Chapter 883

Amazon sent to China this time. The executive in charge of the whole business in China is named William Yang. He is an American with a quarter of Chinese descent. In fact, his surname is not Yang, but because his original name is William.Young , so I gave myself the Chinese name of William Yang.

Yang Weilian came to China before he was in danger. Amazon began to struggle in the mire from the beginning of the Internet bubble. Until this year, it struggled in the quagmire. This year, it was hard to get rid of the shadow brought by the Internet bubble burst. The whole Amazon began to turn round and become profitable. Under such circumstances, the whole idea of Amazon is to optimize the industrial mode and consolidate the domestic market. The market has never thought of expanding overseas market at this critical moment.

However, the "Internet home" policy suddenly launched by the Chinese government has attracted the attention of the Internet giants in the United States to China, a huge market with a population of 1.3 billion.

For American capital and enterprises, they are very aware of the executive power and driving force of the Chinese government, which is beyond comparison in the West. For example, reform and opening up, one policy makes the whole world realize the strong executive power of the Chinese government, so in their eyes, as long as it is a good policy promoted by the Chinese government, it must be It's the biggest positive in the industry.

It is also because of this policy that Amazon focuses on the Chinese market. When they find that there is a clear model and a large-scale enterprise like Taobao in China, they almost immediately make a decision: they must enter the Chinese market immediately, otherwise once they miss this opportunity, it will be much more difficult to enter the Chinese market later.

William Yang has Chinese origin, can speak Chinese, and has a certain understanding of China. It is for these reasons that he was appointed CEO of China Amazon.

At this time, William Yang looked at the red faced boss Ma and the silent boss Li, and was extremely upset. He said to himself, "if there is not such a big enemy as Taobao, how could Amazon cooperate with these two unknown small Chinese enterprises? These two people, one completely does not have the pattern, one pattern small lets a person fret

"We can't invest too much in the initial stage of publicity, 10 million yuan, is the maximum limit within my reasonable range, up to 2 million US dollars, no more!" Mr. Ma said to Mr. Yang in skilled English

Yang William knocked on the table and said to Ma's boss with a little disdain: "Mr. Ma, Taobao has Makino technology as the backing and the ability of online publicity is extremely strong. If we don't increase the investment in publicity and promotion, how can we get ahead of others under the threat of Taobao?"

"What we need to do is to compete with Taobao in a differentiated way. They have strengthened Taobao's advantages in electronic product sales in front of national consumers on brand day. Then we can use our promotional activities to lay a solid foundation for our advantages in general merchandise," Ma said

Said Ma: "it's important to carry out certain publicity and promotion on this basis, but there must be a degree. At present, we have a total of more than 30 million dollars on letao's books. We need to be prepared to fight against Taobao for a long time, rather than start the mode of heavy asset operation in the first place. Otherwise, once our capital can't keep up with us, everything will be fought Water floats. "

Why is a letao not online valued at 500 million yuan? It's not because the shell is really valuable. Instead, Softbank and Amazon need to set a tone at the beginning: what's the big thing we're going to do together, set the tone, and we'll raise money together.

Amazon's 30% stake is valued at RMB 500 million, which is not for boss Ma, but for the company account of Hangzhou letao.

Boss Ma also relies on Softbank to come up with the money and make up for the money belonging to himself and Softbank.

In principle, Ali accounts for 51% of the total, and needs to invest 250 million yuan. However, because the whole letao plate is made by Ali, the team is built by Ali, the framework is built by Ali, and the resources are also used by Ali, so Ali enjoys a certain discount of resources, and actually invests 153 million yuan at a valuation of 300 million.

As for Li Guoqing of dangdang.com, the dangdang.com he brought in has certain value, so he directly uses dangdang.com as his investment part.

Dangdang's original valuation was at least $50 million, but it was hit by Taobao. Although it lost a lot, it was a little bit stronger than excellence. Now it's worth about $17.8 million to $20 million, about 150 million yuan.

If Li Guoqing is fully pawned as a shareholder, it's reasonable to give Li Guoqing at least 30% of the stock with a value of 500 million yuan. However, boss Ma is not very optimistic about Li Guoqing, so he didn't want him to occupy too much of the stock. At the beginning, he made a merger and acquisition plan that he occupied 19% of the stock and supplemented him with 50 million RMB cash. Li Guoqing knew that he was in the greatest danger at present, so he didn't Hesitated to agree to the horse boss' s proposal, in order to share their own danger to other partners.

In this way, letao now has about 250 million yuan, which seems to be a lot, but this money needs to maintain the operation of an e-commerce platform after it goes online, to fight against a big platform such as Taobao, to maintain an expanding team, and to continuously promote investment. Therefore, in a comprehensive view, 250 million yuan is not much, which is calculated as US dollars In the early 30 million.Boss Ma also knows that with Li muzai and letao online, you should not expect to make any profit in a year or two. If the money is burnt out, you can either increase the capital or raise funds externally.

Amazon must have the ability to increase capital at any time, but Softbank is disappointed and has lost confidence in itself. Otherwise, they will not bring Amazon into the project of letao to do it together. Based on this situation, they should be more careful and cautious. They can't burn up the money too early. Otherwise, once Softbank thinks this is a bottomless hole, it is likely to Lose faith.

Softbank is a capital company. Once they lose confidence in the project, they will surely find a way to cash out so that they can take out the money and invest in other projects.

Amazon is an e-commerce company that knows more about the industry and has money. At that time, the most likely situation is that Softbank sells its shares to Amazon directly, and then it takes the money and leaves. No matter whether the project is successful or not, the investment of Softbank can be recovered, and it may be profitable.

At that time, I was miserable. Amazon took advantage of its shell to gain a foothold in China, but it lost its dependence on Softbank. At that time, Amazon and Li Guoqing were likely to be cleaned out, and the real winners were Amazon and Softbank. There was nothing left for them.

In the view of boss Ma, sun Zhengyi is likely to want to stay behind and let Amazon pick up the offer for letao in the future, so he has to pull Amazon in, so boss Ma must try his best to avoid this situation.

Boss Ma is right about this.

The reason why Yang William wants boss Ma to increase his investment in publicity and promotion is that he has a bigger plan. He hopes that letao will start the strategy of burning money as soon as it comes up. The faster the money is burned, the less the opponent can keep up with the rhythm. As long as the rhythm is opened, not to mention catching up, it must be able to quickly stand firm.

In order to achieve this goal, lotao must continue to invest on a large scale.

The profitability of e-commerce platform is very difficult. Moreover, in the case of strong competitors, it is necessary to prepare for long-term non-profit. On this basis, if letao can speed up the burning of money, Softbank will be scared by this rhythm. If the money burns out soon and starts to increase capital, Softbank will have to reconsider whether to continue to follow up, if they are willing to withdraw Amazon directly invests to buy the shares in Softbank, and then it will absolutely control letao. Letao also has a certain foundation in China. Amazon will try to force Ali and Li Guoqing to sell more shares through capital increase, acquisition and other ways, and then they can fully pocket letao's income with Hatoyama.

Amazon's idea is to find two local Chinese enterprises to build fortifications and trenches together, wait for the fortifications and trenches to be dug, and then find a way to drive these two enterprises out.

Once Amazon achieves this goal, it can directly introduce more funds from the U.S. capital market, let a large number of dollars continuously flow into the bridgehead of their Chinese market, and then occupy the whole market with an unstoppable offensive.

Just because of their own ghosts, boss Ma and William Yang did not deal with each other very much from the very beginning, and they were not happy with each other. Before that, they were just hiding in their hearts. But at today's meeting, the contradiction between them was revealed for the first time.

William Yang's attitude is extremely resolute, asking boss Ma to make sure to invest more.

Ma's attitude was even more resolute. He even clapped the table and said loudly to William Yang, "the maximum is two million dollars, which has given a lot of concessions! I can't give a cent more! "

"Mr. Ma, our cooperation has just begun. Please don't create cracks and gaps in our hearts at the beginning of cooperation!"

Mr. Ma said coldly, "if Mr. Yang is not satisfied, he can quit this meeting. Don't forget that Amazon holds only 30% of the shares. Even if Mr. Li supports your strategy, I won't agree!"

has the final say, "every single word or phrase", "I have the final say."

Ma boss is a very strong sense of territory, the management of the wrist is extremely strong. In the last generation, sun Zheng Yi and YAHOO add up is not his opponent, otherwise Alipay will break the agreement control relationship with Ali bar, and separate from Ali system.

Yang didn't realize that the short, thin, and weak looking horse boss could be so powerful. He wanted to put pressure on him, but he didn't expect to take control of himself directly. He didn't leave any room for himself, so he just went down for a while.

On the surface, although he doesn't insist any more, in William Yang's heart, he has secretly made up his mind. If someone like boss Ma stays in letao, the possibility that Amazon wants to borrow the shell to enter China will be greatly threatened. So the next most important thing for him is how to get rid of letao!