Chapter 770

Home appliances go to the countryside to stimulate consumption, and the fundamental purpose of bank interest rate reduction is the same.

The purpose of the bank's interest rate cut is to let people take money out of the bank, while the purpose of "home appliances to the countryside" is to let people spend money out of their pockets.

In order to activate the retail economy, the first thing to do is to let the cash in the people's pocket run up. The people take the money out to buy products, the state raises taxes, the enterprises raise incomes, the enterprises bring more jobs to the society, and more money enters the people's pocket again, forming a healthy cycle. Only in this way can the economy survive.

If people put money into their pockets and cover them tightly, the production and sales of enterprises in all walks of life will be greatly affected. Because they can't sell, they can't make much. Because they can't make much, they can't get enough jobs and the unemployment rate will rise. Because the unemployment rate is rising, they can't afford money. Because they don't have money, they can't spend freely. This forms a vicious circle, like myocardial infarction , which makes cash lose its circulation vitality.

Strong domestic demand can bring a strong market. The United States has a developed automobile industry and a developed automobile market. The fundamental reason is that China will become the world's largest automobile producer and the largest automobile consumer in more than ten years. The reason is also because of the improvement of domestic demand. If there is no strong domestic demand, how can it be achieved only by low-cost labor force Is it the largest auto producer?

Li Mu understands the importance of domestic demand, and Minister Zhen knows much more than Li Mu.

In terms of domestic economic policies, apart from the real estate industry, other 80% of them focus on stimulating domestic demand, but there are very few effective ways, which is also related to the different choice of focus points. More often, the state is thinking of stimulating the consumption of urban residents, who are the main force of house purchase and car purchase, the main force of black and white home appliances consumption, and also the main force of meal consumption The main force in the entertainment and culture industry, however, is because everyone is trying to make up for the ideas of urban residents. The conversion rate of these economic policies aimed at urban residents is getting worse and worse. However, Li Mu is able to focus on 900 million farmers at once. For a 20-year-old, this vision and insight is just against the sky.

Behind Li Mu's economic strategy, there is a huge market space for domestic demand. If we can grasp it well, within two or three years, it must be a strong driving force for home appliance manufacturing industry.

Then, Minister Zhen asked Li Mu, "the strategy of home appliances going to the countryside is very fresh. If the government comes out, the powerful promotion ability will bring huge sales, but it will certainly bring potential risks and disadvantages. What details do you think need to be paid special attention to in the specific direction of implementation?"

Li Mu thought for a moment and said, "minister Zhen, I'll say something about myself. It's just my family's opinion. Don't mind if there's something inappropriate."

Minister Zhen nodded, "just say it."

Li Mudao: "in home appliances going to the countryside, strict control of participating enterprises is the most critical link. The government led home appliances going to the countryside is a once-in-a-lifetime opportunity for home appliances enterprises, but we must improve the threshold of participation, which is a stage for the strong and the honest, not for the welfare of the whole industry."

"First of all, foreign-funded enterprises are not allowed to participate; in theory, local enterprises can apply for participation, but first of all, small enterprises with low market share and inadequate product quality control should be excluded. If medium-sized and large enterprises want to participate, they should first come up with detailed solutions to bid, strictly guarantee the price and quality, and absolutely can't replace the inferior ones and inflate the price If enterprises are required to bear 10 percentage points, then the TV set of 2000 yuan in normal channels must be sold, and the price of 1800 yuan must be controlled to participate in home appliances going to the countryside. If the price is changed to 2200 yuan first, and then sold in 1980, the enterprises must face the situation of Severe punishment. "

"Secondly, participating enterprises should promise longer warranty time and more perfect after-sales service for household appliances going to the countryside."

"In the end, we should divide household appliances into multiple phases and stages to implement them separately. Once any enterprise finds any illegal operation, it is strictly forbidden to participate in the follow-up activities of household appliances going to the countryside. At the same time, it is also necessary to match with strong punishment standards, never let the enterprise come by itself, and at the same time, strictly prevent the enterprise from taking advantage of the opportunity to cheat. The policy must be strict, and never let the manufacturer fish in troubled water."

Speaking of this, Li Mu drank a mouthful of water, and then said: "in addition to participating in the strict control of enterprises, we should control the overall proportion and absolute quantity of household electrical appliances in the countryside, so that we can do three years of household electrical appliances in the countryside, and after the completion of household electrical appliances in the countryside, we can push the" old for new "activity to the rural market in the future, in a word, we should steadily promote it with the macro-control of the government The development of the whole household appliance industry. "

There is no doubt about the benefits of home appliances going to the countryside in Li Mu's view. It not only helps the popularization of home appliances in the countryside, but also saves and completes many home appliance enterprises. This kind of policy that the common people actually get benefits from, as long as they grasp the degree and control some moths and fishers, they will surely benefit the country and the people.

Minister Zhen solemnly told Li Mu, "we will discuss, think about and try out the matter of computers entering the city and home appliances going to the countryside as soon as possible."

"You are the leader of the domestic Internet industry. I hope you can always bear in mind your sense of responsibility and lead the rapid development of the domestic Internet industry in the future," said ZhenLi Mu nodded repeatedly: "minister Zhen is at ease and will try to do well."

Immediately, Minister Zhen asked him with a smile, "what else is needed? About your own development needs. "

Li Muxin said that at last, what should be paved and what should be decorated are all decorated. It's time to put forward his own needs.

Therefore, Li Mu said seriously, "minister Zhen, the end distribution of e-commerce is seriously restricted. If the end distribution fails to keep up with the development of e-commerce, the prospect of 100 billion and 100 billion e-commerce will not fall. In order to solve this restriction, I have raised 500 million yuan to prepare for self built logistics, but you must also know that the logistics industry is an overweight asset project I want to start fast. Five billion yuan is not enough at all, so many places still need appropriate support from the government. "

Minister Zhen nodded: "logistics is the foundation of social and economic development, and private logistics companies are also the development trend of logistics industry in the future. You need to do your own logistics, which I support very much, but what are the specific needs, you can tell one by one."

Li Mu said: "minister Zhen, in the future, our logistics system will involve a very large procurement of freight vehicles. If possible, I hope the government can reduce our vehicle purchase tax in the next few years, as well as the import tax on imported vehicles and equipment. We will purchase and use our own products with overseas companies at designated points. Can we also give some preferential policies on the tariff?"

Minister Zhen smiled and said, "go ahead, what else do you need?"

Li Mu is a little guilty. I don't know how minister Zhen thinks about the demands he just put forward. He will think that his demands are too much. However, Li Mu turns to think that it's not easy to have the chance to cry for milk. No matter how much he can drink, he has to cry first.

Immediately, Li Mu sat up straight and said: "minister Zhen, our future logistics planning will establish multiple distribution centers and storage bases in China. Land acquisition and use also need to be taken care of by the local government. The specific points are site selection, land acquisition, plant construction and recruitment."

Minister Zhen nodded and smiled: "I have written down this, but I can't directly interfere with the situation of the local government. I'll talk to the boss later."

Li Mu quickly nodded, "minister Zhen has been working hard."

Minister Zhen waved and asked Li Mu, "what's the demand for postal service before you started your own logistics?"

With that, he pointed to Niu, deputy director of the State Post Office, who had not spoken all the time. He said with a smile, "Director Niu came here today to solve the problem for you. If you have any needs, you can talk to Director Niu. He will do his best to help you solve it."

"Yes, if you need any cooperation from the postal system, please do not hesitate to mention it. We will fully cooperate with you."

Li Mu hurriedly said: "thank you, Director Niu. At present, we rely on the capacity of EMS. In the future, we may not be able to completely solve the problem of our own logistics, so we need the help of EMS. However, in the future, we will quickly purchase a large number of vehicles, and then we can more participate in the whole process of express transportation and em S together to improve the capacity, speed up the turnover and delivery speed. "

Director Niu said with a smile, "your point-to-point transportation strategy is very effective. If you can increase the transportation capacity of this area, the efficiency of the whole turnover will be further improved. EMS will also place Taobao on the top priority as always, and give you the greatest guarantee before your self built logistics starts."

Li Mu quickly thanked him. Director Niu came here today, which should be a reassurance given by the high-level. The high-level supports their e-commerce, and the elder brother of post will not drop the chain for himself. "

After chatting with Director Niu, Minister Zhen looked at the time and said to Li Mu, "I will communicate with the boss about the computer going to the city, logistics procurement and land use. If there is no problem, the boss will directly coordinate with other departments, and then it will be directly sent to your company in the form of official documents."

Li Mu nodded, and Minister Zhen asked again, "in terms of demand, do you think about it carefully, is there anything left out?"

Li Mu hesitated for a moment and said, "minister Zhen, I have another very important request!"

Minister Zhen smiled and said, "I can tell from the way you want to talk and stop that you must have some problems. Let's talk."

Li Mu smiled awkwardly, scratched his head, and then said solemnly: "minister Zhen, I hope to take advantage of the e-commerce just started, and carry out legislative supervision on e-commerce!"

……

[PS: please pay attention to the gzbuge Name: young man does not sing, and there are various information updates on a regular basis. Because the plot will soon intersect with the fictional "Lei Jun" in the book, today's wechat will push a piece of information related to Lei jiaozhu. Please remember to pay attention! ]

(to be continued. )