Chapter 989

Zero on October 15.

Taobao alliance advertising officially launched.

Already waiting for a long time individual stationmaster in succession in this moment on time goes online Taobao alliance rich media advertisement code.

The new advertising mode represents their income mode has entered a new era. For each individual webmaster, the advertising income of the website is almost their only source of income, so everyone is very concerned about how much the actual income of the website can be after Taobao alliance goes online.

Fortunately, Taobao alliance's revenue model is: bottom protection + share sharing, so there are only two situations waiting for them: either they earn the same as before, or they earn more than before, and there is no risk.

After zero one, in this moment, a considerable number of personal websites have changed significantly in the page vision. In the past, rich media ads on the page were too messy. However, after adopting rich media of Taobao alliance, they were a lot more orderly.

In the past, users who have seen a variety of miscellaneous advertisements have been curious to see that the advertisements on the page have been replaced by those on taobao.com.

Taobao, a way of displaying multiple product advertisements at one time, is more attractive to users than other advertisements.

Until the morning of the next day, in less than 10 hours of online time, Taobao alliance ads let all the individual webmasters involved in it realize the strength of Taobao alliance.

By nine o'clock in the morning, 40% of the websites had exceeded the minimum advertising revenue. Of the remaining 60%, the advertising revenue had reached more than half of the minimum amount, and accounted for the vast majority.

If calculated by time, most websites will earn more than the minimum amount of advertising revenue today.

In the past nine hours, the most surprising is Taobao's small and medium-sized sellers.

Taobao alliance takes so many cooperative websites at one go, which increases a lot of external traffic to Taobao overnight, and all of these new traffic, without exception, all of them are free products for small and medium-sized sellers in Taobao.

Many Taobao sellers didn't close their eyes from 0 o'clock last night to 9 o'clock in the morning. The reason is that they were overwhelmed by a stream of consulting users.

Taobao's background data shows that in the past nine hours alone, Taobao alliance has brought a million level of traffic to Taobao, directly contributing to more than 100000 orders, with a turnover of 12 million.

Among them, dozens of online stores sold more than ten thousand yuan of goods in one night, and several online stores with high comprehensive weight. The sales volume of one night exceeded one hundred thousand yuan. Suddenly, the fierce flow and dividend made the unidentified Taobao sellers all ecstatic, because it was almost the same as the feeling of suddenly falling dollars in the sky!

Han Wei, a 24-year-old young man who came out of the mountains in the southwest, went to work in Yangcheng when he was 18, and worked in a clothing factory near Yangcheng, which lasted six years.

After the establishment of taobao.com, Han Wei used his resources to develop the clothing industry in Yangcheng, found acquaintances from several clothing factories to get low-cost delivery channels, and then opened an online shop in Taobao.

Han Wei's online store is the first group of personal online stores on Taobao. What he thought at that time was very clear. He thought that there were too many garment factories in the area of Yangcheng, and there were many garment wholesale markets in Yangcheng, which can be said to be the distribution center of national clothing. The supply of goods was very large and sufficient.

Moreover, there is not only sufficient supply here, but also, most importantly, as long as there is a way, the cost and price of clothing are extremely cheap and there is enough profit space.

In other provinces in the mainland, no matter how small the city is, a short sleeve T-shirt will cost more than 10 yuan. However, the T-shirt that costs more than 10 yuan in the store and less than 5 yuan in the garment factory of Yangcheng has a factory price. The more expensive the clothes are, the higher the profit margin will be.

Han Wei did not invest much in this online store. He bought a second-hand digital camera and opened it in a hurry. He took samples, took photos and uploaded them to Taobao store from various related clothing factories. Then he purchased goods for no money. Whenever he sold one, he took one from the factory. Now, he can basically get through every month with such a little part-time job In 2002, the income of Taobao shop was not small, which was much more than his salary.

Han Wei is surrounded by a well connected fellow named Dong Shaoping. When he saw Han Wei doing Taobao, Dong Shaoping followed suit. Dong Shaoping's brain is more vivid than Han Wei's. In addition to normal sales, he would make some fake famous brands every three to five and sell them quietly on Taobao.

Dong Shaoping is relatively smart. The fake goods he sells are generally sold to those customers who know the fake and buy the fake goods. These customers are willing to pay a part of the cost to buy the fake famous brand, and they will not complain about selling the fake goods with the platform. Dong Shaoping is very happy to do such a business.

For a long time, Dong Shaoping gradually surpassed Han Wei in Taobao's seller rating, and his income level was one order of magnitude higher than Han Wei's. He could make a net profit of 56000 yuan a month.

Because of the high income, Dong Shaoping even quit his job in the clothing factory, and devoted himself to running the online shop.

Some time ago, when letao was digging around, Han Wei and Dong Shaoping were also found. Dong Shaoping was almost immediately moved after hearing all kinds of preferential policies of letao, and became the first group of Taobao sellers who went to letao to open a shop. Moreover, they also tried their best to persuade Taobao users to place orders in letao, so as to earn more profits.Han Wei is not interested in letao's solicitation, not because he doesn't like money, but because he thinks that the most important thing to open an online store is to choose a cooperation platform, and then do his own accumulation on the selected platform. Now he has a certain foundation in Taobao. If he focuses on letao at this time, all the precipitation he has done on Taobao will be paid to the East It's streaming.

In this case, Han Wei didn't immediately agree to open a shop in letao. Instead, he continued to operate his own online shop with a wait-and-see attitude.

He did not expect that it was because of his persistence that brought him a huge turning point.

Before Taobao alliance went online, Li Mu had considered a problem. He not only wanted to use Taobao alliance to stimulate Taobao sellers, let them actively choose to operate in Taobao, but also wanted to use Taobao alliance to teach Taobao sellers who were bewitched by letao some lessons.

Therefore, Taobao alliance stealthily grabs letao's page, and takes the text in the detailed introduction of letao's products as the key, and makes a batch comparison with the detailed introduction of Taobao's products in its database.

The basis of this comparison is that most Taobao sellers, the product descriptions on letao, are highly coincident with their product descriptions on Taobao, so as long as letao's product descriptions match similar sellers on Taobao, even if the shop names of the two platforms are different and the seller's nicknames are different, they can be concluded that they are one person.

All the sellers selected through comparison have been blacklisted by Taobao alliance, that is to say, in the promotion algorithm of Taobao alliance, no matter how it is calculated, it is impossible to push the products in their stores.

On the first day of Taobao alliance's launch, the gap immediately emerged.

Last night, Han Wei suddenly received information from Taobao buyers. In the past, after 12 o'clock, he had little business, even fewer consultants. However, after 12 o'clock last night, a large number of buyers swarmed into his shop, and they were very interested in the best-selling men's jacket in his shop Interesting.

This 128 yuan men's jacket is a very good model, with excellent quality, workmanship and materials. It's the most cost-effective product Han Wei thinks he has at present. Last week, he sold a total of 20 jackets, creating more than 1000 yuan of income in a week, which can be described as a harvest.

But what he didn't dream of was that last night, he didn't know where there was a demon wind, and a lot of buyers came here, and they made deals in a muddle, so that Han Wei didn't give up to sleep last night. He fought until nine o'clock in the morning. What he couldn't believe was that one night, he sold 350 pieces of 128 yuan jacket!

Han Wei, a bearded man, sat in front of the computer and used a calculator to calculate repeatedly. He was dazed by the 52500 number every time and sold more than 50000 yuan of goods overnight!

What's the situation? What happened? A dollar in the sky?

Han Wei was very excited, but he couldn't understand it.

The sudden influx of huge traffic is just amazing! And his overnight sales of more than 50000, the net income of more than 20000 yuan! One night's harvest is worth one year's salary!

Han Wei didn't know where the buyers came from, but he knew that he had to seize the once-in-a-lifetime opportunity to make money. So he immediately called the garment factory that produced the jacket and ordered 350 pieces of goods directly. He was going to leave today's shift. He continued to focus on Taobao while delivering goods to more than 300 buyers.

It's a coincidence that Dong Shaoping is also selling the goods of this clothing factory. This enterprise has produced a pullover that imitates puma. It's made of very good materials. The purchase price is only about 20 yuan, but it can be sold to 60 or 70 yuan in the online shop. Dong Shaoping has been pushing this clothing for several days, and it's selling well. In the morning, he calls the acquaintances of this clothing factory, and he's happy to open his mouth Gao cailie said: "old Zhou, that Puma pullover, prepare thirty for me, I will go to pick it up at noon."

Thirty pieces represent 1500 yuan of profits. Dong Shaoping is quite complacent. When he asks Lao Zhou for goods, he will be amazed and flattered when he asks for more than twenty pieces. This time, he will ask for thirty pieces before long. He is sure to be surprised and can't close his mouth.

However, Dong Shaoping didn't expect that this time, old Zhou didn't compliment himself for doing well, but said something that he couldn't believe even in his dream.

"Shaoping, Han Wei, your hometown, just called me. He asked for 350 jackets at a time when we shipped them for 70!"

……

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