Chapter 847

The major enterprises in the venture capital circle are working hard to formulate the investment plan for the c-round financing of Muye technology. Li Mu asked senior brother Liu to communicate the current progress of logistics.

Elder martial brother Liu has just finished the car purchase recently. At the same time, the backbone from several major logistics companies has begun to recruit troops and horses in the provinces and cities below. Elder martial brother Liu's own confidants and professionals in the field of logistics have relocated in the cities where the six major logistics bases are located, because this time, a large logistics base and a storage base will be built. Once the logistics base is put on the horse, it will be The investment is huge and it's hard to make any changes. Therefore, it should not only be measured according to the existing geographical conditions and traffic conditions, but also be referred together with the highway development plan and railway development plan that have been determined by the state in the next few years.

Li Mu probably remembers that several expressways running through the southeast and northwest pass through those cities, but he can't remember exactly where he passed, so he can't help anything. He can only let professional talents do professional things. He just needs to trust the judgment of professionals.

However, Li Mu is very concerned about the automatic sorting system.

The representatives sent to Germany for investigation have not come back, but according to senior brother Liu, the relationship has been established. The Germans are not so strict and stereotyped as the legend says. They also attach great importance to rehearsal and human relations when they start. The three Chinese local heroes let them realize the wealth and boldness behind Taobao logistics. At present, they have provided several solutions to Taobao's automatic sorting system The plan and reasonable quotation, and only need to pay 10% deposit, Berman can start production, because the whole system Berman play has been very mature, as long as Li Mu's demand is not particularly huge, basically can be completed within two months.

Berman's way of cooperation is that 10% of the deposit will be paid to the account, and 70% of the deposit will be delivered to the ship after completion, and transported to the designated port. After arriving at the port, Taobao will clear the Customs by itself, and pay the remaining 20% of the payment before clearance. Once cleared, Berman's professional and technical personnel will immediately arrive in Huaxia to do a full set of installation and training for Taobao logistics. Berman will also provide after-sales services To take full responsibility.

According to the current quotation, the cost of each mature medium-sized automatic sorting line is about 20 million. If Li Mu wants to mount an automatic sorting line for each logistics base first, the overall cost will reach 120 million.

At present, 500 million yuan is needed to purchase a large number of vehicles, prepare to build a national network team and logistics base, which is a little short of money. It's really a luxury to spend more than 25% of the money on automatic sorting. However, Li Mu thought for a moment and told elder martial brother Liu his current thinking.

"Elder martial brother Liu, I think the automatic sorting system can be put in place in one step, paying Berman 12 million yuan as a deposit to start the work immediately, but the contract should state that if we have special circumstances, we can ask Berman to delay the delivery, and we will pay Berman's storage fee and late fee according to a certain reasonable amount every day. At the same time, we also start to talk about taobao.com and Taobao logistics If we fail to negotiate the investment for two months, we will not let Berman leave the warehouse temporarily and pay him a small amount of liquidated damages at most. As soon as our capital is in place, we can pay immediately and require Berman to ship. "

Elder martial brother Liu nodded and said, "the news of Muye technology's C round has made the whole venture capital circle crazy now. If Taobao and Taobao logistics also release information to finance now, it will be more popular then."

"In fact, I don 't recommend Taobao to do financing for the time being," Liu said. "We have so many natural settlement payments on our books. We can take out several hundred million yuan to transfer the logistics scale you want."

Li Muza zazui: "that's what I said, but I always think that money can't be moved in vain or as little as possible. This money is not our profit, it's just the payment for goods of our partners, which is equivalent to the money of the depositors in the hands of the bank, but the volume is much smaller than the savings fund. The industry of non callers is still in a state of confusion, and the overseas giants have not yet made efforts. If the overseas We need too many places to burn money. At that time, it's not easy to think about financing again. Moreover, if we misappropriate too much of the settled loan, once the customer runs, we can't pay it back, even if there is a big problem. "

Elder martial brother Liu couldn't help asking him: "do you think overseas giants will make efforts in China? I don't think eBay has done much since it acquired eBay. Amazon has no sign of entering China yet. "

"I'm not sure what the future strategies of these two countries are in China, but in a word, we can't take it lightly. If one day we want to start the money burning mode, then the money burned must be capital money, not this money, otherwise we will be carrying a time bomb by ourselves. If we don't blow it up, we will have it. Once we blow it up, we will never be able to recover."

Elder martial brother Liu thought for a moment and asked Li Mu, "when do you think to start financing?"

Li Mu thought for a moment and said, "well, let's make a basic strategy. First, let's set a capital cordon standard for ourselves. My idea is that we can use the deposit payment, but at present we don't have a cooperative capital relationship, so we should be cautious and take out at most 20% of the deposit payment. This is our capital cordon. Once we pass this line, we will We must immediately find a way to relieve the pressure on funds and try not to let this proportion continue to expand. If we can't recover the situation and this fund occupies up to 30%, 30% is the critical line that can never be exceeded. Once we touch this line, we would rather borrow money from brother companies, transfer shares at a low price, mortgage loans, split sales, and never continue to use the precipitated payment. "Elder martial brother Liu nodded and said: "the proportion is very reasonable, up to 30%. If there is a problem, we should be able to fill in the stop loss in time, I have no problem."

Li Mu said, "OK, let's do that first. You can talk with the people in Germany tomorrow and talk about the purchase contract with Berman. If they agree with our requirements, they can sign the contract. Pay a deposit to let Berman start production."

"OK, I'll give them a call and let them start right away."

When senior brother Liu finished calling, Li Mu asked him again, "by the way, are the management staff of several large-scale daily chemical and grain and oil companies on duty?"

"It's Monday." Liu said: "I had a meeting with them two days ago. The temporary job requirement is to dredge the relationship. We are not going to invite these enterprises to open direct stores on Taobao for the time being. Instead, we hope to cooperate with them as the sole agent dealer of Huaxia Internet. We purchase their products by ourselves, but we ask them to give us a certain price advantage Give us some promotion rebate. "

With that, brother Liu looked at Li Mu and said seriously, "I know what you think. You want to push a wave of daily necessities and improve everyone's dependence on online shopping. But the unit price of daily necessities is low, and the profit space for dealers is not as big as that of electronic products, so it's hard for you to make a price advantage. Do you have a specific idea now? ”

Li Mu has been planning the promotion of general merchandise for a long time. From the day of Taobao brand day, the promotion of general merchandise has become a big event in Li Mu's mind.

Before, through the efforts of Taobao brand day and the follow-up media influence, almost all consumers across the country knew that Taobao could buy cheaper electronic products, which was the first label that users put on Taobao.

But Li Mu doesn't want Taobao to be like Dangdang's books or Suning's electrical appliances. So he has to put the second, third and even more labels on the user's mind before the first one is fixed.

He wants Taobao to become a large and comprehensive e-commerce website, which not only has rich and omnipotent C2C business, but also includes all brands of B2C business, so he must push the second large-scale promotion for users as soon as possible.

Li Mu set the goal for this promotion: daily necessities, grain, oil and food.

Eight words, including the most grounded, essential and most frequently purchased products of the people, such as chaimi oil, salt, soy sauce, vinegar, tea, beer, mineral water, clothing, shoes, hats, toilet paper, toothpaste, soap, washing powder

In short, it is all products closely related to the life of ordinary people.

Li Mu and elder martial brother Liu introduced their plan of this activity in detail.

Since it's a department store, the first thing to do is to purchase by yourself, because only by purchasing by yourself can you get the maximum freedom in the sales process. If P & G is allowed to engage in the activities of 199 minus 100 or 50 or 30 on Taobao, P & G will surely feel sick now, but it doesn't matter. First, talk about the price and sales promotion points with P & G, and then do the full reduction Promotional activities.

However, Li Mu is not ready to do such a brutal promotion as "199 minus 100". There are two ways to do this kind of activity. One is to cheat, that is to say, to raise the original price and then reduce it completely. At last, the actual cost of buying a hand for consumers is almost the same as that of not doing the activity. This kind of "too pit" will definitely make users exclusive when playing this kind of routine, so this should be resolutely put to an end.

If we don't cheat, we must wait for our platform to become a great sales channel for the enterprise, and the platform has a strong voice right before the enterprise. Because at that time, we can force the enterprise to bear the cost of promotion through a strong voice, but now we want to oppress the enterprise, basically not be on the cards.

Besides, at present, there are basically no e-commerce promotions on Huaxia Internet. Except Taobao brand day, other brands and platforms have not really done large-scale promotions. So now in Li Mu's opinion, not to mention 199 minus 100, even 199 minus 30 and 50, can attract a large number of users.

Li Mu's strategy is to generally adopt the promotion of over 199 minus 30 and 50. The specific product matching 30 or 50 should be calculated according to the cost price of this type of product and the promotion rebate of the enterprise. In addition, a certain amount of over 199 minus 100 activity coupons can be issued to the users regularly every day in the form of lottery, but the number of coupons is small , users need to pay close attention to the platform at all times, either rob or smoke.

A small number of activity coupons with a total price of 199 minus 100 will be released according to certain rules and regulations, which will surely attract a large number of users to pay attention to the competition. Just like the one yuan second kill made by Taobao in the last life, millions of people will rob a laptop with a second price of one yuan and an actual price of 3999. This money is really worth investing.

Of course, Li Mu is not prepared to play monkey with the whole nation's people like boss ma. His idea is that during the activity, at least 100000 coupons like this should be released every day. As long as each coupon is used by consumers, Taobao will bear at least 50 yuan of losses on its own. However, for Li Mu, this investment is very necessary. It must be a real profit to really impress consumers Of.Before the event, the TV media and offline advertising were combined to push a wave, so that those housewives, middle-aged and middle-aged and elderly people who did not touch the Internet but were relatively budget conscious of the benefits of Taobao's promotion. In order to buy a kilo of rice that could be cheaper than a dime, they usually didn't care to run a few miles more. When they met such a big promotion, they could buy at home, let alone follow it A group of middle-aged and elderly people rush to buy together. For such a good thing, they will surely find a way to participate.

At that time, for these non Taobao users, as long as they successfully mobilize their desire to buy, no matter whether they ask their son, friends, neighbors to help order, or they learn to use Taobao to order, in a word, there must be a way to transfer their money from offline physical stores to Taobao!

Elder martial brother Liu heard about Manji's sales promotion for the first time. After careful analysis, he was shocked for a while.

It's also a promotion. The common discount promotion without threshold is the simplest and lowest promotion means. For example, if you buy anything, you can get a discount. In this way, it can only play a promotional role, and the pulling role is much smaller.

However, if we adopt the full reduction method, it will be a 75% discount for the whole market, but for consumers, we have to buy 200 yuan to reduce 50 yuan. It sounds like the promotion threshold has been raised, but we can sell all the daily necessities. These daily consumables are the most likely to stimulate users' stock psychology. No one buys five or six TVs at home, but stores several barrels of laundry at home There are too many people for liquid, several packages of attractive powder and several rolls of toilet paper, so in fact, most users can accept the way of full reduction.

Once the user adopts the full reduction method, there is no doubt that the customer unit price will increase, the customer unit quantity will increase, the total sales volume and the total sales volume will also increase, and it is a significant increase, which is why the "full reduction" has become the only way to promote the e-commerce platform FMCG!

After listening to the whole activity strategy of Li Mu, elder martial brother Liu quickly clapped his thigh red, and praised repeatedly: "the strategy of full reduction is so thoughtful! Genius! "

Li Mu waved his hand: "what talent can do is the king's way."

Elder martial brother Liu said with a smile, "you can rest assured that this promotion strategy will be successful."

Li Mu said, "I'll gather those new employees for a meeting tomorrow. I'll assign them tasks. You don't have to worry about the promotion. I'll host it. Your focus is still on logistics."

Elder martial brother Liu nodded, "I'll go to Yuzhou in two days and talk with Zongshen and Jialing about customization of tricycles."

Li Mu said: "yes, we must strive for the maximum preferential price and the most perfect after-sales support. In the future, our tricycles may run on the road for more than ten hours every day, and the quality must be guaranteed."

"Don't worry." Senior brother Liu said confidently, "we have such a large demand, and we have enough say to them."

Li Mu stretched out and said, "OK, I'll talk about the rest at the meeting tomorrow. I'm tired to be here first today."

Elder martial brother Liu looked at the time and said to Li Mu, "why don't we have a night snack and have two drinks?"

Li Muluo thought: "drink it tomorrow, anyway you will not leave tomorrow."

"Yes."

Just finished, brother Liu's cell phone rang. Looking down, brother Liu said happily, "Hey, Lei Jun's phone."

"Oh?" Li Mu is interested: "take a look and see if he has decided to sell excellence Net."

Elder martial brother Liu nodded and smiled and connected the phone.

"How are you, Mr. Lei?"

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"It's me. What can I do for you?"

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"Oh? Is it? Have you thought about it? "

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"That's great!"

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"Never mind. We'll have a specific interview when you come back."

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"OK, I'll wait for your call!"

About a minute later, senior brother Liu hung up laughing and said to Li Mu, "Lei Jun said he was interested in joining Taobao. As for excellence, he wanted to sell it, but Jinshan and Lenovo disagreed. When he came back, he would meet the executives of the two companies again."

"Really?" Li Mu raised his eyebrows excitedly: "Lei Jiao Oh no, Lei Jun agreed to join Taobao? "

"Yes." Elder martial brother Liu nodded and said, "he said that he is now on a business trip in the south. When he comes back tomorrow, he will first communicate with the senior management about excellence. Then he will make an appointment to come and talk with you about joining Taobao."

Li Mu is clear in his mind that although he is not very rich, he is also a powerful person in the industry. When he joined Taobao, he naturally wanted to talk about his salary and equity. So Li Mu said, "that's OK. You can keep in touch with him. Then you can fix the meeting time with me."

Elder martial brother Liu said: "he went to the South on business, which should be for the sake of Xishan residence, right?"

"Sure." Li Mu smiled with a sinister smile: "the core team of Xishanju is fighting back, which should be a big blow to him."Senior brother Liu said: "Lei Jun is a powerful person. It's a good thing for Taobao to have him to run Taobao."

Li Mu didn't know what elder martial brother Liu thought about recruiting the leader of Lei. However, as the most original founder and partner, Li Mu still wanted to give him the greatest respect. He said lightly, "elder martial brother Liu, Lei Jun, come here. I'm going to let him be the COO of Taobao. When he is fully responsible for the platform operation, all work will be reported to you directly."

Elder martial brother Liu said, "it's better to report to you directly. After all, his experience is much better than mine."

Li Mu waved his hand and said unquestionably, "report to you."

After that, Li Mu laughed and stood up and said to elder martial brother Liu, "I'm in a good mood. Let's go and have a drink!"