Chapter 665

At this stage, there is no special cultural production company to design a set of talent show programs by itself, and then go to the TV station for cooperation, so Muye image took out the program of "super girl" to find cooperation with Xiangnan satellite TV. This mode is basically the first time in the whole TV circle to break through the sky.

Since it is the first time, there are naturally no cases that can be used for reference. There is no model reference for all cooperation. Xu Song can only look at this matter according to his consistent understanding of the industry.

In his opinion, the first and second points put forward by Li Mu are acceptable, but the third point is not.

5: 5 investment and 5:5 profit are very normal. After all, Xiangnan satellite TV has the influence of TV, while Muye technology has the influence of online. When we work together, we can complement each other's advantages, and no one can take advantage of it. However, if the copyright belongs to Muye image, it can't be accepted, because this program will eventually operate with the carrier of Xiangnan satellite TV. If Xiangnan satellite TV Seeing that he has no copyright, it's likely that he made super girl as hard as he could. As a result, the next year, Li Mu turned to seek cooperation from others.

Therefore, Xu Song expressed his own view and said: "Mr. Li, if 100% of the copyright is in the hands of Makino image, it's difficult for us to continue to talk about this cooperation. After all, we are a satellite TV station. If there are programs we have done and they continue to be produced on other TV stations, the impact on us is too bad."

Li Mu said with a smile, "Xu Taichang, in fact, this principle is very simple. If this plan is a book, then Xiangnan TV is the publishing house. We negotiated to publish this book together. All the entity books printed in this cooperation belong to us, but the real copyright is still in our hands. After all, we are the authors."

Xu Song shook his head and smiled, and said, "Mr. Li, although what you said is reasonable, we don't have any sense of security in this cooperation mode. If you use copyright to give us a sweeping cut in the future, and then go to cooperate with other TV stations, then our loss will be too great."

Li Mu smiled and asked politely, "what do you mean, Xu Taichang?"

"I think it's better to have 5:5 copyright," Xu said

"Copyright 5:5 is actually an impossible theory. Even if the beneficial right of copyright can be shared, the dominant right must have primary and secondary rights, which is the same as the principle of absolute holding of the company," said Li Mu

"Or we can sign a one-time ten-year cooperation agreement, and 100% of the copyright belongs to you, but within ten years, the right to use the copyright belongs to us," Xu said

Li Muxin said it's thanks to you. In ten years' time, the best talent show is almost dead. Even super girl talent show IP will have little influence in ten years.

However, after careful analysis by Li Mu, Xu Song's concerns are not unreasonable. In fact, the copyright cooperation is more troublesome here. The copyright owners hope to be able to completely control their own copyright, but the copyright users also hope to be able to monopolize this copyright as much as possible. Only in this way can they maximize their interests and not make dowry for others. If we insist on the complete copyright I'm afraid that Xiangnan TV won't cooperate with itself or dare not cooperate with itself. However, the contradiction is that Li Mu wants to put the copyright in his own hands, and may do a lot of variety shows in the future. If the first copyright can't be kept, there will be problems in the future copyright. The possibility of overseas licensing of the copyright of super girl is almost zero, but good voice At that time, Li Mu couldn't accept that if he wanted to license copyright abroad and share a share with domestic TV stations, he could not accept it.

There was a bit of stalemate on the copyright issue, and Chen Wan on the other side was also worried, so she started to propose: "can we set a conditional agreement? Although the copyright belongs to Muye image, within the specified time, as long as Xiangnan satellite TV abides by the terms of the agreement, Muye technology shall not transfer the copyright to others."

Li Mu suddenly thought of the copyright dispute between Talpa company in the Netherlands, the owner of the "good voice" copyright and Zhejiang satellite TV. Talpa originally authorized the copyright exclusively to Zhejiang satellite TV according to a certain period of time, but Talpa left more eyes, that is to say, the contract should be renewed once a year. Within the specified period of time, Zhejiang satellite TV did not fully own it The right to use the copyright, but only has a priority to renew the contract. The priority to renew the contract is a very bullshit concept. The two sides negotiate that if someone else offers a higher price and the original buyer is not prepared to increase the price, the priority to renew the contract will lose its effect, so that the version right of Haosheng is finally obtained by other companies. Zhejiang satellite TV can only change its name, trademark and routine urgently.

Li Mu didn't want to hang on to Xiangnan TV, just wanted to put more initiative in Muye image's hands, so he proposed to Xu Song: "let's do this, Xu Taichang. I'll give another cooperation plan. The copyright is taken out as a separate asset for separate calculation. Muye image can be used by Xiangnan TV with three-year copyright. The annual copyright fee is 50 Three years later, Hunan Satellite TV has the priority to renew the contract. We can negotiate the specific terms later. "

When Haosheng sold to Zhejiang satellite TV, it only bought 2 million yuan in the first year. Combined with the current market situation, the price of 500000 yuan is not too much or too little. If other companies want to sell a plan that has not been practiced and completely stays on paper to Xiangnan satellite TV every year, it's almost impossible, but Li Mu is different. After all, it represents the whole Muye technology has powerful resources.Xu Song thought about it for a moment, and just mentioned it for ten years. It's also to let Li Mu press down. He doesn't think a talent show can really have a long life. In his personal experience, at present, all kinds of talent shows are basically two or three years old. If this program is well done, it is estimated that it can last for five years or so, but the gold content of the next two years It will also fall sharply, so in this case, three years is basically acceptable.

So Xu songshuang said, "OK, Mr. Li, let's cooperate according to your mode."

Li Mu nodded and said, "if you are sure to cooperate, we will start as soon as possible."

Xu Song couldn't help asking him, "when do you want to start?"

Li Mu said: "I will let the legal affairs draw up a contract after I go back tomorrow, and then I will fax it to you. If you have no comments, I will send a representative to sign the contract, and then we will immediately start the publicity campaign. During the summer vacation, we will try to build the momentum in a month, and then we will start the audition."

Xu Song turned over the contract again and said, "I see in your plan, there are six cities covering six major competition areas, namely Yanjing, Shanghai, Yangcheng, Xiangdu, chuandu and Harbin. Let's just have three or four months for the audition and final of each singing area?"

Li mudian nodded: "before the cooperation starts, we should work out the specific cooperation process. The best time is according to the five-month time plan, in which the first three months are the six major competition areas, and the second two months are the finals. The final plan is broadcast in the winter vacation stage."

Xu Song sighed: "even with the pre heating, it's almost half a year."

Li Mu said with a smile, "only by lengthening the front line can we make the influence of this draft bigger and stronger."

Xu Song is not sure. Half a year is really scary. He is not very knowledgeable, but he is very confident in Li Mu. After all, Li Mu has to pay for the cooperation. He should not do anything uncertain.

So Xu Song acquiesced to this rhythm and asked Li Mu, "is the judge's business solved by Makino image, or by Hunan Satellite TV?"

Li Mu said: "I'll decide the judges' lineup, and then I'll invite them here. After all, Muye technology has a close relationship with singers from three places on both sides of the Taiwan Strait. We should still be able to invite some famous stars to come to the town."

"That would be great." Xu Song knows that now Li Mu is the target of the whole entertainment circle who wants to make friends. Some singers, Xiangnan satellite TV, may not move, but Li Muba is OK in Chengdu.

As for Li Mu, although there is no specific person in mind, he has made it clear that at least he can't use any of the early judges of super girl in his last life. In Li Mu's opinion, those people are not on the stage. This talent show is jointly created by Muye image and Xiangnan satellite TV. Its influence will certainly create a new one in the domestic talent show market The new height is unprecedented, so the judges must be able to win. At least one front-line singer, first-line songwriter and gold producer of top record companies should join in. The higher the judging team is, the more attractive it will be to the girls who dream of becoming stars.

Li Mu then suggested to Xu Song, "if our contract is signed, then we will take out the perfect plan, make an advertising bidding meeting, open the bidding to all advertising companies and enterprises, and split the advertising of the whole program out for auction, with an exclusive title, six sub competition areas, several chief sponsors and several ordinary sponsors. First, we will put the advertising Get the income. "

Xu Song nodded and said, "we will organize this at that time. We will have the advertisement bidding every year. The resources are ready-made. Let the public relations department send an invitation."

"This is the best way," Li Mu said with a smile

For Li Mu, he doesn't want to participate in more specific implementation, do talent shows, and do an activity, which is no different. The planning company provides ideas and programs, and the executive company is responsible for the implementation. Muye image is the planning company, while Xiangnan satellite TV naturally is the implementation company. When the time comes, the specific work will be implemented by them Just send a few people to follow up.

Then, looking at Chen Wan, Xu Song knew that Li Mu would definitely ask her to be the host of super girl, so he was going to give her a friendly welcome and said to Chen Wan with a smile, "after this talent show goes on, Comrade Chen Wan will have to work hard to be in charge of the work. You are the most promising young hostess in our station, so you can help the station carry it Get up. "

Chen Wan nodded slightly and said, "don't worry, Xu Taichang. I'll do my best."

(to be continued. )