pre-sale is particularly ideal, millions of orders may be generated on the day of brand day. How to quickly digest them is a big problem."

"I've asked the warehousing center to step up its staff at brand day," Liu said

Li Mu said: "the links that belong to us can be solved by increasing the number of people, but the links that belong to logistics cannot be controlled by us."

Liu Qidong asked, "are you worried about the EMS explosion in these six cities?"

Li Mu nodded: "once the warehouse is broken, the impact on users will be very big."

Liu Kaidong said, "it shouldn't be a big problem for six cities to share."

Li Mu said, "if there is any problem, there is no way to solve it."

With that, Li Mu Dun said to Liu Kaidong, "what do you think of this: we are ready to help the postal service solve the problem of trans provincial transportation with the province as the unit."

Liu Yizheng said, "what do you mean? I didn't understand. "

Li Mu said: "it's the same theory that I said before. Most of our users and orders are generated from the third step of Chinese geography. There are not many provinces in the third step, and the total number of provinces and municipalities directly under the central government is about 20. If we invest to build a team now, or directly receive a logistics team, the scale will not be large, more than 20 vehicles The car is enough. When the order quantity is too large, we still use the basic principle of six storage bases to deliver goods. But we don't directly deliver the package to the post. First, we pack the order in the major storage bases according to the provinces they cover and separate the packages. Then we directly pass our own fleet and use the fastest speed to belong to a certain province The express mail will be delivered directly to the logistics base of the post in this province, and will be delivered by them according to the order address in this province, so as to share the transportation capacity of the whole EMS more evenly! " (to be continued. )