Chapter 599

Today's Taobao brand day activity, whose nature is between B2C and C2C, is not clear. If it is B2C business, but the source of goods is not Taobao's own purchase, but to help cooperative manufacturers to store and deliver goods; if it is C2C business, Taobao as an intermediate platform, involves too much in the whole transaction process, Li Mu prefers to call it "pseudo B2C".

However, although the nature of the business is not clear, Li Mu's emphasis on this business is very clear. C2C business is still in the process of development, and there is no money to earn for the time being. Taobao's current revenue source is this "pseudo B2C" business, because Taobao can get the proportion of the platform for each piece of business sold, facing C2C business and the whole Taobao With the continuous investment in the follow-up development of Baowang, Li Muji needs to make this business bigger and stronger. Instead of seeking profits from Taobao, he wants to be self-sufficient.

Therefore, Li Mu has put in more thoughts on this business, and his fantastic ideas, such as the way Li Mu just said to share the EMS transportation capacity, Taobao completes point-to-point logistics by itself, alleviates the local EMS transportation capacity of the six storage bases, and spreads out the delivery pressure as much as possible.

Liu Yidong hasn't heard of this kind of peculiar logistics mode. Li Mu's idea is not to fully use the third-party logistics company, nor to completely rely on self built logistics, but to combine the two, which is really unheard of.

After hearing this, Liu Qidong was shocked for a long time, and then said to Li Mu, "I've probably understood what you mean. I'll check if you are right."

Then, Liu Qidong cleared his throat and said: "take our warehouse base in Shanghai stock market, it should cover several surrounding provinces. If you follow your way, on the day of brand day, our warehouse base in Shanghai stock market will directly take the place of post for sorting while packing, and go to the local car in Shanghai stock market, the car in Zhejiang Province, the car in southern Jiangsu Province, Jiangxi Province, and Anhui Province Then we only deliver the local express to Shanghai Post EMS for delivery, and then use our own fleet to directly deliver the express from other provinces to the logistics base of the post in each provincial capital. For example, all the express from South Jiangsu Province to the logistics base of Jinling, and then to the local Post EMS system for subsequent transportation and delivery? "

Li Mu nodded: "yes! In this way, the pressure of the Shanghai stock market storage center can be directly distributed to all the provinces it covers, instead of being carried by itself. Our own cars will not be affected by other factors, and can realize fast transportation, which will save quite a long time compared with the postal service pulling all the way back, sorting and dispatching. After we send them, we will directly divide them by their provinces It's OK for the company to send it to our province. It will be much faster. "

"And for us, because we only help the post to do point-to-point transportation, point-to-face or let the post do it by itself, and the products we make are all electronic products and daily necessities, and there is no bulk goods, so the transportation cost is very low, and the additional cost is not high, but the effect of improving timeliness is very large, and it is worth it in general Operation, although there is still no way to help the sellers and buyers of C2C business, but at least to ensure that this part of our pseudo B2C business can be carried out smoothly, which is the key to our cash flow. "

Liu Qiangdong nodded repeatedly and extended a thumb: "I really convinced you, so it should be OK. In fact, the investment you said is nothing to us, because we must set up our own team when we next build our own logistics. Building a team first can only be regarded as investment first and enjoyment first."

Li Mu said: "if we play this logistics model skillfully, even if our self built logistics has not been formed, our warehousing model can almost cope with the peak of millions of orders per day, and the logistics problem of brand day can be solved. Once the brand day passes, the daily average flow will definitely fall to the normal value, and then our logistics problem will be more relaxed The monthly delivery of one million mango me units can also be easily solved. "

……

has only been used for a day in the attention of the brand, and the sales order has broken through one million. Among them, the one hundred thousand repetition machines that have been sold by the smart phone have been sold out. There is a very interesting data. Nearly one hundred thousand of the pre order users of the one hundred thousand repeat machines come from the parents of the 3321 platform. They are the users of the Alipay. Taobao shopping is extremely convenient.

If the first day is the peak of traffic, the volume of pre-sale will continue to decline in the next few days until the brand day rises again. It is estimated that the final transaction order is estimated to be at least five million. Liu Kaidong immediately realized how important Li Muxin's logistics strategy is. If it happens in the first day, it will be ten million It's not enough to rely on the capacity of EMS to distribute orders into six points, but if they are distributed into twenty points, the problem will be much easier.

Not only is the good news of Taobao brand day's pre-sale coming out, but Mo's album has also obtained excellent sales data after opening the pre-sale. As a result of paying three yuan as a down payment for six yuan, and a large number of signed posters are presented at random, many fans choose to pay three yuan as a down payment, that is, it will take at least 7-10 days to have the goods on the page, and their enthusiasm has not decreased at all Retreat.

These days, "the fruit of midsummer" is still hot.Several music charts in the mainland have reached the top three. The central three sets of music programs broadcast the MV of this song at least twice a day. Other major TV stations are the same. In this year, TV stations are very happy to roll and broadcast any hot songs.

From 2002 to 2005, it is the most easy time to produce hot songs or even bad songs. The reason is that the entertainment and cultural life is not diversified enough, so there is a strong convergence among ordinary people, radio stations and TV stations. When Yuquan is hot, any station is singing "cold end". There are five shops in the streets and alleys, from the street to the end of the street This song is also playing at home. It's the same song to get on the taxi, the bus or the song. It's easy to form a brainwashing culture and cause a fire in the instant.

In another year or two, mice love rice, two butterflies and the first snow in 2002 will continue to play this convergence to the extreme. The influence of fruits in Midsummer in the last life is worse than these songs, but in this life, under the influence of Li Mu, it is almost as popular as mice Love rice.

The hot national influence, coupled with the assured authentic sales channels, Mo Lingwei's album "amorous Momo" bloomed in a different glory in the market environment of the overall decline of the record industry. After selling 120000 albums in one day, the first day of pre-sale was booked for 130000, and the number is still increasing.

The genuine album, which costs 13 yuan, is about twice as expensive as a good tape, but the essence and significance of the product are quite different. It not only has the collection value, but also has the opportunity to get the Autographed posters of idols. For fans, this is good?

In 2002, there was little chance for the public to get the signed posters. Even the pirated posters printed by the pirates had to be sold for a dollar. Sometimes the students of a school could not get one of the signed posters, so it was very attractive to the users.

Seeing that the sales volume is so good, Liu Qidong calls rolling stone again and puts forward a new request: "when a new batch of albums are added, can Mo Wenwei sign some? Together with the signature posters to make gimmicks, the sales volume can be improved a lot. "

The record company is going to treat Taobao as a lifesaver. This kind of request is very straightforward. Without even discussing with Mo, they promised Liu Qidong that Mo would sign one extra album for every 30 albums.

So Liu immediately asked people to change the publicity content of the page. Not only one in 30 people will have the chance to get the signed poster, but also one in 30 people will have the chance to get the album signed by Mo Wenwei.

Fans are a little more enthusiastic.

When Mo, who is far away in Hong Kong, learned that her album had sold 250000 copies on Taobao in two days, she was so excited that she could hardly speak.

Two days and 250000 yuan, which is unimaginable for Mo, and this is just the beginning two days, the sales volume of this kind of irreversible data will only be higher and higher in the future, so Mo does not know how many copies of this album can be sold in the end, but she knows that she is really fast in the mainland, red through half the sky.

Mo's gratitude to Li Mu is not clear in three or two words. Once again, she calls Li Mu to express her gratitude. It seems that Li Mu's help has been regarded as gratitude. After a few polite words, Li Mu also tells Du Wei that Du Wei has a Cantonese single to play in Hong Kong. Mo immediately Understanding and taking the initiative, Li Mu thanked her and reminded her: "if it's convenient for Miss Mo, please tell the senior management of rolling stone records that I don't have any channel resources in Hong Kong. I hope rolling stone can help me with the list making."

Li Mu has helped rolling stone so much that it is incumbent on him to hold a song for himself in Hong Kong. For one person, it is incumbent on him to be in love and reason. No matter whether Mo Wenwei or Zhang Guorong, they are both individuals. If rolling stone can help out and mobilize the channels and resources of the record company, it would be better.

Mo Lingwei is also very smart. She knew that Li Mu helped herself by looking at Du Wei's face for a long time, because Du Wei and Li Mu can reach such a level for themselves. For Du Wei himself, he would definitely like to devote more energy and effort. This time, Du Wei's new song in Hong Kong is also an excellent performance opportunity for rolling stone, taking advantage of others Benefits, naturally also need to do more for others to be looked up to by the other side.

(to be continued. )