Chapter 729

When it comes to the powerful discourse power and huge profit space that Taobao may contain in the future, boss Ma has a rich expression.

E-commerce has always been his most optimistic Internet field, and when he is preparing to enter B2C, Taobao's birth makes him dumbfounded, but also makes him feel stuck in his throat.

He thinks it's reasonable that Taobao should have done it. After all, he has been working in the B2B field for so long and made full preparations in advance, but in a flash, he was outdone by a 20-year-old.

It's like everyone wants to climb Everest, which has never been reached in the field of domestic e-commerce. Boss Ma starts to build the Everest base camp at the foot of the mountain, and then climbs up a little bit. Every step is steady and steady. Just half of the way, he finds out that a pervert suddenly appears beside him. He runs all the way to surpass himself and rushes all the way up. In a blink of an eye, he throws himself away At the back of my head, what I hate is my old arms and legs. I can't catch up with each other's rhythm without chasing.

At present, boss Ma is also deeply aware that Li Mu is about to create another miracle after 12 a.m. today, a result that will attract the attention of the whole nation's people and entrepreneurs. When the Internet is not developed enough at present, he has already played e-commerce to the extreme, and even his multiple routines and operation methods are completely beyond his own thinking mode He was shocked many times and admired and envied him in his heart.

He was afraid that Li Mu Hui would, as he said, take this opportunity to erect the banner of the new leader of the retail industry, and then order all manufacturers and dealers to submit to his banner.

But for him, it's hard to stop Li Mu now.

Boss Ma's eyes were burning with desire, and his voice was raised by an octave. He said to everyone seriously, "today is the key to our survival. If Taobao is closed today, it will be extremely difficult for us to compete with him in the future. Even our own B2B business may be impacted by Taobao. So I ask you to make sure that you take today's Heaven is the end of the world. From now on, we will try our best to win. In the future, we can conquer the whole manufacturing and retail industry like Taobao. If we lose, we can only watch Taobao step by step towards greater success! "

A dozen core employees in front of him have been fanned by boss Ma at the moment. They have expressed their commitment to seize this last opportunity to compete with Taobao.

Boss Ma clapped his hands, then stretched out a finger and said, "OK! I now put forward two requirements. First, all our express businesses will stop receiving express delivery nationwide in the next five days, and only transport and deliver the express we have. Anyone who dares to violate this requirement to receive even one express delivery will be dismissed on the spot! Not only can we not provide any capacity help for Taobao brand day, but also let our market share go temporarily, so that these shares are also forced to be put into the arms of the post to compete with Taobao's capacity! "

"second, the payment channel has been solved. Our future payment channel is no worse than Alipay's, like Alipay's Li Mu, and there are a large number of production enterprises in our B2B platform. There is no need to worry about the problems introduced by sellers. Besides, we also have our own logistics system, so that we can provide uniform for our sellers and users. Business, so now everything is ready only owe Dongfeng, the poor is the platform as soon as possible online, letao must be online in the next half a month! According to Xi, you are responsible for leading the development of the website. If you can't go online within half a month, you will quit! "

Lu Zhaoxi nodded and said solemnly, "don't worry about Ma, our letao will be online in a week!"

Boss Ma nodded a little, and then said: "third, what we lack most now is users. So once our letao is online, we must invest a lot of advertising resources for promotion. You must sort out all the available promotion resources on the whole network and communicate well in advance. Once there is such a demand, we should smash the advertising to be users on the whole network Import! Chongxin, you are responsible for this. "

Cai Chongxin immediately said, "no problem!"

Mr. Ma was satisfied with this and said, "the best situation right now is that the logistics link of Taobao brand day is in chaos or even paralysis. We can't stop Taobao from creating a large number of orders in the next 24 hours, but we can let their orders be blocked in their own warehouses or in the warehouses of express companies. If Taobao When we make a big joke in the logistics, we take the opportunity to make a lot of money for the national media to hype, and let the image of neglecting before and after taobao.com be deeply rooted in the minds of consumers. Then we will take our own express company online to letao, and form a huge contrast with taobao.com, which makes a big joke! Naturally, it can win the favor of users! "

Everyone agrees with boss Ma's words. First, let everyone know where the opponent is, and then when he comes out, he will turn his shortcomings into his strengths and spread them around. The contrast between them is huge, which will directly improve his position in the eyes of users. Why can SF fire? Isn't it when competitors generally only have the fastest three-day time limit to launch such a sharp contrast service as next day and next morning? At present, Ali bar also has such advantages.Boss Ma said: "if Taobao's brand generates 10 million express parcels a day, the postal service alone will not be able to consume such a large volume of transportation in a short period of time. In addition, we will stop receiving the parcels, and the transportation capacity will be further divided. I don't think we can complete so many goods transportation in ten days. We will process a large number of public relations manuscripts from now on, which will be produced by the media From the point of view of blind expansion and lack of supporting facilities to analyze e-commerce, in the actual process of operation to consumers how much malpractice.

In addition, we can make up some small stories. For example, Ms. Liu, who is in Hangzhou, bought a repeater on taobao.com in order to learn English well in advance for her daughter who is going to be promoted to junior high school in September. Unexpectedly, although the price is tens of yuan cheaper than the physical store, it took half a month to get it. Ms. Liu angrily said that if she had known that If it's so difficult to guarantee the timeliness of shopping on Taobao, she will definitely buy directly from offline stores, because that won't delay children's learning... "

Speaking of this, boss Ma took a sip of water and said with a smile: "if there are more negative news like this, it will create an atmosphere in which the whole society is crusading and reflecting on whether the e-commerce mode is really convenient and worth promoting. In this case, our letao suddenly appeared with its own logistics company, comparing with a brand Taobao, which is paralyzed by express delivery and full of complaints from consumers, will surely be greatly helped by the comparative effect! "

……

12 p.m.

The rush to buy didn't appear, and Li Mu didn't aspire to trigger the rush to buy in this period of time, because this brand day is mainly for pre-sale, so you don't have to worry about not getting things when you pay a deposit in the pre-sale, and you don't have to wait until 12 o'clock in front of the computer to place an order desperately. After entering 12 o'clock, users who have already pre purchased start to log in to the platform payment tail gradually In the first hour of

, the amount of money received by Alipay reached five hundred million yuan, and about 25% of the subscribers completed the payment in the next hour.

At the same time, there are also certain users who place an order to buy the brand day's special price goods in this period. The transaction amount in the first hour is 76 million. According to this speed, the transaction amount of new orders in today's day should be more than 300 million yuan.

Li Mu was not surprised by the data, but every employee on taobao.com, including Liu Kaidong, cheered excitedly. Online shopping is what online

is, and it is a miracle that everyone of them is creating. Before today, e-commerce is a very small field in China. Most people have not contacted or tried online shopping. Most people who know online shopping can not afford to buy online shopping. Before Taobao has come to the market, they are afraid of trouble and worry about being cheated, and Taobao and Alipay are ahead of them. Compensation rules, they can finally rest assured to try online shopping, just Taobao launched the brand day activities, each brand participating in the brand day in the brand day gave a discount that other sales channels can not have, greatly promoting the purchase desire of netizens.

Li Mu's real concern is the logistics link. Most of the products sold by the brand daily have been delivered to Taobao's warehouses all over the country in advance. Now the orders are continuously issued. Every transaction is concluded, the orders will be automatically divided into different regions according to the address of the consignee, and the warehouses in charge of the region will pack, print and sort the orders.

At three o'clock in the morning, more than 20 transport vehicles purchased by Liu Qidong began to set out on a stormy journey one after another. They took the parcels sorted out from the major storage centers and went to the provincial capital city they were responsible for. They wanted to send all the goods in the car to the designated city at the fastest speed. After unloading, they rushed back to the storage center and then sorted the storage center Well, the next batch of goods will go out without stopping. Each car has at least two drivers. In the next 48 hours, people will not rest.

Boss Ma thought that Taobao and post would be crippled and dragged to death by tens of millions of packages generated in a day. He thought that after his logistics company stopped receiving all the packages, it would directly bring more pressure to post, and he was waiting for a wave of negative effects of Taobao. But what he didn't expect was that in the early morning of this midnight, Taobao didn't use any transportation capacity of post at all All of them will lead the way!

On this brand day, except for the remote areas in southwest and Northwest China, Li Mu will not use the post to do any trans provincial transportation this time. All trans provincial transportation will be completed by his own team. What the post has to do is wait for his team to deliver the express of each province to the distribution center of the post in this province, and then immediately start the transportation and delivery in this province. This efficiency is fast Far more than the efficiency of six warehouse bases, more than the imagination of Ma boss.

(to be continued. )