Chapter 875

Li Mu is familiar with the charm of interactive social games. Chinese and Americans can't resist the attraction of this game, so as long as the game is pushed well, users will try their best to accumulate contacts in this game. In Li Mu's opinion, this stage is a kind of leek. When the leek grows up, a knife can harvest all the leeks Wait for these leeks to be used to sell money or stir fry vegetables and baozi. It depends on your mood.

In Li Mu's strategic plan, the first battlefield of Paradise town overseas is colleges and universities. As long as this game can punch through colleges and universities first, it will be a huge gap in the American market.

At the meeting, Li Mu asked "Paradise town" to enter the preparatory process of overseas promotion immediately. For "Paradise town" to promote overseas promotion, a special operation and promotion team should also be dispatched quickly to the United States to take the necessary role. Li Mu asked Chen Wenfeng, the operation director of the project team of "happy farm" at this stage, to coordinate and organize the team to prepare for the work in the United States At the same time, we should learn about the student organizations of the famous universities in the United States in advance and establish contact in advance.

However, Li Mu also attached great importance to the way paradise town played in the American market. He proposed a requirement to the operation team: Paradise town was put under the company Shell registered in the United States before for game promotion. During the first stage of side detour, the official could not bundle this game with YY in any form, and tried not to let users know that this game and YY have any responsibility How to contact and avoid the user's resistance? As for whether the American media will pick the skin at that time, that's not the scope of Li Mu's consideration.

After Li Mu finished "Paradise town", he shifted the discussion to the payment channel: "at present, the willingness of American elite users to pay is very high, but the biggest problem is that we have not yet provided a direct and convenient payment channel for American users."

Lin Qing Ya asked: "is it possible for our Alipay to land in the US market or access to the bank trading system in the US?"

"It's possible in theory, but it will be very difficult to operate, and it will be difficult to solve for a while and a half," said Li Mu

paused, and Li Mu added: "we should not distract our energy in the short term, do not consider building a payment platform in the United States, or bring Alipay to the US market. First we will cooperate with Paypal, and then we will launch a new membership system in the US market."

"New membership system?" All of them were surprised at the moment, but soon they all stopped and asked Li Mu, "are we going to implement a specific membership system in the United States?"

"Our current membership system is too single, and users in the U.S. market have a high willingness to pay and a strong ability to pay. This month's membership system with an average of $1.20 is difficult to meet their needs."

At present, YY members have only one gear. After becoming YY members, users can set up a 100 person YY group and a 200 person YY group, with 128MB of network hard disk space, 1024MB of offline file transfer space every day. Offline files are stored for 72 hours free, with 10 person chat records permanently roaming. As for other functions, even free users can experience them.

Li Mu said his own idea to everyone: "first of all, we need to include group video calls in the charging item. Only members can initiate multi person video calls, and the call duration should be clearly limited."

"For example, the free video call time of ordinary users is 5 hours per month, and the video call time of ordinary VIP is 30 hours per month. If a member has video calls with multiple members, the time will be deducted synchronously. If five members have video calls with one hour, each member will be deducted for one hour."

"if a member has video calls with multiple ordinary users, the video call time of ordinary VIP will be deducted at After the video duration of an ordinary user is used up, the duration of the VIP initiator can be deducted together. A member can make video calls with three ordinary users who have used up the duration, provided that the call must be initiated by the member, and the duration of all the other three ordinary users is deducted from his account. In this case, for one hour of video, the VIP will deduct four hours. ”

"if the time is not long enough, you can buy the time bag alone. Every ten hours, one dollar. This price should be very cost-effective."

One director raised a concern: "if we start charging for video calls, will it do harm to users?"

Li Mu asked him with a smile, "China Mobile and Unicom will charge you two-way for your mobile phone. When you get to other places, you will be charged roaming fees, which will certainly hurt you, but do you have any way to refuse?"

The other party scratched his head: "even if it can't be rejected, but the user's psychology will still be very disgusted."

Li Mu said with a smile: "first of all, we have provided a more convenient and better used video conference solution for American users than video conference terminals. Originally, their annual investment in this solution is very high. As the only alternative solution provider, we provide service support at a very low price. I believe that the American market will be able to accept you Let's not forget that the Internet market in the United States is very different from that in China. The overall payment ratio and willingness of the Internet market in the United States are much higher than those in China;

secondly, we have given ordinary users five hours of video talk time per month and a bug to drill. If they are unwilling to pay such a little money, they You can also get more time by registering a new account, which can't bring us income. Then you can contribute several registered users to us, which is very kind;Third, what we really want to provide to American users is a deeply customized membership service, which fully conforms to the mainstream American values: the more money we spend, the more we enjoy, and there is no cheap to take. "

Speaking of this, Li Mu wrote down several of his own member service files on the whiteboard, saying: "first of all, we need to increase the login IP identification mechanism, and charge the basic membership fee of $2 per month for all YY members who are not from China, Taiwan and three places. On this basis, we need to add several more files, namely: intermediate VIP, senior VIP and super VIP, as well as various kinds of files Value added services. "

"Intermediate VIP, with a monthly basic membership fee of $5, can establish two 100 person YY groups, two 200 person YY groups, 256MB of network hard disk space, 2048MB of offline file transfer space every day, 72 hours of free storage of offline files, 60 hours of video call time for more than 20 people, with permanent roaming of chat records for 20 people."

"Senior VIP, with a monthly basic membership fee of $8, can establish three 100 person YY groups, two 200 person YY groups, one 500 person YY group, 512MB of network hard disk space, 3072mb of offline file transfer space every day, 72 hours of free storage of offline files, 90 hours of video call time for more than one person, with 30 person chat records permanently roaming."

"Super VIP, with a monthly basic membership fee of $15, can establish three YY groups of 100 people, three YY groups of 200 people, two YY groups of 500 people, one YY group of 1000 people, 2048MB of network hard disk space, 4096mb of offline file transfer space every day, 72 hours of free storage of offline files, 120 hours of multi person video call time, and 50 people chat records for permanent roaming."

Kong Lingyu said, "boss, can we implement a hierarchical membership system like this in China?"

Li Mu nodded and said, "yes, but don't hype. Most of our users don't need more advanced member services. If we hype more advanced member services, it's a blow to their enthusiasm to pay."

"I see."

Li Mu said: "I will continue to say that there are also some ideas of value-added services, such as:

we can launch the network hard disk upgrade package, and each additional 128MB of network hard disk space needs to pay 0.5 USD / month, which can be stacked infinitely;

we can also launch the YY group value-added services, and each additional 200 people YY group needs to pay 0.5 USD / month; an additional 500 people need to be created It needs to pay US $1 / month; it needs to pay US $3 / month for 1000 people of YY group;

for every 1024MB of offline file transfer space every day, it needs to pay US $1 / month; it can be overlapped infinitely;

for free storage time of offline files, it needs to pay US $0.5/month for every 24 hours of increase, it can be overlapped infinitely; at the same time, it can also buy delay service for one offline file every time For an increase of 24 hours, you need to pay US $0.1;

for a multi person video call market, you need to pay US $1 / month for every 30 hours of increase, which can be stacked indefinitely... "

Li Mu's set of customized member services is actually to better serve the business application elites. They have different needs for various member functions. What they have to do is to give them the space to match freely and let them choose and stack freely according to their actual needs. On the one hand, they can better serve them, on the other hand Face is to earn more value-added service fees.

Kong Lingyu and other technical directors understood Li Mu's plan, marveled at Li Mu's in-depth consideration, recorded Li Mu's requirements and prepared to start development.

At the end of the meeting, Li murang's employees perform their respective duties and quickly promote all their subsequent strategies:

Ding Zhenglin is ready to take advantage of all the advantages of Muye technology and strive for the best conditions for the c-round financing of Muye technology in front of capital;

Kong Lingyu and Fang Xudong lead the technical team to launch the hierarchical membership system and customized meeting The reform of employee service;

the business department is ready to connect paypal and access the payment channel in the United States as soon as possible; the server team and operation and promotion team are ready to go to the United States;

Lin Qingya is also ready to go to Silicon Valley to set up the branch company of Muye technology in Silicon Valley, and at the same time recruit talents for Muye technology and the whole Internet strategic system of Li Mu in Silicon Valley.

After giving orders to finish the work, everyone left the conference room in order. Li Mu left Lin Qingya alone and told her to help her to apply for the business visa to the United States. It's better to be able to apply for the U.S. green card for her. In the future, she will go to the United States frequently. The visa problem will greatly restrict the excitement and flexibility of the business level. If she can obtain it as an investor and a famous businessman The U.S. green card can fly to the United States from home at any time in the future.

After explaining this, Li Mu went back to his office. As soon as the gate was closed, he was half lying in his boss's chair, with his legs on the table, thinking about the next overseas war.

Li Mu is not worried about the development space of "Paradise town" in the United States and the whole overseas market, because there is no social game similar to "Paradise town" in the overseas market. Li Mu wants to take the opportunity to push "Paradise town" in the overseas market, and is not worried about competing products in a short time.Paradise town is the overseas version of happy farm. Around happy farm, so many versions have been changed and so huge game architecture has been designed, including planting and breeding industry, production and manufacturing industry, building construction system, task system and player interaction system. In fact, the whole game architecture and logic have accumulated no less than a formal online game Now, it's not easy to catch up. No matter how fast it is, it will take several months to realize. And a few months is long enough for a popular game to spread all over the country.

"Paradise town" can lead the opponent for at least a few months. As a game, it's enough. But for the core product YY of Muye technology, only a few months of leading technology can't make Li Mu feel secure.

In the YY product system, all the technologies that can be applied for patent have been well protected, but once YY gives a solution to a certain demand, other competitors will bypass YY's patent and use another way to solve the demand caused by YY. Just as the so-called "all roads lead to Rome", YY's patent barrier is far from enough to prevent all foreign enemies, what's more In addition, many companies do not hesitate to infringe each other's patents for further benefits and development.

In the course of the development of Internet and various electronic products, enterprises beat each other with their competitors' patents, and then lose money to each other. The latter seems to get tens of millions or even hundreds of millions of dollars in compensation, but in the large-scale development of the market, the loss is far more than compensation.

Therefore, we can imagine that with the continuous development of YY, it will certainly arouse the competitive consciousness of overseas competitors. Small companies are lucky to say that once companies like Microsoft regard YY as a competitor and upgrade MSN to compete with YY, the problem will be more or less serious.

At this time, Li Mu kept thinking in his heart about how to make users in overseas markets use YY as an indispensable "mattress" in Internet life as soon as possible. Paradise town is a good help, but in the U.S. market with many and powerful competitors, a paradise town seems to be not enough.

In other words, the U.S. market is large, with strong defensive force. In Li Mu's view, it is more or less difficult to conquer the U.S. market.

Li Mu's mind began to think seriously about what else could be done to enhance the positive attack power while enhancing the side circuitous forces. There are only two ways to solve this problem: either to enhance the strength of the two group armies, or simply pull another group army to fight.

However, at present, which product can I own? Taobao is such a model that it's hard to have development opportunities in the U.S. and if we want to do Taobao in the U.S., the cost is too high to imagine. Now Taobao has not perfected its own system. How can it bring it to the U.S.

The 3321 model should be more market-oriented in the more educated America, but Li Mu also knows that what he wants now is a product that can bring direct help to YY and Paradise town. 3321 can't play this role, so it can only pass.

After thinking about it, Li Mu didn't come up with a suitable product or strategic plan.

Just when Li Mu felt anxious, he suddenly came up with a silly and bitter cartoon image.

That image is a huge nut. When it's complete, it looks silly and cute. When it's bitten off half of its head, it becomes a face of bitterness

Li Mu jumped up from his chair and beat his fist on the desk excitedly. He said, "I almost forgot the artifact of plant vs. zombie!"