Chapter 874

Kong Lingyu just finished the meeting and confirmed the intention of everyone's active participation. Then he was called to the office by Li Mu to attend the high-level meeting organized by Li Mu.

As soon as the core members arrived at Qi, Li Mu immediately entered the rhythm and began to say, "you guys, YY can become popular among the elite in the United States, which I didn't expect before. It's like giving us a very heavy gift. We must move as soon as possible!"

Everyone was excited. Looking at Li Mu, they said, "President Li, we will wait for your order!"

Li Mu nodded and said, "the first problem to be solved right now is the server in the American market. What was the result of your meeting just now?"

Kong Lingyu immediately stood up and said with pride and pride: "Mr. Li, all the staff in the server support department are willing to work in the United States on behalf of the company. Now the problem is that dozens of people want to go, and I have to work hard to choose."

Li Mu nodded with great satisfaction: "very good! We always give our employees the most competitive welfare policy. What we want is for everyone to have this attitude at the critical moment! Today, you select the person, submit all the relevant information to Qingya, quickly coordinate the visa issue, and make everyone ready at any time. As long as the visa comes down, everyone will start at once! "

Kong Lingyu immediately said, "don't worry, boss, I will choose the most efficient team today!"

Li Mu nodded slightly, then reminded: "don't just focus on North America, Japan and South Korea, especially Japan! The Japanese have a deep admiration for the Americans. The Internet industry is basically based on the United States as the wind vane. So what products are popular in the United States are likely to catch fire in Japan. Take advantage of the fact that Japan hasn't kept up with the pace immediately, and improve the Japanese servers as soon as possible! "

Kong Lingyu said: "I've already told you about the Japanese servers, and Europe is also planning, but the priority is lower than Japan."

Li Mu said, "first the United States, then Japan, then Europe, this route is right, and we should promote it at this pace."

The matter of the server is explained clearly. Without any hesitation, Li Mu directly turns to the next topic - "happy farm".

Li Mu said: "although our YY has laid a good foundation in the elite, it is definitely a double-edged sword, not necessarily a good thing!"

As soon as they heard Li Mu's words, they looked at him with doubts and looked forward to his next words.

Li Mu went on to say, "if we don't intervene and push the boat along the river, it's likely that our YY will be killed by this elite class in the future! My requirement for YY is to make it an instant messaging and social software in the world, to cover all Internet users, but if the user is preconceived to position it as a tool software in the office field, it will be troublesome! Once this recognition is deeply rooted in the minds of ordinary users, we may become tools overseas forever! "

"It should be clear to everyone that few people have special feelings for tools. For users, tools are always the best and most popular, and no user viscosity can be cultivated at all. For example, black-and-white TV is better and more refined. Once color TV comes out, its market will be devastated. It's not realistic that you expect users to have viscosity on black-and-white TV! I don't want our products to be equivalent to a TV set for users! Even if users waste more than half of their time on TV every day, we can't be willing to be the TV in users' life! "

Speaking of this, Li Mu held out a finger for a while, and after attracting 120% of the attention of all people, he said generously, "remember! We want to do, we need to do the mattress that users are most used to, most dependent on, and most difficult to give up! The better we do, the more users depend on us! If we do it well enough, it will be enough for users to leave us and never sleep again! "

People come here to realize it! This is what Li Mu is afraid of! Li Mu's wonderful metaphor enables everyone to figure out the truth of Li Mu's words, encroach on the user's time and make the user rely on it. It's not really arrogant, because if you are just a TV, then the user depends not on you, but on the programs in the TV, so he can change a better TV at any time to watch those programs, and the user does not stick to the TV itself Degree.

But mattresses are different! Mattress is the most important thing about their sleep. If they have enjoyed an excellent, extremely comfortable mattress that suits them, then they will not be willing to change other beds to sleep. Even if someone gives him a new mattress for free, he will not use it, because he must give priority to the one that he likes most and suits him most, which is viscosity!

Li Mu's YY is now a TV set for the elite in the American market.

The reason why they will pursue YY is that they have watched more black-and-white TV. Suddenly, a color smart TV with remote control and digital signal came. It has so many functions and experiences, so it is impossible not to pursue YY.

However, once there is a better TV on the market, they will immediately give up this one and use other products instead. This requires Makino technology to make sure that YY's office functions are constantly updated and better than its competitors. This is too tired, which means that they directly drag themselves into a marathon of technological innovation. Once there is a link that fails to keep up with them, they will It will be overtaken by the opponent, and then it will fall.Look at Nokia. It's the best example.

Nokia has been leading the mobile phone industry for more than ten years, which is the existence of the Supreme God. However, in the era of smart phones, Nokia lost its team and never caught up.

What Li Mu is afraid of is that YY will eventually face such a dilemma and end in the overseas market, so what he has to do is to let American users regard YY as the most dependent mattress, not just a TV set!

When others understood this, their fear was almost written on their faces.

Everyone stared at Li Mu with an extreme expression of shock and exclaimed: "my God!"! What kind of people, what kind of abnormal thinking can we see such a deep potential danger when the situation is so good that it seems that it can no longer be better? Li Mu not only achieves the acme in the field of creating products, but also has insight into the direction of operating products! Following such a boss is definitely the luckiest thing in your career!

This is a set of theories created by Li Mu himself, "tool type" products and the theories of the company and "mattress type" products and the company. Although the core idea is constantly verified and summarized by the whole Internet, it has been processed twice by Li Mu in his own way.

Although it took such a long time to let them understand this consideration, Li Mu didn't blame them for their slow response, because he knew that Internet users rarely have a safe thinking mode on the road of rapid development of users. They saw a large number of users grow up, and they almost didn't invest in the cost of publicity. I'm afraid they would dream of it To wake up with a smile, it's impossible to think about or think of any crisis behind it.

But Li Mu is different. Li Mu knows the development process of the Internet in the future. He sees more about the process of "tool company" from glory to decline. In the development of the next decade, almost all the companies that can create super platforms and super products are "Mattress Companies". What he is looking for now is a comprehensive company covering the whole country and even the whole world Platform, we must prevent any possibility of being dead.

Fortunately, at present, YY has made a standard "mattress type" product in the Chinese market at least like the previous Tengxun. It is precisely because the rear area is extremely stable that Li Mu is confident to go to the United States and open up the first and most important overseas battlefield.

At this time, Kong Lingyu subconsciously asked for everyone: "boss, can you tell me how we can make YY a mattress product in the U.S. market?"

Li Mu slaps the table: "are you stupid? Of course, the use of "Paradise town" ah! As I said earlier, as the overseas version of happy farm, Paradise town is the most critical tool for us to seize online social contacts of overseas users! "

Kong Lingyu realized this and said awkwardly, "blame me, blame me! Next time I ask this kind of question, I'll have it in my head in advance. "

Li Mu nodded and continued, "I have made two strategies long ago. Do you remember?"

People all nodded. Li Mu had planned a two-step road for a long time. When he first asked Fang Xudong to develop streaming media transmission technology, he wanted YY to be popularized from the elite, and then use the overseas version of happy farm to copy and upgrade the online contacts of ordinary users. The two lines are like two group armies. The army of YY group is just right Face attack, "happy farm" group army side circuitous, and finally the soldiers in one place, will fight a whole market at one go.

Now, the popularity of YY in the elite has been inadvertently promoted by Western media. What we need to do at this time is naturally to send out the group army responsible for the side detour!

Li Mu said: "my idea before was that once the financing arrived, a lot of money was in hand, smashing and pushing" Paradise town ". But now it seems that we can't wait for the capital to move. At present, our valuation must be one price a day in the capital market. We need to be ready to fight against the capital and win the best interests for us. So now we don't have to wait for the capital, pay our own money and push "Paradise town"! "