Chapter 880

Dangdang was a waste firewood in his last life, so Li Mu took it as waste firewood in his mind.

However, Li Mu subjectively ignored a fact, because of his rebirth, the domestic Internet pattern had changed for a long time.

In the last life, when Amazon wanted to choose between excellence and Dangdang, Li Guoqing was very resistant to acquisition because of his pride and arrogance, so Amazon finally accepted excellence, and then had excellent Amazon.

At that time, the reason why Li Guoqing was so confident was that none of his opponents could crush him at that time, and even his strength was better than that of excellence Net.

But now the situation has changed dramatically. First of all, "excellent Amazon" is impossible, because it has become a part of Taobao, and Li Guoqing's situation is different from that of last Amazon when he entered China. As Su Yingxue said, he now knows that a man's resistance is bound to die, so he will definitely put down his pride and self-confidence and take the initiative to find out Find allies, or lean on the mountain.

When the situation changes, everything will change. Naturally, attitude is one of them.

As long as Dangdang doesn't sit there waiting to die, he will choose one of the two, or even both.

To understand this layer, Li Mu is chagrined by his inflation and overconfidence, and he is thinking about the solutions. At the same time, he is also glad that Su Yingxue has taken this layer into consideration for himself.

Being reminded by her, Li Mu immediately straightened out the next pace of promotion. First of all, Taobao will launch a big promotion of daily necessities this month. If the battle is well fought, the first battle will lay the pattern and foundation of Taobao in the domestic e-commerce field, so that Internet users across the country can effectively connect online shopping and life through Taobao.

In addition, we should also be on guard against Dangdang and Ali when we are deploying YY globalization, so as to avoid the two from moving the foundation of our e-commerce by any means, and we should always pay attention to the movements of eBay and Amazon. Once they really want to make great efforts to develop in Huajia, then we have to think of them launching a resistance war at the same time.

They talked too much until midnight. Su Yingxue will meet Wang Xinran in the morning and report to school with her, so they hug each other and sleep. Su Yingxue sleeps fast, but Li Mu is sleepless. In his mind, he has been thinking about all kinds of strategic layout. He can't sleep until midnight.

In the morning of the next day, Su Yingxue got up early to wash, changed into clean clothes and went back to the bedroom to give Li Mu a kiss. Then she went out quietly and went to the people's Congress in advance to wait for Wang Xinran.

She knows that Wang Xinran, the girl, is a ghost. The reason why she knew that she was in love with Li Mu was because she didn't know that she had been in the bookstore near the school for a long time. She saw her intimate behavior with Li Mu with her own eyes. If she knew that she didn't go back to her bedroom last night, she would sleep in Li Mu's place. The girl might have to tell her family about it.

Li Mu slept late. He didn't wake up until 10 o'clock. Just after 10 o'clock, his cell phone was buzzing under the pillow. Li Mu woke up from his dream. He reached out and felt the phone. It was Lei Jun, the leader of Lei cult.

Remembering last night's entrustment to him, Li Mu suddenly returned to his senses, sat up and answered the phone and asked, "Mr. Lei, is there any news?"

At the other end of the phone, the voice of master Lei was very serious: "Mr. Li, the situation is a little complicated!"

Li Mu said: "don't worry, speak slowly!"

"Last night, I went to some friends in the industry to have a talk. I got a more accurate result by combining the views of several companies," said Lei

"The day after you disclosed on TV that you wanted to vigorously promote the book sales business, Li Guoqing flew to the Shanghai stock market. He first met the people of eBay, and then went to Hangzhou to meet boss ma."

"What is the result?" Li Mu asked in a hurry

"EBay is not interested in Dangdang, but boss Ma is very active. It's said that he wants to split the C2C website he hasn't been on from Ali, and then merge Dangdang with 19% shares + a certain amount of cash," Lei said

Li Mu frowned: "boss Ma's website hasn't been launched yet. With 19% shares + cash of this website alone, can Li Guoqing be acquired voluntarily? Besides, why do we have to be accurate to 19%? "

Lei said: "I haven't finished with you yet. It's not as simple as boss Ma splitting up the company and then merger and acquisition. In fact, Softbank is involved in bringing Amazon in. Amazon is valued at 500 million yuan and shares 30%. In this case, the equity distribution of the new company is 51% owned by Alibaba bar, 30% owned by Amazon and 19% owned by dangdang.com. "

Li Mu's heart thumped. Damn it, in just a few days, the three of them have reached an agreement on cooperation?

After all, it's the platform created by boss ma. It's understandable that Alibaba absolutely controls shares. After all, there is a strong VC support like Softbank. But how can Amazon, with a valuation of nearly 10 billion dollars, be willing to play a supporting role in the Chinese market?

To Li Mu's question, Lei replied: "they seem to have reached a gambling agreement in private. Ali and Dangdang are the transferor and Amazon are the acquirer. I'm not sure about the specific gambling terms, but it is said that if Ali and Dangdang win, Amazon will tacitly hold 30% of the shares; if Ali and Dangdang lose, Amazon will hold 50% or even 50% More shares. "Li Mu understood.

It's estimated that Amazon also realizes that Taobao has a strong foundation in China at present. They bring money in now. If they compete with Taobao from scratch, they will take money to recruit troops, train troops, etc. in China and fight with Taobao after training. With the development speed of Taobao, Amazon has no chance to win at all.

For Amazon, he must find a suitable focus, or choose a suitable warlord in China, give him weapons and ammunition directly, and expand the army on his original basis, so as to quickly form a stronger fighting force and fight against taobao.com.

At present, if Amazon only buys Dangdang, it is impossible to succeed with the ruthless policy that Li Mu has made for Dangdang. So Amazon can only temporarily sacrifice its equity and find a warlord stronger than Dangdang. If it does, it can only invest two at a time. Otherwise, if it does, it will not only have Taobao as its strong enemy, but also letao as its potential opponent.

If the three companies cooperate, Amazon will be more likely to take a foothold in the Chinese market, not to mention the gambling agreement. If Ali and Dangdang lose, they will be able to control the company and give priority to anti guests;

even if Ali and dangdangdang don't lose, as long as the plates jointly built by the three countries can hold Taobao's legs and prevent Taobao from growing rapidly, Yama Sun can take advantage of this opportunity to bring his own website into China. When Taobao and letao die, Amazon can take the opportunity to start.

So on the whole, Taobao is regarded as the biggest enemy by all three.

Li Mu was a little nervous. Unexpectedly, Su Yingxue said last night that he was worried. Today, it's a prophecy.

If these three groups are against themselves, the next step of Taobao is full of crisis. Taobao has unstable foundation and user viscosity. The other three groups have not only Amazon, an e-commerce giant, but also a big capital soft silver behind it, which is equivalent to two big capitals behind a company. There is no capital support for Taobao!

In this case, boss Ma must be more confident. If he also burns money compared with himself, it's really fatal. Once he enters the didi and quick competition mode of biting his teeth to kill the first one, he may not have a chance to win.

Thinking of this, Li Mu jumped out of bed at once, even before he could think why Su Yingxue was not there, he blurted out and asked master Lei, "are there any business trends for the three of them to work together in this new company?"

"I didn't get any direct information about it. They were very strict, but I got some evidence from other sources," said Lei

"Tell me."

"I've consulted several TV stations and offline advertising companies. To be clear, Ali has reserved part of the advertising resources with them in advance from the middle to the last ten days of this month, covering a wide range. There is no doubt that they are planning to go online, such as TV ads, paper ads, radio ads, building ads, bus stop boards and car body ads Activity, and the momentum of this online activity is certainly not small! "

Li Mu chewed his lower lip and pondered for a long time.

There is no doubt that boss Ma's C2C platform has been developed for a long time, but he has not found a suitable online opportunity. However, the platform has not been online but booked so many advertising resources in advance. It must be to prepare for online activities. Now what he wants to know is what kind of online activities boss Ma has planned!

At present, I am also planning a large-scale daily use department store promotion. I don't know what the opponent is doing. If I can determine the entry point and layout of the opponent in advance, I may be able to fight a beautiful ambush!

Li Mu asked, "can you try to understand their online activity planning?"

"I can only try it, but I don't know it," said Lei

Li Mu said, suddenly thought, if you want to do online activities in e-commerce industry, is there anything else besides promotion? The answer is basically No. there is no other way to promote effective e-commerce activities.

Since we are going to promote sales, there will be a supply of goods for a long time. Ali certainly does not have the basis of supply. However, Ali bar has a B2B platform, which is almost all the production suppliers of various products!

Li Musa suddenly said: "Mr. Lei, find a way to let people penetrate into the major enterprises in the retail industry. Let's see if Alibaba bar has any contact with famous enterprises. If so, we can determine what kind of online activities he wants to do according to the enterprises he contacts. If Alibaba bar has no contact with large enterprises, we can find someone to infiltrate For small and medium-sized enterprises on Alibaba bar platform, I think no matter what kind of promotion boss Ma wants to do, the most suitable supplier is not from well-known enterprises, it must be from Alibaba bar! "