Chapter 728

Three billion fund, has not yet officially listed?

Li Mu's brain is not enough. I expected that the speed would be very fast, but I didn't expect that it would be so fast!

However, the current savings rate is indeed low. In a comprehensive way, less than 2.7% of the national debt with annual interest rate has been robbed overnight. What's more, 3% of the principal guaranteed, interest guaranteed and risk-free investment funds.

Think about it carefully. If it is not for the reason that the central bank has been regulating interest rate reduction and the savings rate is too low, the financial management fund will not take the lead after 2000. Moreover, in 2003 and 2004, it will continue to accumulate strength and take the opportunity to expand rapidly. The concept of financial management only has the soil of vigorous development when the savings rate is low enough. In the future, yu'ebao and P2P financial management will be popular, which is also because the central bank will cut interest rates As a result of the adjustment, the vast majority of people do not know how to really invest in financial management, which also gives a great opportunity for financial management funds.

In this case, three billion seconds is not surprising.

Li Mu Leng for a moment, asked Chen Ze: "the fund has been officially issued?"

Chen Ze said: "the procedures are complete, but it has not been officially listed in the bank, and now it has passed the transaction time, so it is impossible to directly realize the transaction. The amount subscribed by the employees and their families in Lao Zhou bank is about 3.8 billion. On the first day of work tomorrow morning, the subscription procedure will be implemented according to the order of application, and it is allowed to repent, but it is not allowed to withdraw temporarily High subscription limit, up to three billion subscription. "

Li Mu sighed, "I'm really convinced. It's so fast..."

Chen Ze said with a smile, "I was also shocked, but Lao Zhou said that there are more than 4000 regular employees, family members, relatives and friends in the bank. Then they are so confused. The more they buy, the more they buy. By the end of ten o'clock, that's the number."

Li Mu asked, "doesn't it mean that three billion will be in place tomorrow?"

Chen Ze said: "it should be, so did Lao Zhou."

Li Mu said excitedly, "as soon as the money comes to our account, it will be fully publicized."

Chen Ze said, "when the money comes to us, there will be no more changes."

Li Mu said with a smile, "when the money arrives, Juncheng will be able to activate. Now I hope that the court of Shanghai stock market can suspend the game for three years, and then play it again in three years, which will be very beautiful."

Chen Ze said with a smile, "I'd like to, but I'm afraid that Lanke group tried hard to drag Juncheng real estate into the water before. After we activated it, it's estimated that Lanke tried hard to take Juncheng real estate out."

Li Mu also worried that Lanke group would have liked to have Juncheng real estate seized by the court for two or three years, but could not steal chicken. After discovering that it would make a wedding dress for others, he quickly asked the court to release Juncheng real estate. Because if the seizure continues, the longer it is delayed, the net assets of Juncheng real estate will become higher with the increase of house prices

Chen Ze mentioned this, and Li Mu said: "old Chen, if this happens, you must find a way to ensure that Juncheng real estate continues to be seized. It's better to delay for more than two and a half years!"

Chen Ze said with a smile, "don't worry. There is no chance for LANCO to repent."

After hanging up the phone, Li Mu, who had just slept, was in a particularly good mental state. Just after washing his face and going out to Taobao, he received a text message from senior brother Liu.

"Come here?"

Li Mu replied, "soon."

……

Taobao.com.

At half past eleven in the night, most of the employees work overtime spontaneously.

From entering the company's gate, you can see a small table every few steps. The table is full of tinned Red Bull, coke, purified water and all kinds of snacks. On the table, you can see a beautiful sign made of acrylic board: brand day gas station.

There are more than ten such "gas stations" in the office space of taobao.com. Every employee can get all kinds of drinks and food from these "gas stations" at will, and there are administrative personnel to supplement them at any time to ensure the inexhaustible.

Li Mu likes such an atmosphere very much. Everyone is in a warm, energetic and energetic spirit. Every employee performs his own duties. The employees who rush to the front line are dedicated to fighting. The employees who are responsible for logistics are committed to ensuring that they are given all the support they need. Everyone's goal is the same. They want to win this battle and drift as far as possible On.

Summer brand day is the first large-scale e-commerce festival since Taobao went online. After a month of preheating, its influence has spread to every corner of the domestic Internet.

When Li Mu saw senior brother Liu, he stood up excitedly and said to Li Mu, "I thought you were going to stand up tonight when you got the boss."

"How can such an important thing stand up?" Li Mu said Said, Li Mu looked at the time, said: "there are more than 20 minutes to officially start, quickly tell me about the progress from the beginning of pre-sale to now."

Elder martial brother Liu said excitedly, "I'm waiting for you to report to you the battle situation that has been brewing for so long on brand day."

As he said, senior brother Liu took out a piece of data and said, "I have this data until 11 o'clock tonight. During this period, the number of pre-sale champions is the zhinengda repeater, with a total of 516838 pre-sale units and a sales volume of more than 120 million;Next is TCL mobile phone, with a total of 95891 pre sold units, with sales exceeding 100 million; the third is ZTE PHS, with a total of 79753 pre sold units, with sales exceeding 60 million;

in addition, a large number of other cooperative brands have been put on the shelves, including Wenquxing, XIAOBAWANG, computer hardware, complete machine and many other office supplies, daily necessities and brand small homes The sales volume of electricity in the whole pre-sale stage has reached 2.1 billion yuan, breaking the threshold of 2 billion yuan. "

Li Mu is not surprised to hear that. The daily pre-sale of the brand has already passed the threshold of one billion yuan. Up to now, it has just exceeded the threshold of two billion yuan, which is not a very surprising data for Li Mu.

However, senior brother Liu said excitedly, "considering the sales we may generate on the day of brand day, our revenue should exceed 100 million yuan this brand day."

Taobao's contribution to brand flagship stores ranges from 3% to 5%, with sales of more than 2 billion yuan. The average is about 100 million yuan, but it seems to be very powerful. But in fact, the actual profit of 100 million gross profit is not high. In addition to corporate income tax, there are a lot of promotion resources investment, which are also money. In addition, Liu Qidong also bought a car Team, now most of the semi trailers of the whole team are waiting for the brand day to arrive in Shenzhen, instead of the post office to do point-to-point quick turnover.

For Li Mu, the profit of brand day is secondary, and the most important one is the impact of brand day on the whole domestic retail industry. Although after more than ten years, it easily breaks through tens of billions or even hundreds of billions, consumers and the market have been accustomed to such a huge number for a long time, but to the eye, two billion sales a day will frighten people to death.

Today, all domestic manufacturers, wholesalers and retailers will realize the amazing potential of Taobao. At that time, Taobao will have three peaks: the peak of enterprise brand merchants, the peak of small and medium-sized sellers, and the peak of transaction users.

After reporting the pre-sale situation, Liu added: "the production of mango me has been fully developed. This brand will release 2 million units a day, and it is estimated that it will be sold out in one day."

Li Mu can't help but sigh after listening: "tomorrow is the time for e-commerce to show its strength to the whole society, and it will certainly become the most memorable day for the Chinese e-commerce industry."

"I can't wait," Liu said with a smile

Li Mu asked him, "what is the total pre-sale volume of this brand day so far?"

"If we take into account the daily turnover of mango me and the brand, we should be able to reach about 15 million pieces of 11 million goods," Liu said

"15 million pieces of goods, conservatively estimated to produce 10 million express packages, the logistics pressure will be very big, but we must implement the coordinated decentralized digestion before, and try our best to improve the efficiency to the highest!"

Liu Qiangdong nodded: "don't worry, all the links have been arranged. More than 10 heavy vans have been ready in Shenzhen. The most important part of this logistics is Shenzhen. And only a week ago, according to the pre-sale orders at that time, I had let the major manufacturers ship to our warehouses. After tonight, there are six warehouses in China The storage center will process orders quickly, and at the same time, it will send most of the goods to the provincial capital city of the user's receiving area by our own vehicle within one day. "

Li Mu sighed: "this is more than ten million packages! If we can turn around as fast as the last time we killed mango me, we will create another myth. "

Li Mu said with a smile, "I guess boss Ma of Hangzhou is also waiting for tomorrow's arrival. The express companies he received are expected to have a unified holiday tomorrow?"

Li's guess is right. In an office building in Hangzhou, half the floor area is still bright.

Boss Ma and his core team are all here, and none of them leave from work. Boss Ma is in a meeting at this time, and he says to a group of people with a grim face: "in ten minutes, Taobao brand day will start. I haven't got the specific data of Taobao pre-sale, but from the situation that the manufacturers have been knocking around, we can see that the turnover of Taobao this time will be very high In the past month, zhinengda alone has been running at full power. The production line has been producing more than 500000 repeaters 24 hours a day. Do you know what the output of zhinengda in a single month was before that? "

The crowd shook their heads.

Ma's face was expressionless, but he said with some ruthlessness: "less than 100000 sets! Even less than 100000 of them are faced with huge inventory pressure and return pressure. Before that, their market share was encroached by step by step. They had considered to remove part of the production line of the repeater for enterprise transformation, but after cooperating with Taobao, they produced 500000 repeaters at one go, which has made their last drop of production It's all squeezed out! How could they have produced so much at one go without excellent pre-sales? "

The face of all the people was awe inspiring. Boss Ma knew this data a few days ago, but he said at this time that he wanted to give them a strong sense of oppression.Boss Ma said: "the monthly sales volume of 500000 sets is not the most terrible thing. The terrible thing is that once it has established its brand advantage in advance on Taobao, it is likely to reverse the encirclement and suppression of Bubugao online. So the chairman of Bubugao couldn't sit still half a month ago. He personally went to Yanjing to communicate with Liu Qidong of Taobao and wanted to buy tickets to participate in this product Card day activities, the result you should have guessed, Liu Qidong did not buy at all

After a pause, boss Ma said: "I heard that Liu Qidong only said a word to him. Liu Qidong said that brand day activities should be responsible for the brands that have participated in at the early stage, and also give them the biggest resource inclination, so no brands will be added in the middle of the way. If you want to enter Taobao, I will arrange a special person to connect with you after the brand day. Look, tone How big! "

"Understandable." Lu Zhaoxi said: "at the beginning, Taobao took the initiative to look for step-by-step improvement. They didn't pay attention to Taobao at that time. They didn't want to give discounts, supply first, commission third, or influence offline dealers. Zhinengda didn't have this kind of trouble. They had already faced a life and death crisis. Instead, Taobao became a breakthrough direction for them. Taobao Naturally, the network should bind these partners who are the first to send olive branches to themselves. "

Boss Ma shook his head: "as you don't understand me, Li Mu and Liu Qidong don't care about these first settled brands. What I care about is the right to speak! Powerful voice! "

said, the owner of the horse, pointing to the top of his index finger, and gesturing with red faces, said, "think of it, Taobao is facing tens of millions of netizens across the country. Such a large user group makes it itself a huge potential retail channel. Once Taobao is using Li Mu's hands, Alipay and Alipay successfully become the online platform of the retail industry, Li Mu and Liu Qiang will be able to make it. Dong naturally has the absolute right of speech. When their sales ability is confirmed, manufacturers and brands will gradually lose the right of speech and become more and more passive in front of them in order to seek sales. "

"And it will gradually have a huge influence on an enterprise or even an industry. For example, in the industry of zhinengda and repeater, Taobao is always the leader of the industry without any intervention. But once Taobao gives its resources to zhinengda, zhinengda can immediately achieve anti super, and even less than 50% in a month Sales volume of ten thousand sets, but zhinengda did it with the help of taobao.com.

Imagine how many enterprises like zhinengda are eager for Taobao to revive them in the future? How many enterprises are eager to help Taobao consolidate their dominant position? In this case, any enterprise in any industry will try their best to please Taobao. In order to obtain the resources of Taobao, they will continue to compete and improve their cooperation price, which leaves a huge profit space for Taobao. It is unimaginable! "

(to be continued. )