Chapter 856

When Xu Bo said the four words "dream journey to the west", Li Mu's heart was clear!

It's really a cow! Even though Xu Bo is just an ordinary game practitioner who has just started his career, he has already got the idea of dream journey to the west at this stage, which makes Li Mu recognize his ability and mentality.

Many of the later generations have grown up little by little, and their strength, vision and pattern have also been improved little by little. For example, elder martial brother Liu, if you have read his biography, will know that from 2001 to 2003, elder martial brother Liu was a general self-employed individual, a self-employed individual selling optical magnetic products in Zhongguancun, making some money, and living a good life Among the graduates, his income at that time was very high.

If it wasn't for the thought of change in SARS period, Liu Shixiong would not have founded Jingdong. Moreover, since the beginning of 360buy era, Jingdong didn't have so much ambition at all. What Liu thought at that time was to put his products on the Internet so that his customers could complete the purchase at home and hire someone to send them. It was this idea that helped him open up e-commerce A window, let him gradually improve himself in the field of e-commerce, improve the pattern and goal, then there will be more and more big JD.

In other words, until 2003, senior brother Liu had never thought about e-commerce, planned e-commerce, or whether he would bring himself a higher pattern if he tried e-commerce.

Not only boss Liu, but almost all the people are the same. Ma always wanted to sell QQ in hundreds of thousands of packages. That's because he didn't realize how much development space QQ had.

But Lao Xu is one step ahead of them in this respect. When he was just a small person, he began to plan his own future in his mind, and planned a blueprint far larger than his current pattern. Although his achievements in later generations are far less than those of elder martial brother Liu, in 2002 alone, he was more than that of elder martial brother Liu in 2003 Ambitious.

It is precisely because of this that Li Mucai firmly believes that Xu Bo can name "dream journey to the west", and he must have a very perfect idea in his mind.

Immediately, Li Mu clapped: "OK! Dream journey to the west, I like the name very much! If you write this structure well, then I will give you people, give you budget, let you lead the development of this game! "

Even if Li Mu asked Xu Bo to write the game architecture just now, Li Mu didn't say that he would lead the development, and Lao Xu didn't dare to expect that his boss would give a game to him, a rookie in the middle of nowhere, to operate it. In his mind, if his game architecture can be adopted by the company and he can be the architect of the game, he would be very satisfied However, it was unexpected that Li Mu gave himself the highest authority as soon as he opened his mouth!

A new man, how can he! This is a great trust and grace!

Xu was so excited that he couldn't even speak quickly. He stammered, "Mr. Li, you can Don't worry, I'll try my best, I'll try my best, oh no, I'll try my best to build a good game structure! "

In Li Mu's future self-development game planning, dream westward tour is the highest priority. Therefore, he also decided to give Xu Bo strong support to make a better game than the original dream westward tour.

At present, no game company has been able to introduce stars into the game. Li Mu is going to take advantage of dream Westward Journey to bring in all the classic characters in the movie "big talk Westward Journey". In view of the copyright problem, names like zhizunbao and Zixia fairy may not be used, but it doesn't matter. Find Zhu Yin and make a cartoon like her Image, another name in the game to do NPC will be very attractive to the players.

In the years before Li Mu's rebirth, the integration of the Chinese game market and stars reached an extreme. From the beginning, all kinds of page games and end games were endorsed by the third-line actors in Hong Kong, to the end, they were endorsed by the first-line celebrities in three places on both sides of the Taiwan Strait. The investment in stars doubled, because of Mingxing's great influence.

At the beginning, when Lin Zicong spoke for a page tour, the hanging silk breath was very strong. Everyone only thought that the game was Shanzhai and hanging silk, but no one could think of it. Before long, just as the red fire of Deng copied also spoke for the page game, people began to wonder how much money the game made? But the real data is amazing. This page game, full of Shanzhai flavor and extremely low feeling, has been the most profitable page game in China for two consecutive years. The annual running water is more than one billion yuan, which can be described as making money and making hands soft.

Li Mu is very clear about the influence of stars, and also knows that stars can easily guide users to pay to realize the purpose of realization. But he is not willing to take the low forcing mode of making stars take ads with a big knife. It is better to integrate the image of stars into the game in a very natural way, so that users can interact with star NPC in the game. In this way, in the future, stars will be really matched People's advertising, star blog, post bar publicity interaction, the promotion of the game will also play a huge auxiliary effect.

In the future planning, Li Mu hopes to make the best use of the star resources in the entertainment circle and make the star resources become another engine to promote product development.Li Mu is not worried about the resources of the entertainment circle at present. Although he has not been involved in the entertainment circle, he knows the final flow direction of the deep river of the entertainment circle. In fact, everything in the entertainment circle is around the "cash export".

Whether it's a singer or a movie star, their pursuit is popularity. Whether singing or shooting, whether it's propaganda or speculation, the fundamental purpose of the stars and the companies behind them is to find a good cashing export and turn fame into income.

So, who is the most influential person in the entertainment industry? It is not the best music producer, nor the best film director, but the platform or individual with the most powerful resources and realization channels.

Although Weibo doesn't make money, most stars attach great importance to Weibo, because Weibo can provide them with a powerful platform for fans to gather, which can't be achieved by any other platform. The so-called singers, movie stars or online celebrities all choose to operate and hype their online influence on Weibo. For them, Weibo is the only way they have to Maintain a good object.

Li Mu has created a precedent in China's Internet that has never been seen before: no Internet company has ever been able to influence the entertainment circle to the height of current Muye technology, and Li Mu's successive operations have made the entertainment circle realize the transmission ability of the Internet in advance, so for the entire entertainment circle, Muye technology is the export of resource realization, It's a platform they have to find a way to please.

The influence has created the basic influence of Muye technology on stars. On this basis, Taobao's sales of audio-visual products, together with the omni channel promotion of Muye technology, have brought more influence to the singer group in the entertainment circle. So at present, Li Mu can confidently say that singers from three places on both sides of the Taiwan Strait, as long as they want to be popular, will actively please Muye technology and If Muye technology needs help, the real cost of Taobao is very low.

It won't be long before Taobao's online ticket system, together with Li Mu's own cinema line, will definitely give a huge shock to cinemas across the country. Behind the online ticket system, it represents a larger user group, a more convenient experience of viewing and buying tickets, a simpler process of paying for seat selection. Behind so many conveniences, the core data that really affects the cinema is Seat rate.

Li Mu has planned a series of promotion activities with online ticket system to shock and influence the whole industry through the online ticket system.

collocation with YY's strong promotion ability, Taobao and Alipay's payment channels, the network ticket system will gradually become the only choice of all offline theaters. Li Mu has absolute assurance that in most of the time, most of the cinemas in the country will be connected to their own system.

At that time, although the cinema is not in their own hands, but most of the movie ticket transactions are in their own hands, they can really control the domestic movie box office!

At that time, by controlling the industry through online ticketing system, enterprises will be able to show more powerful influence in front of the movie star group. At that time, they will be able to obtain the powerful resources of movie stars with extremely low cost.

Moreover, Li Mu is not worried about the strong opponent of online ticket system at all, because looking at the domestic Internet companies, no one has the strength to fight against himself in online ticket.

Tengxun? There is only one empty shell left.

Ali? Its letao has not been able to go online.

Meituan? Micro shadow? comment? Sorry, none of this has been born.

Therefore, Li Mu's online ticketing system is like an alien invasive species, and there is no enemy at home, so once it is launched, it can absolutely realize the overall online monopoly.

At that time, the resources of entertainment circle in film and television will be as close to themselves as the planets around the stars.

If Muye technology needs the resources of a singer, then you can directly communicate with the other company. Your singer will promote for me. In return, I will give this singer an all-channel promotion. Why not?

This way is the same for movie stars. If Muye technology needs the resources of a movie star, it can directly communicate with the other company or film and television company to let the movie star promote Muye technology. Accordingly, YY can jointly promote the movie of the movie star with the online ticket system. This promotion can be directly converted into movie box office, not to mention the promotion of influence.

In this way, in the future, the launch of each new product should be bundled with a large number of star resources for common publicity, which can achieve twice the result with half the effort.

For example, in the future, if our company develops the online games of Jinyong's works, we can find a lot of actors in the classic Jinyong's films and TV works to promote the game platform.

Is Huang Rihua and Chen Haomin the most popular of the eight parts of Tianlong? The most popular heroes are Gu Tianle and Li ruotong? Is Chen Xiaochun the most popular one in Luding?

OK, directly communicate with the other company, make a resource replacement, let these stars incarnate their roles, become NPC of the game, appear in a popular game of millions or even millions of people, help me at this level, I will help you at other levels, and it is also a huge promotion for the stars themselves, for the stars and the companies behind them , definitely not.With the overall plan to integrate the resources of the entertainment circle, Li Mu came to Ding Zhenglin and Lin Qingya and gave them a new work instruction.

"Qingya, the company has added a copyright purchasing department. You are responsible for recruiting talents from publishing houses, film and television companies and music companies across the Straits. After the formation of the team, it will be in the charge of laoding."

Ding Zhenglin is from Sequoia. He understands capital operation and is also responsible for capital operation in Muye technology. Therefore, Li Mu wants to put the copyright purchasing department in his hands. He is good at the investment and acquisition of companies and products. It is certainly not a problem to do the investment and acquisition of intellectual property.

They didn't understand why Li Mu wanted to set up a copyright purchasing department. Just wanted to ask the reason, Li Mu didn't explain, but directly assigned the first task to Ding Zhenglin: "after the establishment of the copyright purchasing department, your team's first task is to buy back the game copyright of all Mr. Jin Yong's works, including but not limited to the computer client, web client and Mobile terminal, the term is Ten years, oh no, twenty years! "