Chapter 881

Lei jiaozhu has been in the Internet industry for so many years, and he really needs to use the energy of his contacts. In fact, he is much stronger than Li Mu.

It took only half a morning and a noon time, and Lord Lei found out a lot of relatively reliable information.

First of all, boss Ma is actually starting to register Hangzhou letao Technology Co., Ltd. in the materials submitted to the industrial and commercial department, he has Dangdang and two shareholders of "Amazon China Co., Ltd." the registered capital of the company is 10 million US dollars, and the registered enterprise legal person is an unknown name.

Now that the company has started to register, it proves that the three companies have now completed the signing of the agreement, and even Amazon may have started to pay part of the cash to the company, and Dangdang has also started the industrial and commercial change. Dangdang's registered company will soon be changed into a wholly-owned subsidiary of Hangzhou letao.

So it seems that the three alliances have been firmly established. Although none of the three companies has been announced in any form, Li Mu knows that the three companies are tied together for Taobao.

For these three enterprises, the Chinese e-commerce market has been dominated by Taobao. If they fight alone, none of them can be Li Mu's opponent. First of all, they should be abandoned. After thinking for a while, master Lei came up with inspiration and said, "since this is the case, we should be ready to launch the event at any time, but we can't do it. Once letao goes online, we will be ready to launch it Launch the publicity, we will follow up immediately! Take him by surprise! "

Li Mu nodded: "just do it! Mr. Lei, you need to lead the team to prepare in advance, and at the same time, you must guard against death. Don't let out the news in advance. It's better to let out some smoke bombs first to divert their attention. "

Lei said: "well, now that" Internet into home "is so popular in three provinces and two cities, we will use YY to push a soft article, which will take" Internet into home "as the starting point, then publicize a wave of Taobao and Shenzhou, and finally release a message in the form of internal news: Taobao is likely to plan Shenzhou computer promotion activities in the near future, I believe as long as We operate skillfully, and our peers will not doubt it. After all, Taobao and Shenzhou are both within our system, and now it's just the warm-up period of the "Internet home" activity. It's reasonable for us to plan a computer promotion. "

Li Mupai clapped: "OK, that's it! The more realistic the performance is, the better. When they go online, we will immediately launch our activities and directly confuse them! "

The leader of Lei suddenly got a brainstorm and said, "I have an idea, but it may not be very kind..."

Li Mu said with a smile, "Mr. Lei, if you have any good moves, please don't worry about being kind or not! To be kind to the enemy is not to yourself! "

Professor Lei nodded and said with a smile, "look, Mr. Li, Taobao is our brand, and it has been hit very loudly by us. These two words are not simple. I think about them carefully. It is not only a website platform name, but also a behavior of consumers. It makes people subconsciously think that online shopping is Taobao, At the same time, it also highlights the unusual online shopping. Just because the name has multiple meanings, our brand name has an extraordinary influence in front of the national consumers. At this time, President Ma launched a "letao" online, deliberately carrying a "Tao" character. Just listening to the name, you can feel full of copycat style. "

Li Mu nodded. To be honest, the name Taobao is really a very powerful choice for e-commerce. After Taobao has laid its foundation, if other platforms still use the word "Taobao", it is basically to label themselves as copycat.

At this time, Lei jiaozhu said: "just because everyone has a preconceived feeling about Taobao, so as long as boss Ma pushes letao, he is pushing Taobao, because when consumers hear the word letao, they will think of Taobao, and they will surely guess what kind of relationship this website has with Taobao."

Li Mu agreed: "I think it makes sense. If boss Ma pushes letao, he will give us part of his advertising effect in disguise."

Professor Lei said: "I said so much, my not very kind move, in fact, we find someone to record the ad in advance, do some inductive articles on the ad words, and play a game of tacit fun."

As he said that, master Lei smiled, and looked like an old fox. He said: "Mr. Li, your star resources are so strong. Just find a group of stars and ask them to record some special slogans for us. For example:" online shopping is on taobao.com - happy taobao.com, all on taobao.com! ". This slogan begins with the emphasis on "Taobao", and then intentionally mentions "letao" in the following advertising words, which will surely give a strong psychological hint to the audience who has seen letao ads. what is letao? Isn't it Taobao? As long as we succeed in this psychological suggestion, letao's advertisements are basically all white cast. It's not only white cast, but also disguised to send us assists! "

When Li Mu heard this, he stood up and was very surprised. "Mr. Lei, you are so amazing! It seems that boss Ma has a lot of tricks to do, but his name is a bad move. What's his name? It's not letao. This time, I really can't deal with him... "