Chapter 884

Boss Ma finally knocked out the $2 million promotion budget at the meeting. William Yang didn't object, but warned boss Ma that if the promotion wasn't in place, the most important online promotion would probably be greatly affected.

However, boss Ma blocked his mouth with his own judgment: "Mr. Yang, you don't know the Chinese market, let alone Li Mu. His current energy must be focused on YY, and his eyes must be on the American elite market. Our activities can not only compete with Taobao in differentiation, but also get away from Li Mu. When Li Mu focuses on foreign countries, I We focus on China, so I believe that this time our activity will surely achieve good results. "

"Yang William hums a smile:" if add a little more propaganda investment, then the effect is not better

Boss Ma knew that his heart would not die, so he deliberately blocked him and said, "then we might as well invest 200 million yuan in 5-7 days, which is enough to let the whole Chinese urban population know about letao. Do you think this is appropriate?"

"I don't think it's worth two million dollars," Yang said with a sneer

"So that's what I stand for," Ma said with a smile. "Investment should be measured and the most appropriate degree should be grasped so as to get the highest input-output ratio."

"Oh?" "How does boss Ma know whether your degree is more suitable or mine?" Yang said

Ma said with a smile, firm eyes and some contempt: "I've been doing e-commerce in China for three years. You haven't been in China for three weeks. Who between you and me knows the Chinese market better, can you tell me? After three years in China, you may understand why I made this decision "

" you... " When William Yang was blocked and couldn't speak, he just waved and said, "OK, I'm too lazy to quarrel with you. Whether it's right or not, let's give it to the market to prove it!"

"Good." "Horse boss smiled:" with an old Chinese saying: we ride the donkey to see the libretto, we will see

William Yang looked at the time, stood up and said, "since it's settled, let's call the meeting here."

Boss Ma nodded and said to Li Guoqing, "Mr. Li, you've been busy working in Hangzhou these days, and you certainly haven't felt the delicious food in Hangzhou. In the evening, I'll make the East and take you to taste the special dishes in Hangzhou."

Li Guoqing quickly nodded and said with a smile, "then I'll wait for you to arrange."

Back at the office, William Yang, close the door. At the end of the article, the author implicitly reminds users to pay more attention to Taobao. Because Taobao recently welcomed Lei Jun as the COO, and Lei Jun took three new positions. If Taobao is preparing to do computer promotion, it will definitely be good news for letao. If Taobao doesn't do any activities in the near future, then wait Because they have extra energy reserve, they will definitely make a response as soon as their activities go online.

However, at present, Taobao is also preparing for promotional activities, and it's computer-based promotion. The resources and energy involved in promotional activities are too large. Once Taobao starts to do this promotion, it's impossible to start other promotional activities at the same time. After its own activities go online, they are afraid that they can't have the energy to deal with it. In this way, it means that Taobao will be thorough and happy There is a fundamental deviation in the promotion activities. Although everyone is doing business in one place, you can open a hardware store and I can open a tobacco Hotel without interference or threat.

Mr. Ma even thought that Taobao is also engaged in the field of electronic products this time, I'm afraid that it will deepen users' impression of its professional sales of electronic products. If letao can take this opportunity to create the impression of professional sales of daily necessities in users' minds, it can largely prevent Taobao from developing into daily necessities.

The deeper he thought about it, the more relaxed boss Ma felt. This time it seemed that he had a great chance of success. But he never dreamed that this was the first smoke bomb released by Li Mu.

……

The next morning, when boss Ma arrived at the company, Cai Chongxin found him and told him a message he had just received.

"Muye technology's people are booking major media resources, and may have a large-scale publicity campaign in the near future."

This news is Li Mu's second smoke bomb.

Mr. Ma frowned involuntarily, but relaxed immediately after a moment: "they must want to take advantage of the situation to publicize a wave of news about YY's popularity in the American market."

Cai Chongxin nodded: "I think so too. Recently, Muye technology has been saying that it needs to integrate round C, but it has not been in-depth to negotiate with venture capital. YY suddenly became popular in the United States, which has become the capital of Li Mu and venture capital. The trend of YY overseas is getting better and better. If we seize the opportunity to publicize it in China again, according to the mentality of the Chinese people, I'm afraid that the people of the whole country will He regarded Muye technology as a hero and the No.1 Internet national enterprise to win glory for the country. At that time, I estimated that the value of Muye technology would not be 20 billion, 50 billion would not be impossible. "

Boss Ma sighed, looking forward to it, and said, "Li Mu is so amazing. If Muye technology doesn't go down, it's not impossible to get a market value of 50 billion yuan. However, when the market value is 50 billion yuan, the capital doesn't dare to enter. The water in it is too big. Once it goes down, the market value will be greatly reduced, and the capital will definitely enter after it goes down."Cai Chongxin said: "it depends on how long Li Mu's YY has been popular overseas. If it's only a flash in the pan and is abandoned by the U.S. market a few months later, the valuation will surely dive. But if Li Mu can go against the trend and stand firm in the U.S. market, then take the opportunity to grow, the market value will not only not fall, but also continue to rise rapidly."

Boss Ma waved his hand: "I don't think it's possible. How complicated and competitive is the American market? Li Mu may not have expected it now. It's not because I have failed him. How can he make the product bigger and stronger in the American market if he hasn't even been to the United States? Even I, who have been to the United States many times, do not have this confidence. "

Cai Chongxin said: "Li Mu is a boy who never plays cards according to the routine. I know what he will do to promote YY in the overseas market this time."

"Don't worry about him, our opponent is Li Mu, but specifically, our opponent is Li Mu's Taobao, not Muye technology," Ma said with a faint smile

With that, boss Ma said confidently and excitedly, "Li Mu is now focusing on Muye technology. Liu Qidong is busy with Taobao logistics. Lei Jun, who has just joined Taobao, has three new posts and is thinking about promoting computer machines. This is our best opportunity! We've been waiting so long, and we've delayed the launch time again and again, which seems to be a blessing in disguise. This is the best time for us to prepare for letao and now! "