Chapter 971

When Li Mu was thinking about the so-called national business card, Zhao Xianliang said to Li Mu, "the reason why I suggest you increase your overseas exposure is that on the one hand, I really hope you can increase your popularity and influence overseas, on the other hand, I hope you can learn the so-called" export to domestic sale "

Li Mu asked him, "export to domestic sales? What do you mean? "

Zhao Xianliang said with a smile: "people are more inclined to products from developed countries, and also more concerned about the recognition of overseas media. If your influence is exported to overseas first, it can cause a certain impact overseas, then if your influence overseas is transferred back to China, it will cause greater popularity at home, which is export to domestic sales."

After that, Zhao Xianliang added: "you are now the most suitable one for export to domestic sales. Now overseas people pay more and more attention to you, and the national media also pay attention to your trend. Once you can open up a situation in the market of Haiwa and bring back the good news, then you will be able to create greater influence in China, the greater the influence, and the country and people will give you more influence The higher your attention is, the stronger your foundation in the domestic market will be, and the benefits will be endless! "

Zhao Xianliang's suggestion made Li Mu feel at the same time like he had met before.

Generally speaking, Zhao Xianliang's suggestion is to sell himself to the greatest extent.

If you want to be a national business card in the world, you must first promote yourself to the position with the highest exposure. The greater the exposure, the higher the overseas attention. Even if it is not a national business card, it will naturally become a national business card, or be mistaken as a national business card.

The reason why Li Mu felt familiar was that the boss of MA in his last life was a model who spared no effort to promote himself.

To make an objective evaluation, boss Ma is definitely one of the top businessmen in China and the one with the highest media exposure rate at home and abroad.

Under the BTA pattern, apart from boss Ma appearing in major media all over the world every day, the other two founders are relatively low-key, and some of them are low-key that people can't believe.

After the popularity of wechat videos, there are at least tens of hundreds of videos related to boss MA in the circle of friends, some of which are his public speech in a certain place, some of which are non-public speech in a certain occasion, some of which are clips of his meeting in the company, his chatting with people at the dinner table, and even his singing.

By contrast, there are basically no videos of the founders of the other two big companies.

What makes Li Mu feel the most wonderful is the video of several horse owners together with many stars. One of them impresses Li Mu deeply. In a room similar to the living room, the horse owner sits on the main seat with his legs crossed, surrounded by a dozen entertainment stars in the field of shadow, video and song, whose status is called a noble

Compared with him, even the bishop Lei, who often talks about calves on social media, is extremely low-key. After all, he seldom releases some irrelevant information. Most of the time, he is promoting his own products, which is no doubt.

Sometimes, Li Mu has an illusion that boss Ma alone seems to be taking half of the exposure of Internet bosses in China. Why is it that an enterprise boss likes to show off so much?

Until today, Li Mu seems to understand under Zhao Xianliang's instruction. So it seems that boss Ma was so keen to show off in front of the media in his last life. Most likely, he also wanted to be a national card!

Boss Ma has basically achieved this in his last life through various speeches, various exposures, and various publicity. Although no one has ever applied the concept of national business card to him, it seems that it is almost the same now.

It has to be admitted that there are many advantages in making a national business card. The most important thing is to build a golden body!

Once it becomes a national business card and gets attention all over the world, what this person represents is not only himself or his enterprise, but also the image of the whole Chinese industry and even the whole Chinese business field. It's needless to say that the image of nature is high; in addition, what's more important is the benefits that can be brought after the golden body is molded. Li Mu is in 332 Although he has created a philanthropist's golden body, he has not brought much economic benefits, but he has gained a great reputation in front of the government, the media and the people, so that the media have a good attitude towards himself, never report any negative news of himself, and the government has always appreciated his 3321, even the school is eager to catch up with the light of 3321 China has brought many conveniences to Li Mu.

Like boss Ma, he has created a golden body in the business field, which contains too much economic benefits. He has shaped himself into a model of Chinese Internet entrepreneurs, even the whole Chinese entrepreneurs. In order to be an overseas image, the government will certainly give greater support to the national business card, make it grow faster, and make it more in line with the identity of the national business card. After all, he It represents the image of the country in the field of business, and can't be careless.

All kinds of strategies of boss MA in his last life are almost in full bloom. The identity of "national card" must have played a significant role in this smooth process.Li Mu had some interest in becoming a "national card", but when he thought of the frequent exposure of boss MA in his last life, he was somewhat repelled.

Li Mu thinks that he is not the same kind of person as boss ma. First of all, he feels that he is more moral and sincere than the other side.

He doesn't want to do some unreal and deliberate packaging and publicity for his own personal interests or fame, nor throw out any grandstanding arguments to cause public discussion. But according to Zhao Xianliang, if he wants to become a national business card, the first step is to increase his media exposure worldwide.

Zhao Xianliang saw that Li Mu's expression was a little strange and couldn't help but ask him, "what's the matter? What are your concerns? "

"Uncle Zhao, I don't think my personality is suitable for frequent public appearances and over packaging myself. Moreover, it's not long for me to use over packaging for more resources and convenience," Li Mu said

Zhao Xianliang smiled and said: "no one has asked you to over package yourself. With your current achievements, your position in the whole Chinese Internet industry and the comments of overseas media on you, I don't think you need to over package at all. As long as you frequently appear in the public field of vision with your true colors, you will be enough to attract the public's attention. People who don't have enough stories need to over package, Those people with many stories, even if only one look, can make people feel. "

Said Zhao Xianliang: "you don't think that you are the idol of teenagers or even middle-aged people now, so you have the burden of an example on your shoulders. As you said, positive energy is a good thing, but many people can't synthesize positive energy by themselves. In this case, you need to set an example, through various media and in China As time goes by, when your values begin to be adopted by more and more people, you are not only the national card, but also the God in the industry. "

"God not only wants to enjoy more excellent resources, but also has a powerful role model. If you can become a real national card in front of the overseas market, the development of the Internet in China will usher in a new peak. Don't you dream of revitalizing the Internet industry? This is a good opportunity.

Zhao Xianliang's words made Li Mu realize a lot in his heart. When he thought of boss Ma and thought that boss Ma had made such an attempt, his subconscious mind was in conflict. But when he thought about it carefully, he was quite different from boss ma.

First of all, we have YY, a super product recognized by the world's elite people, which creates the highest level of the Chinese Internet;

Second, we have not sold fake goods, and we have not accumulated the original sin that has been pointed out by thousands of people;

once again, we will not make false propaganda, we will not be self glorified or boasted.

In this case, why should I consider myself and boss MA in the same sequence?

Seeing Li Mu's expression loose, Zhao Xianliang hurried to strike while the iron was hot: "I think you have to focus most of your attention on Muye technology, which is the best carrier for you to become a national card!"

"Yes." "In contrast, Muye technology has the potential to become a real world-class Internet enterprise," Li nodded

Zhao Xianliang asked him, "are you tearing up Muye technology in a mess for the next financing?"

"On the one hand." Li Mu said: "I recently think that a large part of the charm of being an Internet enterprise comes from the separation and integration of enterprises. I now divide Muye technology into several subsidiaries, with independent capital, resource sharing and incubation respectively, which can not only reduce potential losses in financing, but also incubate more new products and businesses under the subsidiaries. This I want to prepare for the IPO in the future. "

"Once going public in the future, all the subsidiaries with independent capital will have to do capital integration. In fact, the process of multiple enterprises integration is a process of one plus one more than two. The market value will have more space for premium if the development is separated and then integrated together."

"After the capital level is integrated and listed successfully, it will be divided into multiple business groups according to the business, and then the framework of collectivization and the corresponding context will come out."

Zhao Xianliang was confused. He really didn't have Internet thinking. For a while, he couldn't understand Li Mu's idea of splitting up and then integrating. So he waved his hand and said seriously, "no matter what you do, you have to make Muye technology become a world-class Internet enterprise. You have to know that your Muye technology has a great start. There are few in China Any industry that can achieve such a large scale of enthusiasm overseas will surely be an important part of your national business card! "