Chapter 1011

Li Mu's words are astonishing and understatement, which directly negates the flow realization mode of all individual webmasters before joining Taobao alliance. But for the more than 1000 individual webmasters on the site, Li Mu's words have no exaggeration.

Before joining Taobao alliance, everyone's flow was like crude oil without refining. If it is sold directly, the profit space is small, and most of the profits are controlled by the downstream fine industry.

However, Taobao alliance has given everyone a chance to generate refined income. Through the calculation of effective click, effective registration and effective transformation of the billing method, almost all Taobao alliance members' website income has been increased by one level.

Under the market economy, for the industry's resource suppliers, the one with the highest price is the boss. It is precisely because of the more advanced income calculation method of Taobao alliance that nearly a thousand people gather here from all over the country to participate in the webmaster's meeting of Taobao.

Li Mu said on the stage: "the core tenet of Taobao alliance is to be firmly bound with you on the road of development. In the future, we will try our best to provide you with a flow realization channel with the highest benefit ratio, and at the same time, we will constantly optimize our rules and algorithms to ensure the maximum benefit of everyone sitting!"

Nearly a thousand individual webmasters applauded together. There is no doubt about Li Mu's reputation for doing things, so they also believed that Li Mu would do what he said and bring them more profit space.

At this time, Li Mu smiled and the PPT switched to a mind map. Then Li Mu introduced to the personal webmaster under the stage according to the map he made: "after this conference, Taobao alliance algorithm version 20 will be officially released. Compared with version 10, this set of algorithm has several greater improvements. First of all, I want to introduce to you about Vertical and refined improvements. "

Li Mu pointed to the far left of the mind map, and there was only one column here, with the word "user" written on it. He said: "as we all know, users are the core of the Internet, everyone's income comes from the realization of traffic, and traffic comes from the accumulation of thousands of users. However, each user is an independent individual, since it is independent, it represents them With different identities, different ages, different personalities, different preferences and different income levels, if we put all kinds of users into one platform, and then sum them up as "traffic", I think it is very not rigorous. "

Every individual stationmaster is nodding his head frequently to show his approval. The development of the Internet has not yet entered the stage of refinement. Everyone is racking their brains for how to dig deeper into the user value, but this is a new direction that no previous experience can be used for reference. For these closed door individual stationmaster, it seems more confused.

Listen to the meaning of Li Mu's words, it seems that he has made a breakthrough in the direction of refinement development. If so, once Li Mu put the refinement algorithm into Taobao alliance, for all the people sitting here, it's just like relying on the big tree to enjoy the cool, and following Taobao Alliance to enjoy its achievements.

So everyone began to look forward to Li Mu's following. No one was distracted and distracted. Everyone was thirsty for knowledge.

Then Li Mu began to introduce and explain carefully: "in the new algorithm of Taobao alliance, we will open a new data named" refined weight ", which is the refined analysis of Taobao alliance according to the transformation of each website and the calculation of the weight of each data."

"Taobao itself classifies commodities into various categories, such as clothing, shoes and hats, daily chemical products, daily necessities, food, grain and oil, electronic products, household appliances, books, audio and video, etc. under these categories, it also classifies many detailed sub categories, such as men's clothing, women's clothing, children's clothing, middle-aged and old people's clothing, outdoor sports and men's clothing Shoes, women's shoes and so on. Our detailed weight is calculated based on the conversion efficiency of these types. "

"For example, the website of personal stationmaster A is a website that specializes in tourism, travel and outdoor exploration, and has a supporting website for outdoor tourism fans to communicate with. If he joined Taobao alliance, there is no doubt that for his website, the transformation rate of clothing, shoes and hats must be the highest, and for clothing, shoes and hats In terms of multiple subdivision types in this big classification, the small classification of outdoor sports is the closest to it. "

"Because the ads of Taobao alliance cover all kinds of goods, we can calculate the actual transformation of ads of webmaster a after he joined Taobao Alliance for a period of time, and the transformation proportion of outdoor sports is the highest. In this case, in the algorithm of Taobao alliance of version 20, we will check webmaster a's website Station, carry out fine differentiation and improve its weight in the classification of outdoor sports. In this way, the probability of outdoor sports products advertising will increase a lot on his website in the future. If the probability of outdoor sports before is one in 20, then after adjusting the weight, it is possible to increase to one in 2, or even two in 3. "

Nearly a thousand individual stationmaster hear here, already all sides expose surprise, they can pass Li Mu's metaphor before, can hear how big change this has brought to them actually.Before this, although Taobao alliance has brought them more space to generate traffic and income, they can't interfere with what kind of ads Taobao alliance put on their websites. Moreover, the previous Taobao alliance didn't further subdivide the different characteristics of different websites. Now it's different. Taobao alliance has quickly established its foothold And absorbed a large number of alliance websites, the beach landing has been completed, the rest is to slowly consolidate the foundation.

Just when everyone was excited, the PPT picture became a figure map of various races and personalities. Yellow, white, black, brown and mixed race people all had different colors, personalities and interesting features in their body outlines. Each figure was connected to three letters with a line One letter is: DNA.

Li Mu's voice also increased a little, pointing to the PPT picture behind him, and said with a little excitement: "I believe that your website, like everyone above, has its own unique, so from the 20th era of Taobao alliance, no matter what kind of website your website is, we will take the initiative to study the unique genes of each of your websites , research you and then provide you with customized advertising services of Taobao alliance according to your website, so as to make your advertising transformation more efficient! "

As soon as the voice fell, the audience clapped loudly.

For these individual webmasters, what they are most concerned about when they join Taobao alliance is income. What Li Mugang called "refining weight" is a good strategy to greatly improve the advertising conversion rate. Let the websites that do tourism sell outdoor, let the websites that do electronics sell mobile phones, and let the websites that do fashion sell clothes. In a word, it will bring huge advertising conversion to everyone promote.

After a long time of applause, Li Mu wanted to continue to talk about the later content when everyone was quiet. However, the reaction was extremely fierce. Many individual webmasters were excited to hear each other, and their expressions were full of excitement and fanaticism. Li Mu had to persuade the big family on the stage: "don't be excited, everyone. What I just said is that the algorithm of Taobao alliance 20 has changed One of them, there are more other changes. Please be quiet and listen to me first. "

As soon as I heard that Li Mu had other changes to announce, I immediately calmed down and waited for Li Mu's next words.

Li MuQing cleared his throat, and then said, "as the saying goes, we need to adapt to local conditions and people's conditions. Now our Taobao alliance also needs to adapt to website conditions. In addition to the segmentation weight we actively calculate, we have developed a very practical new function in the background in the algorithm of Taobao alliance version 20."

Thousands of people look at Li Mu without blinking their eyes. "New functions in the background" make them unconsciously look forward to it. Everyone is an individual webmaster who knows the website program and the background. As Li Mu said, Taobao alliance has developed new functions in the background for the franchised website, which means that Taobao alliance has given more new rights and interests to the franchised website. Besides money, everyone has no other rights 2. Major issues of concern.

Li Mu said: "the" segmentation weight "I just mentioned is calculated by Taobao alliance according to the actual transformation data of each website. In order to avoid the omission and bias of our algorithm, we have developed a setting option called" weight attribute of our website ". In this setting option, we have listed more than 80 types of segmentation There are general first level classifications, relatively detailed and very detailed second level and third level classifications. You can select a classification for your website in the background that you think is closest to the user attribute of the website, and you can give the weight of this classification from 10% to 50%. In the future, what kind of goods your website is suitable for, you have a decision of up to half Right. "

immediately understood the intention of Li Mu's language, and analyzed and adjusted the weight of each website by algorithm. It was like an automatic driving system on the plane. Although the system was very powerful, only one automatic system was not perfect enough.

In this case, the best solution is two sets of solutions, one for automatic adjustment, the other for human intervention, giving all individual webmasters a certain control right, allowing them to control the genetic tendency of their own website, which gives members of Taobao alliance a very large autonomy.

At this moment, all the individual webmasters under the platform are excited and radiant. The huge improvement made by Taobao alliance algorithm 20 compared with 10 is far beyond their imagination, and also makes them really realize the concept of Taobao Alliance: try to work together for win-win cooperation.