Chapter 1012

Li Mu didn't participate in the three-day personal webmaster meeting of Taobao. He just appeared on the first day of the opening, and introduced the 2O algorithm of Taobao alliance to the majority of personal webmasters. Just this new algorithm, he was sought after by the national personal webmasters.

The individual webmasters who have been fighting alone and running their own websites have really experienced the convenience and superiority of relying on the big platform from Li Mu and Taobao. This has further enhanced the attraction of Taobao alliance to the individual webmasters.

After the news of Taobao alliance 2O algorithm was reported by the Internet media, almost all the individual webmasters who have not joined the Taobao alliance in China have submitted the application for joining in the background of the Taobao alliance, including not only the famous stations with more than hundreds of thousands of UVs per day, but also some small stations just registered and established with almost zero traffic.

A large number of Internet traffic converges from various websites to Taobao, and the direct impact is the sharp rise of Taobao data.

Taobao's advertisements are all over the whole network, and all of them directly point to commodities rather than websites, which greatly stimulates users' purchase desire. Therefore, under the promotion of the whole Taobao alliance and member websites, registered users of Taobao have increased all the way, and the trading volume of the platform has also been growing.

The growth of online commodity display and exposure has directly transformed into the purchase behavior of users. Therefore, an upsurge of online shopping and Taobao is set off, and the e-commerce industry is in a flash.

In Li Muxi's achievement, through this layout, there are a large number of small and medium-sized sellers. In a short time, with the promotion of Taobao alliance advertising, they have made considerable profits on Taobao. The most direct impact is to stimulate a large number of Internet users and private self-employed households to register as Taobao sellers.

If an industry wants to really rise, the surge of employees is the most important symbol. No matter how big the market is, it's also blind. In Li Mu's opinion, the best situation of the industry exhibition is that there are too many employees, and the market demand can't be excessive due to the immobility of market consumption.

Li Mu took advantage of Taobao alliance to lead the whole Internet industry to the direction of e-commerce, which has a great impact on the whole industry.

The Internet industry marveled at the perfect turn of Taobao. Originally, all the people in the industry thought that Li Mu's Taobao focused almost all his energy on the business of B2, and the two promotions pushed the business of B2 to a peak. In this case, the image of Taobao's B2 is almost ingrained, and they want to grasp the 2bsp again; Now the Internet industry has not entered the vertical vertical exhibition mode. Almost all employees are greedy and want to be able to expand horizontally as much as possible, occupying a wider direction as possible, so the most afraid is to be labeled by users, because once it is labeled with a special label, it means that the exhibition direction is imprisoned for most of the time.

Boss Ma wanted to take advantage of Li Mu's initiative. He also thought that Li Mu had too much strength in the direction of B2 and it was difficult to turn around, so he wanted to seize the market of Li Mu 2 with the characteristics of light and flexible. But no one thought that Li Mu Gen didn't care what kind of label his platform was put on the user's mind.

Li Mu used the Taobao alliance mode to directly control the traffic resources of the whole industry in his own hands, and almost overbearing forced him to re brand Taobao with the second brand, namely BSP, in the minds of users. Such an overbearing and perfect turn can no longer be called a teaching book, because no one in the whole industry can imitate it.

As for Li Mu's achievement, even boss Ma is also admired. In his communication with the core team, he said frankly: "I never dreamed that Li Mu would use such a method to make efforts in 2, and the efficiency is so high. Now Taobao shopping has become a social trend, and going to Taobao to open a shop has become a craze for entrepreneurship. Li Mu's move is too much Wonderful. "

A team member in charge of operation said: "it is mainly Taobao's strength that is too strong. The alliance mode like Taobao alliance can only be achieved with Taobao's leadership. Even if any other enterprise wants to get such a way, it has no such strength."

According to Xi's curious face, he said: "it seems that the advertising expenses of Taobao alliance have been subsidized by Taobao, right? Now the diversion is so fierce, I don't know how long Taobao can resist it. "

Recently, Cai Chongxin, who was marginalized because of his opposition to encouraging sellers to sell fake products, basically lost confidence in letao. At the meeting, he said little. Today, when we talked about this topic, he said rarely: "I don't need to think about it. Li Mu will gradually transfer these costs to Taobao sellers. Finally, Taobao Alliance The cost of promotion must be paid by the seller, and the seller will not refuse this promotion method. After all, for the seller, what they pursue is greater benefits, and this promotion cost can be fully borne and willing to bear. "

Speaking of this, Cai Chongxin added: "after that, the seller's products will be promoted by Taobao alliance, and the seller will bear the promotion cost. By paying a small amount of cost, the seller will get more profits. For Taobao sellers, this is also a very good virtuous circle. If Li Mu wants to, he can even make money with Taobao alliance."

Zhao Xi takes over the conversation, blurs out and asks him, "do you mean to use Taobao alliance to make money, buy low and sell high?""Yes." Cai Chongxin said: "Taobao alliance almost monopolizes the commodity promotion resources on the network. It can buy at a low price, sell to their sellers at a high price, and even establish a bidding mechanism, so that the sellers can rob the promotion resources like auction. Generally speaking, if a UV's purchase price is a gross price, double the price of selling to Taobao sellers, Taobao alliance can create a 1OO% profit. Double that to 2oo%. "

A colleague from yunyingkou frowned and asked, "Mr. Cai, if the traffic of Taobao alliance is so high, can the seller pay?"

Cai Chongxin said firmly, "we will definitely pay, and we will rush to pay."

As he said, Cai Chongxin added: "think about it, for an online store, no matter what it sells, the lowest customer price is more than 10 yuan, and the profit space is at least 2 or 3 yuan. If it's clothing, the average customer price season is at least 30 yuan in spring and summer, at least 50 yuan in autumn and winter, and the profit space is at least 3-4o%."

"Let's take clothing as an example. Suppose that an average net profit is 10 yuan and a UV is 10 yuan, then as long as the traffic conversion rate is greater than 1%, this business can be done! Even if the conversion rate is only 2%, 50 UVs can also bring an order. So, if you invest 5 yuan, you can bring 10 yuan of income. Who doesn't? Moreover, in the field of clothing, the conversion rate is far more than 2%. In the mode of Taobao alliance, I think the conversion rate is at least 5%. "

The colleague shook his head and said: "small and medium-sized sellers are light assets, low-cost operation, want them to pay extra promotion costs, even if it is not easy."

Cai Chongxin smiled and said with a slight disdain: "you don't want the seller to think so short-sighted, do you think they sell a single is just the profit of selling a single?"? Don't be silly, why should enterprises invest a lot of money in advertising? In addition to the customer's single profit directly converted from advertising, we should also consider the long-term potential profit. I ask you, do you only consume once in every clothing store? "

In a word, Cai Chongxin scares the colleague's face and ears. He immediately understands the meaning of CAI Chongxin's words. Taobao sellers spend money to buy users. Instead of buying a deal, they deposit these users. In the future, they will continue to generate new buying behaviors for a long time.

Others immediately understood that Cai Chongxin had a far-reaching view on this issue.

At this time, Cai Chongxin said: "if I am a seller, I am willing to buy users in the way of no profit or even negative profit. If I pay 10000 yuan of promotion cost and earn 10000 yuan of gross profit in one month, it seems that I am busy. But after I don't invest in promotion cost in the next month, the users I bought with 10000 yuan last month may bring 5000 yuan to me The profit of five thousand yuan is the net profit. Think about it. There are so many Taobao sellers. What will happen once you find out the rules? It is inevitable for sellers to compete for traffic. At that time, Taobao will be able to earn a lot of hidden profits through these sellers competing for traffic! This is the real healthy exhibition mode! "

Cai Chongxin accidentally straightens out a way of making money for Taobao. A large part of Taobao's income comes from the promotion cost paid by the seller. Moreover, with the continuous development of the society, the continuous popularization of online shopping and the continuous improvement of people's purchasing power, the cost for Taobao sellers to obtain traffic is getting higher and higher. Taobao operates such a no cost business All Taobao sellers have become hard workers for themselves.

Boss Ma's Taobao is very good at one thing: all the online stores that don't spend money on promotion can't get up, and all the online stores that show up in the early stage will fall down if they don't spend money on promotion opportunities. In a word, if you want to make money in Taobao, you have to help Taobao make money first.

According to Xi at this time probably calculated a sum of account, then surprised to say: "if so, the flow is really a good business ah!"! Li Mu uses low price to integrate these flows, and then sells them to Taobao sellers at high price. Although the platform does not charge the seller Commission in name, it can make money by this way of reselling the flow, at least it can make a full pot! "

……

PS: 100000 apologies are not enough to support Wu Ge's guilt for everyone. During this period of time, when he was on a business trip and living in a double world, he could not be quiet for 24 hours. When he was working in a foreign place, he was busy spitting blood. He also kept away from other people's secretly writing and followed other people's work and rest time. It was really extremely painful and helpless, so that during this period of time Not only can't keep up with the quantity, but also the quality is a little poor. I finally got home at 10 o'clock tonight. I'm relieved, and I'll restore the normal update immediately! Apologize again!