Chapter 806

Li Mu's ability to survive is not only his in-depth understanding of the future development of the Internet industry, but also his own control of the overall situation and his mastery of resource allocation and linkage.

With more and more resources in hand, no matter what Li Mu does, he hopes to maximize the benefits and effects. That is to say, everything he does will strive to achieve other goals on the basis of achieving the core goals.

The reason why the military navy fell to the ground was that Li Mu's mode of thinking was so strong that he was not as good as himself.

The whole plan of the chain Internet bar shows Li Mu's thinking mode and his routine of doing things incisively and vividly.

First of all, the idea of opening chain Internet bars all over the country was born in order to speed up the popularization of the Internet and enhance the market volume of the domestic Internet industry in line with the policy of "computer into the city".

Setting the tone, Li Mu immediately thought of the most suitable executor: Zhao Kang.

If his thinking stops at this time, he will contact Zhao Kang directly and ask Zhao Kang to prepare for implementation, but Li Mu did not do so, because this is far from the time to stop thinking, on the contrary, it is just the beginning of thinking.

Later, Li Mu began to think deeply about the resources he could use to provide help for the chain Internet bar project. As a computer manufacturer, Shenzhou immediately emerged in his conceptual framework;

let Shenzhou provide hardware support, which is easy for Li Mu to achieve, but what Li Mu is pursuing is not so simple as using Shenzhou to provide low-cost hardware, but again Think in reverse: in addition to making Shenzhou help this project, what can this project in turn bring to Shenzhou?

There is no doubt that the sales of hardware will bring revenue, but even if Li Mu has opened 1000 Internet cafes and 100 machines in each one in China, it is only the sales volume of 100000 for Shenzhou, which is not a very large number originally. What's more, Li Mu will squeeze the profits of Shenzhou to the minimum as much as possible, How can the military navy see?

Moreover, as the shareholder of Shenzhou, Li Mu can't squeeze the profit space of Shenzhou at this time. Instead, he has to think about how to bring greater development and promotion to Shenzhou.

Opening an Internet bar means that it is not an online industry in itself, but a real offline industry. Every Internet bar needs to be located and built. If Li Mu wants to achieve the goal of comprehensively promoting the development of China's Internet, the Internet bar location must be decentralized, and at the beginning, it must cover all cities in the country as much as possible, which is the fundamental to achieve the goal;

Secondly, since we want to build stores, we must invest in cost leasing shops, decoration and transformation. This cost is essential, and Shenzhou's products are sold to all parts of the country, but because it just started, the pre-sale and after-sale outlets are far from comprehensive, Shenzhou is not able to build stores and after-sale points in all parts of the country for the time being, and the franchised agents also need time to continue to develop Exhibition, if Li Mu makes the Internet bar, it is equivalent to opening 500 to 1000 offline stores in the whole country. As long as it is used slightly, the benefits to Shenzhou will be too much.

The most basic thing is the display function. At present, more than 90% of the Internet cafes in the country adopt the low-cost saving strategy, and all the hardware adopt the cheapest solution. Therefore, users have no idea about the brand of Internet cafes computers. All they can remember in the Internet cafes is the brand of display and mouse keyboard. If hundreds of machines in an Internet cafes adopt the same product in a single color Brand machines, from the monitor to the mouse and keyboard, to the chassis, to the system access screen, to the desktop, are all brand logos. How much psychological implications will they bring to the users of this Internet bar? The publicity effect of this brand is also obvious.

What's more, the players in the Internet bar are all potential users of home computers. They may not be able to afford them at present, but it doesn't matter. Once a brand gives them a psychological hint, then when they buy computers in the future, they will first consider this brand, and now the most fortunate thing is that the disadvantages of Shenzhou after-sales service have not been exposed, and the network is still not up to date There is no saying that Shenzhou quality and after-sales are not good. At this time, the brand of Shenzhou is not completely cheap.

Secondly, in the future, the company's own positioning is to put Shenzhou's sales online, because only online can reduce the channel costs one layer after another, and truly maintain the price advantage. This strategy will certainly cause a negative rebound. Not only will Shenzhou's original offline agents have great opinions, but also the attraction to new agents will be greatly reduced, In this way, Shenzhou can have no physical stores, but there must be no physical after-sales points, otherwise the user will have no sense of security.

The positioning of the Internet bar itself is to cover the whole country, which is completely consistent with the market positioning and after-sales demand of Shenzhou. If we use our own Internet bar as the basis to solve the after-sales problem of Shenzhou, the after-sales problem of Shenzhou can be greatly improved.

Li Mu's idea is that in the future, the investment cost of each Internet bar will be increased by a part of additional cost. The location of the Internet bar must be the bottom business, and more than 20 square meters of space must be reserved for Shenzhou. The brand of Shenzhou computer after-sales service center must be hung to let the users of the Internet bar and the users of the city know that there is a local Shenzhou computer after-sales service Business center, so that he can safely buy Shenzhou computer from the Internet, without worrying about the problem of local maintenance or difficult maintenance in the future.The efficiency of local after-sales service is always the highest. The user only needs to take the machine to the after-sales point, or the staff will check it at home. The small problems will be directly at the user's home, or brought back to the after-sales point for maintenance. The big problems will be directly helped by the after-sales point to return to the factory for maintenance, so as to maximize the efficiency of after-sales maintenance.

Once there is a store, the store itself can store a certain amount of machines. Li Mu's requirements are not high. Each Internet bar stores dozens of Shenzhou computers. In this way, local users can place an order on the same day, and pick it up directly in the store on the same day, or deliver it to the door directly from the local network. This is so awesome. No matter where you are, as long as you have a local network, you can The delivery on the same day or the next day is no less than the current speed of JD. In this way, local stores only need to replenish goods in batches on a regular basis, and the logistics utilization rate is higher.

Under this overall concept, Shenzhou can become the biggest beneficiary.

When Li Mu finished communicating these ideas with the military navy in detail, the military navy immediately said excitedly, "President Li, tell me what to do, and I will do my best to cooperate with you."

Li Mu said with a smile: "I know that your current energy is in the expansion of the production line, so I don't need you to pay for this project. I will bear all the costs of building a shop. As for the computer hardware, I won't squeeze your profit space too much, but you must give priority to the use demand of the Internet bar, and ensure the quality of the hardware supplied to the Internet bar. As for other hardware Small details, I will ask people to ask you for specific implementation. "

Without hesitation, the military navy said, "no problem. I will fully cooperate with you in any demand. As for computers, how much do you want at that time and how much do I supply with the fastest speed!"

Li Mu nodded and said, "I will bear the cost of hardware and store building, but the personnel training needs to be grasped by you. We will open Internet cafes all over the country and recruit at the same time of preparation. The service staff of Internet cafes need not worry about you. The staff of Shenzhou after-sales need to solve it by yourself."

Wu Haijun asked, "President Li, I'll send someone to follow your team to build a store, and recruit two or three after-sales personnel in each city where you plan to build a store. What do you think?"

Li Mu waved his hand and said, "I'll use YY pop-up window to recruit for the chain Internet bar. One pop-up window can promote the Internet bar at the same time, and recruit potential employees with intention for the Internet bar. Then I can specially set a job recruitment for you. You can set up a small personnel team to screen the candidates first, Then go down to each city for a walk, and have a retest for the primary screening people. If you think it's OK, you can gather in the provincial capital cities for induction training on the basis of the province. "

"This is a good way," admirated the military navy! This is a great way! What's more, it's just a recruitment push, which can let people all over the country know that Muye technology is making its own chain Internet bar. The brand promotion is too strong! "

Li Mu nodded: "it's too wasteful to have the ready-made YY resources, and I don't just plan for the Internet bar. Every city has such a simple plan. My goal is to fully cover the county-level administrative areas in the future, and in cities, counties and districts with relatively large urban population, we need to achieve the simultaneous coverage of multiple stores."

"In that case, it will take at least 5000 or more Internet bars to achieve this goal," said Wu Haijun

Li Mu said with a smile, "if the whole model goes smoothly, then it's not a problem to open thousands of houses."

"Then the cost is too high..."

The military navy is horrified. What is the concept of thousands of Internet bars? Although there is a big gap in the cost of shop building in each city, it can't be unified, but how to save, the cost of shop building for a hundred machines will also be six figures, right? There are thousands of Internet cafes. The cost of building a store alone is billions of levels. Moreover, the cost of hardware is even more frightening. One hundred machines and more than 300000 yuan are always needed. In this way, the cost of thousands of Internet cafes is staggering.

Li Mu didn't care. He smiled and said, "cost is not a problem. The problem is to find a suitable development and profit model."

In fact, Li Mu plans to chain Internet cafes, and the goal he wants to achieve is not only what he said to the military navy, but also a large-scale idea has been generated in his mind, but he is not ready to let the military navy know.