In addition to Jin Yong, Gu Long, Liang Yusheng, Wen Ruian and other famous martial arts experts, Li Mu also asked Ding Zhenglin to talk about it with all his strength. All the game copyrights of everyone's works were purchased directly by the way of exclusive authorization for 20 years, and more money would be spent.

You don't know that Li Mu, a top figure in the Internet industry, should be so interested in the copyright of martial arts novels. However, since he has said that, everyone will immediately make a statement and actively push forward according to Li Mu's requirements.

In fact, Li Mu thinks that in the future, the high-quality copyright is the arsenal of Pan entertainment. When fighting with the enemy, the more weapons and ammunition on hand, the more powerful and influential they are, the higher the chance of winning in the war.

Li Mu looks back on those popular copyrights in his last life. No matter the works of famous writers or online novels, the highest level of copyright derivation is film and video and games. Like Mr. Jin Yong, who has been in the literary world for decades, his film and video copyright has been developed very mature, so it must be very expensive and meaningless to take his film and television copyright at present, but The game is different. At present, the overall situation of domestic games is weak, and no one can see through how broad the market space for game adaptation. For the author, the game copyright is generally an additional income, and there is no reference value basis. As long as the offer price is almost exciting, it can be bought.

Although Makino science and technology is ready to split before financing, it is based on the level of foreign capital. Generally speaking, the split financing of enterprises is to some extent equal to the property certificate before marriage, and the financing is regarded as marriage. Before the marriage of Makino science and technology with capital, the capital should be clearly divided: part of our common property in the future, which we share according to the proportion Have; there is also part of my personal property, I do a good job of premarital property certificate first, these properties have nothing to do with you after marriage.

Because of this, even if the whole Muye technology was demolished in disorder, according to Li Mu's shareholding ratio in each split company, these companies are still absolutely controlled by him. For Li Mu, these split companies together are his group territory.

In Li Mu's group chart, pan entertainment is an extremely important part in the future. Although YY is the main body of the whole Muye technology, it will gradually become a giant incubator, and its own profitability will account for less and less proportion in the whole group chart. The real profit in the future is the pan entertainment industry hatched by YY.

Game must be the first one to bear the brunt. This is a huge cake. In the future Tencent's revenue, half or even more of it comes from the game business, which is enough to show how big the profit space of this piece is.

With the increasing number of games and the increasingly fierce competition in the game market, the user acquisition threshold of any game company will be higher and higher. If there is a company with a big YY killer like Makino technology, there will be no second one in the industry, so Li Mu is sure to make the future game business more efficient. However, even if there is a big YY killer, there will be a hot IP company in the future Influence is still not to be underestimated.

In addition to the excellence of the content itself, the most important reason for the popularity of popular IP is the fan base. Comics, movies and games that are changed by popular IP will naturally have a huge fan base.

If Li Mu has the game copyright of "Legend of heroes of Archery", as long as the game of "Legend of heroes of Archery" is developed and slightly promoted, the huge fan group of "Legend of heroes of Archery" itself will pay special attention to it. These fan users can borrow the influence of popular IP and be absorbed by the game of the same name through the very low acquisition threshold.

In the future, the price of the game copyright of the mysterious gods, such as tomato and potato, ranges from one million to ten million or even higher. The root cause is the huge fan base of these great gods writers. Other games develop a 100% original game, and users are expected to accumulate from scratch. However, a hot novel adapted game may have tens of thousands or even hundreds of thousands of novel fans on the first day of service A large number of users, which contains a huge business space.

However, at present, the online literature in China has not really developed, so Li Mu is not ready to interfere in the online literature industry for the time being. First, start with the copyright of famous writers, and then make strategic long-term investment in this industry after the online literature has a certain foundation.

However, the excellent martial arts copyright is not as inexhaustible as the Internet novel. There are so many masters of martial arts novel and so few well-known works. After these masters, the overall decline of martial arts novel, there will be basically no outstanding martial arts works in the future.

So at this time, for the copyright of these masters' works, the earlier the authorization time is taken, the longer the future profit space will be, not only the problem of profit space. The popular novel IP represents a mature and huge world view architecture. Changing the game with the popular IP is far more labor-saving than developing a game with its own design architecture! Completely original game, just do background setting will take a long time, and popular IP can directly omit this step.

What's more, Li Mu now holds the top copyright in his hand, so that his competitors in the future will not have the top IP available. At that time, the competitors in the future can only design their own game architecture and develop users from scratch, while they can take advantage of the advantages of the hot IP to quickly produce games with a large number of fans, which will greatly block the competitors' overtaking Avenue.Li Mu has YY in his hand. Even if he doesn't use the popular IP, it will be much easier to push the game than the average opponent. But if the opponent gets the top big IP, YY's advantage in the game will easily be partially surpassed by the opponent. If such games as "Legend of Shooting Heroes" and "eight parts of Tianlong" fall into the hands of other companies, it is indeed a great threat to YY.

Because of this, Li Mu had to ask the team to spend all the money to get rid of the copyright of these martial arts works. After his opponent rose, he found that: Damn it, there is no good hot IP available, and all the hot IP is in Li Mu's hands. Anyway, it's cheap to start with now. Unlike later generations, the game copyright of any popular work needs tens of millions of RMB, so it's more profitable and more stable to buy this than to buy stocks.

Just because Li Mu wants to take the copyright of Jinyong and other martial arts masters and adapt the game directly from their works, he doesn't let the team dug by Xishanju have any action. Li Mu's requirement for the team leader Wu Di is: during this period of time, first read all the martial arts novels of Jinyong with his team, focusing on the world structure and religion in each novel The distribution and confrontation of faction forces, the character, strength and image of famous experts and beauties are to prepare them in advance on a large level.

At the same time, Xu is writing the game architecture of dream westward journey. According to his previous ideas of the game and the suggestions given by Li Mu, the world architecture of the whole game is becoming more and more clear.

……

On August 31, quite a number of universities in Yanjing started to register for new students. Because of the influx of a large number of students from other places, the whole Yanjing became quite busy.

Lao Sheng started school on September 10. Neither Su Yingxue nor Zhao Ziqiu are ready to come back for the time being.

On the morning of the 31st, Li Mu followed up the operation of brand day on taobao.com. A vice president of the people's Congress contacted Li Mu through Dong AI, saying that he hoped that Li Mu would give a speech to the freshmen at the new year's Conference on September 20th. After all, Li Mu is the living signboard of the people's Congress at present. When people from outside come to the people's Congress, more than half of them will be associated with Li Mu. Such a benchmark level person will give a speech to Li Mu The help and influence of Freshmen's welcome speech must be very positive.

Dong AI said that the vice president also specifically asked her to tell Li Mu that he hoped that Li Mu could instill enough positive energy into his Freshmen's younger brothers and sisters, so that they could not only have four years of college life, but also enter the society in the future, and also be positively affected by Li Mu's positive energy.

As soon as Li Mu heard this, he knew that he could not refuse. The positive energy was originally the stem he threw out, which was a new rank he created. Since the vice president said so, if he still refused, he would have no positive energy.

So Li Mu can only promise to come down. Although he has a high profile in his speech, he also hopes that he can give some positive guidance to the next generation of students.

At noon, Li Mu had a working meal in his office. Li Mu received a call from Zhao Kang.

On the phone, Zhao Kangxing rushed to ask, "did you watch TV? CCTV news 30 points."

Li Mu said, "no, I'm in the office. What's the matter?"

Zhao Kang said: "news 30 minutes just reported the economic and Trade Commission's" Internet home "policy."

Li Mu is surprised to ask: "Internet enters home? What do you mean? "

Zhao Kang explained: "the Internet into the home is the computer you proposed before into the city!"

Li Mu suddenly realized: "changed its name? What is the specific policy? Did you say it in the news? "

"Yes." "From tomorrow, the policy of Internet access will first be launched in Yanjing, Shanghai, Hebei, Qilu and South Jiangsu provinces. Family users in the region can get a state subsidy of 500 yuan to purchase the designated models of desktops of Shenzhou, Lenovo, founder and TCL with their Hukou book. If they enter the Internet immediately within one month after purchase, they can get a state subsidy of 500 yuan, No matter which operator you choose, you will enjoy a 75% discount on the first year's network fee! "

Li Mu was excited and asked him, "really? Are you sure? "

Li Mu knows that it will take a long time for the economic and Trade Commission to carry out such a large-scale policy activity, so he has not been in a hurry, but he did not expect to start the pilot project on September 1, so it seems that the nationwide implementation of this year is just around the corner!

What's more, Li Mu thought before that the government subsidy should be around 300 yuan. 500 yuan is beyond his expectation. What's more, the economic and Trade Commission can pull operators to participate in this activity together, buying machines at a low price and accessing the Internet at a low price. This is too attractive for ordinary families!

The economic and Trade Commission changed the name of its proposed policy from "computer into city" to "Internet into home". Although it is not easy to read, it has a lot of clear meaning. Internet into home not only represents the computer to enter home, but also represents the network to follow the computer to enter home, which is really of great significance!

Zhao Kangding said: "sure! It is deliberately mentioned in the news that this policy is not limited to purchase channels. If there is no dealer's consumer in the local area, they can directly purchase through the Internet. As long as they purchase the model of the designated model, they can apply to the local finance bureau with the help of invoice and account book. The subsidy will be automatically entered into the consumer's personal account within half a month to a month! "Li Mu is very excited. He can buy through the Internet. This is a gift from the economic and Trade Commission! Now in addition to their own Taobao, which other e-commerce sites across the country can sell brand desktop computers? In particular, Shenzhou's offline sales channels are not comprehensive. It is a great advantage for Shenzhou to be able to enjoy policy subsidies through online shopping.